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EFE Matrix
EFE Matrix
Weight
Rating
Weighted
Score
0.08
0.12
0.07
0.11
0.07
0.05
3
4
2
3
2
1
0.24
0.48
0.14
0.33
0.14
0.05
0.09
0.08
0.10
0.12
0.06
0.05
3
2
3
4
2
1
0.27
0.16
0.30
0.48
0.12
0.05
1.00
2.76
INDUSTRY: Chicken
Case analysis of Bounty Fresh Chicken
Name: Jose Romeo A. Dongallo
External Factor Evaluation (EFE) Matrix
KEY EXTERNAL FACTORS
Weight
Opportunities
1
Philippine population is growing 1.89% per year
0.08
2
Demands for chicken meat continue to grow
0.12
3
Average annual growth rate of poultry sector is 3.4%
0.08
4
Opening of Asian export market in2015
0.03
5
Stop operations of backyard broiler farms across the country
0.08
6
Philippines remains to be Bird Flu virus free
0.03
7
Chicken meat is cheaper than other meat
0.05
8
Chicken broiler production is one of the most progressive sectors in the country
0.05
Threats
9
Possible entry of Bird Flu disease in the country
0.08
10
Competition for local market versus smuggled chicken
0.08
11
High cost of feed and feed ingredients (input cost)
0.11
12
Threat of foreign competition as Asian market will be opened
0.08
13
Typhoons and other natural calamities in the country
0.08
14
Incidence of diseases increased
0.05
1.00
Rating
3
4
3
1
3
1
2
2
3
3
4
3
3
2
Weighted
Score
0.24
0.48
0.24
0.03
0.24
0.03
0.10
0.10
0.24
0.24
0.44
0.24
0.24
0.10
2.96
Weight
Rating
Weighted
Score
0.05
0.10
0.10
0.10
0.06
0.07
0.05
0.05
0.07
3
4
4
4
3
3
2
3
3
0.15
0.40
0.40
0.40
0.18
0.21
0.10
0.15
0.21
0.04
0.07
0.10
0.07
0.04
0.03
1.00
3
3
4
3
2
2
0.12
0.21
0.40
0.21
0.08
0.06
3.28
eighted
ghted
Weight
0.10
0.10
0.09
0.08
0.07
0.09
0.08
0.06
0.06
0.06
0.08
0.06
0.07
1.00
Magnolia
Rating
4
4
4
4
3
4
4
3
4
3
4
3
4
Wt. Score
0.40
0.40
0.36
0.32
0.21
0.36
0.32
0.18
0.24
0.18
0.32
0.18
0.28
Weight
0.07
0.08
0.10
0.10
0.09
0.05
0.05
0.10
0.03
0.10
0.06
0.07
0.10
3.75
1.00
Bounty Fresh
Rating
Wt. Score
3
0.21
3
0.24
4
0.40
4
0.40
4
0.36
3
0.15
2
0.10
4
0.40
2
0.06
4
0.40
3
0.18
4
0.28
4
0.40
3.58