Motivating Your Audience
Motivating Your Audience
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Business Communication
1.
2.
What does your audience know? What do they believe? What do they
think about your topic?
3.
When and where are you presenting? Why is this audience listening
to you? R2
Initial Audience: is the audience that receives the message first and
routs it to other audiences. Sometimes, the initial audience guides the
sender regarding designing of the message.
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Business Communication
Demographic Factors:
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Past Behavior: R5
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Business Communication
2.
3.
4.
5.
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they can deny to new ideas as they are living in their own way and scheme
of thought. Second there can be a complete denial to your ideas.
Perform a cost/benefit Analysis:
Another way to thinking about what motivates people is to apply economical
ides, e.g. money goods and services can be offered for exchange. Both
parties should take into account the cost and the benefit of the behavior, a
strong benefit you encourages someone and on the other hand a high cost
can have an opposite effect. So one must have a cost/benefit analysis.
For example you have a great plan for new advertising brochure. The benefit
seems obvious to you and your company will sell of its products. However
the cost and the time for printing and the waste of throwing old brochure can
hurt the feeling of the person who designed the old one. And addition al time
and bother to your boss to consider this new idea when the old one has
seemed to work well.
Using this approach you can try following
1. Analyze cost and benefit of the idea itself; as many of us only have a
view on ony advantages not on disadvantages.
2. Analyze cost and benefit in favor of audience; advantages we only look
to the potential reward that result for us only without thinking about
the acceptance of our audience.
3. Specify the benefit that audience is going to have with your idea.
Naturally, people are not like the numbers and figure of any financial cost/
benefit analysis. So one should assume audience the same way, when
confronted by the same situation.
Be Sensitive to character Traits:
Generalization about ourselves or other peoples can be dangerous.
Perceiving the behavior is a character trait and we may perceive incorrectly,
and it can be worst when the categorized people based on incorrect
inference. So everyones character is more complex than on simple trait.
Taking these into mind, that the effective communication can only be
possible by considering what will motivate and persuade your audience. E.g.
one has a differenet conversation method and motive with sales manager
than to an accountant.
Shabbir Ahmad
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Business Communication
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Business Communication
Reference
1. R1= http://www.tlcsem.com/pmotivate.htm
2. R2= http://sixminutes.dlugan.com/audience-analysis/
3. R3=
http://debo10199businesscommunication.blogspot.com/2012/02/au
dience-analysis-part.html
4. R4=
http://debo10199businesscommunication.blogspot.com/2012/02/au
dience-analysis-part.html
5. R5=
http://debo10199businesscommunication.blogspot.com/2012/02/au
dience-analysis-part-b.html
6. R6= mgt.ncsu.edu/pdfs/career_resources/Audience%20Strategy.pdf
Shabbir Ahmad
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