Project Report of Pantaloons
Project Report of Pantaloons
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A
PROJECT
REPORT
ON
PANTALOONS
AND
AJILI BARND
SUBMITTED TO :M/S Pantaloons Retails ( India ) PVT. LTD.
PATNA -13
SUBMITTED BY :-
RANJAN KUMAR
Roll no. 02
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ACKNOWLEDGEMEN
T
Completing a new task is never one man effort. It is often the result of
invaluable contribution of number of individuals in a direct or indirect
manner.
I express my whole gratitude towards the management of Pantaloons
Retails (India) Private Limited, Patna for giving us the opportunity to
undergo my summer project in a multinational concern of a great reports
and allowing us to gain invaluable with subsequent exposure to the
modern business world.
We are very grateful to Mr. Manish Upadhyay (Team Leader, Ajili
Band ) For guiding us on our project. I further extend my thanks to
Miss. Alisha Mishra (HR- Manager), Mr. SURAJ SAW
(STORE
Manager
Jai
Shankar
Singh
(Ex
Store
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PREFACE
The research provides an opportunity to a student to
demonstrate application of his/her knowledge, skill
and competencies required during the technical
session. Research also helps the student to devote
his/her skill to analyze the problem to suggest
alternative solutions, to evaluate them and to
provide feasible recommendations on the provided data
.
The research is on the topic of
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DECLARATION
I hereby declare that the project report entitled
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Ranjan Kumar
Table of contents
Page no.:-
1.
Acknowledgements
3
4
2.
Preface
3.
Synopsis
5&7
4.
Object of study
5.
Introduction
6.
History of Pantaloons
10-11
7.
12-13
8.
9.
Contents
14-22
23-25
10.
26-27
11.
28-36
12.
Visual Marchandising
37-44
13.
The Goal
45-50
14.
References
51
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INTRODUCTION
INDUSTRY BACKGROUND
India, like Britain, is a nation of shopkeepers. With
over 12 million retail outlets, India probably has the
highest density of retail outlets in the world, with one
for approximately every 90 persons; little wonder that
the country is the ninth-largest retail market in the
world, with estimated annual retail sales of around
USD215 billion in 2005 (Rs 960,000 corer). At the
sometime, the share of organized trade in this enormous
market is currently very small. It is estimated at just
USD8 billion (Rs 35,000 corer) in 2005, up
fromUSD6.25 billion (Rs 28,000 corer) in 2004. This
accounts for less than 4 per cent of the total retail trade
in the country
AN UNDERDEVELOPED RETAIL MARKET
Organized trade in India is very underdeveloped when
compared with other emerging markets in Asia,
Latin America and Eastern Europe. The Indian and
Chinese markets are comparable in many aspects: Both
countries are not homogeneous. They comprise many
markets within a single country, with significantly
varying cultures and customer preferences across
regions.
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chairman
Pantaloons Retail (india) Limited
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Pantaloons
Pantaloons Fashion & Retail, one of the top clothing
brands in the world, is India's fastest growing premium
lifestyle company. With innovative designs, concepts
and products, the company brings the latest trends in
fashion and clothing styles to the apparel market.
Pantaloons, previously controlled by the Future Group,
has been recently taken over by Aditya Birla Nuvo
Limited, a US $4 billion premium diversified
conglomerate and India's largest manufacturer of linen
fabric.
Pantaloons offers multiple accessories and clothing
brands across a spectrum of categories for men,
women and kids. The company provides an incredible
and complete one-stop shopping experience to its
buyers through its vast collection of more than 100
prestigious brands for the discerning fashionista.
Pantaloons, with a presence across 47 cities through
100 aesthetically designed large format stores and 26
factory outlets, displays a range of classy and trendy
merchandise that truly lives up to Pantaloons maxim of
fresh fashion.
A typical Pantaloons store comprises a brand portfolio
that runs across a gamut of styles that spell class. The
collection includes ready-to-wear western and ethnic
apparel for men, women and kids, complemented by an
exhaustive range of accessories. The variety of
products and brands has helped propel Pantaloons to
become one of the best clothing brands in India.
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Pantaloons Story
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Versatile Retailing
Rather than expand as a menswear retailer alone,
Pantaloons policy of comprehensive
experimentation has given it an important
advantage a versatile retail presence. Consumers
see Pantaloon as an exclusive brand retailer,
discount retailer, specialty retailer and food
retailer: all at once. One of the reasons for this
versatility is that the brand name has not been
forced on, or even associated with the different
products and stores other than the original
menswear line. Instead, each store and product
has been given its own identity and presence.
Pantaloon is essentially an organized retailer in the
guise of a large number and variety of unorganized
retailers. This again represents the companys
unique understanding of the Indian scenario
consumers often feel threatened in a monopolistic
environment, and are thus allowed to choose
between multiple brands, all of which essentially
belong to the same parent !!
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Summary
Through a carefully executed policy of
comprehensive multi-format experimentation,
Pantaloon has managed to understand and take
advantage of the compressed evolution of the
organized Indian retail industry (mentioned earlier)
to become the dominant player. As far as industry
knowledge, experience and skill are concerned,
Pantaloon with its dream team is looking in good
shape. Now it is facing stiff competition that is
financially better-equipped. How it takes
advantage of its existing resources, accesses
additional capital and competes with its
competitors in a race to develop an efficient
supply-chain will determine the future of the
company. While the task is daunting, Pantaloon has
more leeway and an enormous head-start
compared to anyone else.
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Contents
1 Store
2 Loyalty programme
3 Products
Store
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Loyalty programme
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Products
Brand of Ajile
A pantaloon retails approximately 200 brands which comprises
a mix of private labels, licensed brands and more in apparel
and accessories. A pantaloon offers a wide range of exclusive
brands that cater to different occasions for men, women and
kids. These include Ajile, Chalk, Akkriti, Trishaa, Honey, and
Annabelle
Product Description
A chic black active wear from Ajile by Pantaloons, can
never go out of style! Look smart and savvy in this printed
cotton shirt, perfect for a ride into town as well as a
gathering of friends. Team this with a pair of perfectly fitted
jeans and statement flats.
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Corporate Missions
The blog flits down the mission and vision
statements of India companies at one single place.
Useful for comparing, for strategic decision and
management students.
Pantaloon Retail
Group Missions
To deliver superior value to our customers,
shareholders, employees and society at large
Our Values
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Group Vision
To be a premium global conglomerate, with a clear
focus on each of the businesses.
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Sales
Visual Merchandising
Visual Merchandising is the art of displaying
merchandise in a manner that is appealing to the
eyes of the customer. It sets the context of the
merchandise in an aesthetically pleasing fashion,
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THE GOAL
CLEAR, LEGIBLE, CONSISTENT MERCHANDISING
THROUGHOUT THE CHAIN OF PANTALOONS The
strengthening of the brand image, The
satisfaction of our customers, In order to
optimise the retail space in compliance with visual
display guidelines. This will enable the company to
jointly develop a professional Merchandising
approach structured around: In harmony with
current collections and trends, On the basis of a
survey of our customers buying behaviours,
Standard Operating Process of Pantaloons for
Visual Merchandising These processes have been
defined:
Basics of merchandise Presentation: Types of
merchandise display technique: Hanging Products
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Width of aisles
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atmosphere in the store. & EPP. Large volume:Maximum of 18 pc in normal fold, 10 pc in paper
fold per option. At least 4 options with full size set
for top wear Open display of merchandise with
full size set for selling purpose. Fashion Table
Display & If table i Tables should not have single
piece for display. at least 2 options with full size
set of bottom wear. s divided in two parts one part
will have top wear display.
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