Marketing and Advertising
Marketing and Advertising
Marketing and Advertising
Supervisor
Dr. BHAGWAN SINGH
GAUTAM SHARMA
Submitted by-
INTRODUCTION
The sudden emergence of social media in the public
realm and the realisation of a powerful and coordinated
online consumer-force have raised alarms in corporate
offices all over. As consumers increasingly influence each
other and share opinionated views on brands and
products on the internet, businesses are compelled to
rethink and reorganise marketing and communication
strategies in order to address this threat to traditional
ways of doing business.
Changed Landscape
The objectives of the study includes the following To analyze effectiveness of social media marketing.
To know the prospects and problems of social media
marketing.
To know customer perception regarding social media
marketing.
To know the role of social media marketing in current
scenario.
To know the impact of social media marketing in the
market.
HYPOTHESIS
RESEARCH METHODOLOGY
(a) Sample size- 100
(b) Sample design- Simple random sampling
(c) Sources of data collection- Primary source