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Senior Manager Sales CPG in USA Resume T Gill Fuqua
Senior Manager Sales CPG in USA Resume T Gill Fuqua
A forward thinking sales and marketing executive with twenty five years of experience and a wide ranging skills
to lead strategies across operating companies.
Proven sales success using shopper analysis, pricing and trade promotion. Provides concise input for team and
customers.
Leads in store, ecommerce and digital planning to drive shopper engagement and sales across channels.
Facilitates integrated communications within an organization, aligning sales, marketing and finance personnel
with critical deliverables.
Perceptive organizer with outstanding problem solving and decision-making abilities.
Disciplined planner who identifies goals and formulates plans to overcome obstacles.
Faculty and multiple presenter; Path to Purchase Institute, Category Management Association, Coke University,
National Grocers Association, Convenience Store Petroleum and National Association Convenience stores.
EXPERIENCE
T. Gill Fuqua
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- Dallas, Texas
2005- 2008
Director Sales and Marketing
Entrepreneur- Independently owned Marketing Company
Identify and analyze category demographic and sales trends for sales strategy of wines, liquors (Constellation
Brands Portfolio) and beverage portfolios. (Cadbury).
Prepare annual sales models for internal and external customers.
Coordinate and interpret analysis of syndicated data for use in business/promotion planning.
Media planning and negotiations all platforms
2003-2005
Region Manager Sales and Marketing
Increased sales 9% annually across portfolio.
Led new business development planning process, execution and post analysis of portfolio annual business plan.
Selected, directed and educated external agency activation personnel.
New product innovation and development projects Sonoma-Cutrer, Korbel, Fetzer, Woodford Reserve, Tuaca, and
Southern Comfort.
Managed Operator Licensing and first cross promotions development and execution with Coke USA.
Delivered investment model for multiple brands, sales managers, and distributors.
Responsibilities including Fine Dining Accounts 12 states, Outback, Hooters, Brinker, Darden, OCharleys and
Carlson Companies. Developed business plan using syndicated data to design investment strategy for franchise
and corporate stores.
2000-2003
Director Region Sales and Marketing
Developed new team, recruited, trained internal and external agencys personnel.
Identified consumer trends and developed integrated promotions to increase brand awareness and sales.
Oversaw $16,000,000 advertising budget for promotions, media, and point of sale process functions.
Held responsibility for profit and volume delivery of $340MM business unit delivering annual 19% account growth.
Provided leadership and strategic brand direction to cross-functional sales and marketing team using resource
allocation model based on syndicated data research and consumer analysis with 4 direct and 12 indirect managers.
Introduced new products in 18 southeast states and international locations.
Delivered retail promotions and cross promotions with consumer product companies.
Reorganized media buying process and evaluation for radio, print, and outdoor promotions.
1998 2000
Group Sales and Marketing Manager
Designed annual cross promotions with food and beverage National and Regional Supermarket retailers and
Operators such as Applebees, Outback, Hooters, Applebees, Fridays, Chilis, TGIFridays.
Led initial National Retailer and Distributor introduction of NASCAR promotions.
Select and guide agencies for national and account specific creative.
1985 - 1998
Brand Manager Geographic Marketing
Managed collaboration with National sales team in annual account plans leveraging marketing investment.
Media national and regional planning, negotiation and purchase.
Developed cross promotions with companies and brands such as Clorox KINGSFORD and Frito-Lay.
Responsible for integrated promotions of Supermarket and On Premise Operator NASCAR, Olympic, NFL, NHL, NBA,
and MLB contracts, including retail planning execution /ROI analysis with National Account Sales teams.
Senior National Accounts Manager
Responsible for Regional and National sales and category management team, accounts included
WALMART, SAMS, Kroger, Winn Dixie, Publix, Harris Teeter, Bi Lo, Texaco, Speedway, Racetrack, 7-Eleven, Circle K.
Designed price, distribution merchandising, promotion planning, space management, Feature Ad and display plans.
Results 15 - 25% annually/gross sales 6% average + for $600MM Account group.
Senior Broker / Distributor Manager
Lead sales for new product introduction for Southeastern distributors including beer, wine, waters and Eagle snacks.
T. Gill Fuqua
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Education
Bachelor of Science
PROFESSIONAL DEVELOPMENT