Distribution Mangement Course Outline
Distribution Mangement Course Outline
Distribution Mangement Course Outline
B.
Developing
The
Marketing
Channel
13.5 hours
13.5 hours
No. of Hours
13.5 hours
1.
2.
3.
4.
C.
Managing
Marketing
Channels
1.
2.
3.
4.
1.
2.
3.
4.
VI.
VII.
b. Online
Journal
ProQuest:
Journal
of
Marketing
Channels,
Binghamton.
ProQuest:
International
Review
of
Retail,
Distribution
and
Consumer
Research,
London.
ProQuest:
International
Journal
of
Retail
and
Distribution
Management;
Bradford.
B. Webliography
Chapter
17
--
Managing
Retailing,
Wholesaling,
and
Market
Logistics
Retrieved
on
February
10,
2011
from
http://lsb.scu.edu/~kfox/KotlerChapters/CH17.html
Course
Requirements
A.
B.
C.
D.
E.
F.
VIII.
Quizzes
Periodical
Examinations
Graded
Class
Participation
Company
Visit
/
Channel
Members
Activity
Observation
Compilation
of
Global
Distribution
Issues
Channels
of
Distribution
Analysis
Report
Grading
System
Midterm
Grade
Tentative
Final
Grade
Prelim
Examination
25%
Semi-final
Examination
25%
Midterm
Examination
25%
Final
Examination
25%
Class
Standing
50%
Class
Standing
50%
Total
100%
Total
100%
Midterm
Grade
+
Tentative
Final
Grade
Final
Grade
=
2