Texas Athletics Overview
Texas Athletics Overview
ATHLETICS OVERVIEW
Texas
Athletics
continues
to
seek
ways
to
advance
institutional
goals
and
support
the
president
in
leading
a
university
of
the
first
class.
We
do
this
by
providing
the
best
intercollegiate
athletics
program
one
that
is
committed
to
the
universitys
vision
of
a
disciplined
culture
of
excellence
that
generates
intellectual
excitement,
transforms
lives,
and
develops
leaders.
Through
athletics,
we
work
to
innovate
excellence,
educate
tomorrows
leaders,
and
expand
knowledge
while
serving
a
diverse
society.
The
information
below
outlines
Texas
Athletics
efforts
that
are
transforming
lives
for
the
benefit
of
society.
Our
work
goes
beyond
the
Forty
Acres
to
help
truly
change
the
world
and
advance
The
University
of
Texas
and
its
global
impact.
I
.
Texas
Athletics
acts
as
the
front
porch
to
the
university
and
aims
to
collaborate
with
the
broader
university
to
foster
excellence
in
the
academic
setting.
The
University
of
Texas
as
a
whole
continuously
works
to
raise
money
to
support
the
mission
of
the
university
and
uphold
its
responsibility
to
all
students.
As
a
vital
member
of
the
university
community,
Athletics
must
do
its
part.
This
is
the
current
landscape
for
all
higher
education.
It
is
the
fiduciary
duty
of
all
administrators
at
all
universities
to
help
raise
the
necessary
funds
to
support
the
university,
its
mission
and
its
activities.
Thus,
a
focus
on
fundraising
is
a
fundamental
part
of
what
intercollegiate
athletics
programs
must
do
to
survive.
Our
contributions
to
the
university
include:
$326
million
in
donations
to
the
successful
six-year
Campaign
for
Texas,
which
raised
$3.12
billion.
Texas
Athletics
was
the
second
largest
contributor
across
campus.
In
2013-14
more
than
$6.6
million
in
athletics
revenue,
which
includes
half
of
LHN
revenue,
was
transferred
to
central
campus
to
fund
academic
initiatives.
An
additional
$3.1
million
was
transferred
for
administrative
fees.
In
total,
Texas
Athletics
gave
more
than
$9.7
million
to
UT
central
campus.
Additionally,
Texas
Athletics
pays
all
its
own
direct
costs
such
as
student-athlete
scholarships,
debt
service,
salaries,
fringe
benefits,
utilities,
construction
and
maintenance
costs.
In
2013,
Texas
Athletics
began
a
fixed
gift
of
UT
Club
royalties,
with
an
escalator
increase
each
year,
to
support
the
library
system.
In
2013-14,
we
contributed
$144,200
to
keep
our
libraries
open
extended
hours.
UTs
Blanton
Museum
of
Art
will
use
$1
million
generated
from
LHN
to
create
a
fund
to
underwrite
the
reinstallation
of
its
permanent
collection.
II.
Texas
Athletics
vision
is
to
define
what
it
means
to
be
the
worlds
best
intercollegiate
athletics
program,
instilling
the
passion,
knowledge
and
character
for
all
student-athletes
to
compete
to
win,
to
succeed
academically,
to
achieve
their
dreams
in
life
and
to
contribute
to
society.
We
support
all
of
our
programs
and
work
to
provide
them
the
resources
to
compete
for
championships
year
in
and
year
out.
Everything
we
do
is
for
our
more
than
500
student-athletes.
Texas
Athletics
must
increase
its
revenue
to
sustain
and
allow
our
student-athletes
to
receive
best-in-class
support
services
and
compete
for
championships.
We
need
to
generate
revenue
to
build
and
pay
for
facilities
such
as
the
Volleyball
Player
Development
Center
(practice
facility),
new
Tennis
Facility
and
Texas
Athletics
Nutrition
Center
and
cover
additional,
positive
benefits
for
our
student-athletes
such
as
the
full
cost
of
attendance,
increased
nutrition
and
potential
name,
image
and
likeness
expenses.
1
For
example,
NCAA
guidelines
now
allow
institutions
to
provide
full
nutrition
to
student-athletes.
Additional
student-athlete
benefits
include:
addition
of
a
nutritionally
balanced
evening
meal
for
all
500
plus
student-athletes
(from
walk-ons
to
full
scholarship)
approximate
cost
of
$800,000
per
academic
year;
and
an
increase
in
nutrient-rich,
whole
food
snacks
available
at
Performance
Nutrition
Fuel
Stations,
providing
all
our
student-athletes
the
opportunity
to
restore
and
meet
their
increased
nutrient
needs
cost
of
$250,000
for
2013-14.
New
full
cost
of
attendance
payments
to
our
student-athletes
to
ensure
their
scholarships
cover
all
the
federally
calculated
costs
to
attend
UT
will
cost
$5,750
per
student-athlete
each
year
for
a
total
cost
of
about
$1.5
million.
Although
Texas
Athletics
generates
the
most
revenue
of
any
athletics
department,
during
the
2013-14
fiscal
year
Texas
Athletics
had
a
net
loss
of
$8.1
million.
This
was
the
first
time
since
1999-2000
that
the
department
lost
money.
The
reality
is,
Texas
Athletics
does
not
have
as
much
money
as
some
think.
Our
two
biggest
revenue
generators
tickets
and
donations
have
remained
flat
over
the
past
five
years.
Thats
$90
million
out
of
our
total
$160
million
in
revenue
that
has
remained
flat.
Meanwhile,
our
overall
expenses
were
up
last
year,
largely
due
to
the
football
coaches
and
athletics
director
transitions
and
repayment
of
some
of
our
debt.
We
expect
to
break
even
this
year,
even
with
the
mens
basketball
coaching
change
and
other
new
expenses.
We
continue
to
be
good
stewards
of
the
program.
Furthermore,
we
are
one
of
the
few
collegiate
athletics
programs
that
is
financially
self-sustaining
and
contributes
financially
to
student
and
faculty
programs
and
academic
initiatives.
III
.
Fundraising Strategy
We
are
expanding
our
overall
fundraising
strategy
to
build
the
foundation
for
future
generations
of
Texas
student-
athletes.
This
includes
a
renewed
emphasis
on
philanthropic
fundraising,
endowments,
a
more
robust
and
interactive
donor
engagement
program,
an
increased
focus
on
communicating
the
impact
of
donations
on
student-athletes,
and
building
relationships
nationally
and
internationally.
This
is
in
alignment
with
national
trends
as
NCAA
changes
drive
a
greater
percentage
of
overall
revenues
to
student-athlete
benefits.
In
the
long
run,
this
will
make
each
program
more
self-sustaining.
Year
to
date,
we
have
raised
more
than
$9
million
in
philanthropic
contributions
with
more
than
$2.2
million
of
that
raised
for
endowments.
We
have
exceeded
last
years
total
Annual
Fund
contributions
and
surpassed
the
all-time
Annual
Fund
record.
Our
endowment
has
grown
in
the
last
18
months
from
about
$26
million
to
just
below
$30
million.
Our
goal
is
to
reach
$32
million
of
endowment
by
the
end
of
the
year.
In
conjunction
with
the
Texas
Exes,
we
are
reaching
out
to
Longhorns
across
the
state
and
the
nation
to
broaden
our
reach
by
hosting
events
in
Washington
D.C.,
Los
Angeles,
New
York,
Phoenix
and
more.
Our
international
strategy
helps
increase
the
footprint
of
The
University
of
Texas
globally.
It
allows
us
to
build
key
business
and
donor
relationships
that
will
positively
impact
UT
both
now
and
in
the
future.
We
also
are
working
closely
with
the
International
Office
to
help
develop
university
business
and
research
opportunities
as
well
as
athletics
opportunities.
The
university
is
supportive
of
Texas
Athletics
international
strategy.
Our
efforts
support
the
recognition
of
UT
as
one
of
the
leading
research
universities
in
the
world.
Athletics
can
play
an
integral
part
in
this
effort,
and
it
can
pay
big
dividends
for
the
university
as
a
whole.
IV
.
TICKETS
Texas
Football
is
a
significant
source
of
revenue
for
Texas
Athletics,
representing
almost
70
percent
of
the
entire
departmental
budget.
Football
ticket
prices
for
the
entire
stadium
increased
overall
by
an
average
of
less
than
six
percent.
Some
prices
went
up
more,
some
stayed
the
same,
and
some
decreased
in
an
effort
to
make
the
overall
pricing
structure
more
representative
of
each
seats
full
market
value.
While
the
ticket
price
rose
modestly,
the
Longhorn
Foundation
contribution
level
to
keep
current
seat
locations
has
not
changed
in
many
years.
Longhorn
Foundation
members
are
able
to
maintain
their
current
donation
while
retaining
priority
to
renew
seats.
This
is
an
advantage
compared
to
many
of
our
peer
institutions.
We
are
now
more
accessible
than
ever.
An
entry-level
football
season
ticket
at
$199
is
now
available.
For
the
first
time,
we
also
are
offering
extended
payment
plans
for
both
season
tickets
and
Longhorn
Foundation
contributions.
More
than
92
percent
of
the
approximately
57,000
public
season
tickets
sold
for
2014
are
committed
for
the
2015
season.
We
have
taken
in
$25.6
million
in
public
football
season
ticket
revenue
so
far
this
year
compared
to
the
overall
$23.6
million
for
all
of
last
year.
These
funds
will
be
used
to
help
offset
increased
scholarship
costs
now
that
we
may
pay
full
cost
of
attendance
for
our
student-athletes.
PARKING
Texas
Athletics
historically
has
not
received
any
revenue
for
parking.
In
fact,
Texas
Athletics
has
paid
the
State
and
university
more
than
$1.2
million
annually
to
use
their
garage
facilities.
Parking
policy
changes
were
in
discussion
for
several
years
prior
to
the
implementation
of
the
changes
this
year.
In
the
fall
of
2013,
after
two
years
of
work,
a
Longhorn
Foundation
Advisory
Council
committee
recommended
that
Texas
Athletics
charge
for
parking
beginning
with
the
2015
season.
Why
changes
in
parking
were
made:
Though
Texas
Athletics
paid
more
than
$1.2
million
annually
to
UT
and
the
State
for
parking,
up
to
40
percent
of
these
permits
went
unused
on
game
day.
Over
the
past
four
years,
only
an
average
of
6,200
out
of
10,000
Longhorn
Foundation
parking
permits
were
used
per
game.
This
system
diverted
funds
from
student-athlete
support
as
Texas
Athletics
pays
UT
Parking
and
Transportation
Services
and
the
State
for
use
of
the
garages
and
lots.
Although
we
administer
parking
for
the
benefit
of
our
fans,
funds
from
parking
do
not
generate
revenue
for
Texas
Athletics
but
rather
for
the
separate
entities,
which
control
the
garages
and
garage
pricing.
Construction
projects
on
campus
have
reduced
parking
by
nearly
1,000
spaces
for
the
2015
season.
Many
of
these
are
some
of
the
best
spaces
near
DKR-Texas
Memorial
Stadium.
Benefits
of
the
new
parking
model:
This
allows
for
previously
unused
parking
spaces
closer
to
the
stadium
to
be
available
to
more
fans.
A
minimum
donation
of
$50
to
the
Longhorn
Foundation
provides
members
access
to
purchase
parking.
This
is
a
new
benefit.
TRUE
We
are
increasing
our
customer
service
and
providing
our
fans
the
opportunity
to
use
a
transparent
system
to
add,
drop
or
relocate
their
seats.
During
our
recent
online
TRUE
process,
for
football
more
than
10,000
season
ticket
members
logged
on
to
view
their
seats
with
the
opportunity
to
add,
drop
or
relocate.
Fans
purchased
more
than
3,000
extra
tickets
during
this
process.
Almost
4,500
seats
were
relocated
for
fans
who
chose
to
move.
We
have
seen
similar
success
and
very
positive
feedback
for
TRUE
events
in
other
sports
as
well.
3
V.
Tennis Facility
Facilities
are
a
strong
resource
for
Texas
Athletics
to
attract
and
retain
the
best
talent
in
the
country.
Facilities
also
provide
a
valuable
resource
for
our
student-athletes
to
help
Texas
remain
competitive
on
an
international
stage.
We
must
continue
to
build
and
maintain
facilities
to
remain
competitive
with
our
peer
institutions
and
recruit
top
coaching
and
student-athlete
talent
to
The
University
of
Texas.
Competition
on
the
facilities
front
has
been
aggressive,
and
Texas
Athletics
must
respond.
This
requires
raising
the
appropriate
funds.
The
addition
of
the
UT
Dell
Medical
School,
while
a
positive
for
the
university,
has
impacted
Texas
Athletics
from
a
logistics
and
facility
standpoint.
We
welcome
the
medical
school,
but
it
has
provided
athletics
with
unprecedented
challenges.
Funding
is
at
the
top
of
the
list.
Athletics
has
been
asked
to
commit
to
transfer
an
additional
$50
million
to
the
university
based
on
future
revenue
from
ticket
sales,
media
rights,
merchandising
and
other
sources.
This
$50
million
is
in
addition
to
existing
funding
commitments.
When
the
university
removed
the
Penick-Allison
Tennis
Center
in
May
2014
to
make
way
for
the
Dell
Medical
School,
the
presidents
office
agreed
to
reduce
that
future
$50
million
commitment
to
$35
million
as
an
offset
to
the
loss
of
the
courts.
However,
as
those
future
revenues
have
not
yet
occurred,
and
will
not
for
several
years,
we
have
to
fundraise
and
pay
the
$15-17
million
to
construct
the
tennis
facility.
Athletics
must
develop
a
financing
plan
to
build
the
courts
now
when
they
are
needed
and
raise
the
money
to
pay
for
the
new
tennis
facility.
President
Fenves
supports
Athletics
efforts
to
raise
money
for
the
courts.
Colleges
and
units
on
campus
regularly
raise
money
for
construction
to
support
high
priority
projects
and
reduce
the
need
to
use
future
revenue
streams.
We
worked
to
find
a
location
close
to
campus
that
would
best
serve
our
student-athletes.
With
their
busy
schedules,
time
management
is
incredibly
important.
The
new
location
is
closer
to
DKR-Texas
Memorial
Stadium
where
academics,
nutrition,
compliance,
strength
and
conditioning
and
sports
medicine
all
are
housed.
Working
with
the
university,
we
were
able
to
secure
a
nearby
location
adjacent
to
baseballs
UFCU
Disch-Falk
Field
and
softballs
Red
and
Charline
McCombs
Field.
The
facility
is
part
of
a
total
university
project
that
includes
a
much-needed
parking
garage
on
the
west
side
of
UFCU
Dish-Falk
Field
and
graduate
student
housing
on
the
east
side
of
McCombs
Field.
Maintenance
of
the
residential
areas
facing
the
neighborhood
was
requested
by
the
neighborhood
and
supported
by
the
university.
VI.
Longhorn Band
The
Longhorn
Band
continues
to
be
an
important
Texas
tradition
in
our
overall
gameday
experience.
We
continue
to
have
a
close
relationship
with
the
band.
We
are
collaborating
with
the
Dean
of
the
College
of
Fine
Arts
to
develop
and
incorporate
new
technology
so
the
band
is
able
to
enhance
our
in-game
experience
while
preserving
and
protecting
the
strong
legacy
and
tradition
of
the
Longhorn
Band.
Longhorn
Band
funding
from
Texas
Athletics
is
greater
than
funding
provided
by
all
Big
12
schools
and
most
every
college
nationally,
including
Texas
A&M,
USC,
Ohio
State,
Michigan,
Notre
Dame
and
Tennessee.
For
the
2015
football
season,
as
it
has
in
the
past,
the
full
Longhorn
Band
will
continue
to
perform
at
all
home
games
and
will
travel
to
the
AT&T
Red
River
Showdown
vs.
OU
and
TCU
away
games.
We
are
in
discussions
to
address
Baylors
desire
to
neither
host
visiting
bands
(due
to
the
reduced
size
of
their
stadium)
nor
send
its
band
to
road
games.
The
pep
band
will
travel
to
South
Bend
for
the
Notre
Dame
game
and
to
Iowa
State
and
West
Virginia
away
games.
4
VII.
There
is
an
overall
trend
to
send
pep
bands
to
away
games
so
as
to
make
available
enough
tickets
for
loyal
fans.
Tickets
for
the
band
come
out
of
the
fan
allotment
we
receive
for
away
games.
Some
schools
have
reduced
these
allotments
as
they
have
moved
to
smaller
venues.
As
many
of
our
fans
travel
with
the
team
to
away
games,
especially
those
in
Texas,
this
creates
high
fan
demand.
We
have
great
relationships
and
enjoy
working
with
the
Longhorn
Band
leadership
Jerry
Junkin
and
Scott
Hanna.
Rob
Carnochan
left
to
pursue
a
better
career
opportunity
at
Miami.
Texas
Football
game
in
Mexico
City
We
still
are
discussing
a
potential
football
game
in
Mexico
City.
Nothing
definite
has
been
scheduled.
We
will
not
give
up
a
home
game
to
play
a
game
in
Mexico
City
or
anywhere
else.
If
we
go
to
Mexico
City,
it
only
will
be
under
the
safest
circumstances
for
our
student-athletes,
coaches,
staff
and
fans.
We
will
not
go
unless
it
is
a
positive
and
safe
atmosphere.
The
Dallas
Cowboys,
numerous
NBA
teams
and
all
major
entertainment
acts
have
played
in
Mexico
City
for
years
without
issues.
The
NFL
also
is
studying
its
options
to
play
a
regular
season
game
in
Mexico
City.
VIII.
The
Pac
12
Conference
approached
Texas
to
play
the
2015
season
opener
versus
the
University
of
Washington
in
China
because
we
are
an
internationally
recognized
university.
This
event
provides
an
unparalleled
learning
experience
for
our
basketball
team
and
the
opportunity
to
tell
our
universitys
story
on
an
international
stage.
All
expenses
for
our
teams
travel
will
be
covered
by
the
Pac
12
and
the
event
sponsors.
The
trip
includes
a
visit
to
the
Alibaba
campus
for
both
teams
on
Chinas
busiest
shopping
day
of
the
year.
The
game
will
be
televised
nationally
on
ESPN
as
our
tip-off
game
of
the
season.
Our
student-athletes,
coaches
and
staff
will
have
an
educational
prep
course
through
student
services/academics
that
will
prepare
them
for
the
culture
and
conversation
they
will
encounter
in
China.
An
academic
counselor
will
travel
with
the
team
to
ensure
the
team
meets
their
academic
commitments.
We
are
working
closely
with
the
International
Office
on
this
trip
as
their
business
goals
align
closely
with
those
of
Texas
Athletics.
In
China,
we
will
have
the
opportunity
to
interface
and
work
together.
The
Texas
Exes
Flying
Longhorns
trip
to
China
coincides
with
the
game,
and
trip
participants
will
have
the
opportunity
to
attend
the
game
and
related
events
in
China.