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GODREJ PROPERTIES LTD.

Company Overview

A B-Gyan Initiative
[email protected]

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Godrej Properties

INTRODUCTION
Godrej Properties Limited (GPL) is one of the major real estate development
companies in India, based in Mumbai, Maharashtra. Godrej Properties has real
estate development projects in 12 cities across India. Currently, the business
focuses on residential, commercial and township developments and has
completed several landmark projects. Godrej Properties undertakes their
projects through in-house team and by partnering with companies with
domestic and international operations.
GPL has received several recognitions for its processes and performance which
include receiving the ISO 9002-1994 certification by Bureau Veritas
International in 1996, followed by Best Business Practices award for the year
2008 and 2009.

COMPANY INFORMATION
Founded in:

1990

Head Quarters:

Mumbai

Leadership:

Adi Godrej (Chairman, Godrej Group)


Pirojsha Godrej(Managing Director)

Industry:

Real Estate (Residential buildings, Commercial complexes &


Townships)

Employees:

250

FINANCIAL STATISTICS
For the year FY2013

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Godrej Properties

SALIENT CHARACTERISTICS
Indias first ISO certified real estate developer
Successfully raised US$100 million through an IPO in 2010
Upcoming development of 83 million sq. ft.
Collaboration with outstanding associates

PROJECTS
Recently Completed

Current Projects

Upcoming Projects

Residential
Godrej Sky
Garden, Panvel
Godrej Bayview,
Mumbai
Godrej Waldrof,
Mumbai
Godrej Hill,
Kalyan
Godrej Glenelg,
Mumbai
Godrej
Sherwood, Pune
Godrej
Woodsman
Estate, Bengaluru
Commercial
Godrej Coliseum,
Mumbai
Godrej Eternia,
Pune

Residential
Godrej Platinum,
Mumbai
Godrej Serenity,
Mumbai
Godrej Horizon,
Pune

Residential
Godrej Central,
Mumbai
Godrej Plams,
Mumbai
Godrej Platinum,
Alipore

Commercial
Godrej Eternia,
Chandigarh
Godrej
Waterside,
Kolkata
Godrej Genesis,
Kolkata
Godrej E-City,
Bangalore

Commercial
TheTrees,
Mumbai
Godrej
One,Mumbai

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STP CHARACTERISTICS
Segment: Upper middle class in A-class Indian cities
Target Group: Medium and high income group
Positioning: Delivers lifestyle projects in every category

VALUE PROPOSITION
Established Brand Name and Group Association
As an established brand, Godrej Properties is trusted by customers,
business partners and financial communities. The company effectively
leverages combined Godrej Group resources and has structured systems
for HR, T&D, Finance, Planning and Marketing
Corporate Governance
Godrej Properties ensures transparency in all internal and external
processes along with strong conformity to norms.
Professional Management
Godrej Properties is led by experienced leadership and highly qualified
cross-functional teams. Strong processes e.g. Concerto (execution), SAP,
Performance Review etc are followed. There is a strong focus and high
emphasis on employee training & development at all levels.
Quality
Highest quality standards are followed for project execution, materials
and services. Godrej Properties collaborates only with the best-in-class
associates.
Design
While focusing on customer requirements and incorporating them in
design, Godrej Properties ensures unique and innovative designs for all
projects.
Project Management
Godrej Properties' constant focus is on core competencies in project
management. The company creates scalability and an ideal combination
of expertise by associating with the best in respective fields.
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BUSINESS STRATEGY

Risk Management in Land Sourcing


GPL does the vast majority of its projects through a JV with
landowners where the company enters into a revenue, area or profit
sharing agreement with the landowner. This allows GPL to significantly
de-risk its business and do a greater number of projects.
Outsourced Support Functions
GPL has strategic relationships in place for construction and
architecture that allow it to retain a lean management structure and
provide access to best talent.
Superior Execution
Strong processes and innovations like Critical Chain Project
Management allow GPL to achieve shorter execution cycles and ensure
quality in all its developments.
Iconic Design
GPL places a great emphasis on outstanding design and works with
exceptional international and local architecture and design firms.
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Leveraging Brand and Group Association


Customers, joint venture partners and the financial community
have good respect for the GPL brand. GPL also has access to group
resources, systems, human capital and land assets.
Diversified Portfolio
GPL is currently in 12 cities across India with a mix of residential,
commercial and township developments.

AWARDS AND RECOGNITION


For the year 2012-13, GPL has won the following awards:
Godrej Properties won 'Developer of the Year' award at the Indian Realty
Awards 2013
Godrej Properties won 'Real Estate Company of the Year' Runner up
award at the Construction Week Awards 2013
Mr. Pirojsha Godrej won 'Real Estate Person of the Year' award at the
Construction Week Awards 2013
Godrej Properties was voted amongst India's Top 10 (Innovative) Builders
at the Construction World Architect and Builder (CWAB) Awards 2013
Godrej Properties receives sustainability award from CII at the GreenCo
Summit 2013
Godrej Properties won 'Best Emerging Developer' Award at the NDTV
Property Awards
Godrej One won the Safety award with the British Safety Council
International Award in Distinction Category for Information Technology
and Office Space category
Godrej Garden City was awarded with the 'British Safety Council
International Award' in Distinction Category for Affordable and Mass
Housing
GPL won 'Brand Leadership Award' in the real estate sector at the Brand
Leadership Awards 2013

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RECENT NEWS
1. Godrej Properties has entered into a Development Management
agreement with Ratnaraj Blessing Milestone to redevelop a private
society at Currey Road, Mumbai. GPL will be responsible for
conceptualization, design, sales and marketing of the project. The project
will offer approx. 120000 sq. ft. of saleable area and is proposed a modern
residential complex.
2. Godrej Properties launched the second phase of its residential project
Godrej E-City in Electronic City Bangalore in December. GPL is
developing this project as a partnership model along with Universal
Builders.

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