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Mediquip S.A. (R) Case Analysis: From: Group 10
Mediquip S.A. (R) Case Analysis: From: Group 10
(R)
Case Analysis
From: Group 10
Sneha Karanth N
Hardik Prakash Thakkar
Anup Munavalli
2. Communication: The communication strategy must be drafted. This should include welldefined number of calls and meetings, adequate follow-ups. Also the sales personal must
have ample knowledge of functional and financial benefits of the product. Overall
maintaining a relationship with stakeholders
Plan B: The contingency plan for tacking such issues is that sales executives can insist on a
product demo for the clients. Also joint meeting of all stakeholders from buyers side and sales
executive should be arranged to negotiate price of product in person.