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The Comprehensive Guide To Influencer Marketing
The Comprehensive Guide To Influencer Marketing
to Influencer Marketing
5 Steps to Find, Engage and Profit
from Rising Stars in Your
Next Campaign
by Fabrizio Perrone
CEO, Buzzoole
Table of Contents
1. Understanding the Big Picture
1.1 Introduction: What is Influencer
Marketing?
1.2 Why You Need Influencers for Your
Brand
Retail Sites
56%
34%
Brand Sites
31.10%
Blogs
Facebook
30.80%
28%
Groups/Forums
YouTube
27%
27%
Google+
20%
Online Magazines
20%
12%
8%
Twitter
News Sites
Instagram
7%
3%
10
Impact ratio
5%
3x
15%
10%
~2.5x
24%
20%
40%
2x
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The Results
Royal Unibrew involved 13 influencers in the
Ceres campaign. By targeting the Italian market,
as well as blogs and social channels, they involved
the top influencers (identified by Buzzoole) by
inviting them to talk about Ceress action.
These influencers where encouraged to
generate big engagement in the shortest
possible time (the campaign lasted two hours).
With this, the Ceres campaign
generated 956 viral users and
a viral reach of 450%. The 1,108
posts published had a total reach
of about 604,900 (gotten through
14 blog posts, 48 social posts, 50
social shares and 906 blog shares).
Copyright 2015 Buzzoole
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4. Stick to a Calendar
Influencers are also humans, they have feelings
and the last thing they want to do is betray their
audience. One way to show your seriousness is
to be consistent. But in two aspects;
- Be consistent with the relationship. Dont say
hi today (through perhaps a social media post)
and then go silent for the next six months.
- Be consistent with your own content. You
want to ensure that you stay top of mind
with that influencer. Whether you publish
blog posts, videos or just tweets, stick to
a schedule that your audience and the
influencers will come to recognize. If you
choose to rank influencers quarterly, then
stick to that calendar and let them always
come to expect your next ranking post.
- Be consistent with your message. Since
youve been able to craft a brand story and
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Buzzoole platform, you can find the right influencers for your campaign and turn them to
ambassadors for your brand. Brand ambassadors can receive exclusive gifts and discounts.
Total reach
807.4 K
Total posts
484
Total publishers
346
Buzzoole reach
167
Generated posts
Blog reads
29
Influencers
Social reach
33.2 K
570.7 K
Blog posts
Social posts
39
604 K
128
317
203.4 K
Viral posts
Viral social
317
Viral users
Viral blog
3.9 K
199.5 K
Social shares
Blog shares
12
305
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