BBA Project
BBA Project
Date:-
A PROJECT REPORT ON
SUBMITTED BY
VIKRAM SUKHWANI
2013BBA073
THROUGH
SCHOOL OF MANAGEMENT, JAGRAN LAKECITY
UNIVERSITY, BHOPAL
PREFACE
This Project Report has been prepared in partial fulfillment of the
requirement of the programme B.B.A in the academic year 201516. For preparing the project Report, I have visited the Surana
Honda company during the suggested duration for the period of 30
days, to avail the necessary information. The blend of learning and
knowledge acquired during my practical studies at the Surana
Honda company is presented in this project Report.
DECLARATION
I, Dinesh Tekwani, student of BBA 6th Semester, from The Jagran
Lakecity University, Bhopal (M.P).
I, hereby declare that the Research Work entitled Consumer
buying behaviour with special reference to bikes customers in
Bhopal is an original piece of research work carried out by me
under the guidance and supervision of Mrs. Sumedha Sharma.
The information has been collected from genuine & authentic
sources. I have put in all my efforts to make this project successful
and I would feel very much grateful for having such projects in
future also. I also declare that this Research Report has not been
submitted to any other university/Institute for the award of any
degree or any professional diploma. The work has been submitted
in partial fulfillment of Bachelor of Business Administration
(BBA)
Place Bhopal
Dinesh Tekwani
BBA 6th Semester
Jagran Lakecity University
Bhopal
CERTIFICATE
This is to certify that the Project Work Title [ Consumer
buying behaviour with special reference to bikes customers in
Bhopal ] is bonafide work of [Dinesh Tekwani], [2013BBA026]
undertaken for the partial fulfillment of Bachelor Of Business
Administration (BBA) Degree of Barkatullah University under
my guidance. This project work is original and has not been
submitted earlier for the award of any degree /diploma or associate
ship of any other University/Institution.
CONTENTS
Chapter-1
1. Rationale of the project (why project )
2. Objectives of the study
a. primary
b. secondary
3. Methodology
a. source of information
b sampling method
c. sampling method
d. Tools used for analysis & interpretation
e. geographical area covered
f. limitations
Chapter : 2
1. Introduction to the topic
2. Profile of the organization (Honda, Hero, Yamaha, Bajaj)
Chapter -3
Data analysis
1. Data presentation and interpretation
Chapter -4
1. Major findings
2. Conclusion &suggestions
Bibliography
References
Websites
Annexure
CHAPTER -1
RATIONALE OF THE PROJECT
area we were
This study will help Honda to know the most popular way by
which they are providing services and quality to the customers and
to know various customers Perceptions. From the study, we found
that, the customers were highly satisfied with the products and
service of Honda, but there were some complaints regarding after
sales service and staff of
Honda should
SOURCES OF DATA
The sources of data collection methods are as follows.
PRIMARY DATA :
Through quesstionnare method
:-The primary data is that which details we collect first timefrom
the market and also used first time in the research. We also say that
the information is first time in the research decision. To collect the
primary data questionnaire is prepared structure non-disguise
questionnaire is prepared .
METHODOLODY
SOURCES OF DATA
The sources of data collection methods are as follows.
a) Primary data-:
:-The primary data is that which details we collect first time from
the market and also used first time in the research. We also say that
the information is first time in the research decision. To collect the
primary data questionnaire is prepared structure non-disguise
questionnaire is prepared.
Questionnaire
A questionnaire is a research instrument consisting of a series
of questions and other prompts for the purpose of gathering
information from respondents. Although they are often designed
for statistical analysis of the responses
Graphs
Graphical representation is also being done in order to understand
the buying behaviour of consumers .
e) geographical area covered :The geographical area covered while doing the research project
was Bhopal which includes Koh e Fiza Surana Honda BGS
Honda Berasia road
CHAPTER-II
CONSUMER BUYING BEHAVIOUR
The main aim of marketing is meet and satisfy target customers
need and wants. Buying behaviour refers to the peoples or
organization conduct activities and together with the impact of
various influence on them towards making decision on purchase of
product and service in a market. The field of consumer buying
behaviour studies how individuals roups and organization select
ideas or experience to satisfy their needs and desires understanding
consumer behaviour and knowing customer are never simple . the
wealth of products and service produced in a country make oru
economy strong . The behaviour of human being during the
purchase is being termed as buyer behaviour . Customer says one
thing but do another . They may not be I touch with their deeper
motivations . They are responding to influences that change their
mind at the last minute . A buyer makes take a decision whether
save or spend the money .
collected
form
magazines,
catalogues,
retailers,
friends,
YAMAHA :
parts
for
motorcycles.
Yamaha
Motor
HERO:
Hero Motocorp Ltd., formerly Hero Honda, is an Indian
motorcycle and scooter manufacturer based in New Delhi, India.
Hero Honda started in 1984 as a joint venture between Hero
Cycles of India and Honda of Japan.[4] The company is the largest
two wheeler manufacturer in India.[5] The 2006 Forbes 200 Most
Respected companies list has Hero Honda Motors ranked at #108.
BAJAJ :
Bajaj at Rajasthan in
in Pune, Mumbai,
with
plants
the
1930s.
It
is
inChakan (Pune),
based
Waluj
HONDA :
the
manufacturer.Honda
second-largest
was
the
Japanese
eighth
largest
automobile
automobile
1.
Bajaj
Yamaha
Hero
10
12
INTERPRETATION:
BAJAJ IS BEING PREFERED BY MOST OF THE
CONSUMERS .
2.
Bajaj
Yamaha
Hero
25
Bajaj
Yamaha
Hero
15
Bajaj
Yamaha
Hero
15
10
5.
Bajaj
Yamaha
Hero
18
12
6.
Which
motor
economical?
bike
brand
is
Honda
Bajaj
Yamaha
Hero
10
17
more
7.
Bajaj
Yamaha
Hero
17
Hero
Bajaj
Honda
12
15
Hero
Bajaj
Honda
13
Hero
Bajaj
Honda
10
SUGGESTIONS
1.Hero should introduce a low price bike .
2.For the promotion, company should make road-show that will
3.Increase the sales. The company should concentrate more on the
advertisement.
4. Honda Company should implement a new strategy to reduce the
competition and lead into the bike market.
5.As people expect more mileage per kilometer, company should
increase the mileage of the hero Honda bike.
6. Yamaha should make a sports bike like to Kawasaki Suzuki
Hyabusa bikes which can run with maximum speeds.
BIBLIOGRAPHY
Books :
1.Marketing research, G.C.Beri, Third Edition, Tata McGrawHill
Publishing Company Limited, New Delhi, 2000
2.Marketing management, Philip Kotler, Twelth (Millennium)editi
on, Prentice-Hall of India Private Limited, New Delhi, 2003
Websites
3.www.herohonda.com
4 www.honda.com
5. www.yamaha.com
6.www.bajaj.com
AGE :
CONTACT- NO :
2.Bajaj
3. Yamaha
4. Hero
2.Honda
3. Bajaj
4.yamaha
2.Yamaha
4. Bajaj
2. Yamaha
3. Hero
4.bajaj
2.Yamaha
3. Hero
4. Bajaj
2. Hero
4. Honda
2.
3. Honda
Yamaha
4.
4. Honda
2.
3. Bajaj
Honda
4.
2.