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Consumer Purchase Behavior Towards Online Shopping
Consumer Purchase Behavior Towards Online Shopping
CONTENTS
1. INTRODUCTION......................................................1
1.1Background of the Study...................................1
1.2Research problem..............................................1
1.3Research question.............................................2
1.4Research objective............................................2
1.5Scope.................................................................2
1.6Limitations.........................................................2
1.7Justification........................................................3
2. LITERATURE REVIEW..............................................3
2.1Theoretical background.....................................3
2.2theoratical framwork.........................................5
3. RESEARCH METHODOLOGY...................................6
3.1Research Design................................................6
3.1.1.....................................types of investigation
6
3.1.2..................................................Study setting
6
3.2Population Sample Design and Sample Size......6
3.3Measurements and Measures............................7
3.4Data Collection Method and technique..............7
3.5Questionnaire Design........................................7
3.6Variables under Study........................................7
3.7plan of analysis..................................................7
4. DATA ANALYSIS AND FINDINGS.............................8
5. DISCUSSION.......................................................10
6. CONCLUSION AND RECOMMENDATIONS.............10
6.1Conclusion.......................................................10
6.2Recommendations...........................................10
6.3area of further research...................................11
References..............................................................12
appendix.................................................................13
1.
INTRODUCTION
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1.2RESEARCH PROBLEM
As internet is know like global food, everyone having it. Billion and
million people who are aware of internet are very potential
customers of online based shopping. The research problem is that
the switch from traditional to online shopping and the factors which
make this mall shopping to virtual shopping.
1.3RESEARCH QUESTION
Q1: What main factors influence the consumer while making
purchase over internet?
Q2: Why these factors influence the consumer while making
purchase over internet?
1.4RESEARCH OBJECTIVE
Identification of all those factors which push people to go for
online shopping instead of traditional shopping.
what are the reason behind these factors which influences the
consumer.
Behavior of consumer who purchase from online store.
1.5SCOPE
This study covered a number of randomly chosen 50 students,
males and females both. The instrument for data collection from the
consumers was questionnaire and distributed randomly. It
generated / designed considering the resources which are available,
what information do we want. Question are flexible so the
respondent fell comfortable to respond. Further these questions
were analyzed and interpreted and the final conclusions were
made.
1.6LIMITATIONS
There research conducted is purely based on different dimensions.
There are number of factors that influencing online users to become
consumer of online shops here. But the very foremost focus in this
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research study was the main factors that influence and the research
is limit to some order. Consumer can buy so many stuff online but
this researched limited itself to some of the things like book,
clothes, camera. The research area also limited to Karachi, bahria
university students and the population from which the sample has
been drawn is only from bahria university.
1.7JUSTIFICATION
Studying consumers always helps marketers to improve their
strategies by obtaining insights of consumer. this study is important
because it is one of th requirement of our course, second it will help
us to study consumer behavior and their purchase behavior, there
online purchases and how many people aware of online shopping.
moreover, this also contribute in understanding on which factors the
shopping being done online. It also helps to provide information
about relationship between online purchases and computer usage.
2. LITERATURE REVIEW
2.1THEORETICAL BACKGROUND
The verifiable brochures on client online advantage decisions has in
the first election Scrooge-like on classification the experience which
stir the infatuation of illustrious to bamboozle in Internet shopping.
This research is actually focused on the factor that influences the
internet purchases. In the box of behavior of the consumers, so
many models can be seen. These model also give us knowledge
about the process and behavior of the consumer toward purchases.
The use of net had made it easier to access the information of
products etc. businesses can sell their product online to very low of
the cost but they have to market themselves properly. The business
without physical existence must focus on them in terms of market
so they can remain in consumer mind. Conducting a review on
online shopping was completely assistant to online, the interesting
factors were the reason of shopping online, the influencers of
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2.2THEORATICAL FRAMWORK
TRUST
CONVINE
NCE
PRICE
DEMOG
RPAHIC
S
FREQUE
NCY OF
USE
CONS
UMER
TRAIT
ONLINE
PURCHASE
INTENTION
PRODUC
T
ONLINE SHOPPING
WEBO
GRAPH
ICS
ONLI
NE
behav
ONLIN
E
SHOPP
ING
INTER
NET
USAGE
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3. RESEARCH METHODOLOGY
The research would be purely qualitative and will be based on questionnaire. The
collection of the data will be analyzed through Google docs, and they these results
shall be interpreted.
3.1RESEARCH DESIGN
This section outlines the manner in which researcher conduct the
study. The geographical area was Karachi. The structured
questionnaire is used and to elicit information on demographic
aspects included age, gender. The psychographic variables included
the factors which influence the buying decisions of the respondents.
The questionnaire had close-ended questions in it.
Then the
collected data was calculated and analyzed and give conclusion.
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3.5QUESTIONNAIRE DESIGN
The questionnaire designed in very proper manner. It consists of
structured closed ended questions. The pattern is multiple choice
questions.
It consists of the basic or personal information about respondent,
like age, occupation, and gender.
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3.7PLAN OF ANALYSIS
The survey questionnaire has been distributed to the respondents
and the randomize sampling has been used. Online survey were been
made with the help of Google docs.. In analysis, the results were carefully seen and
interpreted in order to get the results accordingly
Figure
Shopping?
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5. DISCUSSION
The finding indicates that people are gradually becoming rest lover
and they dont like to go shopping mall, instead they like to stay at
home and order the things. It is also cleared from the findings that
people go for virtual shopping just because the convenience. Also
there are billions of potential customers of online businesses, the
research also say that male are more toward online shopping then
female.
6.2RECOMMENDATIONS
Here are some recommendation regarding the research topic.
Though internet is very large network but online business should try
to maintain their security more strict so that people would not afraid
to approach them. This research can be used for the initial stage of
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any research with very large sample size. The research is very
useful for the starting point as it contain a little but useful
knowledge.
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REFERENCES
An empirical study of consumer behaviour, current trends in
technology and sciences volume : 1, issue : 2
Ling (alice) jiangfom minjoon jun, & measuring the consumer
perceptions of online shopping convenience. Journal of service
and management, vol. 24 issue 2,. Retrieved 2013, from
http://www.emeraldinsight.com/journals.htm?issn=17575818&volume=24&issue=2&articleid=17086411&show=abstr
act
Prajapati, prof. Sandip & prof. Mital thakor (2012).
Understanding consumer onli ne shopp ing attitudes and
behaviour: contribution fr om technology, tradition and trust
perspective . Asian journal of research in marketing, volume 1,
issue . Retrieved (october, 2012, from
http://aijsh.org/setup/marketing/paper19.pdf
Kenneth c. Gehrt, mahesh n. Rajan, , & g. Shainesh, (2012).
Emergence of online shopping in india: shopping orientation
and the segments. International journal of retail &the
distribution management, vol 40, issue 10. From
http://www.emeraldinsight.com/journals.htm?issn=09590552&volume=40&issue=10&articleid=17050972&show=abst
ract
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APPENDIX
QUESTIONNAIRE
MARKETING RESEARCH
This is a university project. All of your information will remain
confidential.
Please help us by filling up this questionnaire honestly.
Required*
Gender *
Male
Female
Occupation *
Student
Teacher
Businessman
unemployed
Other:
Age *
10 yrs - 15 yrs
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16yrs - 20 yrs
21 yrs - 25yrs
26 yrs- 30 yrs
Rs30000 to Rs60000
Rs 60000 to Rs100000
Cant tell
You go for shopping *
Daily
Weekly
Monthly
Yearly
rarely or in a year
less
1to5
above 5
Never bought anything online
What products do you normally online? *
Book, journal
electronic stuff
Clothes or dresses
Other:
Main thing and logic for online Shopping? *
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I Trust internet.
online shopping is Convenient & time saving..
Other:
Rate as agree or disagree. 5strongly agree, 4 agree, 3uncertain, 2 disagree, 1strongly disagree
*
5
Price is
very
reasonabl
e of the
products
that are
available
online
Online
shopping
save time.
Online
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shopping
is very
convenien
ce like you
just place
the order
without
going any
store.
Online
shopping
is fast
process.
I buy the
product
online
because of
its brand
which is
not
available
in the
local
stores.
My friend
suggest
me to
shop
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online.
Your personal use to pc, how commonly and in frequently
you check the following : *
n
ot
2or3times oncem
at
amonth
onth
al
l
Chec
k or
send
email
mess
ages
Read
onlin
e
blogs
Shop
onlin
e
Netw
ork
on
Face
book
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n
ot
2or3times oncem
at
amonth
onth
al
l
Netw
ork
on
Twitt
er
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