Portfolio - Jai - Art Director/Creative Designer
Portfolio - Jai - Art Director/Creative Designer
Jayakumar Swaminathan
Graphic Designer / Art Director
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
I
Dream, Create, Inspire
Im dedicated to timeless creativity and the love for art and design is something that has never waned..
I like to explore the possibilities of visual expressions through any process of visual communication be it digital or traditional.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
EXECUTIVE SUMMARY
Significant experience in working with clients, project managers and technical teams; the roles ranging from project conception to fruitful execution.
Years of business practice with international clients from varied industry verticals gives me an edge to understand industry shifts
Known to be an extremely strong team player who gets along well across disciplines.
COMPETENCE
Art Direction
Graphic Design
Visualisation & Illustration
3D Rendering
Photography
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
MY IDEATION PROCESS
Gather:
-
Ask questions
Analyse:
-
Refine requirements
Intensive planning
Synthesise:
-
Complete design/artwork
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
A concept-driven, creatively-motivated, thoughtful, experienced Graphic Designer/Art Director, I encapsulate an integrated experience count of over 17 years in the
Design and Creative Arts industry. It brings me joy to explore the possibilities of visual expressions through various processes of visual communication, be them
digital or traditional.
RESUME
Delving through the fibres of the design industry, both in the Middle East and in India, I possess an experiential set of knowledge encompassing areas of print, outdoor, film, digital, social media, 3D rendering and brand activation.
WORK EXPERIENCE
Art Director - Icon Advertisng LLC, Dubai
2014 Feb - Present
Role:
Concepts, Ideation, Planning, Presentations, Team management, Traffic management, Graphic Design, Retouching, 3D Lighting and rendering.
Nationality: Indian
Channels:
Relationship: Single
Sectors:
Clients:
Hyundai Motors, KIA Motors, Goodyear MEA, Bridgestone, MG, AWRostamani Holding, Al Ain municipality, National Contracting.
CONTACT
In addition to handling existing clients, considering my interpersonal and analytical skills, I have also pitched for new business and to name a few; Mercedes Benz,
Mleiha, Shurooq, Heart of Sharjah, MAN Trucks, Musanada, Zabeel ladies club, Evian and Almarai. I have effective communication skills with the ability to present
an idea or a creative concept to key stakeholders and extend the same to the internal and external teams. I am also responsible for commissioning freelancers,
writers, photographers and models.
052 9814755
[email protected]
Dubai
SOFTWARE
In the capacity of Art Director, as required by the current organisation that I am employed with, my responsibilities ask of me to attend client meetings with an
Account Director and ideate to provide the Creative Director with options. In sitting back the chair, I brief my design team, provide sketches, illustrate concepts,
provide the master artwork and overlook final creatives for print, outdoor, direct advertisements and POSM.
2012
2009
2006
2004
2001
1999
1998
Art Director
Creatus FZLLC, Dubai
Nov 2012 - Jan 2014
Art Director
Fabrica Creative, India
Oct 2006 - Jul 2009
Center Manager /
Mentor
MAAC, India
Mar 2004 - Jun 2005
Sr. Instructor
MAAC, India
Aug 2001 - Oct 2002
Sr. Instructor
IMAGE, India
Jun 1999 - Apr 2001
Graphic Designer
Gene Maacron Infotainment, India
Jun 1998 - Apr 2001
EDUCATION
DEE 3 year Diploma in Electrical and Electronics Engineering, SNGIT, India.
DCGA 1 year Diploma in computer graphics and animation at IMAGE, India.
DIM 1 year Diploma in multimedia at Arena Multimedia, India.
DFA, 6 months Diploma in fine arts at Swathi school, India.
BSC Visual Communication, Bharatiar University (discontinued)
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
0529814755
Jayakumar
Swaminathan
Art
Dubai / 0529814755////0529814755
Jayakumar
Swaminathan
/ Art Director
/Director
Dubai
/ [email protected]
CASE
STUDIES
HYUNDAI DSF
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
BRIEF
OBJECTIVE
To increase walk in Customers for all our showrooms
To Enhance Sales
To stand out of the other DSF message clutter
IDEA
Like usual this was a last minute brief from the client as they
had to makeup their mind on what was the final offer. We were
called up for a brief meeting on a thursday morning and the final creative to be presented onSunday morning.
The deadline was very short and out team was low in strength
and we were to work day and night to meet the deadline, not
just to meet the deadline but to come up an outstanding campaign. I headed the team, we brainstomed for almost half a day
came up with awesome ideas but there was no time to execute
such awesomeness, so decided to use go with a visual treatment which is less complicated to achieve technically, no time
for the3d renders. We decided to use photoshop and illustrator,
we came up with a carnival themed mnemonic, with the DSF
bag, this became the main motif for the campaign.
The results were outstanding, as the activation idea was big
hit, especially the giveaways, the Hyundai Deira showroom recived an overwhelming footfall during the entire campaign iam
not sure about the numbers but yes they sold a lot of cars that
season.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
CASE
STUDIES
MLEIHA SHUROOQ TOURISM
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
BRIEF
OBJECTIVE
What is Mleiha?
Where is Mleiha?
What is special about this area?
When should I visit this area?
General introduction to Mleiha
IDEA
We used the concept of a third party experience in Mleiha, Visitors from different parts of the world share their unique experiences at Mleiha, which we used as the main headline , we were
limtied interms of the asses to be used in the creatives as the
there was no photoshoot done. We used stock photos to visually express the experiences at Mleiha. I headed the creative team
from initial briefing to conceptualisng the series of artworks, retouching the final artworks and preparing the final presentation
to present to the board members of the client.
The results The client loved the visuals and the concept we
were credited for capturing the true experience of the activities
in Mleiha without any photoshooting, The project is still work in
progress we are waiting for an approval for photoshooting and
other formalities.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
MLEIHA
ROUTE 2 / MOCKUPS
2016 ICON Advertising LLC. All Creative Concepts, visuals and graphic element and information represented in this document are the Copyright & Intellectual Property of ICON Advertising LLC. Use of these aspects is prohibited without prior written permission or consent from the copyright holder.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
CASE
STUDIES
MAN TRUCKS
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
BRIEF
OBJECTIVE
Encourage clients to get their service done at MAN workshops in
UAE and to maintain/ Build customer loyalty.
IDEA
The main deciding factor for the decision maker to choose between a third party service station to man service and not to
upgrade the extend warranty is the cost factor.
Hence we decided to showcase this campaign from the end users point of view, how the fleet manager can save cost if he decides to choose MAN service contracts and extended warranty.
Also hilighting cheap, fast and cheerful is really not the way to
go. I headed the creative team from initial briefing to conceptualisng the series of artworks, retouching the final artworks and
preparing the final presentation to present to the client.
The results This was a winning campaign, the marketing director at MAN Middle east appreciated our efforts for delivering
the creatives with very limited inputs from the client side. This is
work in progress our account team is working on the next steps.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
portfolio
// Recent Works
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Hurry! Visit your nearest Autopro outlet today and drive away with Gold!
Call 800autopro
M A D E T O F E E L G O O D.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
THE OFFICE Expressions of feeling stuck and haunted by the pressures in the corporate rat race, but the work has to be done
no escape or excuses, you can check in anytime you like but you can never leave.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Fear and ego represents ones self, when the darkness and suck you inside the
void, a bit of hope can bring in the light. Crow is the dark sided ego, Dove as
the light, hope+love.
wishing to break free, emotional struggles in the head, darkness and sorrow overflowing making the mind
THE SECRET stuck, mouth is shut, the secrets well kept, your ego is your keeper, but remember the key is never far behind,
its always close by.
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
SKETCHES
// RANDOM STUFF
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
3D
// RANDOM STUFF
Jayakumar
Swaminathan / /Art
Director
/ Dubai // [email protected]
Jayakumar
Swaminathan
Art
Director
Dubai / 0529814755 // 0529814755
THANK YOU
Jayakumar Swaminathan
/ Art Director / Dubai / [email protected] // 0529814755