Professional Documents
Culture Documents
Project Report
Project Report
MBA-IT
2010-2012
10030141125
Title Page
This project is about Search Engine
Optimization (SEO) which refers to the
techniques used to improve the page rank of your
website in organic (or natural)search results, thus
making your website more visible to the people
who are looking for your products or services via
search engines.
My role in Everest-Web Solutions was as SEO
Analyst ie planning and executing SEO strategies
in a website to get a higher ranking in search
results which also includes implementing various
tools and procedures to improve visibility of the
websites.
Everest-Web Solutions is an SEO Company that
offers quality Search Engine
optimization/services and internet marketing
solutions. Our dedicated team has of SEO
professionals which guarantees top 10 search
engine ranking on Google , yahoo and MSN .
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Approval Page
To,
This is to certify that Mr. Prateek Verma was employed with Everest Web Solutions Pvt Ltd as a Trainee
SEO Executive from February 6th , 2012 to May 7th , 2012.
During his training with us we found him to be hardworking, diligent and honest in performing his duties.
The management would like to thank him for his service with the company and we wish him all the best in
his future endeavors.
Yours Sincerely,
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Prashant Rudra
General Manager
Acknowledgement Page
I would like to express my attitude to all those who
gave me the opportunity to complete this project.
It would not have been possible without the kind
support and help of many individuals and
organization I worked with .I would like to extend
my sincere thanks to all of them.
I am highly indebted to Mr. kamal Keswani(SEO
Manager) & whole team of EVEREST-WEB
SOLUTIONS for their guidance and constant
supervision as well as all important information
regarding project they provided to me and for their
support in completing this project .I would like to
express my gratitude towards Prof. Shirish
Joshi(HOD -IT) and last but not the least ,my
internal project guide Mr. Veeraj Thaploo for their
valuable feedbacks which help in completing this
project .
Finally ,an honorable mention goes to my family
and friends for their understanding and support on
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Table of Content
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Introduction
SEO stands for Search Engine Optimization .It is
the process of getting traffic from the free or
organic listings of search engines. It basically
comprises of ON Page & OFF Page activities.
ON page & OFF Page activity involves many
processes that helps you to improve your sites
page rank , thus helps you to improve your web
revenue by attracting maximum internet users
towards your website.
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Scope
The sole purpose of Search engine Optimization
(SEO) is to ensure that your website is listed in top
10 list of search engine result pages (SERP).
Objectives
Analyzing the website and to remove the errors
to make it SEO friendly.
Optimizing each page of website and targeting
right keywords, thereby getting high ROI.
Updation of Meta tags for each page.
Competitor analysis and target customers.
Link building.
Create and optimize content.
Monitor reports.
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What is SEO
Search engine optimization (SEO) refers to
techniques that help your website rank higher in
organic (or natural) search results, thus making
your website more visible to people who are
looking for your product or service via search
engines.
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Why SEO
So, why is it important for your business website
to be listed on search engines? On Google alone,
there are over 694,000 searches conducted every
second. Every second that your website is not
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ON-Page SEO
On-page SEO is an important part of your
overall search engine optimization strategy. These
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are the bits you can control and tweak to suit your
end goals, so its important to understand what
factors can help you achieve the results you want.
On-Page optimization is absolutely necessary if you
intend to improve your sites visibility in the search
engine results.
Any work you do to optimize each page of your site
will have a direct impact on what is shown in
search engine results pages. It can also play a
huge part in the level of traffic your site receives
from search engines.
Obviously, a sites content is going to play an
integral role in on-page SEO, so this should be a
primary focus. However, there are multiple other
elements that can be adjusted and tweaked to
increase results as well. Lets look at these in more
detail.
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Steps in SEO
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Global reach.
Greater visibility and popularity.
Results-based reporting.
Enhanced online sales.
Maximize your Return of Investment ROI.
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On page Optimization
Website Analysis
Sitemape.xml: Sitemap.xml file is available on
your website, below is the screenshot of the xml
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moderndiningroomfurniture,
contemporarybedroomfurniture,
contemporarydiningtables, modernbeds.
This is really fine it characters length is 215
Website URL
http://themagazine.info/
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http://www.contemporaryfurniturecenter.com/
http://www.modern1furniture.com/
http://www.viesso.com/
Activity
Search Engine Submission
Numbers Of Submissions
250 Submissions
DMOZ Submission
1 Once
Blog Submission
Social Bookmarking
Directory Submission
Regional Directory
Submission
Theme Base Directory
Submission
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100 Submissions
Status
150 Submissions
Press-Release
Link Wheel
Image Submission
Hub-Pages Submission
Squidoo Lens Submission
Monthly Report
20 Submissions
Collections of best PR sites.
150 Submissions
3 Unique submissions Per month
5 Unique submissions Per month
Will Be provided. From Our
end.
150 Submissions
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Monthly Report
ON-Page Activity: An on-page activity is the process of providing correctness
service from coding part with justifying proper Title and Meta Tags. This is
specially done to make the website Error free.
Following are the Activities that we have targeted to make the website search
engine friendly.
Activity
Checked sitmap.xml
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Status
Approved
Remarks
Done
Checked robot.txt
Approved
Done
Approved
Done
Approved
Pending
Approved
Done
Approved
Done
Activity
Search Engine Submission
Article Submission
Social Bookmarking
Submission
Directory Submission
Number of
Submissions
Remarks
629
181
Done
Done
240
256
Done
Done
79
Done
158
Done
76
27
63
Done
Done
Done
1709
Done
Keywords
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Google Yahoo.
Bing.
AOL.
.com
Vitamins for Heart Health
Heart Rescue
Heart Rescue Supplements
Immune Strong Cold and Flu
Protection
how to boost your immune system
Real African Mango Weight Loss
African Mango Supplement
Joint Pain Formula
Joint Pain Supplements
Healthy Colon Formula
Healthy Colon
Sleep Sure Plus
natural sleep supplement
vitamins for vision
Clinical Ageless Serum
Anti aging skin care product
Clinical Ageless Complex
ageless products
Glucose Control Formula
body glucose control
Cholesterol Freedom
How to Lower Cholesterol Level
Liver Rescue Formula
Natural Liver Supplements
Liver Treatment Natural
The Smart Pill
Natural Memory Pills
How to enhance your memory
The Red Wine Pill
Red Wine Antioxidants Pill
Red Wine Supplement
CoQ10 Premium Plus Formula
Cardiovascular Health
Supplements
Daily ORAC Power
oxygen radical absorbance
capacity
Supplements
Extra Strength Omega-3 Miracle
Omega 3 Fish Oil Supplement
Healthy Prostate Formula
Prostate Health Supplements
Joint Health Complete
Joint Pain Eraser
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com
com
com
2 Pg
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13 Pg
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5 Pg
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1 Pg
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1 Pg
2 Pg
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1 Pg
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12 Pg
16 Pg
1 Pg
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1 Pg
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4 Pg
1 Pg
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1 Pg
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1 Pg
1 Pg
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1 Pg
11 Pg
11 Pg
3 Pg
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1 Pg
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1 Pg
1 Pg
1 Pg
1 Pg
6 Pg
10 Pg
2 Pg
1 Pg
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1 Pg
1 Pg
3 Pg
1 Pg
5 Pg
10 Pg
11 Pg
1 Pg
5 Pg
1 Pg
1 Pg
2 Pg
1 Pg
2 Pg
2 Pg
N/A
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1 Pg
1 Pg
3 Pg
1 Pg
1 Pg
1 Pg
1 Pg
19 Pg
2 Pg
N/A
1 Pg
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1 Pg
19 Pg
1 Pg
1 Pg
2 Pg
3 Pg
1 Pg
2 Pg
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2 Pg
16 Pg
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1 Pg
1 Pg
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2 Pg
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1 Pg
1 Pg
1 Pg
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1 Pg
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1 Pg
1 Pg
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1 Pg
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1 Pg
1 Pg
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11 Pg
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1 Pg
1 Pg
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3 Pg
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2 Pg
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1 Pg
1 Pg
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1 Pg
1 Pg
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1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
N/A
2 Pg
1 Pg
1 Pg
N/A
1 Pg
1 Pg
1 Pg
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1 Pg
1 Pg
1 Pg
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1 Pg
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1 Pg
1 Pg
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3 Pg
1 Pg
14 Pg
N/A
1 Pg
1 Pg
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N/A
1 Pg
1 Pg
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1 Pg
1 Pg
1 Pg
5 Pg
1 Pg
1 Pg
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1 Pg
N/A
1 Pg
3 Pg
1 Pg
1 Pg
N/A
1 Pg
Keywords
Vitamins for Heart Health
Heart Rescue
Heart Rescue Supplements
Immune Strong Cold and Flu
Protection
how to boost your immune system
Real African Mango Weight Loss
African Mango Supplement
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31st March
2 Pg
2 Pg
1 Pg
1 Pg
N/A
N/A
11 Pg
April
May
June
N/A
3 Pg
2 Pg
N/A
2 Pg
4 Pg
2 Pg
2 Pg
N/A
1 Pg
N/A
2 Pg
1 Pg
2 Pg
N/A
2 Pg
2 Pg
2 Pg
N/A
N/A
N/A
N/A
1 Pg
2 Pg
1 Pg
19 Pg
2 Pg
1 Pg
2 Pg
N/A
2 Pg
16 Pg
N/A
1 Pg
1 Pg
N/A
11 Pg
N/A
1 Pg
1 Pg
1 Pg
1 Pg
1 Pg
N/A
2 Pg
N/A
N/A
N/A
3 Pg
1 Pg
14 Pg
N/A
Alexa Ranking
Alexa Ranking for the Month of Feb-2012 and Month March-2012 are as follow,
Current Month: March, 2012
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Above is the improvement that we have compared for the month of Feb and
March.
Status
Current Month
Last Month
Difference
129204
149414
20210
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Note: The below report is for the month of March, Dated 1st March, 2012 to
1st April, 2012 - comparing with the Month of Feb Dated 1st Feb, 2012 to 1st
Mar, 2012
Over View for March- 2012
Over view for the month of MARCH 2012Over View for March- 2012
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Note:
Visitors Overview: How many new and returning visitors came to your
site and how extensively did they interact with your content? This traffic
overview allows you to drill down into aspects of visit quality (i.e. average
pageviews, time on site, bounce rate) and visit characteristics (i.e. first
time visitors, returning visits).
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Note:
Map Overlay: Use this map to visualize volume (visits, pageviews) and
quality (pageviews per visit, conversion rates, per visit value, etc.)
metrics by geographic region. Click on any region to zoom into the city
level.
New v/s Returning from MARCH 2012
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Note:
New vs. Returning: A high number of new visitors suggests that you are successful at
driving traffic to your site while a high number of return visitors suggests that the site
content is engaging enough to keep visitors coming back. You can see how frequently
visitors return and how many times they return in Recency report and the Loyalty
report, both under New vs. Returning in the Visitors section.
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Note :
Loyalty (Visitor Behavior): Loyal visitors are frequently highly engaged with your
brand and a high number of multiple visits indicates good customer/visitor
retention. A high number of new visitors (i.e. those on the left of the histogram)
indicates strong visitor recruitment. On this histogram, your most loyal visitors are
shown on the right and your new and least loyal visitors are shown on the left.
Browsers and Operating systems used to visit website for the month of
MARCH 2012
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Note :
Browsers and OS (Browser Capabilities): Which
browsers/operating system combinations do your visitors use?
Optimizing your site for the appropriate technical capabilities helps
make your site more engaging and usable and can result in higher
conversion rates and more sales.
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