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Marketing Director Medical Device Healthcare in Jacksonville FL Resume Brian Miller
Marketing Director Medical Device Healthcare in Jacksonville FL Resume Brian Miller
MILLER
Jacksonville, Florida 32259
904.210.1937 (mobile)
[email protected]
http://www.linkedin.com/in/brianemiller/
EXECUTIVE PROFILE
Award-winning, metrics driven, process oriented Senior Marketing and Branding Leader with over 20 years
of progressively increasing experience. Outstanding creative and strategic vision combined with world
class tactical execution. Entrepreneurial outlook, with documented experience leading change, creating
business turnarounds, piloting new initiatives, developing new brands, and creation and cultivation/launch
of new concepts, systems, products and ideas in CPG, technical B2B, Medical Device and Medical
Consumables.
SKILL HIGHLIGHTS
Business Development Brand Management P&L/Budget Responsibility
Product and Category Management Global Product Launch Channel Management
Lead Generation Change Leadership Product and Process Innovation
Social Media and Content Marketing Communications Market Research
New Product Development Measurement and Metrics
PROFESSIONAL EXPERIENCE
McKESSON MEDICAL SURGICAL (medical/surgical products and services)
Jacksonville, FL/Richmond, VA
Senior Director, Brand Marketing
2006 to Current
Spearheaded brand development and support tactics, strategic direction, process development and
implementation of exclusive brands business, resulting in consolidated brand portfolio of over 3300
SKU's/$917M annual revenue. Started as team of one to resurrect line, increasing internal share to
over 23% with gross profit improvement of 11%.
Created concepts and business plans for multiple new categories, creation of uniform brand standards,
development of communications program and support tools and structure, and focused line
extensions/expansion. Drove concept creation, brand language, and execution of 12 new brands
producing over $169M in sustainable annual revenue.
Supervised and mentored team of 11 professionals in brand management, product information, and
creative services. Team lead for outside services in market research and other outside creative
resources in design, packaging, and brand architecture.
Led research, concept development, and implementation of enterprise wide brand communications
strategy and associated tactics that focused company messaging to customer through implementation
of brand standards, advertising, web, and focused sales tactics. Quantified a direct correlation to
increase in customer loyalty by 2%, representing $20 million annually with 17% YOY growth in
customer awareness scores and net promoter gain of 22%.
Marketing lead for category planning and assortments with big box retailers (Costco, Staples,
Office Depot) and buying cooperatives (Do It Best, True Value), with year over year sales
increases in private label channels averaging 16% through new product development ,
merchandising, and placement opportunities. Managed over $300M product portfolio.
Led team for acquisition and maintenance of over $200M key account branded and private
label business with Costco, True Value, Do It Best, Albertsons, Dollar General, Lowes,
Staples and Office Depot.
Responsible for spearheading product assortment, merchandising and promotional programs for
five business groups within team.
Created new product packaging, merchandising, advertising, and field support tools to unify
presence at retail. Produced aggregate growth of nearly 30% in a flat market.
Led research, trade show and event, product management, creative team, shopper marketing and
agency relationships for $15M budget. Supervised staff of 11 professionals in product and
marketing management and creative services.
2000-2001
Successfully introduced digital camera line, winning DIMA award for most innovative new
product. Developed integrated campaign of consumer and trade advertising, KOL management,
trade shows, press events, and in store merchandising. Led advertising, public relations, and
creative services agency relationships for $12M budget. Supervised staff of 6 in product
management and communications.
Constructed a highly integrated, differentiated communications and brand strategy for 7 product
categories and 4 customer segments. Executed innovative program that utilized custom publishing,
interactive web, public relations, event marketing, trade shows, case studies, and trade advertising.
Resulted in 21% gain in revenue in year one. Championed and designed integrated lead
generation/lead management/CRM program, improving sales force efficiency and reducing time from
lead acquisition to close by nearly 30 days.
[email protected]
EDUCATION