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Book Retriews

cal, ethical and social factors. Furthermore, since


risk is a basic attribute of R & D , they must be able
to distinguish between right and wrong kinds of
risk to take. But in their task they are not left to
their own devices: a complete set of powerful
techniques and systematic processes lies at their
diposal. This book is a remarkably complete review of the state of the art. Fourteen contributions
are included embracing the fields of R & D economics, innovation, communication, organization,
forecasting, resource allocation, project selection
and scheduling. Private and public sectors are
widely considered and even the developing countries have not been forgotten.
A good introduction (by B.V. Dean and J.D.
Goldhar), an excellent preface (by J.J. Baruch) and
clear conclusions (by J.D. Goldhar) form a suitable frame. Several critical issues recur throughout
the book and the main gaps yet to be filled have
been clearly recognized. The paramount importance of communication and the unavoidable need
for coordination and mutual understanding between R& D and marketing have also been stressed
(I shall never forget an R & D manager blaming an
R & D strategic planner for being "too much
marketing oriented"!). S.D. Deshmukh and S.D.
Chikte point out that the project identification
phase has only received moderate attention from
R & D managers and that the existing models seem
to concentrate on estimating only one single type
of uncertainty/risk (technological, market, etc.).
This is consistent with the fact that very often the
human mind is not accustomed to multidimensional thinking and explains the preference for
sensitivity analysis, net present value and scoring
evaluation models over portfolio techniques. Portfolio decisionsmas indicated in the paper by E.P.
Winkofsky, R.M. Mason and W.E. Souder--entail
large organizational commitments, which can have
either significant benefits or significant opportunity costs, depending on the correctness of the
decision itself. Only the best projects and opportunities should be selected and funded in the best
overall fashion, making use of the best information available and any delay in the decision necessarily implies an opportunity loss. The techniques
of forecasting are described in detail in the paper
by A.R. Fusfeld and F.C. Spital.
Substantial changes in the economic environment since the mid-1970s have rendered inadequate many of the tools and methods used for

97

forecasting, planning and making strategy. Therefore, there is an urgent need for new approaches in
these fields.
The extensive bibliography including no less
than 850 published works gives an excellent overview of the relevant literature up to 1976. This
makes the volume a useful reference work for
management scientists and students, Literature on
strategic decisions fails to provide a sufficient understanding of how such decisions are made. The
more recent years have not been covered adequately in this book. Simulation techniques, financial -itical mass and fuzzy sets are in general
scarcely mentioned in the book. The description of
R & D in the public sector corresponds essentially
to the situation in the U.S.A. Wide use is made of
the concept of uncertainty (fully random process),
where in reality risk would be the correct word (in
fact R & D parameters can be almost generally
estimated and probability distributions can be
given with the usual forecasting techniques).
The unfavourable development of the economic
situation engenders a growing demand for expenditure cuts. The need to adopt strategies for
planned organizational decline calls for different
managerial skills and different supporting tools
from those needed in an era of growth, it is
therefore likely that a completely new book of this
kind will be issued in ten years from now. For the
time being, this one can be warmly recommended.
R.A.A. BOSCHI
CIBA-GEIG Y Ltd.
Basel, Switzerland

Thomas L. SAATY

The Analytic Hierarchy Process: Planning, Priority.


Setting, Resource Allocation
McGraw-Hill, New York, 1980, xiii + 287 pages,
15.65
This is an original, new style and different book
to guide and force decision makers, planners,
model builders to think better, broader and
deeper. It is not a usual textbook; most of the
content is completely new and developed by the
author himself based on his own research work. To
me, there are new approaches '~o handle processes
of priority setting, model building, planning, con-

98

Book Reoiews

trolling, resource allocating.


At th:,s point, I want to introduce this book
based on a new multi-dimensional analysis of the
Decision Making Process, with the words of the
authors:
"This book offers a new logic for organizing complexity and
measuring priorities. Unlike traditional logic, which is basically
linear, the Analytic Hierarchy Process (AHP) allows one to
achieve a powerful economy of thought by bringing all the
factors together in a hierarchical decomposition of the system,
with the objectives and functions represented in the higher
levels and the structure represented in the lower levels.
"'The AHP is being used widely in corporate planning, in
the Government for resource allocation purposes, and more
w'.'dc[y, ov~oaninternational scale in the developing countries to
determine priorities for their transport, industrial and agricultural infrastructure, and to prioritize the natural resources
for investment.
"In this book we present a theory., whose application reduces the study of even formidably intricate systems to a
sequence of pairwise comparisons of properly identified components.
"'This theory had its beginnings in the fall of 1971 while I
wa~ working on problems of contingency planning for the
Department of Defense.
"The application maturity of the theory, came with the
Sudan Transport study in 1973. which I was directing.
"The practice of decision-making is concerned with weighting alternatives, all of which fulfill a set of desired objectives.
The problem is to choose that alternative which most strongly
fulfills the entire set of objectives. We are interested in deriving
numerical weights for alternatives with respect to sub-objectives
and for sub-objective.~ with respect to higher order objectives.
We would like these weights to be meaningful for allocating
resources. Thus our process of weighting should produce weights
or priorities that are estimates of an underiving ratio scale. At
thc same time in ~ituations with phy.~ical interdependence
among activities, high priority activities which depend on low
priority ones must not inadvertently be short-changed by reducing the resource allocation to the low priority ones. That is
why resource allocation must be made subject to interdependence constraints.
"This book is intended for readers of diverse backgrounds
and intentionally involves some repetition of ideas. It is not
solely aimed at people doing research or colleagues who have

lution, and other applications, 7--Positive reciprocal matrices and their eigenva!aes, 8--Priorities in
systems with feedback, 9--Scaling and multicriterion methods. The book has also two appendices,
!. Matrices and eigenvalues, 2. Some concepts
from graph theory, together with an interesting
References and Bibliography where nineteen are
from the author, an author index, and subject
index.
The author has given another appendix giving
the simplified definitions of basic terminology he
used in his book. He mentions 206 authors in his
book, from classical pioneers of OR to very new
names. He lists 200 references. But I could see
only two books in French. All others are in
English. I could not understand why Dr. Saaty
used two French books in linear algebra and matrix calculus but did not mention any other book
or article in any other language in the main subjects of his book.
I hope, in the near future~ Dr. Saaty may write
another simplified book on the same topics for
Decision Makers and Executives, which will not
have such a mathematical background. But I found
the book like a new space vehicle in our "thinking
space" which will lead us to explore many unknown aspects of Decision Making, Planning, and
Priority Setting Processes.
I congratulate Dr. Saaty, and the Publisher for
their contribution to System Sciences and Operational Re.search. I advice my colleagues, working
in Universities, Research and Consulting Companies and in Executive Positions to read this book
once. I am sure they will read it several times, as I
did.

llhami 1. 1(o4RA YA LCIN


Technical University of Istanbul
lstanbul, Turkey

distinguished ~.hemselves in the area of measurement."

The book is organized in two parts, mainly to


separate the theoretical foundations from the applications as: part one, Analytic Hierarchy Process, and part two: Applications. Then the book is
divided into nine sections as: 1--Hierarchies and
priorities, 2 - - Instructive examples, 3 Foundations and extensions, 4--Hierarchies and
priorities: A formal approach, 5--Prediction, dynamic priorities, input-output interdependence,
and resource allocation, 6--Planning conflict reso-

Harold E. FEARON, William A. RUCH, Patrick


G. DEC,K.ER, Ross R. RECK, V,ncent G.
REUTER and C. David WIETERS

Fundamentals of Production/Operations Management


West Publishing, St. Paul, 1979, xi + 171 pages,
4.50
As the authors state in the preface, this book is
intended to be fi;stly a simple compact treatment

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