Research Methodology Project
Research Methodology Project
Research design:A research design helps to decide upon issues like what, when, where,
How much, by what means, etc., with regard to an enquiry or a research study. The
research design is the conceptual structures within which research is conducted.
Exploratory
Research
Research
Design
Descriptive
Research
Casual
Research
Data collectionData collected from two methods they are explain belowA) Primary Data:Information which is gathered directly from the original source. Primary
data collection is necessary when a researcher cannot find the data needed in
secondary sources Following are some type of colleting primary data Survey,
Observation,
Interview,
Questioner.
In this project I have taken primary data from survey, observation, and questionnaires for better
results and outcome should exact and problem of R&R can be identified.
Secondary Data:Data which is are taken published and unpublished copies it is known as
secondary data. Following are some types of secondary data-
Books,
Magazine,
Printed articles,
E-mails.
In this project I have gathered information from internet, magazines, and printed
articles.
Sampling Method
A sample is the group of people who take part in the investigation. The people who take
part are referred to as participants.
The target population is the total group of individuals from which the sample might be
drawn.
Generalisability refers to the extent to which we can apply the findings of our research to
the target population we are interested in.
If the sample we select is going to represent the target population then we need to
make sure that the people in it are similar to the other members of the target population.
There are two types of sampling method one is probability method and another is
non probability method.
They are explaining as follow.
1. Probability Sampling
The sample is a proportion (a certain percent) of the population and such sample is selected from
the population by means of some systematic way in which every element of the population has a
chance of being included in the sample.
Probability Sampling
Pure Random
Sampling
Systematic
Sampling
Stratified
Sampling-
a) Pure Random SamplingThis type of sampling is one in which everyone in the population has an equal
chance of being selected in the sample.
b) Systematic samplingThis is used when the subjects or respondents in the study are arranged in some
systematic or logical manner such as alphabetical arrangement and geographical
placement.
c) Stratified SamplingThe process of selecting randomly, samples from the different strata of the
population used in the study it contributes much to the representative of the
sample.
2. Non-Probability Sampling-
Quota
sampling
NonProbability
Sampling
Purposive
sampling
Snowball
sampling
Accidental
Sampling
a) Accidental SamplingThis is picking out people in the most convenient and fastest way to
immediately get their reactions to a certain hot and controversial issue.
b) Purposive SamplingThe respondents are chosen on the basis of their knowledge of the information
desired.
c) Quota SamplingAs discussed earlier, sampling everybody and everything is quota sampling.
d) Snowball SamplingAlso called network, chain, or reputational, this method begins with a few
people or cases and then gradually increases the sample size as new contacts are
mentioned by the people you started out with. Selection of best and reasonable
Questionary
Survey
Observation
RESEARCH
DATA