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Bresciani Campus Email
Bresciani Campus Email
EDU]On
BehalfOfDeanBresciani
Sent:Monday,August08,20169:16AM
To:[email protected]
Subject:CampusUpdate
TherehasbeenconsiderablemediaattentionrecentlyoveranNDSUathleticssituationandmyhandlingof
it.Thisincidenthasremindedmeofafewthings.Thefirstisthatwordsmatter.Thesecondisthatcontext
oftenmattersevenmore.Alongthoselines,inordertoprovidethefullstoryoftheathleticssituationandmy
handlingofit,Iamprovidingthissummary:
1)Earlierthisyear,theAthleticsDepartmentinitiatedtheprocessforbiddingonmediacoverageformany
oftheirevents(astheydoeveryfewyears).RequestsforProposalswereissuedforfootballtelevision
broadcasting,basketballtelevisionbroadcastingandcombinedradiobroadcasting.KVLYTVwonthe
footballcontract,MidcoSportsNetworkwonthebasketballcontract,andRadioFMMediawontheradio
contract.
2)Aspartoftheimplementationofthesecontracts,theAthleticsDepartmentdevelopedanewsetof
mediaguidelines.WhileIwascertainlyawareofthebidding/awardprocess,Iwasnotconsultedonthe
mediaguidelines.ThereareargumentsonbothsidesregardingwhetherIshouldorshouldnthavebeen
consulted.Thebottomlineisthatitdidnttakeplace,andIbelievethatIshouldhavebeenconsulted.
3)Themediaguidelinesweremadepublicaboutaweekago.Iwasunawareoftheirexistence,soIdidnt
knowtheywouldbemadepublic.Atthattime,Iwasoutofstateatthefuneralofoneofmymentors,butthe
explosivereactiononsocialmediaregardingthenewguidelinesquicklymademeawarethem.
4)Assoonaspossible,Isoughtinformationonthematter.Initially,itwasmyunderstandingthat:(a)the
guidelineshadbeenpartofthebidprocesssothatallthelocalmediacompaniesunderstoodthatthese
weregoingtobeimplementedand(b)thenewguidelineswerefairlycommonacrossthecountry.
5)Inlightoftheabove,andreflectingmyloyaltytoNDSUfaculty,staffandstudents,Ibriefedthe
ChancellorandSBHEofthesituationthroughanemailandofferedmysupporttoboththeathleticsstaffand
theguidelines.Inowunderstandthatmyinitialsupportwasmisplacedandsomeofmytext
communicationswerenotappropriate.
6)Overthenexttwodays,Ilearnedthatmyunderstandingoftheproposedguidelineswasnotaccurate,
andIaskedthattheguidelinesberescinded.Thedecisiontorescindwasreachedthroughextended
conversations,collaborativediscussion,andadditionalconsiderationofthefactorsthathadntbeenbrought
tolightbeforethenewguidelineswereannounced.
7)Thedecisiontorescindtheguidelineswasgenerallywellreceivedandthematterseemedbroughtto
closure.Whilethisincidenthasbeentumultuous,Ibelievethatanappropriateresolutionhasbeen
achieved,andIstandbythatresolution.
Ilookforwardtotheupcomingacademicyearandwelcomingeveryonebacktocampus.
DeanBresciani
DeanL.Bresciani,President
NORTHDAKOTASTATEUNIVERSITY
Memberofthe11CampusNorthDakotaUniversitySystem
102OldMain
Dept.1000,POBox6050
Fargo,ND581086050
Office701.231.7211
[email protected]
www.ndsu.edu
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