PROJECT REPORT

ON

DEMAT ACCOUNT

By: Pawan Sharma

Reg. No. 201320649
Guided By:Ashwani Mehta
(Manager)

SYMBIOSIS CENTRE FOR DISTANCE LEARNING

Year -2013-16

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NO OBJECTION CERTIFICATE

This is to certify that Pawan Sharma is permitted to use relevant data / information of this
organization for his project in fulfillment of the PGDBA Program.

We wish him all the success.

Signature
Place:
Date:

2|Page

DECLARATION

This is to declare that I have carried out this project work myself in part fulfillment of the
PGDBA Program of SCDL.
The work is original, has not been copied from anywhere else and has not been submitted to any
other

University/Institute for an award of any degree / diploma.

Date:
Place:

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Signature
Pawan Sharma

CERTIFICATE OF GUIDE

Certified that the work incorporated in this Project Report DEMAT ACCOUNT
submitted by Pawan Sharma is his original work and completed under my supervision. Material
obtained from other sources has been duly acknowledged in the Project Report

Date:
Place:

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Signature of Guide:

TABLE OF CONTENTS

Introduction
Company Profile
SWOT Analysis
Discussion on Training
Demat Account of Angel Broking
Buying and Selling
Need for the study
Competitors
Objective
Research Methodology
Data Analysis and Interpretation
Observation and Finding
Limitation
Suggestion
Summary and Conclusion
Bibliography
ANNEXURE (contains questionnaire)

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Introduction

6|Page

Introduction
Angel Broking's tryst with excellence in customer relations began in 1987. Today, Angel has
emerged as one of the most respected Stock-Broking and Wealth Management Companies in
India. With its unique retail-focused stock trading business model, Angel is committed to
providing Real Value for Money to all its clients.

The Angel Group is a member of the Bombay Stock Exchange (BSE), National Stock Exchange
(NSE) and the two leading Commodity Exchanges in the country: NCDEX & MCX. Angel is
also registered as a Depository Participant with CDSL. FSWA is into FINANCIAL PLANNING
which involves selling of financial products like D-mat account, corporate FDs, mutual funds
and insurance.

Angel Broking ltd Transacting and investing simplified. Get ready to change the way you
transact and invest in financial products and services. Whether you wish to transact in equity,
equity & commodity derivatives, prefer to invest in mutual funds, life & general insurance
products or avail money transfer and money changing services, you can do it all through reliance
money. Simply open a Angel demat account and enjoy the convenience of handling all your key
financial transactions through this one window.

In my project I explain in brief about the company, about financial planning, about Demat
Account, and almost all the things that I have learned so that others can also read and learn from
my experience.

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COMPANY PROFILE
Angel Broking House Limited

8|Page

COMPANY BACKGROUND
Philosophy of the Company
Angel broking ltd. already has a presence in India through company Law, incorporated on
December, 1997. It offers world-class financial planning and a wide range of wealth
management products to mass affluent and affluent customer segments. Angel Broking limited
provides a complete range of financial products and services that include equity broking (internet
based online trading as well as offline trading), financial planning, insurance, investment
products, equity research, demat account and more.
Angel Broking Limited is one of the leading and professionally managed stock broking firm
involved in quality services and research. Angel Broking Limited is a corporate member of The
Stock Exchange, Mumbai.
The membership of the company with The Stock Exchange Mumbai was originally in the name
of Mukesh R. Gandhi, which was eventually turned into a corporate membership in the name of
Angel Broking Limited.
Angel Broking Limited is managed by Mr. Dinesh Thakkar and he is well supported by Mr.
Mukesh Gandhi, a fifteen years veteran in the market.
The group is well supported by a professional and qualified research team and efficient
operations and back office team, which comprises of highly dedicated and qualified
individuals. Angel has an in-house, state of art research department.
Angel believes in reaching out to the customer at the farthest end rather than by reaching out to
them. The company in its endeavour to give its client the best has opened up several branches
all over Mumbai, which are efficiently integrated with the Head Office.
Angel Broking Limited is primarily into retail stock broking, with a customer base of retail
investors, which has been increasing at a compounded growth rate of 100% every year. The
company has huge network sub-brokers in Mumbai and other places outside Mumbai,
registered with SEBI, who act as Chanel partners for the company. The company presently has
9|Page

total staff strength of around 150 employees who are spread accordingly across the head office
and all the branches.
Angel has empowered its physical presence throughout India through various strategies which
it has been adopting efficiently and effectively over a period of time, like opening up of
branches at various places, tie-ups with various agencies and sales agents, buy-outs of smaller
regional outfits and appointment of sub-brokers and franchisees. Moreover Angel has been
tapping and including high net-worth and self-employed individuals it its vast array of clients.
Angel has always strived in the direction of delivering ultimate client satisfaction and
developing stronger bonds with its customers and chose partners. Angel has a vision to
introduce new and innovative products and services regularly. Moreover Angel has been one
among the pioneers to introduce the latest technological innovations and integrate it efficiently
within its business.

Mission:
To create long term value by empowering individual investors through superior financial
services supported by culture based on highest level of teamwork, efficiency and integrity.
VISION:

To provide best value for money to investors through innovative products.

Trading/Investments Strategies

State of the art technology and personalized service.

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Customer Promise

They are passionate about their customers' success and promise to deliver exceptional service
with every meeting, interaction and dealing. They strive to offer simple, straightforward, friendly
and trustworthy service. They are a financial company with a different attitude.

ANGEL DEALING IN

EQUITY

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LIFE
INSURANCE

MUTUAL
FUND

COMMODIT
Y

Milestones

May, 2009

Awarded with 'Broking House with Largest Distribution Network' and

'Best Retail Broking House' at Dun & Bred street Equity Broking
Awards 2009

August, 2008 Crossed 500000 trading accounts

November,
2007

Major Volume Driver for 2007

March, 2007 Crossed 200000 trading accounts

December,
2006

Created 2500 business associates

October,
2006

Major Volume Driver award for 2006

September,
2006

Launched Mutual Fund and IPO business

July, 2006

Launched the PMS function

March, 2006 Crossed 100000 trading accounts

October,
2005

Major Volume Driver award for 2005

September,
2004

Launched Online Trading Platform

April, 2004

Initiated Commodities Broking division

April, 2003

First published research report

November,
2002

Angels first investor seminar

March, 2002 Developed web-enabled back office software

November,
1998

Angel Capital and Debt Market Ltd. incorporated

December,
1997

Angel Broking Ltd. incorporated

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Angel Broking House

Board of Director
Mr. Dinesh Thakkar Founder Chairman & Managing Director

The Angel Group of Companies was brought to life by Mr. Dinesh Thakkar. He ventured into
stock trading with an intention to raise capital for his own independent enterprise. However, he
recognised the opportunity offered by the stock market to serve individual investors. Thus Indias
first retail-focused stock-broking house was established in 1987. Under his leadership, Angel
became the first broking house to embrace new technology for faster, more effective and
affordable services to retail investors.

Mr. Thakkar is valued for his understanding of the economy and the stock-market. The print and
electronic media often seek his views on the market trend as well as investment strategies.

Mr. Lalit Thakkar Director Research

Mr. Lalit Thakkar is the motivating force behind Angels highly acclaimed Research team. Hes
been a part of the senior management team since the Angel Groups inception. His technical and
fundamental outlook has provided impetus to Angels market research team. Research-based &

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personalized advisory services are Angels forte, and Mr. Lalit Thakkar has undoubtedly been the
brain behind it.

When it comes to analyzing the market, Mr. Lalit Thakkar is truly a genius. His hands-on
experience and fundamental knowledge of the market can predict the market trend early. His
views on the market trend are often quoted in the print and electronic media.

Mr. Amit Majumdar Chief Strategy Officer

A chartered Accountant by qualification, Mr. Amit Majumdar is a key member of Angels

strategic decision-making process. He has been with the group since August 2004. He has
handled several functions of the group like finance and operations, to name a few. He has rich
experience in finance, investment banking, treasury, consultancy and advisory services.
Mr. Majumdar has led many successful initiatives for the group. Before joining the Angel Group,
Mr. Majumdar has been associated with Rabo India Finance, Ambit Corporate Finance and Ernst
& Young.

Mr. Rajiv Phadke Executive Director HR & Corp. communications

Mr. Rajiv Phadke has actively contributed to the Groups growth over the last
four years. Holding a major in Finance, Mr. Rajiv Phadke is a strategic thinker with expertise in
the field of corporate planning, international marketing, financial services, brand-building, HRD
14 | P a g e

and

quality

management.

With over 32 years of experience, Mr. Phadke has successfully led SBUs and financial
companies from concept to commissioning. His career horizon spans Motilal Oswal Securities,
Times Guaranty Financials, Nagarjuna Securities and Tata Exports Ltd. He is also a well-known
speaker in the HR and business development circuit and his views are featured on various
electronic media as well.

Mr. Vinay Agrawal Executive Director Equity Broking

Mr. Vinay Agrawal leads the Equity Broking business at Angel, which comprises Business
Development, Operations, Product Development and E-broking initiative. He is actively
involved in exploring new ways to adopt technology for business enhancement.
A Chartered Accountant by qualification, Mr. Agrawal began his career with the Angel Group as
Finance and Operations Consultant, and since then hes quickly climbed up the corporate ladder.

Mr. Nikhil Daxini Executive Director - Sales and Marketing

With an MBA in finance, Mr. Nikhil Daxini has been instrumental in introducing the concept of
professional marketing of broking services at Angel. His area of focus is Business Development,
Risk Management and Operations.
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Mr. Daxini has immense experience in the marketing of financial products and services. He has
been associated with HDFC Bank Ltd. in the past.

Mr. Hitungshu Debnath Executive Director - Distribution & Wealth

Management

A marketing professional and a British Chevening scholar from the London School of
Economics, Mr. Hitungshu Debnath leads the Distribution and Wealth Management business at
the Angel Group. It includes the distribution of Insurance, mutual funds, IPOs, personal loans
and other wealth management products.
Mr. Debnath has over 18 years of industry experience. He has been associated with Times
Guaranty Financial Ltd., Fortress Financial Services Ltd., Alliance Capital Asset Management
and HDFC Asset Management Ltd. in the past.

Mr. Mudit Kulshreshtha Executive Director - Business Intelligence &

Analytics

Mr. Mudit Kulshreshtha heads the advance analytics and strategic business intelligence division
at Angel. With a Bachelors degree in Engineering and PhD in Economics, Mr. Mudit
Kulshreshtha has more than 12 years experience in the field of strategy and business consulting.
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He has been associated with reputed consulting firms like Deloitte Consulting India, Ernst and
Young, Arthur Andersen and WNS Global. He has advised several big clients in the U.S. and
U.K. He is also a known speaker at public seminars and conferences organized by CII,
NASSCOM, Indian School of Business and IIT.

Mr. Santanu Syam Executive Director - Operations

Mr. Syam brings with him over 18 years of experience in the field of Transaction Banking,
Wholesale Banking, Treasury Banking, Consumer Banking and CBS. He started his career with
ANZ Grind lays Bank and he was also associated with Standard Chartered Bank in India as
Director Transactional Banking.
Mr. Syam followed up his Engineering degree with an MBA. He has also attended Banking &
Technology seminars organized by SCB Singapore, BSE India & Euro Finance.

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Mr. Ketan Shah Associate Director - Information Technology

IT is a strategic function at Angel. And Mr. Ketan Shah is involved in the designing of Angels
IT policies and Strategies. Mr. Shah leads all IT-related activities from planning and
budgeting to implementation and maintenance.
Mr. Shah has over 18 years of industry experience. He has been involved in various aspects of
Business Operations in his previous assignments.
Ms. Pinky Kothari Associate Director - Sales And Marketing

Ms. Pinky Kothari is responsible for development and expansion of the Angel Groups
business in Southern India. She started her career at Angel as Business Development
Executive. She was then appointed the head of Surat Branch and the South Gujarat region,
before

assuming

the

role

of

Associate

Director.

A qualified Company Secretary and an MBA in Finance, Ms. Kothari has vast experience in
business development in the financial services industry.
Mr. Naveen Mathur Associate Director Commodities Business

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A CFA of 1997, Mr. Mathur holds a Post Graduation degree in Financial Management and
Business Finance. He brings with him over 14 years of experience in the financial markets.
He had been associated with Religare Commodities, Karvy Consultants and with BLB Ltd in
the past. He has been involved in several management activities, treasury operations,
corporate and strategic planning, and research activities in Futures and Options markets in his
past assignments.

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SWOT ANALYSIS

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SWOT ANALYSIS:Strength: Co-operative and Experienced Branch Managers

Good Database
Reliance Brand
Low pricing
Weakness: Inexperienced Staff
Low awareness due to lack of advertisement.
Lack of loyal clientage
Developing product.
Opportunity: Untapped Market
Increased spending power
Changing Mindset of Customers
Unpredictable Sensex
Threat: Reach
Stiff competition from existing players in the market
Better products

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WHAT DOES ANGEL BROKING LTD. OFFERS

1. Personalized Service
Company believes in providing personalized service and individual attention to each
client to ensure that we understand their goals and help them achieve it.
2. Professional Advice
Company offers expert advice on equity and debt portfolios with an objective to
provide consistent long-term return while taking calculated market risks. Companies
approach helps clients build a proper mix of products, and not concentrate on just one
individual product. Hence, serving long-term objectives in the best way.
3. Long-term Relationship
Company believes that long-term vision is the only means to steady wealth creation.
However to achieve this one also needs to take advantage of short-term market
opportunities while not losing sight of long-term jobjectives. Hence it partners all its
clients in realizing their long-term vision.
4. Access to Research Reports
Company provides the clients with access to the expert opinion of economists and
analysts.
5. Transparency and Confidentiality
Companies clients receive regular portfolio statements from relationship managers via
email.

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DISCUSSION ON TRAINING

Students work profile(role and responsibilities)

I worked there with ANGEL BROKING LTD. with a profile of sales trainee. This profile offers
me to understand the need of customer and provide them the best deal possible with
maximization of the profit, both for the company as well as for the customer.
The most important aspect for the role of trainee is trust. So far fulfillment of the targets
one needs to:

Capitalize on the old and loyal clientage which can be building slowly by advising people
in the best possible way.

Generating new leads through various activities.

Generation of leads
Since I was new in the field so I had to start from scratch and generate new leads to
sustain in the market.
Cold calling is one of the trusted ways of getting to the customers without meeting them.
Although the rate of conversion remained very less, for cold calling the quality and accent
remains a very important criterion. this activity give me mixed result. I often got success and
generated many leads through it but it also landed me in awkward position where the customer
were in different mood and made us hear words for which a marketer should be always prepared
to hear. Corporate calls always remained more difficult to crack with respect to retail sector.
The corporate were the most difficult and most temping to get the business from. It took
me one one day to crack Hi-tech Gears.

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At ANGEL BROKING LTD. after getting the product knowledge in the first week at the branch I
was also allotted distributor to work with. In the initial phase I was accompanied by more
experienced staff. After I became known to the market and procedure I started attending calls
alone only.
After the third week my performance also improved and I was able to get close to the targets,
though it looked difficult to achieve in the beginning. To get awareness of the every product I
attended diversified calls. This helped me to implement cross selling to get better results.
LIMITATIONS:
1. Cold Calling

Voice and accent plays a major role.

The right time to call a customer cannot be decided, as the customer may in a different

mood at the time of calling.

Time consuming

Less success rate

2. Corporate

Time consuming

Contacts with higher authorities play a major role

Description of live experience

I was supposed to use the database provided by the company to make cold calls or by directly
meeting people to get new leads.
While making cold calls, we need to have:

Good Communication Skills (Voice quality is clear and articulate)

Persistent and able to bounce back from rejection

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Good organizational skills.

Ability to project a telephone personality (Enthusiasm, friendliness)

Flexibility: can adapt to different types of clients and new situations.

Using a good database is very essential.

Eighty percent of our business comes from 20 percent of our customers" is a frequent statement
at any sales convention. There's hardly a sales executive who is not aware of the 80/20 rule.

While talking to customers, I analyze their needs. Whether they want to go for investment
purpose or insurance or both. Suggest them the plan that best suits them. If they agree to it then
either we send across the agents to close the deal or close it themselves.

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Problems faced while selling products:

Customer dissatisfied with the services.

People fear that Angel Broking Being a Private company and a new entrant may be able
to sustain or not.

Past experience, word of mouth.

Misguidance by agents.

People do not want insurance products.

Lack of knowledge and less awareness about demat account.

People risk appetite is very low, so they are afraid of mutual fund as well.

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Success is a journey, not a destination

ANGEL DEMAT ACCOUNTS
Overview of Demat Account
Demat account allows you to buy, sell and transact shares without the endless paperwork and
delays. It is also safe, secure and convenient.
In India, a demat account, the abbreviation for dematerialized account, is a type of banking
account which dematerializes paper-based physical stock shares. The dematerialized account is
used to avoid holding physical shares: the shares are bought and sold through a stock broker.
This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a
demat account for share trading above 500 shares. As of April 2006, it became mandatory that
any person holding a demat account should possess a Permanent Account Number (PAN), and
the deadline for submission of PAN details to the depository lapsed on January 2007.
Is a demat account a must?
Now a day, practically all trades have to be settled in dematerialized form. Although the market
regulator, the Securities and Exchange Board of India (SEBI), has allowed trades of up to 500
shares to be settled in physical form, nobody wants physical shares any more. So a demat
account is a must for trading and investing.
Why demat?
The demat account reduces brokerage charges, makes pledging/hypothecation of shares easier,
enables quick ownership of securities on settlement resulting in increased liquidity, avoids
confusion in the ownership title of securities, and provides easy receipt of public issue
allotments.
It also helps you avoid bad deliveries caused by signature mismatch, postal delays and loss of
certificates in transit. Further, it eliminates risks associated with forgery, counterfeiting and loss
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due to fire, theft or mutilation. Demat account holders can also avoid stamp duty (as against 0.5
per cent payable on physical shares), avoid filling up of transfer deeds, and obtain quick receipt
of such benefits as stock splits and bonuses.

Steps involved in opening a demat account

First an investor has to approach a DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved documents to serve as proof of
identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN
card in original at the time of opening of account has been made mandatory effective from April
01,

2006.

All applicants should carry original documents for verification by an authorized official of the
depository participant, under his signature.
Further, the investor has to sign an agreement with DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP should provide the investor with a
copy of the agreement and schedule of charges for their future reference. The DP will open the
account in the system and give an account number, which is also called BO ID (Beneficiary
Owner Identification number).
The DP may revise the charges by giving 30 days notice in advance. SEBI has rationalized the
cost structure for dematerialization by removing account opening charges, transaction charges
for credit of securities, and custody charges vide circular dated January 28, 2005.
Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January
09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a
Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another
branch of the same DP or to another DP of the same depository or another depository, provided
the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all
respects.

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In case the BO Account at transferor DP is a joint account, the BO Account at transferee DP

should also be a joint account in the same sequence of ownership.
Rights
1.

You can open more than one depository account in the same name with single DP/
multiple DPs.

2.

No minimum balance is required to be maintained in a depository account.

3.

You can give a onetime standing instruction to your DP to receive all the credits coming
to your depository account automatically.

Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction documents as may be
required.
3. Sign agreement with DP (agreement will state rights & obligations of both parties). The
agreement will contain the fee structure of your DP. Your DP would give you a copy of this
signed agreement for your record.
4. DP would give you Client Id no. (Account no.) Once your depository account is opened. This
Client Id no. along with your DP Id no. Forms a unique combination. Both these nos. should
be quoted in all your future correspondence with DP/NSDL / Issuing Company/their
registrar & transfer (R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services viz.,
dematerialization, delivery instruction for trades, etc..Preserve these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various depository
activities viz., transfer for effecting sale, purchase etc.. If not, check with the DP.

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Required Documents
The extent of documentation required to open a demat Account may vary according to your
relationship with the institution. If you plan to open a demat account with a bank, a savings
account holder has an edge over the non-account holder. In fact, banks usually offer additional
incentives

to

customers

who

open

demat

account

with

them.

Along with the application form, your photographs (with co-applicants) and proof of
identity/residence/date of birth have to be submitted. The DPs also ask for a DP-client agreement
to be executed on non-judicial stamp paper. Here is a broad list (you wont need all of them
though):

PAN card

A canceled check,

Voters ID

Passport

Ration card

Drivers license

Photo credit card

Employee ID card

Bank attestation

IT returns

Electricity/ Landline phone bill

While they only ask for photocopies of the documents, they will need the originals for
verification. You will have to submit a passport size photograph on which you sign across.
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Procedure
1. Fill account opening form (available with your DP).
2. Give your DP the duly filled account opening form with introduction documents as may be
required.
3. Sign agreement with DP (agreement will state rights & obligations of both parties). The
agreement will contain the fee structure of your DP. Your DP would give you a copy of this
signed agreement for your record.
4. DP would give you Client Id no. (Account no.) once your depository account is opened. This
Client Id no. along with your DP Id no. forms a unique combination. Both these nos. should
be quoted in all your future correspondence with DP/NSDL / Issuing Company/their
registrar & transfer (R&T) agent.
5. Your DP would give you pre-printed instruction slips for depository services viz.,
dematerialization, delivery instruction for trades, etc..Preserve these carefully.
6. Your DP would give you a list of deadlines for giving instructions for various depository
activities viz., transfer for effecting sale, purchase,etc.. If not, check with the DP.
Angel Demat Account Services
Angel Broking Transacting and investing simplified. Get ready to change the way you transact
and invest in financial products and services. Whether you wish to transact in equity, equity &
commodity derivatives, IPOs offshore investments or prefer to invest in mutual funds, life &
general insurance products or avail money transfer and money changing services, you can do it
all through Angel. Simply open a Angel account and enjoy the convenience of handling all your
key financial transactions through this one window.
Benefits of having an Angel account.
Its cost effective
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You pay comparatively lower transaction fees. As an Introductory offer, we invite you to pay a
flat fee of just Rs. 750/- and transact through Angel.
Its offers single
Through Angels associates, you can transact in equity, equity and commodities derivatives,
offshore investments mutual funds, IPOs life insurance, general insurance, money transfer,
money changing and credit cards, amongst others.
Its convenient
You can access Angels services through
The internet
Transaction kiosks
The phone (call & transact)
Our all India network of associates on an assisted trade.
Its Safe your account is safeguarded with a unique security number that changes every 32
seconds. This number works as a dynamics password to keep your account extra safe.
It provide you value- added services at www.angelbroking.com, you get
Reliable research, including views of external experts with an enviable track record
Live news updates from Reuters and Dow Jones
CEOs / expert views on the economy and financial markets
Tools that help you plan your investments, tax, retirement, etc. in the personal finance section
Risk Analyzer for analysis of your risk profile
Asset allocators to build an appropriate investment portfolio
Innovative use of technology for facilitating
The benefits:Benefits of Demat Account
A safe and convenient way to hold securities;
Immediate transfer of securities;
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 No stamp duty on transfer of securities;

Elimination of risks associated with physical certificates such as bad delivery, fake securities,
delays, thefts etc.;
Reduction in paperwork involved in transfer of securities;
Reduction in transaction cost;
No odd lot problem, even one share can be sold;
Nomination facility;
Change in address recorded with DP gets registered with all companies in which investor holds
securities electronically eliminating the need to correspond with each of them separately;
Transmission of securities is done by DP eliminating Correspondence with companies;
Automatic credit into demat account of shares, arising out of bonus/split/consolidation/merger
etc.
Holding investments in equity and debt instruments in a single account.
Benefit For Investors
Demat account has become a necessity for all categories of investors for the following reasons/
benefits:
SEBI has made it compulsory for trades in almost all scrips to be settled in Demat mode.
Although, trades up to 500 shares can be settled in physical form, physical settlement is virtually
not taking place for the apprehension of bad delivery on account of mismatch of signatures,
forgery of signatures, fake certificates, etc.
It is a safe and convenient way to hold securities compared to holding securities in physical
form..
No stamp duty is levied on transfer of securities held in Demat form.
Instantaneous transfer of securities enhances liquidity.
It eliminates delays, thefts, interceptions and subsequent misuse of certificates.
Change of name, address, registration of power of attorney, deletion of deceased's name, etc. can be affected across companies by one single instruction to the DP.
Each share is a market lot for the purpose of transactions - so no odd lot problem.

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Any number of securities can be transferred/delivered with one delivery order. Therefore,
paperwork and signing of multiple transfer forms is done away with. It facilitates taking
advances against securities on low margin/low interest.

Points To Remember
1.

You may choose your DP based on your evaluation of their reputation, service standards,
charges, other conveniences, etc.

2.

Open depository account with the same holding pattern as there on existing physical
securities. You will need to open separate accounts for every different combination of
holding pattern. Eg.: If 100 securities of company ABC & 200 securities of company PQR
are registered in the name of X as first holder & Y as second holder, one account in name of
X as first holder & Y as second holder is sufficient. Whereas, if 100 securities of company
ABC are registered in the name of X as first holder & Y as second holder & 200 securities
of company PQR are registered in the name of Y as first holder & X as second holder, you
will need to open two accounts, one in the name of X as first holder & Y as second holder
and the second in the name of Y as first holder and X as second holder.

3.

Account opening procedure should typically take 2-5 days.

4.

In case of holdings of a partnership firm, the account should be opened in the name of the
partner(s).

5.

In case of holdings of a HUF, the account should be opened in the name of the Karta.

6.

In case of a minor, the depository account should be opened in the name of the minor and
the guardians name should be mentioned. The guardian will sign as signatory on behalf of
the minor. For selling the securities of the minor, a court order should be obtained.

7.

In case of any difficulties, contact your DP.

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8.

Only securities admitted by NSDL can be dematerialized. The list is available with your
DP.

9.

Only securities registered in the name of the account holder can be dematerialized.

10.

Dematerialization is normally completed within 15 days after the share certificates have
reached the issuer/their R&T Agent. Thus it may take you a month from the date you hand
over shares, to receive demat credit.

11.

Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
genuineness of securities & ownership status

12.

All the joint holders should sign the DRF.

13.

The pattern of holding in the DRF should match the pattern of holding on the share
certificate & the pattern in which account is opened.

14.

Demat requests with name(s) not matching exactly with the name(s) appearing on the
certificates merely on account of initials not being spelt out fully or put after or prior to the
surname, would be processed, provided the signature(s) of the client(s) on the DRF tallies
with the specimen signature(s) available with the issuer/ their R & T agent.

15.

If the signature in the DRF does not match with the signature available with the issuer/
their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation, ask
for additional documentation (like bank attestation/ notarization, etc.) to prove that the
certificate belongs to the person who forwarded the DRF.

16.

In case there is any problem in processing the DRF, contact your DP and if he cannot
resolve the problem you may contact NSDL.

Buying and Selling of Dematerialization

INTRODUCTION

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The procedure for buying and selling dematerialized securities is similar to the procedure for
buying and selling physical securities. The difference lies in the process of delivery (in case of
sale) and receipt (in case of purchase) of securities.
In case of purchase:

The broker will receive the securities in his account on the payout day

The broker will give instruction to its DP to debit his account and credit investors
account
Investor will give Receipt Instruction to DP for receiving credit by filling appropriate

form. However one can give standing instruction for credit in to ones accounts that will
obviate the need of giving Receipt Instruction every time.
In case of sale:The investor will give delivery instruction to DP to debit his account and credit the brokers
account. Such instruction should reach the DPs office at least 24 hours before the pay-in as
otherwise DP will accept the instruction only at the investors risk.
Rights
1.

Dematerialized securities can be traded on those stock exchanges connected to NSDL.

At present, NSE, BSE, CSE, DSE, LSE, BGSE, OTCEI, MSE, ISE & ASE are connected to
NSDL. At these stock exchanges, two segments would be available to trade in
dematerialized securities :
Unified (erstwhile physical) segment - In this segment delivery obligation can

be met by delivering dematerialized or physical securities at the option of the seller.

However, for a select list of securities prescribed by SEBI, securities cannot be
delivered in physical form in the unified segment, of stock exchanges connected to
NSDL. This list presently covers 160 securities. This list has been expanded to cover a

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total of 200 securities with effect from January 17, 2000. Over a period, this list would
cover all actively traded securities.
Exclusive demat segment - In this segment delivery obligation can be met by

delivering dematerialized securities only. Physical securities cannot be delivered in the

exclusive demat segment.
2. Procedure
Trading in dematerialized securities is done through your broker just like trading in
physical securities. After your broker executes the trade, your DP will help to deliver
shares to your broker (in case you sell) on the basis of valid instruction given by you to
your DP and receive shares from your broker (in case you buy) on basis of valid
instruction given by your broker to his DP.
Buy dematerialized securities
1.

You purchase securities in any of the stock exchanges connected to NSDL through a
broker of your choice and make payment to your broker. Make sure you tell your broker
you want only demat shares.

2.

Broker arranges payment to clearing corporation/ clearing house of the stock exchange.

3.

Broker receives credit in his clearing account with his DP on the pay-out day. He can
immediately transfer these securities to your depository account, provided your account is
already active.

4.

Broker gives instructions to his DP to debit his clearing account and credit your
depository account.

5.

You give instruction to your DP for receiving credit in your depository account. If you
have given standing instruction to receive credits, no separate instruction for receiving
credit will be required.

6.

If the instructions match, your account with your DP is credited.

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Sell dematerialized securities

1.

You sell your dematerialized securities in any of the stock exchanges linked to NSDL
through a broker of your choice.

2.

You give instruction to your DP for debit of your depository account and credit of your
brokers clearing member account at least 24 hours i.e. one working day prior to the pay-in
date or before the deadline prescribed by your DP, so that your brokers clearing account is
credited at the time arranged with him.

3.

On the pay-in day, your broker gives instruction to his DP for delivery to clearing
corporation/clearing house of the relevant stock exchange.

4.

The broker receives payment from the clearing corporation / clearing house.

5.

You receive payment from the broker for the sale in the same manner you would receive
payment for a sale in the physical mode.

Points To Remember
1.

Trading continues to be through brokers. In case of any problem in execution of trade,

contact your broker and if he fails to resolve the problem you may contact the stock
exchange.

2.

When you buy securities through the stock exchange, your brokers clearing account is
credited to the extent of the securities purchased, on receipt of instruction from clearing
corporation/ clearing house of the stock exchange. Your depository account is credited only
when your broker gives a delivery instruction to his DP. Securities are not directly credited
to your account by the clearing corporation/ clearing house of the stock exchange. In case
your broker does not give a delivery instruction, contact him or concerned stock exchange
or SEBI. If your depository account is not credited, in spite of your broker giving valid
instruction to his DP, contact the DP and if he fails to resolve the same you may contact
NSDL.

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3.

When you sell securities, you have to give a delivery instruction to your DP to transfer
the securities to your brokers clearing account. They are not automatically debited from
your account by NSDL or by the clearing corporation/ clearing house of the stock exchange.
In case the DP defaults in executing your instruction, the DP is liable to compensate you for
the

loss

incurred,

provided

your

instruction

was

in

order and has been submitted to the DP at least 24 hours i.e. one working day prior to the
pay-in date or before the deadline prescribed by DP. In case the DP fails to resolve your
problem, you can contact NSDL.
NEED OF THE STUDY
The need of the study arises because of the reason that a trainee must understand the company,
its achievements and tasks, products and services and also to collect information about its
competitors, its products and services offered. So that, after understanding and collecting
information about the organization and its competitors, a trainee will be able to work well for the
organization.
From the study I have learned very much, about the company as well as the strategy of the
customers, which helps me a lot at my working days.
COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with over 8 Lac
demat accounts.

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HDFC Bank Demat services offers you a secure and convenient way to keep track of your
securities and investments, over a period of time, without the hassle of handling physical
documents that get mutilated or lost in transit.
HDFC BANK is Depository participant both with National Securities Depositories Limited
(NSDL) and Central Depository Services Limited (CDSL).
Features & Benefits
As opposed to the earlier form of dealing in physical certificates with delays in transaction,
holding and trading in Demat form has the following benefits:
Settlement of Securities traded on the exchanges as well as off market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues /
Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.
Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission
etc. can be effected across companies held in demat form by a single instruction to the
Depository Participant (DP).
Holding / Transaction details through Internet / email.
In case you need any more information or have any queries , feedback & complaints , you may
please mail us at [email protected]
Secured & easy transaction processing
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HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction)
whereby account holder can submit delivery instructions electronically through SPEED-e
website (https://speede.nsdl.com). SPEED-e offers secured means of transaction processing
eliminating preparation of instruction slips and submission of the same across the counter to the
depository participant. The 'IDEAS' facility helps in viewing the current transactions and
balances (holdings) of Demat account on Internet on real time basis.

Disclaimer:
Whatever have been stated above are in the good interest of the Investor / Demat Applicants /
holders to provide a brief picture about the depository system. You are requested go through the
guidelines of the depositories before taking any further action. For detailed guidelines, you are
requested to approach your nearest HDFC Bank branch. HDFC Bank will not be responsible for
any misunderstanding / act based on the above. Also HDFC Bank might ask for additional
information / documentation than what has been stated above to process your application /
instruction.
ICICI DIRECT

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock
trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs,
Mutual Funds and Bonds.
Trading is available in BSE and NSE
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ICICI Direct offers 3 different online trading platforms to its customers Type of Account
1. Share Trading Account
Share Trading Account by ICICI Direct is primarily for buying and selling of stocks in BSE and
NSE.
This account allows Cash Trading, Margin Trading,
Margin PLUS Trading, Spot Trading, Buy Today Sell
Tomorrow and Call and Trade on phone.
ICICIDirect.com website is the primary trading platform for this trading account. They also
provide installable application terminal based application for high volume trader.
2. Wise Investment Account
1. Online Mutual funds investment allows investor to invest on-line in around 19 Mutual
Fund companies. ICICI Direct offers various options while investing in Mutual Funds
like Purchase Mutual Fund, Redemption and switch between different schemes,
Systematic Investment plans, Systematic withdrawal plan and transferring existing
Mutual Funds in to electronic mode. This account also provides facility to invest in
Government of India Bonds and ICICI Bank Tax Saving Bonds.
2. Active Trader account gives more personalized investment options to the investors. It
allows investor to use online and offline stock trading. It also provides with independent
market expertise and support through a dedicated Relationship Manager from ICICI.
Active Trader also provides commodity trading.
Brokerage and fees
Account opening fees : Rs 750/- (One time nonrefundable)
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Brokerage: ICICIDirect.com brokerage varies on volume of trade and inclusive of demat

transaction charges, service taxes and courier charges for contract notes. It ranges from 0.1% to
0.15% for margin trades, 0.2% to 0.425% for squared off trades and 0.4% to 0.85% on delivery
based trades.
Disadvantages of ICICI Direct
Getting access to ICICIDirect.com website during market session can be frustrating.

OBJECTIVE

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OBJECTIVE
To find the market potential and market penetration of angel broking product offerings in
Panchkula, Zirkpur, and local area nearby them.
To collect the real time information about preference level of customers using Demat
account and their inclination towards various other brokerage firms e.g.
India bulls, Share khan, India in foline, Religare, Alan- kit, Unicon.
To expand the market penetration of Angel broking ltd.
To provide pricing strategy of competitors to fight cut throat competition.
To increase the product awareness of Angel broking as single window shop for
investment solutions.

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RESEARCH
METHODOLOGY

45 | P a g e

RESEARCH METHODOLOGY
INTRODUCTION
Research Methodology refers to search of knowledge .one can also define research methodology
as a scientific and systematic search for required information on a specific topic.
The word research methodology comes from the word advance learner s dictionary meaning
of research as a careful investigation or inquiry especially through research for new facts in my
branch of knowledge

for example some author have define research methodology

as

systematized effort to gain new knowledge.

TYPES OF RESEARCH
ANALYTICAL RESEARCH:It has to used facts or information already available and analyze these to make a critical
evaluation of material.
SAMPLE SIZE:
Considering the constraints it was decided to conduct the study based on sample size of
100 people in specific age groups.
METHODS OF DATA COLLECTION
In the project work Primary data secondary data (both) sources of data has been used .
1. Primary data collection:
In dealing with real life problem it is often found that data at hand are inadequate, and hence, it
becomes necessary to collect data that is appropriate. There are several ways of collecting the
appropriate data which differ considerably in context of money costs, time and other resources at
the disposal of the researcher.

Primary data can be collected either through experiment or through survey.

46 | P a g e

The data collection for this study was done in the following manner:

Through personal interviews:A rigid procedure was followed and we were seeking answers to many pre-conceived questions
through personal interviews.
Through questionnaire:Information to find out the investment potential and goal was found out through questionnaires.
Through Tele-Calling:Information was also taken through telephone calls.
2. Secondary sources of data:
In the secondary sources of data is used. (Internet , mazazine ,books, journals)
TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has been used.
RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as percentage were used. It
help in marketing more accurate generalization From the data available .The data which was
collected from a sample of population was assumed to be representing entire population was
interested .Demographic factor like age, income and educational background was used for the
classification purpose .

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DATA ANALYSIS AND INTERPRETATION

Q1. In which of these Financial Instruments do you invest into?
Financial Instrument
Mutual Fund
Bond
Online trading
Derivative

Percentage of respondent
75%
16%
7%
2%

Result of Preference of
Investment

Interpretation:
This shows that although the mutual funds market is on the rise yet, the
most favored investment continues to be in the Share Market. So, with a more transparent
system, investment in the Stock Market can definitely be increased.
Q2. Are you aware of online Share trading?
Aware of online share trading
Yes
No

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Percentage of respondent
72%
28%

Result of awareness of online trading

Interpretation:
With the increase in cyber education, the awareness towards online share trading has increased
by leaps and bounds. This awareness is expected to increase further with the increase in Internet
education.
Q3. Heard about Angel Broking?
Awareness of Angel Broking
Yes
No

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Percentage of respondent
48%
52%

Result of Awareness of Angel broking

48%

52%

yes
no

Interpretation:
This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms
of a premier Retail stock broking company. This brand image should be further leveraged by the
company to increase its market share over its competitors.
Q4. Do you know about the facilities provided by Angel Broking?
Awareness of Angel Broking
services
Yes
No

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Percentage of respondent
36%
64%

Awareness of Angel Broking Facilities

36%
yes
No

64%

Interpretation:
Although there is sufficiently high brand equity among the target audience yet, it is to be noted
that the customers are not aware of the facilities provided by the company meaning thereby, that,
the company should concentrate more towards promotional tools and increase its focus on
product awareness rather than brand awareness.

Q .5 Which bank is easily available everywhere?

Company Name
Angel
ICICI
HDFC

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Percentage of respondent
15
20
15

20
18
16
14
12
10
8
6
4
2
0
Angel

ICICI

HDFC

Interpretation:30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40%
have respondent of ICICI.
Q.6 Which banking Demat account offered you a large no. of services?
Company Name
Angel Broking
HDFC
ICICI

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Percentage of respondent
22
10
18

25
20
15
10
5
0
Angel

HDFC

ICICI

4th Qtr

INTERPRETATION:
44% have respondent of Angel Broking Ltd, 20% have respondent of HDFC,
36% have respondent of ICICI.
Q.7 Which bank provide you a better email facility?
Company Name
Angel Broking
HDFC
ICICI

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Percentage of respondent
15
13
22

25
20
15
10
5
0
Ange l

HDFC

ICICI

INTERPRETATION:
30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC,
44% have respondent of ICICI.
Q.8 Which company provide a less BROKARAGE rate ?
Company Name
Angel Broking
HDFC
ICICI

Percentage of respondent
22
11
17

25
20
15
10
5
0
Angel

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HDFC

ICICI

4th Qtr

INTERPRTETATION:
44% have respondent of Angel broking ltd., 22% have respondent of
HDFC, 34% have respondent of ICICI.
Q. 9 Which company provide you a large number of product and services?
Company Name
Angel Broking
HDFC
ICICI

Percentage of respondent
22
10
18

25
20
15
10
5
0
Angel

HDFC

ICICI

INTERPRETATION:44% have respondent of Angel Broking Ltd., 20% have respondent

of HDFC, 36% have respondent of ICICI.

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Represent a pie chart

USER OF DEMAT ACCOUNT

Angel

ICICI

HDFC

28%
41%

31%

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OBSERVATION

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OBSERVATION

To study the sales and distribution management and improve the Customer
Acquisition Process by analyzing the consumer behavior, response and mindset
towards the product and services the company offers.

1.

Preference of Investment:
Consumers want to invest 75% in Mutual funds, 16% in Bonds, 7% in online trading
and 2% in Derivatives.

2.

Awareness on Online Share Trading

72% consumers are aware of online share trading and 28% consumers are not aware
of online share trading.

3.
4.

Awareness of Angel Broking

48% consumers are know about Angel Broking and 52% consumers are not know
about Angel Broking.
Awareness about facilities provided by Angel Broking:
36% consumers are aware about the facilities provided by Angel Broking and 64%
consumers are not know about the facilities provided by Angel Broking.

5.

Availability of Bank
30% have respondent of Angel Broking Ltd, 30% have respondent of HDFC, 40%
have respondent of ICICI.

6.

Which banking Demat account offered you a large no. of services?

4% have respondent of Angel Broking Ltd., 20% have respondent of HDFC, 36%
have respondent of ICICI.

7.

Better email facility provided by bank

30% have respondent of Angel Broking Ltd., 26% have respondent of HDFC, 44%
have respondent of ICICI.

8.

Provide a less BROKARAGE rate

44% have respondent of Angel Broking Ltd., 22% have respondent of HDFC, 34%
have respondent of ICICI.

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LIMITATION

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LIMITATION

The time constraint was one of the major problems.

The study is limited to the different schemes available under the Demat account selected.
The lack of information sources for the analysis part.
Geographical locations.
Extreme variability in MARKET.

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SUGGESTION

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SUGGESTION
1. The Brand image of Angel Broking Ltd. is good in market but according to customer
satisfaction the company has to provide the better service. And also change the Market
strategy.
2. They should focus on print and electronic media advertisements to make more people
aware about them.
3. They should provide proper guidance to their customers about demat.
4. They should provide should offers and facilities to their customers to increase their
attractiveness about demat.
5. For opening an account they require lots of signatures in a kit, which should be reduced.

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SUMMARY AND
CONCLUSION

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SUMMARY AND CONCLUSION

SUMMARY OF LEARNINGS EXPERIENCE

To get initial success in this field is very difficult. Although the business generation

becomes easier with time as we serve more people who then get added up in the loyal clientage.
Thus time and service are two most factors to get in this field.

Also the corporate remains a very important segment which gets business in bulk but

retail cannot be ignored which makes your business ticking.

Customer remains in the pivotal position.

CONCLUSION
Angel Demat Account is better than other Demat account. Angel Broking Ltd. have good return
of investment. A good brand is always welcomed over here people are aware of quality so they
go for ready to spend bucks of money.
At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India
Angel Broking Ltd. account have less brokerage rate .
It provide a security with the use of special type of key .

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BIBLIOGRAPHY

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BIBLIOGRAPHY
Websites:
www.angelbroking.com
www.hdfc.com
www.icicidirect.com
www.demataccount.com
www.google.com
Reference books:
1. FINANCIAL INSTITUTIONS AND MARKETS
2.INVESTMENT MANAGEMENT

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ANNEXURE

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MARKET RESEARCH QUESTIONNAIRE

PLEASE TICK MARK THE APPROPRIATE CHOICES
DEMOGRAPHIC
NAME: .
Address
Phone no: ..
Types of business:
..
Gender
a. Male
b. Female
Your annual income?
a. 0-4,00,000
b. 4,00,001-8,00,000
c. 8,00,001-12,00,000
d. 12,00,001-15,00,000

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QUESTIONNAIRE
Q1. In which of these Financial Instruments do you invest
into?
Shares
Derivatives

Mutual Funds

Bonds

Q2. Are you aware of online Share trading?

Yes

No

Q3. Heard about Angel Broking?

Yes

No

Q4. Do you know about the facilities provided by Angel

Broking?
Yes

No

Q5. With which company do you have your DEMAT

account?
Angel Broking

ICICI Direct

HDFC

Others (please specify)

Q6. Which bank is easily available everywhere?

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 Angel broking
HDFC
ICICI
Q7. Which banking Demat account offered you a large no. of
services?
Angel broking
HDFC
ICICI
Q8. Which bank provides you a better email facility?
Angel broking
HDFC
ICICI
Q9.

Which companies provide a less BROKARAGE rate?

Angel broking
HDFC
ICICI

Q10. Which company provide you a large number of

product and services?
Angel broking
HDFC
ICICI

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