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Amazon Cloudfront Overview: Tal Saraf General Manager Amazon Cloudfront and Route 53
Amazon Cloudfront Overview: Tal Saraf General Manager Amazon Cloudfront and Route 53
CloudFront
Overview
Tal
Saraf
General
Manager
Amazon
CloudFront
and
Route
53
Agenda
Consumer (Retail)
Business
Tens of millions of
active customer
accounts
Seven countries:
US, UK, Germany,
Japan, France,
Canada, China
Seller
Business
Sell on Amazon
websites
Use Amazon
technology for your
own retail website
Leverage Amazons
massive fulfillment
center network
IT Infrastructure
Business
Cloud computing
infrastructure for
hosting web-scale
solutions
Hundreds of
thousands of
registered customers
3
Europe
AWS
Region
Europe
(Dublin)
North
America
AWS
Regions
US
West
(Northern
California)
US
East
(Northern
Virginia)
CloudFront
LocaGons
Ashburn,
VA
Dallas,
TX
Jacksonville,
FL
Los
Angeles,
CA
(2)
Miami,
FL
Newark,
NJ
New
York,
NY
Palo
Alto,
CA
Sea_le,
WA
St.
Louis,
MO
CloudFront
LocaGons
Amsterdam
Dublin
Frankfurt
London
Paris
Stockholm
Asia
AWS
Regions
Asia
Pacic
(Singapore)
Asia
Pacic
(Tokyo)
CloudFront
LocaGons
Hong
Kong
Tokyo
Singapore
South
America
CloudFront
LocaGon
Sao
Paulo
AWS
Regions
CloudFront
Edge
Loca;ons
7
Amazon
is
a
metrics
driven
company.
We
focus
on
metrics
that
capture
the
end
user
experience:
the
last
mile,
not
internet
backbone
data
centers.
12.000
9.673
10.000
8.000
6.000
4.000
3.126
3.688
3.441
2.000
0.000
Last
Mile
CloudFront
Comparison A
Comparison B
Comparison C
Last mile data based on 7,907 observa2ons taken between 17-SEP-2011 and 1-Oct-2011
*The
Gomez
tests
were
designed
and
conducted
by
Amazon
using
the
Compuware
Corpora:on
performance
network.
The
test
results
have
not
been
reviewed,
approved
or
endorsed
by
Compuware
Corpora:on
8.000
2.500
7.441
7.284
7.538
2.283
2.149
7.709
9.000
7.000
6.000
5.000
4.000
3.000
2.000
2.000
1.943
2.068
1.500
1.000
0.500
1.000
0.000
0.000
Last
Mile
CloudFront
Comparison A
Comparison B
Last
Mile
Comparison
C
CloudFront
Comparison A
Comparison B
Comparison C
*The
Gomez
tests
were
designed
and
conducted
by
Amazon
using
the
Compuware
Corpora:on
performance
network.
The
test
results
have
not
been
reviewed,
approved
or
endorsed
by
Compuware
Corpora:on
10
11
12
13
Scale
on
Demand
Volume
of
Data
Delivered
(Gbps)
80
70
60
50
40
30
20
10
0
8:00
AM
9:00
AM
10:00
AM
11:00
AM
12:00
PM
1:00
PM
2:00
PM
3:00
PM
4:00
PM
5:00
PM
6:00
PM
7:00
PM
8:00
PM
9:00
PM
14
15
16
17
18
CloudFront
Streaming
Benets:
No
server
hardware
infrastructure
to
set
up
or
maintain
No
up-front
investment
in
sorware
licenses
or
cost
for
future
sorware
upgrades
No
long-term
commitment
Global
delivery
using
CloudFront
Pay
for
what
you
use
(data
transfer)
19
20
DEMO
22
Gebng
Started.
Simply
sign
up
for
CloudFront
at
h_p://aws.amazon.com/cloudfront
Amazon
S3
or
your
own
custom
origin
for
storing
the
objects
Create
a
streaming
or
download
distribu2on
using
CloudFront
Place
the
CloudFront
URL
on
your
site
.
23
THANK YOU!
24
Case Studies
25
Example:
IMDB
IMDB
uses
Amazon
CloudFront
to
distribute
content
globally.
IMDb
uses
Amazon
CloudFront
to
stream
the
latest
movie
trailers
and
also
for
search
data
for
the
IMDb
magic
search
feature.
CloudFront
makes
this
experience
the
fastest
possible
by
distribu:ng
the
content
physically
close
to
our
worldwide
user
base.
By
hos:ng
our
search
and
video
les
on
Amazon
CloudFront,
we
have
zero
servers
to
maintain,
which
makes
our
reliability
sky-high.
Amazon
CloudFront
gives
us
ultrafast,
scalable,
and
reliable
search
all
over
the
world"
26
Example:
PBS
PBS
Interac2ve
says
it
has
experienced
ry
percent
fewer
errors
in
its
video
streaming
performance
using
CloudFront
compared
to
its
previous
CDN.
We
are
extremely
pleased
with
the
performance
and
ease
of
use
that
CloudFront
oers
for
streaming
videos
to
dierent
devices.
With
fewer
errors,
CloudFront
delivers
a
great
experience
to
our
viewers,
and
thats
very
important
for
the
success
of
our
business..using
Amazon
CloudFront
is
so
simple
and
reliable
that
the
team
doesnt
have
to
think
about
it.
It
all
just
works,
freeing
us
to
focus
on
building
cool
applica:ons.
27
Example:
Mediay.
Mediay
uses
CloudFront
to
provide
security
for
downloads
as
well
as
to
handle
trac
spikes.
Migra:ng
to
AWS
was
a
strategic
decision
for
Mediay,
one
that
we
didnt
take
lightly.
It
has
turned
out
to
be
one
of
the
best
decisions
we
have
made
as
an
organiza:on.
Our
latest
integra:on
with
CloudFront
furthers
that
belief.
We
are
able
to
oer
advanced
security
while
handling
trac
spikes
and
scaling
with
ease."
28
Example:
vid.ly
Vid.ly
uses
access
logs
from
CloudFront
to
build
usage
reports
for
customers.
"The
CloudFront
access
logs
have
been
extremely
valuable
for
Vid.ly,
our
new
universal
video
delivery
plaXorm.
We
analyze
these
logs
daily
to
build
specic
usage
reports
for
our
customers
so
they
can
see
how
many
:mes
each
of
their
Vid.ly
videos
have
been
played
29
DEMO BACKUP
30
Demo Step 1
31
Demo: Step 1
32
Demo: Step 2
Create an S3 Bucket
33
Demo: Step 2
34
Demo: Step 2
35
Demo: Step 3
36
Demo: Step 3
37
Demo: Step 3
38
Demo: Step 4
so.addVariable('le','mp4:YOUR_VIDEO_FILE
so.addVariable('streamer','rtmp://
YOUR_CLOUDFRONT_STREAMING_DISTRIBUTION.cloudfront.net/cfx/st/');
so.write
('mediaspace');
</script>
</BODY>
</HTML>
39
Demo: Step 5
Test HTML
40