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    What Is Marketing

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    Walter Sáez
    This document contains information about marketing and instructions for an assignment on marketing. It defines marketing as finding out about customers and competitors so you can offer the right product at the right price. It also notes that marketing is important for product decisions. The assignment involves matching marketing questions to paragraphs, highlighted terms to definitions, and underlining marketing objectives and research methods. It concludes with instructions to research a specific product's target market, objectives, market share, and competitors.

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    What Is Marketing

    Uploaded by

    Walter Sáez
    122 views4 pages
    This document contains information about marketing and instructions for an assignment on marketing. It defines marketing as finding out about customers and competitors so you can offer the right product at the right price. It also notes that marketing is important for product decisions. The assignment involves matching marketing questions to paragraphs, highlighted terms to definitions, and underlining marketing objectives and research methods. It concludes with instructions to research a specific product's target market, objectives, market share, and competitors.

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    que es el marketing

    Original Title

    What is Marketing

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    This document contains information about marketing and instructions for an assignment on marketing. It defines marketing as finding out about customers and competitors so you can offer the right product at the right price. It also notes that marketing is important for product decisions. The assignment involves matching marketing questions to paragraphs, highlighted terms to definitions, and underlining marketing objectives and research methods. It concludes with instructions to research a specific product's target market, objectives, market share, and competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    122 views4 pages

    What Is Marketing

    Uploaded by

    Walter Sáez
    This document contains information about marketing and instructions for an assignment on marketing. It defines marketing as finding out about customers and competitors so you can offer the right product at the right price. It also notes that marketing is important for product decisions. The assignment involves matching marketing questions to paragraphs, highlighted terms to definitions, and underlining marketing objectives and research methods. It concludes with instructions to research a specific product's target market, objectives, market share, and competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    What is marketing?

    Name
    Major
    Section
    Teachers name
    Date

    : Walter Sez
    : Commerce Engineer.
    : 1.
    : Ursula Henrquez T.
    : November 6th, 2013.

    1. - What is marketing? Why is it important?


    Marketing is finding out about your customers and competitors so that
    you can provide the right product at the right price. Marketing is the
    process of determining the needs and wants of consumers and deliver
    products that satisfy those needs and wants.
    Marketing is important for making decisions about the product offering.
    2. - Read this article about marketing. Match the questions
    (1-6) with the paragraphs (a-f)
    1) How do I meet my objectives?

    2) What do I want to achieve?

    3) What is marketing?

    4) How do I communicate my message?

    5) How do I find out this information?

    6) What do I need to know?

    3- Match the highlighted words and phrases in the text with


    the definitions (1-8)
    1) Ways of telling people about your products
    2) The part of the total market that buys your products
    market

    Promotion
    Target

    3) Knowledge of your companys products


    Product awareness
    4) Other companies that sell similar products
    5) Finding out about the market
    share

    Competitors
    Market

    6) To introduce a new product to the market

    Launch

    7) The kind of people you are interested in selling to


    research

    Market

    8) A plan you use in order to achieve something


    Strategy

    4. - Look at the text again. Find and underline


    1) Two market research methods:

    Interviews to find out about the attitude of people.


    Questionnaires to find out about their shopping habits.

    2) Three marketing objectives:

    Find new customers


    Take customers from your competitors
    Persuade your customers to use more of your products.

    6.- Work in pairs. Do some research. Think of a product you


    know or buy regularly, and about how the company markets it.
    Who is its target market? What are its objectives? Find out what
    you can about the company. What is its market share? Who are
    its competitors?

    Product (Service): Audi is a German automobile manufacturer,


    designs, engineers, manufactures and distributes automobiles.
    Target market: People from upper middle class.

    Objectives: Its objective is to implement innovations in the vehicle


    based on new technologies.
    Market share: 33.5% of the market premium segment.
    Competitors: Ferrari, Dodge, Porsche, Lexus and Pontiac.

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