OS at TTPL
OS at TTPL
Submitted by
MUHAMMAD ABDUL WALI MUHAMMAD AL-SHAIBAH
Roll No: MGT-1505044
Under the guidance of
Ms. JAYALEKSHMI U.
UNIVERSITY OF KERALA
INSTITUTE OF MANAGEMENT IN KERALA (IMK)
UNIVERSITY CAMPUS, KARIAVATTOM P.O.
THIRUVANANTHAPURAM 695 581
2016
DECLARATION
Place: Thiruvananthapuram
-II-
-III-
th
29 September, 2016
CERTIFICATE
Guide:
HOD:
Ms. JAYALEKSHMI U.
-IV-
ACKNOWLEDGEMENT
Place: THIRUVANANTHAPURAM
MUHAMMAD AL-SHAIBAH
-V-
TTP Ltd.
Contents
Page
Chapter 1 | PREVIEW ------------------------------------------------------------------- 1
1.1 Introduction ---------------------------------------------------------------- 2
1.2 Objectives of the study --------------------------------------------------- 3
1.3 Scope of the Study -------------------------------------------------------- 3
1.4 Research Methodology --------------------------------------------------- 4
1.5 Limitations ----------------------------------------------------------------- 4
1.6 Chapterisation -------------------------------------------------------------- 5
Chapter 2 | INDUSTRY PROFILE ----------------------------------------------------- 6
Chapter 3 | COMPANY PROFILE ----------------------------------------------------- 10
3.1 History --------------------------------------------------------------------- 11
3.2 Strategic Intent ------------------------------------------------------------ 14
3.3 Product Profile ------------------------------------------------------------ 14
Chapter 4 | ORGANIZATIONAL & DEPARTMENT STRUCTURES ---------- 16
Chapter 5 | ORGANIZATIN ANALYSIS --------------------------------------------- 27
5.1 SWOT Analysis ------------------------------------------------------------ 29
5.2 Porters Five Forces Analysis -------------------------------------------- 33
5.3 PESTLE Analysis --------------------------------------------------------- 37
Chapter 6 | FINDINGS, CONCLUSION, AND SUGGESTIONS ----------------- 44
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Table
No.
Table Name
Page
List of Charts:
Chart
No.
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Chart Name
Page
12
14
25
28
PESTLE Analysis
34
VII
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CHAPTER 1 |
PREVIEW
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CHAPTER 1 | PREVIEW
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1.1 Introduction
An Organization is a social entity that has a collective goal and is linked to an
external environment. Organization comes into existence when there are number of
persons in communication and relationship to each other to contribute towards a
common endeavor. Organization is one of inevitable factor of business and
management.
Organization study is a systematic study and careful application of knowledge
about how people -as individuals and groups- act within organizations. An
organizational study encompasses the study of organizations from multiple
viewpoints, methods and levels of analysis. Organizational study is the examination
of how individuals construct organizational structures, processes, and practices and
how these, in turn, shape social relations and create institutions that ultimately
influence people. Organizational studies comprise different areas that deal with the
different aspects of the organizations , many of the approaches are functionalist but
critical research also provide alternative frame for understanding in the field.
The study has been carried out in a chemical company named Travancore
Titanium Product Ltd (TTP Ltd.), Trivandrum. TTP Ltd. is a public limited
company under the state public sector with Government of Kerala owning 80.94%
of the shares. Kerala State Industrial Developmen Corporation (KSIDC) holds
7.91% and the balance held by the public. There 826 employees and 110 officers in
the company, with the view of improving efficiency, profitability, competitiveness
and maintain market leadership, the workers age limit is 58 and officers age limit
is 60. TTP Ltd. has proposals to expand its capacity to 27000 tons per year,
modernize and diversify in stages to produce both Anatase and Rutile Grades of
Titanium Dioxide pigment and the new plants to this connection will be launch
during the current year.
Travancore Titanium Products Ltd. was incorporated on 18th December 1946,
to produce pigment grade Titanium Dioxide from ilmenite, which is abundantly
available as placer deposits on beaches near Kollam in the coastal state of Kerala,
India. The unit was promoted by the princely state of Travancore in collaboration with
the British Titan Products (BTP) Company Limited, UK (now known as Tioxide
Group Limited). The administrative control of the company was with a managing
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agency, Indian Titans Products Company, the company which started production at a
modest rate of 5 tons per day increased its capacity in stages to the present level of
(40-45) tons per day. Until recently, Travancore Titanium Products Ltd. was the only
unit producing Anatase Grade Titanium Dioxide pigment in India.
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the full potential of them for the success of the organization. And it provides a
chance to interact with workers, officers, departmental heads and various authorities
in the organization.
Primary Data:
Primary data was collected through official discussion with the managers,
personnel, office staff and workers of the factory and also through direct
observation.
Secondary Data:
These are the sources containing data which have been collected and complied
for another purpose, e.g., Census Reports, Annual Reports and Financial
Statements of Companies, Statistical Statements, etc.
Secondary sources consist of not only published records and reports,
but also unpublished organizations e.g, accounting and financial records,
personal records, registers of members, minutes of meetings, inventory records
etc.
CHAPTER 1 | PREVIEW
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2013-2014.
Less interaction with the lower level employees due to limited permission.
The information provided by people in the company may not be complete.
1.6 Chapterisation
Chapter 1 | PREVIEW
- Introduction
- Objectives of the study
- Scope of the Study
- Methodology
- Limitations
- Chapterisation
Chapter 2 | INDUSTRY PROFILE
Chapter 3 | COMPANY PROFILE
- History
- Strategic Intent
- Product Profile
Chapter 4 | ORGANIZATIONAL & DEPARTMENT STRUCTURES
Chapter 5 | ORGANIZATIN ANALYSIS
- SWOT Analysis
- Porters Five Forces Analysis
- PESTLE Analysis
Chapter 6 | FINDINGS, CONCLUSION, AND SUGGESTIONS
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CHAPTER 2 |
INDUSTRY PROFILE
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Rank
1
2
3
4
Country/Region
World
China
Russia
Japan
Kazakhstan
2012
200000
80000
44000
40000
25000
2013
222000
100000
45000
40000
27000
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KMML is the only unit producing Rutile grade Titanium Dioxide pigment in
India with an installed capacity of 30,000 tons per annum. This information throws
light into the possibilities of new manufacturers and competition in Titanium Dioxide
industry in the Indian market. The demand for new manufacturers will be more, with
the increased demand for the paints, plastics, rubber etc.
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CHAPTER 3 |
COMPANY PROFILE
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3.1 History
Until 1925, the presence of titanium dioxide in the black sands of
Kollam beaches was not known. The coir products from Kollam to be exported
frequently were dried on these beaches. When such coir products were exported,
some radioactive properties were noticed. The Germans send a delegation to
Kerala to conduct experiments with the black sand. They found that the sand
has some radioactive properties owing to the presence of thorium. They also
found that the sand was rich in Titanium. This beach sand containing valuable
Titanium Dioxide was exported to Europe till 1946, when Travancore Titanium
Products Limited was incorporated with the sole objective of producing
pigment grade Titanium Dioxide The company was promoted by His Highness
Chitlua Thirunnal Balawarma, the Maharaja of East while, princely state to
Travancore (now, Kerala state in India) with the technical collaboration of
British Titan Products (at present known as Huntsman Dioxide).
The royal vision was to convert the rich mineral sands of the country
into wealth that would utilized for the common good of the people. It is the
matter of pride that the manufacture of Titanium Dioxide was taken up here in
Thiruvananthapuram six decades above by His Highness late Chithra Thirunnal
Balawarma Maharaja who visualized the industrialization of his kingdom by
unearthing the rich mineral deposit. Now Travancore Titanium Products
Limited (TTP Ltd.) is the leading manufacturer of Anatase grade Titanium
Dioxide in India with ISO 9001:2008 certification. In 1960, Government of
Kerala took over the management of the company. Now the administrative
control is vested with the department of industries, Government of Kerala.
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History Milestone:
1946
Travancore Titanium Products Ltd was incorporated on 18th
December1946 in collaboration with British Titanium Products Ltd, UK for the
manufacture of anatase grade Titanium Dioxide pigment through sulphate route.
1950
Commercial production started with an installation capacity of 5 tonnes per day
(1,800 tonnes per annum)
1957
The company started its first expansion programme for doubling the production
capacity from 5 tonnes to 10 tonnes per day (1,800 tonnes Anatase and 1,800
tonnes Rutile per annum).
1960
Management of TTP Ltd. taken over by the Government of Kerala.
1961
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1979
New 300 tonnes per day capacity sulphuric acid plant with DCDA
technology incorporating air pollution abatement
2002
2003
ISO9001:2000 company
2006
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Vision
Mission
Quality Policy
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Anatase-ISI grade
Rutile Grade
Anatase PG
Rutile PG
Anatase GP
Rutile GP
Pottassium Titanate.
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CHAPTER 4 |
ORGANIZATION STRUCTURES
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Balance, Profit & Loss account, balance sheet on a time bound basis. To
collect all sums due to the company.
To make timely payments to creditors, suppliers, contractors, employees,
government statutory bodies, service providers etc.
Budget preparation, computerization, and finalization of annual budgets,
providing information regarding budget provision as and when required.
To assist all type of audit w o r k .
To file proper returns in time.
To manage cash properly to maintain proper liquidity.
Timely dispersant of salary/wages to employees as per agreement.
TTP Ltd. conducts four audits namely Internal Audit, Statutory Audit as
per companies act, Accountant General Audit and Inspection Audit.
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To select and appoint stockist and other customers for direct sales.
Export management.
4.3.2 Customers
Presently company has 33 authorized stockiest. These stockiest are nominated
by company. A general agreement is executed between the company and the
stockiest. In addition to these stockiest, TTP has many direct customers. These
include reputed organizations like Asian paints, Berger paint, Godrej, Bata etc. The
sector wise classification of customers of Titanium products are Paint, Leather,
Paper, Plastic, printing ink, Soap, cosmetics, fabrics, rubber, ceramic, artificial
fibres, pharmaceutical preparation, textiles, electronic industries, ink etc. In TTP Ltd.
a customer satisfaction survey is conducted yearly.
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department for
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Mechanical Section
Electrical & Instrumentation Section
Civil Section
commercial transactions. The Finance controller heads the TTP Ltd.s legal
department. This department is responsible for representing the company in
legal matters.
4.8.1 Objectives of Legal Department
Prevention and settlement of Industrial dispute.
Represent the company in the Court of Law.
File cases against external parties.
4.8.2 Functions of Legal Department
Service matters
Conduct of cases.
Disciplinary proceedings
Commercial transactions
Financial matters
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quality.
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CHAPTER 5 |
ORGANIZATION ANALYSIS
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1. SWOT Analysis
2. Competitive Analysis (Porters Five Forces Model)
3. PESTLE Analysis
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SWOT Analysis helps in strategic planning in following manner:a. It is a source of information for strategic planning.
b. Builds organizations strengths.
c. Reverse its weaknesses.
d. Maximize its response to opportunities.
e. Overcome organizations threats.
f. It helps in identifying core competencies of the firm.
g. It helps in setting of objectives for strategic planning.
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5.1.1 Strength
Loyal customers.
5.1.2 Weakness
Excess staff.
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Major policy decisions are taken by State Government and hence delay in
Decision-making.
5.1.3 Opportunity
5.1.4 Threats
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3) Threat of Substitutes
A product like Titanium Dioxide cannot be substituted for any of the
customers of TTP Ltd.. Therefore, there is no threat of substitute due to the
customers loyalty to this particular brand. However, it is highly possible that new
total substitutes will emerge in the little coming years because of drastically
development in nanotechnology.
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Political factors
Economic factors
Sociocultural factors
Technological factors
Legal factors
Environmental factors
1) Political Factors
The political factors taken into account for in PESTLE analysis are the variables,
which pertain to both local and global politics, but yet still influence businesses.
In PEST analysis, factors relating to the law and legal environment are often grouped
together with political factors; however, it is important to distinguish those as legal
factors in PESTLE analysis. Nonetheless, examples of political factors might include:
International relationships
Government sanctions
Subsidies
2) Economic Factors
In PESTLE analysis, the economic factors are ones, which are connected with the
general state of the economy, goods, services, and money. There are a number of
different economic factors, which can affect business, including:
Taxes
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Interest rates
Inflation
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3) Sociocultural Factors
The S in PESTLE stands for sociocultural factors, or sometimes just simply
social factors. These are the factors connected with the public and their behaviour
(in other words, society and its culture). Here are some of the social factors that might
have an impact on business:
Consumer lifestyles
Social classes
Family size
4) Technological Factors
Technological factors are ones, which relate to the existence, availability, and
development of technology. It is important to remember, though, that this is not just
exclusive to digital technology, but also includes mechanical and other physical
technologies. Some examples of technological factors are:
Internet connectivity
Security in cryptography
Engine efficiency
5) Legal Factors
PESTLE analysis also accounts for the legal factors that might affect a business.
These are external factors which focus on the influence that the law may have on
business operation and customer behavior. The important distinction between legal
factors and political factors is that the latter is concerned with government
intervention in society and the economy to create growth, while the former is
concerned with government intervention in society and the economy to maintain
fairness and wellbeing. Some examples of legal factors that you might come across in
a PESTLE analysis are as follows:
Consumer law
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Fraud law
Import/Export law
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6) Environmental Factors
Environmental factors, also known as Ecological factors, refer to the variables
pertaining to the physical environment of the world. A few examples are:
Climate change
Animal extinction
Pollution
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Economic Factors
Economic factors play a large part in deciding how a company makes its decisions
(especially financial ones). Economic factors are connected with goods, services, and
money. Despite directly affecting businesses, these variables refer to financial state of
the economy on a greater level whether that be local or global. The reason for this
is that the state of the economy can decide many of the important details that come up
in an operating company, including topics such as consumer demand, taxes and asset
value.
- Interest rates: Interest rates might appear in a range of different places, imposed
by a range of different people. It is obvious that the status quo for interest rates
is of great interest to banking institutions, but it might also affect companies
whose strategies rely on taking large loans. TTP Ltd. use loans, but not in
remarkable amount because it depends on self-financing.
- Exchange rates: Exchange rates are a complicated topic, but they clearly have to
apply to those who deal with export or import such as TTP Ltd.. Changing
exchange rates might affect how much a company has to pay to its international
supplier to satisfy them, which can affect profit margins, as well as take a lot of
resources to stay on top of.
- Recession: An economic recession (of whatever scale) has the potential to
change the purchasing attitude of TTP Ltd. customers, which might force the
company to drop their prices or clear smaller volumes.
Social Factors
The social aspect focuses on the forces within the society. Family, friends,
colleagues, neighbours, and the media are social factors. These factors can affect our
attitudes, opinions, and interests. Therefore, it can impact sales of product and
revenues earned. The social factors shape who act as people. It affects how the people
behave and what they buy.
TTP Ltd. is affected by social factors in many ways; however, population changes
are directly affecting the organization. The supply and demand of goods and services
in an economy can change with the structure of the population. Decline in birth rates
mean demand will decrease. It also indicates greater competition as the total
consumers fall.
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Technological Factors
Titanium products industry develops every day and new technologies are
introduced in all aspects of this industry starting from supply stage and ending with
distribution and passing through production process. In production process the
separation of Titanium Dioxide can be done through the Sulphate Route or
Chloride Route. The Travancore Titanium Products plant is based on the sulphate
route. Manufacture of Titanium Dioxide pigment through the sulphate route has the
drawback of the effluent problems associated with the process. Throughout the world,
producers of Aanatase grade pigment have resorted to development activities to
upgrade the technology so as to overcome this drawback. The last expansion of the
titanium pigment plant in TTP Ltd. was carried out for more than 25 years ago. Since
then the sulphate route technology production of Titanium Dioxide has undergone
several changes. It is worth mentioning in this context that TTP Ltd. should also
upgrade its technology to International Standards. New technology is not constrained
in production process; it comes to all the industry aspects. TTP Ltd. is supposed to
update its plants and all departments operations to reduce the cost of production and
entitle the company to survive among this fierce competition.
Legal Factors
Legal factors are external factors, which refer to how the law affects the way
businesses operate, and customers behave. There are many laws that affect and
interact with TTP Ltd. policies such as:
Consumer law
Discrimination law
Copyright law
Employment law
Fraud law
Import/Export law
TTP Ltd. has a Legal Department, which deals with all legal issues and help the
company to confront all challenges that are enforced by legal environment of the
industry and the legislations issued by constitutional institutions and legitimate state.
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Environmental Factors
In chemical industries, the environmental factor represents an obsession due to the
harmful waste that the factory produces in a remarkable amount. TTP Ltd. is located
in a place that is near to sea, which helps in direct flow of effluent from the industrial
plant to the sea. In addition to that liquid waste, the factory release a noteworthy
quantity of gases such as CO2 and some sulphuric gases that considered polluting
substances which contaminate air and contribute in global warming phenomenon.
TTP Ltd. carried out some modifications in some of its production process and
operations in order to reduce effluent. In the globalization perspective, TTP Ltd. is
required to enhance its plants to satisfy both the rising trend of environmental issues
and reduce the cost through of production to be able to compete in the international
market. New technology introduces many solutions for both matters of environment
and economic.
Environmental factors affecting TTP Ltd. business include:
-
Climate
Climate change
Weather
Pollution
And consequently,
-
Workplace efficiency
Environment-related laws
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CHAPTER 6 |
FINDINGS, CONCLUSION, AND
SUGGESTIONS
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6.1 FINDINGS
Only male workers are employed in the plant of Travancore Titanium Product
Limited.
the
process and hence administrative delay is of great concern for the firm.
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6.2 SUGGESTIONS
1. Technological Upgradation
TTP Ltd. still follows the old technology that needs to be replaced immediately so
that new technology upgradation could give TTP Ltd. a much better output.
2. Pollution Control
If proper steps are taken to treat the liquid waste and vapour emission from
the
company, the company will become zero pollution company. TTP Ltd. should
undertake more projects
3. Method of production
Adopt new method of production that will minimize the cost of production
4. New project
The management of the company should take steps to continue the Effluent
Treatment Plant Project submitted by the project department
5. Development of new products
Because of the wide applications of titanium products, the company can develop
new products using the R & D facility.
6. Introduction of good Management Information System
TTP Ltd. doesnt have a good management information system. If it is introduced
in the company, the company should achieve a better integration between the
departments in the organization.
7. Training programme
Provide more training programmes to all the workers and office staff of the
organisation in order to develop their skills, knowledge and their attitude towards
works etc. This will automatically increase the production.
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6.3 CONCLUSION
The Travancore Titanium Products Ltd. is a well reputed, profit making Indian
Company with an annual sales turnover of about 170 crores. The company is a boon
to India, as its main product, Titanium dioxide forms an essential ingredient of almost
all items used in our day-to-day life. Moreover, all the departments are functioning
hand-in-hand and contributing to improve the profitability of the organization.
The management of TTP Ltd. is well blessed with experienced and qualified
persons, which has resulted in profit maximization. TTP Ltd.'s welfare facilities
greatly emphasis on the high concern it has for the human resource. With these assets,
Travancore Titanium Products Limited will have a bright future.
TTP Ltd. is now facing great pollution problems, which will be solved soon with
the upcoming of the Effluent Treatment Plant Project. The Company is expecting
good profit in the coming years. With a strong management and dedicated work
force, TTP Ltd. can overcome all its problems and exploit the ever-increasing market
of Titanium Dioxide.
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IX. Bibliography
Departmental Manuals
http://www.travancoretitanium.com
https://en.wikipedia.org
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