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Competitor Products Anticipated Changes and Developments: Co Mpete
Competitor Products Anticipated Changes and Developments: Co Mpete
Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. Please see the AWS Compete portal for additional information
however, AWS is focusing on its public cloud offering. AWS has alliances with almost every major ISV vendor
(including Microsoft and SAP) and most of the top system integrators (including CapGemini and Wipro).
Additionally, VMware and Citrix (Cloudstack) have recently started offering interoperability with AWS. However,
AWS is increasingly facing more competition from Microsoft, VMware, Cloudstack, and Openstack and their
ecosystems.
AWS pursues a retail strategy with high volumes and low margins, attracting customers with a small initial
offering and then selling them the AWS stack and larger platform. Its goal is to become the ubiquitous utility
computing platform of the future. AWS procurement models, security, and privacy issues however, are holding it
back from gaining traction with enterprises.
businesses a way to distribute content to end users with low latency and high
data transfer speeds.
Amazon Relational Database Service (RDS): RDS lets businesses set up,
operate, and scale a MySQL, Oracle, SQL Server, or PostgreSQL database in the
cloud.
Competitor products
Simple Storage Service (S3): Cloud storage infrastructure for storing and
retrieving data from anywhere on the web.
Amazon Glacier: A low-cost storage service that provides durable storage for
data archiving and backup.
Redshift: Fully managed large scale data warehouse service in the cloud.
Businesses can analyze large-size data sets using the same SQL-based tools
and business intelligence (BI) apps in use today.
AWS Elastic Beanstalk: Service for deploying and scaling web apps and
services developed with popular programming languages such as Java, .NET,
PHP, Node.js, Python, and Ruby.
For internal Microsoft use only. Microsoft makes no warranties, express or implied.
Continue to offer new instance types and services and to reduce prices
Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. P
AWS strengths
AWS says
Microsoft says
1.Leading mind share and market share in cloud infrastructure as a service (IaaS), with extremely high
inaccurately
penetration within startups and early adopters, making them the incumbent to own the public cloud
space.
2.Broadest platform of IaaS capabilities and APIs.
defined hybrid p
Compute
AWS says
Amazon is less expensive
than Microsoft
Microsoft Azure
Competitor claims
Extend
Extend datacent
Azure services fo
Server, SharePoi
Tier 2 & 3 apps
workloads.
cloud offerings.
Wh
I
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a
S
t
A
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Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. P
5.
Azure
Enterprise
Pro-Direct
Unlimited phone/e-mail
support 24x7
6. Highlight
Unlimited phone/e-mail
support 24x7
Dedicated Support
Escalation Resource
(reactive only)
Managed Support
Escalation
Delivery Resource
Automated Proactive
Checks
Automated Proactive
Checks
Architecture Assistance/
Support Service
Proactive Services,
highlighting
Custom Advisory Services
capabilities,
Assigned Technical
SME
$15,000+/month
$1000/month
$3k+/month
How to sell
1.
2.
3.
4.
Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. P
Evidence to emphasize
Customer evidence
Hosting (lightweight
web apps)
Database
Big Data
HDInsight
Blob storage
Table storage
Storage Drives
App Deployment
Automatically handled
Storage Archive
Expected H1 FY15
Hybrid Storage
StorSimple
Messaging
Networking
Azure DNS
Caching Service
Content Delivery
Management
Monitoring
Authentication &
Authorization
Development Tools
Supported Libraries
and SDKs
Industry Specific
Desktop
Virtualization
N/A
Compute
to the
Microsoft Azure cloud system, giving
its social networks users a faster
response than was previously the case
with AWS.
Getit Infomedia: Getit Infomedia
chose to migrate 25 workloads from
on-premises deployments to Microsoft
Azure because AWS could not offer the
same range of components across
IaaS, PaaS and software as a service
(SaaS).
Sangkuriang International: In need
of a cloud solution that could work
with a wide mix of technologies,
Sangkuriang chose Microsoft Azure
over AWS because the company
considered it an easier cloud platform
for achieving its goals.
Wellero: In choosing Microsoft Azure
over AWS, Wellero was able to bring
its new offering to market twice as
fast, save upwards of US$275,000 in
its first year of business, and boost its
scalability and corporate agility.
Callaway Golf: Callaway Golf chose
Microsoft Azure over AWS and Google,
reducing IT costs by US$324,000
annually and giving Callaway
unprecedented flexibility and
scalability to respond to the needs of
its global business.
Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. P
Azure Roadmap
AWS
weakness
Description
Lack of
private
cloud
support &
on-premises
IT assets
Customer
lock-in
Enterprise
Co
mpete
This battlecard provides summary information and guidance on how to compete with VMware in the cloud space. P
novices
Poor
support for
Microsoft
workloads
No Oracle
support
No PaaS
solution
No unified
AWS lacks unified enterprise management
manageme between on-premises and the AWS cloud.
nt solution Partner offerings are limited.
Rigid
pricing
Lack of
SLAs