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Case Study
Case Study
abstract
This case discusses about several controversies faced by American multinational pharmaceutical,
medical devices, and consumer packaged goods manufacturer Johnson & Johnson (J&J). The
company had been facing issues since 2014 when Chicago-based law firm, Moll Law Group filed
its first lawsuit on behalf of its client, Barbara Ross (Ross), a woman in Chicago who had been
diagnosed with ovarian cancer. Ross believed that her cancer was due to her daily use of J&Js Baby
Powder and Shower to Shower.
The law firm filed a complaint in the US District Court for the Northern district of Illinois alleging
that J&J had already known or should have known about the potential risks associated with the use
of its products and against its negligent practices in failing to warn the consumers. The plaintiff also
stated that J&J engaged in fraudulent and deceptive marketing though it was aware of the scientific
evidence that talcum powder might increase the risk of developing ovarian cancer. The plaintiff
sought a jury trial and punitive and compensatory damages from J&J.
introduction
in May 2016, a St. Louis jury ordered American multinational pharmaceutical, medical devices, and
consumer packaged goods manufacturer Johnson & Johnson (J&J) to pay US$ 55 million in
damages in a lawsuit filed by a woman who claimed that the companys talcum powder-based
products had caused her ovarian cancer. This was the second lawsuit J&J lost in 2016. Earlier in
February 2016, J&J was ordered by another St. Louis court jury to pay US$ 72 million in damages
to the family of a woman in Alabama, who passed away from ovarian cancer. Despite paying two
hefty compensatory damages, the company maintained that its products were safe and announced
plans to appeal against the recent decision..
1 Discuss the challenges faced by J&J with regard to its talcum powder controversy.
2 Analyze whether J&Js communication strategy during a crisis can help it restore the faith of its
customers in the company.
2nd mittal vs csr
The world's largest steel maker ArcelorMittal announced that it would spend a whopping US$500
million toward corporate social responsibility (CSR) in the two Indian states where it was setting up
multi-billion dollar projects. Analysts felt that the company's success in India would hinge on
whether it was able to match its CSR rhetoric with real action considering that such multi-billion
dollar projects had faced resistance in India from local farmers and communities who feared loss of
their livelihood following land acquisition by big companies.
Introduction
In April 2008, the world's largest steel producer ArcelorMittal announced that it would spend a
whopping US$500 million toward corporate social responsibility (CSR) in the two states in India
where it was setting up multi-billion dollar projects. The two projects, which marked the entry of
ArcelorMittal in India, were expected to displace thousands of families belonging to the small
farmer and tribal communities from their lands.The company contended that integrating plant
management with CSR would help it to earn the trust of the communities and also quell any
potential resistance against the project.
Questions:
1. Discuss the challenges before ArcelorMittal in setting up its multi-billion dollar projects in India.
3rd bank of america vs steve valdez
Abstract:
When Steve Valdez went to a Bank of America branch to encash a check, he was denied service.
The bank policy stipulated that if a person did not have an account with the bank s/he had to
provide a thumbprint to have a check encashed. Valdez did not have a thumb but the bank still
refused to serve him, citing bank policy.
Introduction
In 2009, when Steve Valdez (Valdez) went to a Bank of America (BoA) branch in the Tampa area in
Florida to cash a check, he was in for a shock. The bank refused to serve him unless he provided a
thumbprint. And this, despite Valdez having a compelling reason for not complying with the
demand - he was born without hands and wore prosthetic arms...
Questions:
Discuss the ethical issues related to this case. Analyze the roles of each of the people involved and
thebank.