Marketing Sports Events
Marketing Sports Events
TO ALL OF
YOU
MARKETING
SPORTS
EVENTS
MARKETING is an important process in
conducting Physical Education(PE), recreation, and
sports programs.
It involves planning, analysis, and implementation of
designed programs by organizations or schools to
achieve satisfaction of consumer or participants
needs.
During the process, the organizations and
participants interact closely to improve the services
or programs.
PRINCIPLES IN MARKETING PHYSICAL
EDUCATION AND SPORTS
4. CROSS-FUNCTIONAL PRINCIPLE
Teams should be formed and collaborate in planning,
implementing, evaluating, and controlling the marketing
initiatives as well as its operation and delivery
5. CONTINOUS IMPROVEMENT PRINCIPLE
Regular reviews and surveys with possible clients, users,
and non-participant group would help in developing
innovative strategies.
It would also help in inspiring and gratifying team members
for their ideas and proposals.
6. STAKEHOLDER PRINCIPLE
While most proposals are concentrated on a certain public
segment, other stakeholders like consumers, employees,
and society at large should be concentrated. No one should
be discriminated or disregarded.
MARKETING PROCESS IN PHYSICAL
EDUCATION, RECREATION, AND SPORTS
A number of important elements and activities comprise
the marketing process such as the following: