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Coca-Cola laid the foundation of the beverage industry when it was formed
in May 1886 in Atlanta. However it was not until 1895 that the idea of selling
coke in bottles was introduced. With the passage of time Coca-Cola gained
popularity and its product began to get recognized internationally. Thus from
its mere beginning in 1886 Coca-Cola has now been transformed into a strong
multinational with its product being currently recognized all over the world.
Coca-Cola, in fact, has now become one of the most famous and widely
consumed brands in the world. It has not only established its footings in the
beverage industry but is currently heading the list of the most financially
sound companies in the world.


 
Although Coca-Cola is not a new name for the local market, Coca-Cola
Beverages Pakistan Limited (CCBPL) began its operations on 26 May 1996 in
Pakistan. Coca-Cola Beverages Private LTD (CCBPL) is a joint venture
between Coca-Cola International, Fraser and Neeves Singapore and Package
Ltd. Initially it acquired National Beverages LTD Karachi and later acquired
International Beverages LTD Hyderabad .In May 1996 Fraser and Neeves, a
Singapore based bottler of Coke, bought off the local bottlers in Karachi.
Not long after it went on to acquire the bottling plants in Hyderabad as well.
Since then coke has made an impressive impact on the local market by
increasing it·s availability as well as its volume share. CCBPL has decided to
expand its operations in Pakistan by buying other bottlers all over Pakistan.
Implementing their plans of acquisitions of other plants they have recently
acquired all the plants in Pakistan as they are inclined to give more attention
to increase the market share in Pakistani market.

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The most popular brands in Pakistan:

ü? Coca Cola
ü? Sprite
ü? Fanta
ü? Minute Maid
ü? Kinley (Mineral Water)

These products are sold in the market in different sizes of bottles. These
sizes are available for all its products.

ü? 240ml (minute maid returnable)

ü? 250ml (returnable)
ü? 250 ml (Non Returnable)
ü? ×00ml (Non Returnable)
ü? ×00ml (tin pack)
ü? 1 liter (returnable)
ü? 1.5 liter pet
ü? 2.25 liter pet

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These are the declarations of overall mission and goals, and the values that
are guided by as a company and as individuals.

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To refresh the world - in mind, body and spirit

To inspire moments of optimism - through our brands and actions
To create value and make a difference - everywhere we engage

Õ
 
 

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To achieve our Mission, we have developed a set of goals, which we will work
with our bottlers to deliver:

  Maximizing return to shareowners while being mindful of our overall

responsibilities.


 Being a great place to work where people are inspired to be the best
they can be.
  Bringing to the world a portfolio of beverage brands that
anticipate and satisfy people's desires and needs.


 Nurturing a winning network of partners and building mutual
loyalty.

 Being a responsible global citizen that makes a difference.

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The values serve as a compass for the actions and describe how they behave
in the world.

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 The courage to shape a better future

   Leverage collective genius

 
  Be real

    If it is to be, it's up to me



  Committed in heart and mind

 

 As inclusive as our brands

  What we do, we do well

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World wide Employees: 71000
Pakistan: ×000
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The of Pakistan is as follow:

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The hierarchy of Coca Cola is as follow:
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Being the biggest company in the soft drink industry, Coca Cola enjoys the
largest market share. This company controls about 59% of the world market.
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They get or purchase shelves in big departmental stores and display their
products in those shelves in that style which show their product clearer and
more attractive for the consumers.

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Salesmen of the coca cola company positions their freezers and their
products in eye catching positions normally they keep their freezers near
the entrance of the stores.

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Company also do sponsorships with different college and schools cafes and
sponsors their sports events and other extra curriculum activities for
getting market share.

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UTC means under he crown scheme coca cola often do this type of scheme
and they offer very handy prizes in it. Like once they offer bicycles, caps,
TV sets cash prizes etc. this scheme is very much popular among children.

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Coca Cola Company advertises its products mainly coke through electronic
media that includes television radio and internet as well. Moreover leading
newspaper of Pakistan are also the targeted by coke for advertising. So we
can say that coke not only uses electronic media but print media for
advertisement as well.

Coca Cola Company use different mediums

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They often use print media for advertisement they have a separate
department for print media.

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POS material mean point of sale material this includes: posters and stickers
that are displayed in the stores and in different areas.

Õ
 

As everybody know that TV is almost common entertaining medium so TV
commercials are one of the most attractive way of doing advertisement so
coca cola company does regular TV commercials on different channels.

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Coca cola is very much conscious about their billboards and holdings they
have so many sites in different locations for their billboards.
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