Course Catalog - MBA
Course Catalog - MBA
simulation to make students capable on studying overseas markets by analysing exchange rates, inflation and
growth rates in the various markets.
Module 8: Marketing
This module provides a broader view of the contribution of marketing in its various guises and contexts (B2B,
international, services etc.) and examines the cultural issues behind adoption of a marketing orientation. Students
will be encouraged to consider key marketing planning tools and concepts (e.g. added value, segmentation,
positioning), and the importance of information and forecasting, where they will critically evaluate the strategic
marketing theories by developing top-line plans for supporting operational marketing strategies and performance
managing these initiatives.
Learning Objectives
The MBA is contextualised to the management and training needs of a dynamic global market.
Evaluate contemporary thinking about the natures of enterprise and current theories of entrepreneurial
behaviour
Understand, critically review and evaluate the role of innovation in the successful development of the
enterprise
Analyse the relationship between the financial management function and the overall aims and corporate
responsibilities of an organization
Identify and use relevant methods to collect, organise and analyse a range of business information using
appropriate techniques of quantitative and qualitative analysis
Examine the responsibilities and challenges faced by businesses in a global environment, with respect to
sustainability in different regulatory environment
Systematic understanding of the theories and concepts pertaining to management of organisations operating
in the international arena
Identify and delineate a managerial problem; construct testable hypotheses, or propositions in relation to
the problem and draw up aims and objectives which are pertinent to the analysis of the problem after
consultation with host organisations management
Our Faculty Lecture Panel
Dr. Kannangara is an ICT expert with over 14 years of both local and international experience in business
management, higher education, consultancy, research, and software development. He obtained his Bachelors
Degree in Electronic and Telecommunication Engineering from University of Moratuwa, following which he went on
to pursue a Doctorate in Video Compression from the Robert Gordon University in Aberdeen, Scotland. He has led
numerous groundbreaking postgraduate research degree projects in the areas of Engineering, Computing,
Architecture and Arts at the IDEAS Research Institute of the Robert Gordon University. Dr. Kannangara has published
many papers and holds a number of patents including Patent Number WO Patent 2,007,066,101, Encoder Control
Apparatus and Method.
Dr. Ruvan is a dynamic lecturer with more than 13 years of lecturing experience and is led with his interests in Natural
Language Processing, Machine Translation, Bioinformatics, Artificial Intelligence and Machine Learning. Dr. Ruvan is
an expert in natural language processing and artificial intelligence and continues to contribute to research, publishing
a vast number of research papers. He holds many professional affiliations including Sri Lanka Association for Artificial
Intelligence Computer Society of Sri Lanka, Internet Society and Sri Lanka Association for the Advancement of Science.
Being a lecturer for years in IT and Business Management, Ms. Kumudini is known for her skills in Project
Management, Business Administration, Marketing and Information Systems.
Mr. Austen with over 25 years of academic and professional experience is one of the most experienced and
successful lecturers in Informatics Institute of Technology.
Mr. Alroy Mascrenghe MBA, MIT, PGD
Senior Lecturer, Informatics Institute of Technology
Mr. Alroy Mascrenghe has a strong interest in technology strategy and innovation, and he is continuing working for
on these various aspects, as the CEO/ Technical Director, DataMatrix Consultancy Services Pvt Ltd, Sri Lanka. His
main areas of interest are Data Warehousing and Database Management Systems, Enterprise Resource Planning
Systems Big Data Analysis/Data Mining and Artificial Intelligence/Expert Systems. Mr. Alroy has published many
technical papers in journals including IEEE CEFC Digest.
Ms. Aponso is a lecturer with more than 15 years of experience and holds a certificate IV in Training and Assessment
from National Training Pte Ltd (Victorian Registration and Qualifications Authority) Australia. She is currently reading
for her Mphil/PhD from University of Jayawardanapura - Sri Lanka.
Mr. Yapa counts 30 years of experience in diverse fields of Manufacturing, Banking, International Business and
General Management and at present works for Epic Lanka the as Vice President heading HRD, Organizational
Development and Corporate Communications. He is a member of the Standing Committee for Computing at the
University Grants Commission, Faculty Industry Consultative Board of the Engineering Faculty of University of
Moratuwa, Program Advisory Committee of Sri Lanka Institute of Advanced Technological Education (SLIATE),
Advisory committee of SLIIT Computing and ICT Industry Skills Council.
Mr. T M Jayasekara MBA, BSc in Engineering
Visiting Lecturer, Informatics Institute of Technology
Mr. Jayasekara is a passionate lecturer with interests in Business Management. Currently he is working for Asian
Development Bank as a National Consultant in Project Management, where he applies his theories in to practice.
He holds affiliations including Institution of Engineers- Sri Lanka, Institute of Management Sri Lanka, The Institution
of Water and Environmental Management-UK, Sri Lanka Institute of Marketing, Sri Lanka Institute of Training and
Development and Institution of Civil Engineer. He is also a visiting lecturer at Australian College of Business and
Technology - Sri Lanka (ACBT), University of Colombo - Sri Lanka (UOC), University of Peradeniya -Sri Lanka (UOP)
and University of Kelaniya - Sri Lanka (UOK).
Ms. Florida Rajanayagam MBA, Master of Science in Marketing, Bachelors in International Business
Visiting Lecturer, Informatics Institute of Technology
Ms. Rajanayagam has a strong interest in business management and administration, is a passionate professional with
lecturing experiences in many universities such as Metropolitan University, Australian Institute of Business and
University of West London. She currently holds the membership of Chartered Institute of Management Accountant
(CIMA) and works as an Assistant Internal Audit Manager at CEAT Kelani International Holdings PVT Ltd.
Mr. Marikkar is active professional in many industries including engineering research, system design and system
implementation spanning manufacturing, electronic banking, telecommunications and services sectors. Mr. Marikkar
is currently working for Aberdeen Holdings as the Group Chief Information Officer and holds memberships at British
Computer Society, British Engineering Council and Certified Management Accountants (Australia).
Mr. Hussain Shabbir BSc (Hons) in Information Systems
Visiting Lecturer, Informatics Institute of Technology
Mr. Shabbir is currently working at Virtusa (Pvt) Ltd as the Senior Architect & Head of Cloud Practice with wide
experience in Business Information Systems. He is also acting as the vice president of SL Software Testing Board
(SLSTB) and has won many awards including Award of Excellence (in Recognition of Years of Service & Dedication),
Aeturnum Lanka (Pvt) Ltd 2011, Delivery Excellence Long Term Special Award (SE&A), Virtusa (Pvt) Ltd 2005, RAVE
(Recognize And Value Everyone) Award - Client Delight (SE&A) from Virtusa (Pvt) Ltd 2004, and RAVE (Recognize
And Value Everyone) Award - Process Excellence (SE&A) from Virtusa (Pvt) Ltd 2004.
Mr. Palihawadene is a major in Business and Information Systems is currently working as the Vice President & Joint
Business Unit Head of Healthcare for Virtusa Corporation. He is also an eight-time winner of the Quarterly Service
Excellence Award at Virtusa Corporation and the winner of the Super 10 Gold Award and a Special Category Award at
the National HRM Awards 2012. Mr. Palihawadene also an active member of Golden Key Honor Society.Mr.
Prasanna Pathmanathan MBA, BSc (Hons), CIM
Visiting Lecturer, Informatics Institute of Technology
Mr. Pathmanathan is an experienced professional and a recognized International Corporate Trainer/Business cum
Marketing Consultant/Fashion Consultant/ Mentor/Trainer cum Journalist. Apart from his academic qualifications, he
also possesses many professional qualifications including Professional Postgraduate Diploma in Marketing (CIM),
Professional Certificate in Business Administration, Diploma in Human Resource Management, General Diploma in
Psychology, Higher National Diploma (HND) in Organizational Psychology, Certified Professional Marketer (CPM) and
Certified Internet Marketing Professional (CIMP). He is also a member of Association of Business Executives (UK)
The Chartered Institute of Marketing (UK), Sri Lankan Institute of Marketing (SLIM), Institute of Management of Sri
Lanka and American Marketing Association.
Mr. Saif Ramzi MBA
Visiting Lecturer, Informatics Institute of Technology
Mr. Saif is a well-experienced professional qualified in International Marketing, Merchandising, Product Development,
Operations and Team Management and currently working as the General Manager for Nor Lanka Manufacturing (Pvt.)
Ltd., Sri Lanka. Apart from his MBA Mr. Saif possesses Diploma in clothing Production Management, Diploma in
Business Administration, Diploma in Computer Studies and Advanced Certificate in Apparel Marketing CIM etc. He
is also an award winner and his awards include National Prize Winner for the Best Aggregate Prize (Sri Lanka) for
Business Communication & Presentation etc.