Mome Music Report 2017 Digital
Mome Music Report 2017 Digital
Executive Summary
New York City has played a pivotal role in music infrastructure and support services are directly
history, and remains at the forefront of the music responsible for approximately 31,400 jobs, $2.8 billion
industry today. Some of the most famous names in in wages, and $13.7 billion in economic output.
the business -- Billie Holiday, Miles Davis, Leonard
Bernstein, Ahmet Ertegun, Jay-Z, and Madonna, to Through transactions with suppliers and vendors to
name a few have called the city home. So, too, have the music business (such as professional services,
thousands of other artists and producers: the unknown, IT, and telecom), New York Citys music industry
the well-regarded, and even the infamous. Its not just has an indirect economic impact amounting to
the people, either. With world-renowned venues lining approximately 10,100 jobs, $900 million in
its streets, major record labels perched in its office wages, and $3.4 billion in economic output.
towers, and digital music services startups emerging,
The induced economic impact created when those
New York City is the center of the music industry.
employed within the industry, or in jobs indirectly
supported by it, spend their wages in New York City
Indeed, New York City is home to one of the worlds largest
amounts to approximately 16,100 jobs, $1.0 billion
if not the largest and most influential music ecosystems,
in wages, and $3.9 billion in economic output.
supporting nearly 60,000 jobs, accounting for roughly $5
billion in wages, and generating a total economic output
The music industrys ancillary economic impact
of $21 billion (in business revenues and self-employment
tourism spending that can be attributed
receipts). This music ecosystem is composed of four key
solely to attending music-related events
pillars: local artist communities, mass music consumption,
amounts to $400 to $500 million.
the global record business, and infrastructure and support
services. One of the main reasons New York Citys Total music ecosystem jobs and wages are slightly
music ecosystem remains strong, is that these pillars are outpacing the broader New York City economy,
interrelated and mutually reinforcing. For example, the city growing at annual rates of 4 and 7 percent, respectively
is a hub for the global record business precisely because (by comparison, total city jobs and wages are growing
of the presence of so much local talent. That talent, in turn, at annual rates of 3 and 5 percent, respectively).
exists in large measure because of the communities, support Jobs and wages in the mass music consumption pillar
services, and distribution channels that help develop new grow the fastest, with 5 and 12 percent, respectively.
and emerging artists. A disruption in one pillar would
impact the others, underscoring how critical it is to take a Over the last decade, digital technologies and innovation,
holistic view across all four pillars of the ecosystem. especially Internet-based distribution, have disrupted the
music industry and local music ecosystems across the world.
This report takes a closer look all four pillars This disruption is felt in New York City too, and brings both
of the music ecosystem and how economic opportunities and challenges. This report explores the
impact is created. Among its findings: effects of these trends, including broader macro-economic
trends of New York City. Among the key findings are:
The four key pillars of New York Citys music
ecosystem local artist communities, mass music Music companies in New York City enjoy location-
consumption, the global record business, and based synergies that set it apart from other cities: the
4
57jobs
.5k
$4.7B
wages
$21B
output
55
Executive Summary 6
proximity to other industry hubs such as advertising, and industry trends. Forming the foundation for
media, and finance, make it easier to do, and grow, music in New York City with over 20 percent of total
business here. As a result, New York City outperforms ecosystem jobs, artist communities provide the raw
national trends. For example, while the nation sees talent and material to the industry. Yet rising real estate
an overall decline in record business jobs, NYC prices, high cost of living, and the global disruption
experiences growth of 2 percent per year since 2010. ushered in by digital services and technologies are
The growing role of technology in the music business cause for concern. Many smaller venues have closed
has opened an important new door for New York their doors in recent years, and many artists are
City, enabling it to position itself as a center of seeing their income from record sales decrease and
digital music innovation and services. More music- the competition for live performance slots increase.
related digital services companies such as digital
publishing, online royalty accounting, and virtual Overall, New York Citys music ecosystem is healthy
collaboration have gotten their start in New York and thriving. Yet there are clear opportunities for
City than in any other city. With over 70 start-ups local government to make it even stronger. Guided
involved in digital music services, NYC has the largest by analysis of local music trends and interviews with
concentration of such businesses in the world. key stakeholders, this report outlines four key areas of
Marquee live performances, broadcasting, and opportunity for New York City government initiatives:
streaming not only bring music to fans, these segments Support and help to build thriving
also form the economic heart of New York Citys local artist communities.
music economy. They represent the largest and most Create more performance opportunities for local artists.
productive share of total ecosystem wages and output: Increase the economic impact of
approximately 30 percent. Already leading globally mass music consumption.
with over 5 million annual tickets sold at major music Harness and expand the presence
events, economic impact could be boosted still. In New of digital music services.
York City it is essentially standard operating procedure
for major shows to sell out in minutes. This high demand Focusing efforts on the local artists and small venues so
for live performances suggests that the concert and vital to New York Citys music landscape, while sparking
festival market has not hit its saturation point. further growth in mass music consumption and emerging
The citys local artist communities composed of up- digital music services, helps foster a brighter future not
and-coming musicians along with the small venues, only for New York Citys music industry and workforce,
the collaboration spaces, and all of the resources that but for local audiences and enthusiasts, as well.
support and nurture talent, including music education
institutions are most vulnerable to current economic
77
I was born and raised in New York City, and it has always been
a place that cherishes all artistic pursuits -- especially music. I
was fortunate enough growing up to be able to visit all the jazz
clubs on 52nd Street, which fostered my life-long love for this
American-made musical genre. No matter what your artistic
passion, there is no better place to discover it, experience it, or
develop it than right here in New York City.
Tony Bennett
8
03 Executive Summary
09 Introduction
13 Total Economic Impact
15 Direct Economic Impact
31 Broader Economic Impact
33 Opportunities for New York City Government
36 APPENDIX I Acknowledgments
38 APPENDIX II Notes on Economic Impact Sizing Methodology
42 APPENDIX III Economic Impact Detail Tables
53 APPENDIX IV Data Sources for Exhibits
54 About the Authors
Introduction 9
Introduction Today, too, New York Citys music scene is vibrant and
A Brief Overview of New York City Music History diverse. World-renowned artists perform to thousands of
fans at the citys iconic live music venues, from Madison
New York City has played a storied role in the history of Square Garden to the Blue Note Jazz Club. Up-and-
music. It is a focal point of music innovation, consumption, coming artists innovate, collaborate, and even rise to fame
and commerce; a revered cultural hub diverse and ever- at the citys smaller, but often highly influential, spaces.
changing where music is created and performed. At Take for instance the duo A Great Big World, who met
the same time, the music industry has played a major role in college at New York University, won a Grammy and
in the history, and the growth, of New York City. Music collaborated with superstars like Christina Aguilera, yet
has not only helped shape New York City over the past still comes to New York City to play local venues like Le
century, but has also driven significant local economic Poisson Rouge.
impact. And as the industry evolves, new opportunities
beckon: new ways to grow talent, grow business, and With all the artistic activity, and innovation within the city,
grow New York Citys position as a premier music city. its no surprise that New York City has also attracted the
business side of the industry: major record labels, music
What drives New York Citys music DNA? Start with publishers, and music promoters, along with an array of
the extraordinary level of cultural diversity. Across the essential supporting players, such as recording studios
five boroughs, a melting pot of cultures has been the and talent agencies. Large and small, music-related
lifeblood of musical innovation, making New York City businesses have put down roots, building on each other
the city where entire genres have been created and and leveraging New York Citys rich infrastructure of
defined. Salsa rhythms were conceived in El Barrio in media, marketing, and advertising companies to grow on
the 1960s. Punk rock got off the ground at CBGBs a global scale.
and other Bowery Street music clubs in the 1970s
the same decade when the disco took its first beats Why this New York City Music Industry Study?
in New York City dance clubs. Hip-hop came to life
on Sedgwick Avenue in the Bronx in the 1980s. Add In June 2016, when Mayor Bill de Blasio appointed
renowned music landmarks like Carnegie Hall, The Apollo Julie Menin as Commissioner of the Mayors Office
Theatre, Strawberry Fields, and The Village Vanguard, of Media and Entertainment, he added music to the
and the result is a rich tapestry of musical tradition. offices portfolio. This is the first time a New York
City agency became responsible for supporting
the industry. To gain insight into industry dynamics,
Exhibit 1: 20th century timeline of New York City music genre innovation
Commissioner Menin launched this study to provide This report, consisting of five chapters, presents the results
a detailed assessment of the size and trends of the of this research. This current chapter introduces the
New York City music ecosystem. In conducting this core pillars, or framework, of the New York City music
analysis, The Boston Consulting Group performed ecosystem. The following chapters take a deep dive into
various primary and secondary research, including: economic impact; the operating environment, trends, and
An economic analysis of jobs, wages, and challenges of each individual ecosystem pillar; and the
output of the music ecosystem, utilizing data broader indirect, induced, and ancillary economic impact
from the United States Bureau of Labor Statistics of the music ecosystem. The final chapter provides a high-
and the United States Census Bureau. level overview of opportunities for New York Citys local
government: ways in which it can help address some of
A literature review of economic impact studies the challenges discussed in the report.
for other music cities, in order to contextualize
global trends in the industry, as well as best Music Ecosystem Framework
practices for local government policies.
To zero in on the dynamics, trends, and impact
Interviews with over 40 key stakeholders of music in New York City, this report is framed
in New York Citys music ecosystem. around four key sectors, or pillars, of the music
A contextual quantitative analysis of key components ecosystem. Together, these pillars encapsulate the full
of the music system ecosystem (such as venues and lifecycle of music, from creation to consumption.
live performance attendance), in order to analyze
trends in New York City and other music cities. Local artist communities: The artists and
musicians, small performance venues, rehearsal
spaces, and educational institutions that call New
Global
Local artist communities record business
Local musicians Record labels
Local performance venues Music publishing
Rehearsal / Managers and
collaboration space promoters
Music education
Infrastructure and
support services
Recording studios
Digital music services
Collection Agencies, royalty ac-
counting, entertainment lawyers
Finance, media and advertising
York City home. The small venues included are those Indirect impact. The jobs, wages, and
where the local artists play live shows (as opposed to output of the suppliers of goods and
larger venues that host major-label touring artists). services to the core music ecosystem.
Mass music consumption: The major music Induced impact. The jobs, wages, and output
venues, concerts, festivals, and professional generated as a result of employees in direct and indirect
performing groups such as orchestras that bring sectors spending their wages in New York City.
live music to large audiences, as well as the radio Ancillary impact. The downstream tourism spending
broadcasts, digital streaming, and retailers that that can be attributed to live music consumption.
make recorded music consumption possible.
Global record business: The record labels, The chapters that follow will dive deeper into these various
ranging from global firms to local independent types of economic impact, while Appendix II provides
players, music publishers, and talent managers and further details on the economic impact sizing methodology.
promoters that drive the commerce of music.
Infrastructure and support services: The broad
range of services that facilitate music production
and the overall execution of the music business,
Exhibit 3: Music industry core and sub-categories
including recording studios, digital music technology
services, royalty accounting and collection agencies,
Category Sub-category
entertainment lawyers, and related industries such
as media, advertising and financial services. Record labels
Retail
For purposes of economic analysis, the four Mass music
pillars of the music ecosystem are broken down consumption
Venues / concerts / festivals
into the 13 sub-sectors outlined in Exhibit 3.
Performing groups
Total Economic Impact Indeed, the core music industry providing work for
New York Citys music ecosystem the jobs, the wages, artists as well as those employed by record labels,
and the economic output of music-related industries make performance venues, and other music-related businesses
it one of the largest, if not the largest, music cities in the outpaces other major New York City industries with
world. Music in New York City supports approximately: respect to job growth. For comparison, jobs within the
citys finance and healthcare sectors are growing at
57,500 jobs an annual rate of 1 and 2 percent, respectively.
$4.7 billion in wages
$21.0 billion in economic output
spend
Wage
Wage
Music-related jobs and wages are growing at an annual rate of 4 and 7 percent,
respectively, outpacing the broader New York City economy, where overall jobs and wages
are growing annually at 3 and 5 percent, respectively.
4% job growth
7%wage growth
Exhibit 5: Total economic impact of New York City music ecosystem 2015
Total economic impact of NYC music ecosystem 2015
%
57.5K $4.7B $21.0B
100
40
$13.7B Direct
$2.8B
31.4K
20
0
Jobs (K) Wages ($B) Output ($B)
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics 2010-2014, Nation-
al Economic Census 2007, 2012 IMPLAN 2014 New York City economic multipliers, BCG analysis
Direct Economic Impact 15
Exhibit 6: Direct economic impact of New York City music ecosystem 2015
%
31.4 K $2.8B $13.7B
100
12% 17%
34% Global record
80 13%
14% business
47%
40
50% Mass music consumption
20 38%
21%
6% Local artist communities
0
Jobs (K) Wages ($B) Output ($B)
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics
2010-2014, National Economic Census 2012, BCG analysis
experimental groups and informal assemblages can be about that average wage, too: it factors in the ultra-high
found alongside some of the finest formal music education incomes of music megastars living in New York City;
opportunities in the world. Indeed, according to various performers who may earn up to $100 million a year2.
school-rankings1, New York City conservatories such
as the Juilliard School, Manhattan Schools of Music, While wages in the artists and musicians sub-category
and Mannes College The New School for Music are the primary component of this sector may not be
consistently ranked as the top music schools of the nation. high, for most performers, they are on the rise. Both jobs
and wages have seen moderate growth between 2010
Local artist communities are responsible for approximately: and 2015, increasing at annual rates of 2 and 4 percent,
12,000 jobs respectively, which implies that average wage growth just
$600 million in wages outpaces New York Citys inflation rate of 2 percent per
$800 million in economic output year.
Local artist communities represent more jobs than These trends in jobs and wages suggest that the city
any other core sector. And it is a wide-ranging mix remains a draw for artists and musicians. Musicians
of occupations: freelance musicians, band members, are still coming from around the world, says one New
educators, to name a few. Yet while these jobs are vital York-based artist, adding that the city is a major center
to the continued success and vibrancy of local artistic of the music industry and that hasnt changed. But at the
communities and, in turn, to the success and vibrancy same time, it can be hard to pay the rent while paying
of New York Citys music industry annual wages ones dues. A lot of friends have also left, says this same
rank lowest among the four sectors, averaging some musician, because of the challenge of making a living.
$50,000 a year. And there is an important caveat
Exhibit 7: Average wages per New York City direct music sector job 2015
150.5 154.3
150 146.2
120.3
108.7
101.5 103.8
100 96.9
91.7
64.5
51.7 49.7
50
37.2
0
Record Publishing Mgmt / Comm. Broadcast Perf. Concerts / Retail Music Recording Instruments Music Artists /
Labels & services Use / Stream Groups Festivals / publications Education Musicians
Copyright Venues
Global record business Mass music consumption Infrastructure & support Local artist
services communities
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2015 Nonemployer Statistics 2014, BCG analysis
1
Including TheBestSchools.org, MusicSchoolCentral.com, OnlineSchoolCenter.com
2
According to various media reports
Direct Economic Impact 17
Jobs Wages
(K) ($B)
CAGR CAGR
15.0 0.6 2010-15
2010-15 +5%
+2% 7%
3%
10.0 0.4
5.0 2% 0.2 4%
0.0 0.0
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics 2010-2014, BCG analysis
Importance of small performance venues venue owners face are, if anything, more acute and
When an artist community thrives, it serves two crucial more worrisome today. A high concentration of closed
functions: it enables musicians to hone their skills by venues have been located in areas like the East Village
practicing and collaborating in a tight-knit setting; and it and Williamsburg neighborhoods whose burgeoning
gives them an opportunity to make a living by performing popularity has been matched by burgeoning rents, and
music. With local artists more reliant than ever on live where the creation of new residential units has amplified
performances to generate income since proceeds from quality-of-life disturbances. While new venues in the outer
record sales are generally down that second prong has boroughs are opening their doors, music label and talent
never been more important. Small venues3, in particular, executives contend that it will be difficult for these spaces
play a crucial role. While they represent just 4 percent of to replicate the concentration of talent and the level of
overall audience capacity in NYC, they serve as incubators community of the citys historic music clusters.
for talent and as the primary performance setting for up-
and-coming artists. Yet small venues are far more at risk Moreover, these new venues are replacing only some of
than their larger counterparts. In the past 15 years, more the closed sites. High setup costs and regulatory hurdles
than 20 percent of New York Citys smaller venues have make it difficult to open a venue today. According to
closed, among them some of the industrys most prominent estimates from an experienced entrepreneur behind several
and revered locations. CBGB, the East Village venue that venues in the city, it costs upwards of $1 million to open
showcased artists like Blondie, The Ramones, and The a 100- to 300-person venue in New York City and as
Police, closed in 2006; Wetlands Preserve, the Tribeca much as $5 million to open a 500- to 1,000-person venue,
nightclub that hosted artists such as Pearl Jam, Sublime and due to construction costs, license complexity, regulatory
Counting Crows, closed in 2001. scrutiny, and the resources required to pass inspections.
The reasons for these closures the rising real estate prices, For local artists, fewer venues mean fewer performance
zoning pressures, increasing operating costs and financial opportunities. That means more competition for the slots
risks, noise complaints, and licensing problems that small that are available and a tougher time making a living and
3
Though all venues are grouped in mass music consumption from an economic impact perspective, challenges and opportunities for small venues are more aptly contex-
tualized as part of local artist communities
Direct Economic Impact 18
Exhibit 9: New York City venue ladder and total daily venue capacity
Capacity (K)
500
327 436
400
300
75%
100%
200
92
100
21%
17
0 4%
Open
Closed
~25% of music venues in the East Village / Washington Square neighborhoods have closed over
the past ~15 years (based on Pollstar data)
Source (Exhibits 9/10): Pollstar New York City venue database, BCG analysis
Mass music consumption jobs and wages are growing the 19
19
5%
job growth
12%wage growth
honing skills. There just arent enough viable showcase that mass music consumption a category that covers
and development opportunities for the small local artist, major live performances, record sales, broadcasting, and
explains a live music executive. But there is a cascading streaming services is a clear area of strength for New
effect, too. In order to compete for gigs, musicians need York City.
to focus more on the business end of their work, leaving
them less time to focus on their artistic development. Mass music consumption is responsible for approximately:
11,500 jobs
To complicate things further, as artists look to develop $1.3 billion in wages
their business skills, the resources to help them do so $6.8 billion in economic output
are scarce. Educational programs including those
that teach artists how to run a music business or how to This sector of the industry is music to economists
generate alternative revenue streams are often limited ears. It is the financial engine of the citys music
to top music students or those who can afford classes. industry, contributing nearly 50 percent of all
Also in short supply, but facing increasing demand, is direct economic output (the result of high-value
subsidized artist housing and collaboration space. revenue streams like ticket sales, music streaming
subscriptions, radio air time, and retail music sales).
In many ways, local artist communities comprise the most
unique and remarkable pillar of the citys music ecosystem.
The communities face challenges, but not insurmountable Exhibit 11: 2015 ticket sales at top selling4
music venues
ones. Indeed, there is an opportunity to reinforce the
links, interdependencies, and mutual successes among
New York 5.4M
artists, venues, and the broader music ecosystem. In the
process, New York City can not only sustain its position London 4.2M
as a preeminent and vibrant music city, but enhance it. Los Angeles 1.7M
Chicago 1.6M
Mass Music Consumption
San Francisco 1.4M
For major concerts, festivals, and artist tours, there is,
Nashville 1.4M
literally, no place like New York City. More tickets to top
or major live music performances are sold in the city than Seattle 1.2M
anywhere else in the world some 30 percent more in Toronto 1.1M
2015 than runner-up London. The citys legendary music Austin 0.9M
halls and arenas are household names. New York City
Source: Pollstar 2015 Year End Report
music venues have an unparalleled legacy, says a global
talent manager. Every artist across the globe wants to
play here, adds a live music executive. So its little wonder
4
As defined by, and according to Pollstar data
20
Venues, musicians,
education and rehearsal
spaces together form the
minimal viable ecosystem for
any local music community.
21
21
Exhibit 12: Mass music consumption jobs and wages over time
Jobs Wages
(K) ($B)
CAGR
15.0 CAGR 1.5 2010-15
2010-15
11%
+5% 6% 5%
+12%
10.0 1.0
-5% 12%
7%
5.0 0.5
15%
8%
0.0 0.0
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Retail (incl. eCommerce) Performing Groups Concerts / Festivals / Venues Broadcast / Stream
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics 2010-2014, BCG analysis
Direct Economic Impact 22
The average wage is comparatively high, at $116,000 the creation and expansion of larger venues most
a figure driven by highly paid positions within the notably the opening of Barclays Center in 2012.
sector, though sub-category averages did vary:
Broadcast and streaming: $154,000 Upside potential in mass live
Professional performance groups performance consumption
(e.g. orchestras): $104,000 Even as New York City leads the way in mass live music
Concerts / festivals / venues: $92,000 consumption, there is an opportunity for growth and
Retail: $64,000 greater economic impact. On a per capita basis (for
metropolitan statistical area, or MSA), the citys major
Another high note: both job and wage growth have been venues sells 0.54 tickets per year to 18- to 54-year-olds.
strong, at annual rates of 5 and 12 percent, respectively For comparison, London sells 0.84 tickets; San Francisco,
(compared to city-wide job and wage growth of 3 and 5 0.61. These numbers suggest that New York City has not
percent, respectively). Credit for these numbers can largely yet reached its saturation point for live music, and, in fact,
go to the broadcast and streaming segment, which has that capacity for large-scale live performances could
benefited from the increasing presence of digital music be increased by at least 10 percent (making that case
streaming services in New York City, and has averaged even stronger: New York Citys per-capita figure does
annual job growth of 8 percent since 2010. New York not include the large tourist population that visits the city
is a very important city for us, says one digital music every year, further increasing demand). To put it simply,
services executive, and we want to play a prominent role adding more marquee venues in New York City would
in [its] cultural landscape. not cannibalize existing ticket sales, but help to grow the
market and satisfy the citys high demand for live music.
Jobs at the citys major music venues are also seeing
robust growth, increasing at an average annual
rate of 7 percent since 2010. A key contributor:
Exhibit 13: 2015 music event ticket sales per metropolitan capita,
comparison by metropolitan statistical area
# of tickets sold at top selling venues per metro capita (ages 18 - 54), 2015
1.0
0.83
0.8
0.62 0.61
0.6
0.54
0.4
0.38
0.33
0.24
0.2
0.0
London Seattle San Francisco New York Toronto Chicago Los Angeles
Source: Pollstar 2015 Year End Report, U.S. 2010 census, London 2011 Official Labour Market Statistics, Toronto 2011 census, BCG Analysis
23
875
800
594
600
450
400
400
0
Glastonbury 15 Coachella 15 Austin City Lollapalooza 16 Bonaroo 16 Ultra Music Governors Ball
(Glastonbury, (Indio, CA) Limits 15 (Chicago, IL) (Nashville, TN) Festival 15 15 (NYC, NY)
UK) (Austin, TX) (Miami, FL)
Festival
length (days)
5 6 6 4 4 3 3
Daily attendance
(000s)
175 99 75 100 46 55 50
Festivals are another promising area for growth. There York City isnt just a focal point for music, but a hub for
is a consensus among many music industry executives the industry. The city houses the headquarters for the
that New York City is underserved in the global music lions share of major and independent record labels and
festival market and that more events could and music publishers. Indeed, two of the three worlds largest
should be supported. The citys largest pop music record companies are based in New York City, as are
festival, the Governors Ball, takes place over three five of the top ten independent labels5. Their presence in
days, with a daily capacity of 50,000 attendees. By such numbers is significant in another way, too: it is the
contrast, Chicagos Lollapalooza festival lasts four best indicator of healthy local artist communities. As one
days with a daily capacity of 100,000 fans (and has record company executive puts it: Creative talent is the
expanded globally to cities such as Paris and Berlin). lifeblood of the record industry music businesses will
gravitate towards wherever creative talent is located.
Festival expansion would require a concerted effort, as
space and safety considerations come into play. But The global record business is responsible for approximately:
it could represent a significant economic opportunity 3,800 jobs
for the city. Adding smaller events, particularly during $500 million in wages
the non-summer months when festival frequency tends $4.7 billion in economic output
to lag, would furthermore provide more opportunities
to local artists. Instead of requiring large open spaces,
these smaller festivals could utilize existing facilities This is a well-compensated sector of New York Citys
and infrastructure, much as Fashion Week events do. music ecosystem, contributing about 10 percent of direct
music jobs, yet accounting for nearly 20 percent of direct
music wages. Indeed, of the four ecosystem pillars, the
Global Record Business global record business ranks first on average wage, at
For the record labels, music publishers, and talent $126,000. This sector also contributes more than a third
managers that comprise the global record business, New of the direct economic output, indicating the relative
high productivity output per job of this sector. positive, if tepid, growth of 2 percent per year since 2010.
And it retains a strong reputation within the industry. I
Shifts in the record business stay in New York, says one independent label owner,
because of the spirit, hustle, and grit here. I can walk to
The global record business is also a sector undergoing major distributors, publishers, and talent agencies. I just
profound shifts, not just in New York City, but worldwide. love the beat of the city. Yet even if the number of jobs
New trends in particular, the disruption unleashed is growing, income, on the whole, is not. Since 2010,
by Internet-based streaming and digital recording the average wage for global record businesses has
technologies are fundamentally reshaping the business. fallen 2 percent annually in New York City in contrast
In the U.S., recorded music revenues are down significantly to a national average wage increase of 1.5 percent.
from where they were a decade ago, with the absolute
low in 2010 (lost over 35 percent when compared to Still, the sectors overall resilience in New York City
2005). The rise of digital and streaming music now the something not seen in many other cities raises a question:
largest sub-category of total recorded music revenues what is New York Citys secret? The answer is one that
has helped to offset declines in physical music sales over can be applied to many aspects of New York Citys music
the last 5 years (from 2010 through 2015, digital music scene: advantages that most other cities do not possess.
revenues increased on average 10 percent per year). In Besides the great local talent pool, New York City offers
fact, total recorded music revenues even started to rise proximity to other local industries such as advertising,
slightly between 2010 and 2015. But they are still well media, and finance that have also made the city a
off the levels seen in the heydays of the 1990s and early hub. This makes it easier to do, and grow, business on
2000s. all sides. Advertising companies help promote artists and
labels, which not only boosts revenue for the agencies,
Amidst all the sea changes within the industry, record but also brings new revenue to the artists and labels; for
businesses in New York City seem to have weathered the example, through licensing fees to place music in TV shows,
storm better than peers in other music cities. This sector movies, and video games (such music synchronization
has outperformed the national decline in jobs, seeing revenues amount to roughly $200 million a year in the
Exhibit 15: Global record business jobs and wages over time
Jobs Wages
(K) CAGR ($B) CAGR
4.0 2010-15 0.5 0%
2010-15
+2%
-1% -2%
3.5
0.4 4%
3.0 3%
2.5
0.3
-5%
2.0
-1%
0.2
1.5
1.0
0.1
3% 1%
0.5
0.0 0.0
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics 2010-2014, BCG analysis
25
25
U.S., of which approximately 20 to business and the city. It can keep the
30 percent is generated in New York players playing here for years to come.
City). These location-based synergies,
where different industries reinforce Infrastructure and Support Services
each other, is a selling point for New
I stay in New York City something that truly sets A broad range of services is needed to
York because of it apart from other music cities. support local artist communities, mass
music consumption, and the global record
the spirit, hustle, business. These include recording studios,
These advantages will be especially
and grit here. I crucial in the near-term. The record digital music services companies (in areas
can walk to major businesses in New York City are not of digital rights management, digital
immune to market forces and operating- royalties collection, social distribution and
distributors, cost pressures. These factors, which collaboration platforms, etc.), instrument-
publishers, and impact businesses in all industries, do related businesses, royalty accounting
and collection agencies, and dedicated
talent agencies. create a risk that they could leave the
music publications (for example, Billboard
city. So far, there are no indications
I just love the that a mass exodus is looming. And in and Rolling Stone) among others.
beat of the city. any case, it is something that can be Businesses in critical adjacent industries
prevented. By strengthening the other such as media, advertising, and finance
ecosystem pillars and leveraging the also fall under the broader infrastructure
interdependencies between the different and support services banner7.
segments, New York City can strengthen
the already firm bond between the music
CAGR CAGR
(05-15) (10-15)
6,000
N/A +2%
Synchronisation
Performance +41% 6 +29%
Rights
4,000
+18% +10%
Digital
2,000
6
CAGR from 2006-2015
7
Media, advertising, and finance industries as a whole are not counted as part of the direct economic impact.
Their contributions to the music industry are modeled as indirect economic impact instead.
Direct Economic Impact 27
Exhibit 17: Infrastructure and support services jobs and wages over time
Jobs Wages
(K) ($B)
5.0 CAGR 0.5 CAGR
2010-15 2010-15
+1%
+2%
4.0 0.4
2% 3%
3.0 0.3
-4% 0%
2.0 0.2
3% 3%
1.0 0.1
0.0 0.0
2010 2011 2012 2013 2014 2015 2010 2011 2012 2013 2014 2015
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2010-2015 Nonemployer Statistics 2010-2014, BCG analysis
8
Digital music services startups are broadly represented across all sectors of the New York City music ecosystem. The economic impact of digital music startups is estimated to be relatively
small between sectors given the generally low employment and output levels for most startups. For purposes of this study, challenges and opportunities for digital music services startups are
positioned as part of infrastructure and support services.
Direct Economic Impact 28
Exhibit 18: Recording studio establishment and jobs trends, comparison by city
While both studio count and jobs have declined in NYC since 2001... ...NYC outperforms most other music cities
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2001-15, Non-employer Statistics 2001-15, BCG Analysis
80
New York City London Austin
72 New York City
San Francisco Nashville Chicago
Los Angeles Seattle Toronto
60
36 San Francisco
40
35 Los Angeles
29 London
8 Nashville
20 7 Seattle
7 Austin
4 Chicago
3 Toronto
0
1989 1992 1995 1998 2001 2004 2007 2010 2013 2016
Year
Broader Economic Impact relatively high-wage jobs. Indeed, these three industries
Indirect Economic Impact alone represent 47 percent of indirectly supported jobs but
nearly 65 percent of the wages generated. By contrast,
The music industry doesnt work in a vacuum. Talent another group of sectors office services; transportation,
managers and record labels, for instance, will call upon lodging, and entertainment; and facilities and equipment
entertainment lawyers when drafting contracts; venues will represents 35 percent of the jobs but just 22 percent
require electricians and carpenters to help put on shows. of the wages indirectly created by the music industry.
In transactions such as these, the music industry has an
indirect economic impact on other industries and on New Of course, the four core music sectors dont create
York City. The core music sectors generate jobs, wages, indirect economic impact equally. Here, the key
and output for the suppliers, professionals, and contractors sector is mass music consumption, which generates the
they rely on in the course of business. majority more than 60 percent of the jobs, wages,
and output. Within mass music consumption, the
Overall, the indirect impact of New York Citys broadcast and streaming and concerts, festivals, and
music industry amounts to approximately: venues subcategories contribute most to that total.
10,100 jobs
$900 million in wages Local artist communities, on the other hand, generate
$3.4 billion in economic output relatively little indirect economic impact. Individual artists
typically have few business expenses that fall outside the
The largest share of indirect benefits is captured by the direct music industry, relying instead on venue operators,
professional services sector a category that includes talent managers, and others to handle such costs.
employment services, advertising and public relations,
legal services, and consultants. Induced Economic Impact
A third kind of economic impact from New York Citys
Average wages vary widely across the indirectly impacted music industry is what is known as induced impact.
sectors, a finding that is a direct reflection of the variety of Induced impact is created when those employed within the
sectors involved, in terms of both what they do and what direct music sectors or in jobs indirectly supported by the
employees are generally paid. Some, like professional industry spend their wages within the five boroughs (and
services, financial services, and IT and telecom, are by doing so, support jobs and generate economic output).
Exhibit 20: Indirect economic impact of New York City music ecosystem 2015
80 6% 9% 10% IT / Telecom
6%
15% 14%
10% Financial Services
60 8% 6% Office Services
12%
6% 7% Transport / Lodging / Ent
8%
40 13%
18% Facilities / Equipment
20 40%
35%
30% Professional Services
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2015 Nonemployer Statistics 2014, National Economic Census
2012 IMPLAN 2014 New York City economic multipliers, BCG analysis
32
60%
of indirect economic impact is generated by mass music consumption
The induced impact of New York Citys music expenditures that result only because an individual
ecosystem totals approximately: visits New York City to attend a music-related event.
16,100 jobs
$1.0 billion in wages This impact adds up. According to one major events
$3.9 billion in economic output organizer in New York City, approximately 25 percent
of audience members for our events come from zip codes
On average, the jobs supported by induced impact outside of the tri-state area. Taking a conservative
pay less than those that are indirectly created by the approach, this report assumes that between 10 and 25
music industry: $60,000 a year versus $90,000 a percent of event attendees are tourists. These tourists can
year. The reason: most induced jobs are generated in be divided into two groups: general tourists, who are in
lower-paying sectors, such as hospitality and retail. New York City primarily for non-music purposes and just
happen to see a show; and music tourists, who are in
As with indirect impact, mass music consumption is the key town specifically for a live music event. For general tourists,
contributor to induced economic impact. It generates more the miscellaneous costs associated with their ticket such
than 50 percent of all induced jobs, wages, and output. as taxi fare and drinks near the venue are included in the
ancillary impact. For music tourists, the full cost of the visit
Ancillary Economic Impact to the city such as average hotel stay costs is included.
Each year, well over 5 million music event tickets are
The result: a total ancillary impact of $400 to $500
sold across New York Citys stadiums, arenas, clubs,
million in tourism spend. While this is a small fraction
and theaters (excluding Broadway musicals). These
of total visitor spending in New York City (a sum that
events trigger a fourth and final economic impact:
Jobs exceededWages Output
more than $42 billion in 2015, as reported
tourism spending attributable solely to the music
by NYC & Company), it is a high-profile and productive
ecosystem. This ancillary impact, as it is called,
fraction, with music tourists helping to cement New York
includes the hotel, local transportation, food, and other
31.4K Citys reputation
$2.8B and future as a premier music$13.7B
city.
Source: Bureau of Labor Statistics Quarterly Census of Employment and Wages 2015 Nonemployer Statistics 2014, National Economic Census
2012 IMPLAN 2014 New York City economic multipliers, BCG analysis
Opportunities for New York City Government 33
Opportunities for New York City Government By enacting measures to help musicians make a living,
New trends and challenges are changing the landscape the city government would be making an important and
of the music industry not just locally but across welcomed show of support for local artist communities.
the globe. Yet at the same time, opportunities are New York (City) has been special for developing young
arising. For New York City, the changes within the talent, says one live music executive, but it can do more
music ecosystem present both a chance and need to today to help, especially with young artists. In particular,
take important new steps moves that can support the city government can sponsor educational programs
industry and create more jobs, while bringing more that teach business and entrepreneurial skills to local
music to more people and adding to local culture. musicians thus helping them be more successful in the
competitive and expensive landscape of New York City.
# of Festivals
20
Staten Island
17 Queens
15 Brooklyn
15
Manhattan
13 13
10
10
6 6
5
5
3 3 3 3
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Month
68 festivals (70% of total annual festivals)
take place between May and September
Expanding support for local area festivals is another useful and professionals to provide mentorship and funding to
step one that not only helps meet the citys high demand local engineering talent and promising music start-ups.
for live music (while boosting economic impact), but also
helps local artists by giving them more opportunities to So how to get started? Collaboration between the
perform. While there are already close to 100 live music city and ecosystem stakeholders is essential. To that
festivals held in New York each year, our analysis suggests end, a music advisory task force can guide programs
that many more could be supported. The key is to reduce and initiatives, ensuring that the local voice is heard
the red tape associated with live music events. Simplifying in planning and execution. As many other music cities
the bureaucratic processes that surround music festivals have discovered, such organizations can be effective in
making it easier to secure permits, licensing, and space framing the music discussion and ensuring that it is on the
could reduce the upfront costs of staging these events, and radar of local government. And the great thing about
give producers more incentive to get the ball rolling. New York City is the broad array of talent, expertise, and
backgrounds to be found and harnessed. There is no
Local government can also support the music ecosystem by shortage of influential music organizations and leaders
wooing special industry events, such as awards shows and in the city. A task force that represents the breadth and
industry conferences, to the city. Such events bring together diversity of New York Citys music ecosystem wont just
key players in the music business, offering a chance to seize new opportunities, but fully unlock their potential.
showcase investment opportunities within the five boroughs
and to give a firsthand look at all New York City has to
offer. Finally, as digital music services continue to grow, the
city can leverage its existing base of technology companies
35
35
Appendices
Appendix I - Acknowledgments 36
Appendix I Acknowledgments
The Boston Consulting Group, Inc. (BCG) would like to thank the following individuals and
organizations for their contributions, support, and expert opinions leveraged in this report:
Urbanomics
Regina Armstrong Principal
Tina Lund, AICP Principal
Peter Furst, AICP Planner
Exhibit 23: NAICS code to New York City music sector mapping
Direct Economic Impact of the Music Industry stance, including 100 percent of Radio Stations (NAICS
The most important step in quantifying the economic impact code 515112) wrongly assumes that talk- and news-only ra-
of New York Citys music industry is identifying the appro- dio contributes to the economic impact of the music indus-
priate sectors that make up the core or direct compo- try. Second, this approach omits entirely the impact of less
nents of the industry. obvious but relevant sectors. By excluding Colleges, Uni-
versities, and Professional Schools (code 611310), studies
Economic data sources use the widely accepted NAICS miss the employment that music conservatories contribute to
industry codes when reporting data. Doing so allows for the local music ecosystem. To the extent that other cities do
consistent reporting and comparison across various sourc- include peripheral industries as part of the economy, gen-
es. Yet no single code captures the entirety of the music in- erally 100 percent of these sectors is included, potentially
dustry. Instead, a list of relevant sectors must be produced. inflating the impact of music to a local economy.
Some of these are obvious, such as Record Production
(NAICS code 512210) and Music Publisher (code This report takes a different approach. To avoid the prob-
512230). But others like Fine Arts Schools (611610) or lems above, it utilizes a broader, more complete set of
Independent Artists, Writers, and Performers (711510) sectors while applying a so-called haircut to each ad-
are only partially relevant. Not all independent artists, after justing a sectors data so that it reflects only the share that is
all, work in music. relevant to the music industry. To accurately calculate these
haircuts, this study relies on sector analysis, expert opinions,
The approach taken by economic impact reports prepared and primary research. To ensure that indirect and induced
for several other music cities has been to limit the set of impacts are not overstated, the haircuts are applied consis-
sectors to those that are obviously relevant. But this presents tently across the entire economic impact analysis.
two problems. First, it overstates the impact of sectors that
are not, in fact, fully relevant to the music industry. For in-
Appendix II - Notes on Economic Impact Sizing Methodology 40
While an extended list of NAICS codes provides a more Using IMPLAN, we are able to identify two key factors at a
comprehensive picture of the music industry, it also com- city-wide level:
plicates any attempt to reduce the music value chain to its The non-music sectors that provide inputs to the core
core components. Therefore, this study maps each NAICS music sectors and therefore comprise the spectrum of
industry code to a simpler framework, structured around indirectly impacted sectors.
four core sectors that more concisely describe the music
ecosystem as a whole. The quantity of input required from each indirect sector
to generate one unit of output in the core sector (this is
For each of the four core sectors, jobs and wages data for known as the economic multiplier).
the relevant NAICS codes post-haircut is then allocat-
ed at the local (New York City) level. However, for deriving Once core sectors and their corresponding metrics (jobs,
economic output at the local level, the same approach wages, and economic output) are modeled, IMPLAN
would be inaccurate. This is because of the self-reported multipliers help to estimate the same metrics for all relevant
nature of the data (for example, how could one know indirect sectors. This effectively provides the total indirect
Googles output in New York City if the company reports impact of the music industry.
only global and regional output?). Often, output data is
significantly suppressed, too, for confidentiality (if a sector
consists of a handful of privately-held companies, disclos-
ing output could disclose competitive insights).
Induced Economic Impact of the Music Industry venue; meals near the venue; and overnight accommoda-
A similar approach is used to model induced economic tions, if applicable).
impact. The difference is that economic multipliers are now
used to model the jobs, wages, and output metrics result- Limitations and Notes on the Methodology
ing from economic activity in the direct music and indirect While no single methodology can perfectly capture the
(non-music) sectors. The key here is to include all sectors size of an industry, we believe that the approach this report
previously identified as either direct or indirect. Both types takes balances simplicity and reproducibility with a com-
contribute to the induced impact. plete and holistic view of New York Citys music ecosystem.
At the same time, all methodologies have limitations, and
Ancillary Spending Attributable to the Music the following considerations should be noted:
Industry NAICS sector data is collected in a self-reported
Quantifying the ancillary tourism spending attributable to manner, at the individual company or establishment
the music industry is more of an art than a science, since in- level. This can introduce human error; for instance,
tent not economic needs or inputs is the critical criteria. a particular company may be associated with an
For instance, did a tourist spend a night in a New York City incorrect industry sector.
hotel specifically because they wanted to attend a music While businesses may, in practice, operate across
event, or because they would be on vacation in the city, several NAICS categories, this study associates them
anyway? with a single NAICS code. This means that for multi-
sector businesses, all employment data is counted in
Given this backdrop, one has to take an assumption-based one single sector.
approach to quantifying the spending that is attributable to Sector haircut assumptions cannot be based on
music tourism. The first step is to take the attendance figures music-related activities at an individual business or
for major music festivals, concerts, conferences, and so on, establishment level. This is due to the unavailability of
and tabulate the entire population of music event attend- reliable data at such a granular level. The data is either
ees. Next, existing research on New York City tourism is not fully captured, suppressed for confidentiality, or
used to estimate the share of this population that comes modeled based on historical data.
from outside the city. Further assumptions are then made to With a geographic focus on New York Citys five
segment this visiting population into different groups: those boroughs, our model does not account for economic
who are visiting the city for the day; those who would be impact in or from the broader metropolitan area.
staying in the city regardless of any music event; and those
Bureau of the Census output data is published once
who come to New York solely for the purpose of attending
every five years, with the most recent release occurring
a concert, festival, or other music happening (pure music
in 2012. We therefore used annual growth in wages as
tourists). For each of these groups, assumptions must be
a proxy for estimating growth in economic output in the
made in order to characterize spending behavior and to
intervening year.
determine what spending is related to, but outside of, the
music event itself (such as transportation to and from the
Appendix III - Economic Impact Detail Tables 42
Local artist communities 8,895 10,209 10,899 11,959 2.0% 1.6% 1.9%
Mass music consumption 8,029 8,360 9,011 11,487 2.4% 3.2% 5.0%
Concerts / festivals / venues 2,208 2,436 2,689 3,776 3.6% 4.5% 7.0%
Infra & support services 4,544 4,029 3,926 4,110 -0.7% 0.2% 0.9%
Global record business 5,001 4,148 3,467 3,811 -1.8% -0.8% 1.9%
Publishing & copyright 1,157 1,136 1,117 1,090 -0.4% -0.4% -0.5%
Local artist communities 291.0 398.8 470.5 599.3 4.9% 4.2% 5.0%
Mass music consumption 538.9 599.6 746.9 1,334.2 6.2% 8.3% 12.3%
Concerts / festivals / venues 149.5 159.8 193.8 346.1 5.8% 8.0% 12.3%
Infra & support services 337.9 336.5 358.2 396.5 1.1% 1.7% 2.1%
Global record business 662.8 618.2 482.3 481.0 -2.1% -2.5% -0.1%
Publishing & copyright 141.0 165.3 166.3 131.2 -0.5% -2.3% -4.6%
Local artist communities 364.3 508.1 668.5 837.6 5.7% 5.1% 4.6%
Mass music consumption 2,100.6 2,347.1 2,889.8 6,833.2 8.2% 11.3% 18.8%
Concerts / festivals / venues 702.8 727.9 951.4 1,800.7 6.5% 9.5% 13.6%
Infra & support services 1,266.8 1,249.7 1,377.7 1,323.7 0.3% 0.6% -0.8%
Global record business 9,462.5 8,331.2 6,278.0 4,679.3 -4.6% -5.6% -5.7%
Publishing & copyright 1,293.8 1,631.3 2,013.3 1,684.6 1.8% 0.3% -3.5%
Local artist communities 560 640 694 754 2.0% 1.7% 1.7%
Mass music consumption 3,599 3,478 4,048 6,534 4.1% 6.5% 10.0%
Concerts / festivals / venues 706 779 860 1,207 3.6% 4.5% 7.0%
Infra & support services 1,717 1,548 1,420 1,326 -1.7% -1.5% -1.4%
Global record business 1,866 1,641 1,390 1,499 -1.5% -0.9% 1.5%
Publishing & copyright 414 407 400 390 -0.4% -0.4% -0.5%
Local artist communities 41.2 56.5 66.5 84.6 4.9% 4.1% 4.9%
Mass music consumption 178.5 182.2 261.2 586.1 8.3% 12.4% 17.5%
Concerts / festivals / venues 48.0 51.2 62.2 111.0 5.8% 8.0% 12.3%
Infra & support services 97.3 96.4 98.8 101.3 0.3% 0.5% 0.5%
Global record business 265.6 256.7 190.9 176.3 -2.7% -3.7% -1.6%
Publishing & copyright 83.8 88.6 68.0 43.8 -4.2% -6.8% -8.4%
Local artist communities 71.8 100.1 136.3 172.0 6.0% 5.6% 4.8%
Mass music consumption 603.3 626.6 830.4 2,327.5 9.4% 14.0% 22.9%
Concerts / festivals / venues 220.7 228.7 298.8 565.6 6.5% 9.5% 13.6%
Infra & support services 268.8 266.7 271.0 236.9 -0.8% -1.2% -2.7%
Global record business 1,246.5 1,157.1 920.3 687.0 -3.9% -5.1% -5.7%
Publishing & copyright 136.2 171.7 211.9 177.3 1.8% 0.3% -3.5%
Local artist communities 1,359 1,555 1,667 1,813 1.9% 1.5% 1.7%
Mass music consumption 4,495 5,428 5,792 7,701 3.7% 3.6% 5.9%
Concerts / festivals / venues 771 851 939 1,319 3.6% 4.5% 7.0%
Infra & support services 2,035 1,747 1,705 1,729 -1.1% -0.1% 0.3%
Global record business 2,100 1,715 1,417 1,552 -2.0% -1.0% 1.8%
Publishing & copyright 504 495 487 475 -0.4% -0.4% -0.5%
Local artist communities 69.2 94.9 111.3 141.2 4.9% 4.1% 4.9%
Mass music consumption 148.5 163.0 209.9 391.5 6.7% 9.2% 13.3%
Concerts / festivals / venues 40.6 43.4 52.7 94.0 5.8% 8.0% 12.3%
Infra & support services 80.5 80.1 85.1 93.8 1.0% 1.6% 1.9%
Global record business 166.0 155.1 122.1 122.5 -2.0% -2.3% 0.1%
Publishing & copyright 34.6 40.7 41.2 32.6 -0.4% -2.2% -4.6%
Local artist communities 157.2 219.3 279.4 348.2 5.4% 4.7% 4.5%
Mass music consumption 650.9 742.9 891.0 1,901.2 7.4% 9.9% 16.4%
Concerts / festivals / venues 202.9 210.1 274.7 519.8 6.5% 9.5% 13.6%
Infra & support services 245.5 243.1 258.9 245.3 0.0% 0.1% -1.1%
Global record business 926.8 830.6 650.0 504.8 -4.0% -4.9% -4.9%
Publishing & copyright 118.9 149.9 185.0 154.8 1.8% 0.3% -3.5%
Exhibit 1/2/3/4: BCG analysis census, London 2011 Official Labour Market Statistics,
Exhibit 5: Bureau of Labor Statistics Quarterly Census Toronto 2011 census, BCG Analysis
of Employment and Wages 2010-2015 Nonemployer Exhibit 14: Press Articles, BCG analysis
Statistics 2010-2014, National Economic Census 2007, Exhibit 15: Bureau of Labor Statistics Quarterly Census
2012 IMPLAN 2014 New York City economic multipliers, of Employment and Wages 2010-2015 Nonemployer
BCG analysis Statistics 2010-2014, BCG analysis
Exhibit 6: Bureau of Labor Statistics Quarterly Census Exhibit 16: IFPI Reports 2008, 2012, 2016, BCG analysis
of Employment and Wages 2010-2015 Nonemployer Exhibit 17: Bureau of Labor Statistics Quarterly Census
Statistics 2010-2014, National Economic Census 2012, of Employment and Wages 2010-2015 Nonemployer
BCG analysis Statistics 2010-2014, BCG analysis
Exhibit 7: Bureau of Labor Statistics Quarterly Census Exhibit 18: Bureau of Labor Statistics Quarterly Census
of Employment and Wages 2015 Nonemployer Statistics of Employment and Wages 2001-15, Non-employer
2014, BCG analysis Statistics 2001-15, BCG Analysis
Exhibit 8: Bureau of Labor Statistics Quarterly Census Exhibit 19: Capital IQ, BCG analysis
of Employment and Wages 2010-2015 Nonemployer Exhibit 20/21: Bureau of Labor Statistics Quarterly
Statistics 2010-2014, BCG analysis Census of Employment and Wages 2015 Nonemployer
Exhibit 9/10: Pollstar New York City venue database, Statistics 2014, National Economic Census 2012 IMPLAN
BCG analysis 2014 New York City economic multipliers, BCG analysis
Exhibit 11: Pollstar 2015 Year End Report Exhibit 22: Everfast.com, BCG analysis
Exhibit 12: Bureau of Labor Statistics Quarterly Census Exhibit 23: BCG analysis
of Employment and Wages 2010-2015 Nonemployer
Statistics 2010-2014, BCG analysis
Exhibit 13: Pollstar 2015 Year End Report, U.S. 2010
About the Authors 54
Sushmita Banerjee is a partner and managing director John Rose is a senior partner and managing director
in the New York City office of The Boston Consulting in BCGs New York City office. A core member of
Group. A core member of the firms Technology, the firms Technology, Media & Telecommunications
Media & Telecommunications practice, she previously practice, as well as its Technology Advantage practice,
supported the New York City Mayors Office of Media he was formerly Executive Vice President at EMI Music,
and Entertainment with publications on the filmed responsible for building and managing the companys
entertainment sector, including Industry Retrospective: digital music business. Vice Chair of New York Public
50 Years of TV and Film in NYC. You may contact her by Radio, and also aspiring musician. You may contact him
email at [email protected]. by email at [email protected].
Tim Mank is a principal in BCGs New York City office Tim Nolan is a partner and managing director in
and a core member of the firms Technology, Media & BCGs New York City office. A core member of the firms
Telecommunications practice. He has helped media and Corporate Development and Technology, Media &
entertainment organizations grow their business through Telecommunications practices, he previously led BCGs
strategic and operational initiatives, including digital support of the New York City Mayors Office of Media
innovation. You may contact him by email at and Entertainment in the filmed entertainment sector. You
[email protected]. may contact him by email at [email protected].
Greg Curreri is a consultant in BCGs New Jersey office Martin Kon is a partner and managing director in
and an active member of the firms Consumer practice, BCGs New York City office and a core member of
where his expertise includes strategic transformation the firms Technology, Media & Telecommunications
projects. An avid musician, he has performed with vocal practice. He has previously advised the worlds leading
ensembles at New York Citys Carnegie Hall and Lincoln media and entertainment companies, including music
Center. You may contact him by email at labels, on a range of topics, as well as supported the
[email protected]. New York City Mayors Offices MediaNYC2020
initiative. You may contact him by email at
Roshan Ray is an associate in BCGs New York City [email protected].
office. His expertise in media and entertainment includes
supporting film studios, TV networks, and print media
companies on corporate development, digital growth,
and strategic planning topics. You may contact him by
email at [email protected].
55