CHAPTER-1

INTRODUCTION TO THE STUDY

It is realising the direct relationship between happy employees

The key measures to employee satisfaction are

Employee retention
Productivity
Customer satisfaction
Profitability
All the above mentioned factors are obtained only if the employees are satisfied .This is because
satisfied employees tend to be more creative ,tend to accept challenging jobs which is an
promotional opportunity to them .They tend to be more productive .

Employees with higher job satisfaction: believe that the organization will be satisfying in the
long run .care about the quality of their work are more committed to the organization have
higher retention rates, and are more productive.

1.1 Statement of the problem

A study on employee satisfaction to enhance the present working conditions

Retaining the employees in the long run has become an destructive problem to any organization
nowadays the organization which takes keen interest to satisfy their employees before the
customers are able to retain their employees in the long run. So having this objective in mind the
managements wants to know the satisfaction level of the employees towards Modern Hyundai.

1.2 Research Problem

A study to know the satisfaction level of the employees towards the organization to enhance the
present working conditions for organizational growth and prosperity at Modern Hyundai.

1
1.3 Purpose of the study:

To know the employee satisfaction level towards the organization.

To understand the relationship within the organization.
To study the communication flow within the organization.
To determine the workers participation in decision-making.
To find whether there is scope for improvement within the organization.
To learn the practical aspects of the business.

1.4 Structure of HR Department :

1.5 EMPLOYEE SATISFACTION

Employee Satisfaction is a prerequisite for the customer satisfaction. Enhanced employee
satisfaction leads to higher level of employee retention.
A stable and committed workforce ensures successful knowledge transfer, sharing, and creation
--- a key to continuous improvement, innovation, and knowledge-based total customer
satisfaction.

When companies are committed with providing high quality products and services; when
companies set high work standards for their employees; and when employees are empowered
through training and development, provided with knowledge and information, permitted to make
mistakes without punishment, and trusted; they will experience an increase in their level of
satisfaction at work.

This level of satisfaction can be enhanced further if teamwork and visionary leadership are
introduced.

2
Continuous improvement comes from the efforts of the empowered employees motivated by
visionary leadership. This is supported by the findings that empowerment and visionary
leadership both have significant correlation with employee satisfaction. Teamwork is also
supported by the findings. In addition, the study found significant correlation between employee
satisfaction and employees intention to leave.

The success of a corporation depends very much on customer satisfaction. A high level of
customer service leads to customer retention, thus offering growth and profit opportunities to the
organization. There is a strong relationship between customer satisfaction and employee
satisfaction. Satisfied employees are more likely to stay with company and become committed
and have more likely to be motivated to provide high level of customer service, by doing so will
also further enhance the employees satisfaction through feeling of achievement. Enhanced
employee satisfaction leads to improved employee retention; and employee stability ensures the
successful implementation of continuous improvement and customer satisfaction. Customer
satisfaction will no doubt lead to corporate success and greater job security.

These will further enhance employee satisfaction. Therefore, employee satisfaction is a

prerequisite for customer satisfaction.

In a company, the satisfaction level of the employees differs, some of the employees are happy
with the facilities provided and some are not, some employees are happy with their job itself, but
some are not, at the same there can be satisfied and unsatisfied employees in a company receive
the same facilities and working condition.

There are various factors that explains the satisfaction of employees in a company, such as the
relation of the employees with the management of the company, salary, rewards and recognition
of the employees for their better performances and innovative ideas, employee benefits they get
from the company, the trust and importance of the employees, the motivation level of the
company, the job and career development of the employees their different needs like social
needs, training needs, financial needs, etc, if employees are happy with these factors the
employees are said to be satisfied.

3
1.6 TYPICAL DIMENSIONS OF EMPLOYEE SATISFACTION

Employee satisfaction surveys can cover as many or as few topics as are required by your
organization. Some of these topics include:

Job satisfaction

The company as a place to work

Organization direction, strategy and goals

Employee morale

Organizational relationships

Supervision

Management

Leadership

Culture, values and behaviours

Company image

Benefits

Compensation and rewards/incentives

Recognition and promotion

Training and development

Career opportunities

4
 Quality products and services

Internal/external communications

Organizational change

Any other topics of interest to managers

1.7 Employee satisfaction has two components

1.Hygeiene issues

2.Motivation issues

The hygiene issues are:

1.Company and Administration Policy: They should be updated and accessible to all the
employees so that the employees are aware of all policies of the organization.

2.Supervision: The supervisor should have the good leadership qualities and should give
positive feedback at regular interval.

3.Salary: Employees want to be paid according to their competence and hard work.

4.Interpersonal Relations: It is the relation with the superior ,peer and subordinate .The
employees should be given time for socialization .i.e. during lunch, tea break, etc.

5.Working conditions: The working environment should be good so that the employees will
have sense of pride in working for the organization and should be provided with the necessary
facilities and adequate space to work efficiently.

The motivation issues are :

1.Work: The work should make employees believe that the work they are doing is important.

2.Achievement: All employees want to do a good job and make use of their talent .

3.Recognition:Employees should be rewarded for high performance by bonus or at least praising

their efforts.

5
4.Responsibilty:Employees should be given enough freedom or power to carry out their task
.They should have ownership of work and be given challenging work.

5.Advancement:Loyalty and performance should be rewarded by providing opportunities for

career development .

CHAPTER-2

INTRODUCTION TO THE INDUSTRY

2.1 Automobile Industry

The automotive industry in India is one of the larger markets in the world and had previously
been one of the fastest growing globally, but is now seeing flat or negative growth rates. India's
passenger car and commercial vehicle manufacturing industry is the sixth largest in the world,
with an annual production of more than 3.9 million units in 2011. According to recent reports,
India overtook Brazil and became the sixth largest passenger vehicle producer in the
world (beating such old and new auto makers as Belgium, United Kingdom, Italy, Canada,
Mexico, Russia, Spain, France, Brazil), grew 16 to 18 per cent to sell around three million units
in the course of 2011-12. In 2009, India emerged as Asia's fourth largest exporter of passenger
cars, behind Japan, South Korea, and Thailand. In 2010, India beat Thailand to become Asia's
third largest exporter of passenger cars.

As of 2010, India is home to 40 million passenger vehicles. More than 3.7 million automotive
vehicles were produced in India in 2010 (an increase of 33.9%), making the country the second
(after China) fastest growing automobile market in the world in that year. According to the
Society of Indian Automobile Manufacturers, annual vehicle sales are projected to increase to 4
million by 2015, no longer 5 million as previously projected.

With the increasing growth in demand on back of rising income, expanding middle class and
young population base, in addition to a large pool of skilled manpower and growing technology,
will propel India to be among the world's top five auto-producers by 2015.
6
India is also one of the key markets for hybrid and electric medium-heavy-duty trucks and buses.

India is an extremely important market for Hyundai. The Indian automobile sector is poised for
steady and strong growth in the future. The Indian automobile industry holds good growth
potential for the mid-term and long term horizon, as per Mr Bo Shin Seo, MD and CEO,
Hyundai Motor India Ltd (HMIL).

Moreover, Ford Motor Co plans to convert India into global production centre for compact cars,
once its Sanand plant in Gujarat comes on stream in 2014, under a project codenamed B562 that
may induce three different compact cars from the same platform.

2.2 History

The first car ran on India's roads in 1897. Until the 1930s, cars were imported directly, but in very
small numbers.

An embryonic automotive industry emerged in India in the 1940s. Hindustan was launched in
1942, longtime competitor Premier in 1944.

They built GM and Fiat products respectively. Mahindra & Mahindra was established by two
brothers in 1945, and began assembly of Jeep CJ-3A utility vehicles. Following
the independence, in 1947, the Government of India and the private sector launched efforts to
create an automotive component manufacturing industry to supply to the automobile industry. In
1953 an import substitution programme was launched, and the import of fully built-up cars began
to be impeded.

However, the growth was relatively slow in the 1950s and 1960s due to nationalization and
the license raj which hampered the Indian private sector. Total restrictions for import of vehicles
was set and after 1970 the automotive industry started to grow, but the growth was mainly driven
by tractors, commercial vehicles and scooters. Cars were still a major luxury item. In the
1970s price controls were finally lifted, inserting a competitive element into the automobile
market. By the 1980s, the automobile market was still dominated by Hindustan and Premier,

7
who sold superannuated products in fairly limited numbers. During the eighties, a few
competitors began to arrive on the scene.

2.3 Exports

India's automobile exports have grown consistently and reached $4.5 billion in 2009, with United
Kingdom being India's largest export market followed by Italy, Germany, Netherlands and South
Africa. India's automobile exports are expected to cross $12 billion by 2014.

According to New York Times, India's strong engineering base and expertise in the
manufacturing of low-cost, fuel-efficient cars has resulted in the expansion of manufacturing
facilities of several automobile companies like Hyundai, Nissan, Toyota, Volkswagen and
Maruti Suzuki.

In 2008, South Korean multinational Hyundai Motors alone exported 240,000 cars made in
India. Nissan Motors plans to export 250,000 vehicles manufactured in its India plant by
2011. Similarly, US automobile company, General Motors announced its plans to export about
50,000 cars manufactured in India by 2011.

In September 2009, Ford Motors announced its plans to set up a plant in India with an annual
capacity of 250,000 cars for US$500 million. The cars will be manufactured both for the Indian
market and for export. The company said that the plant was a part of its plan to make India the
hub for its global production business.[84] Fiat Motors also announced that it would source more
than US$1 billion worth auto components from India.[85]

In July 2010, The Economic Times reported that PSA Peugeot Citron was planning to re-enter
the Indian market and open a production plant in Andhra Pradesh with an annual capacity of

8
100,000 vehicles, investing EUR 700M in the operation. PSA's intention to utilize this
production facility for export purposes however remains unclear as of December 2010. In 2009
India (0.23m) surpassed China (0.16m) as Asia's fourth largest exporter of cars after Japan
(1.77m), Korea (1.12m) and Thailand (0.26m) by allowing foreign carmakers 100% ownership
of factories in India, which China does not allow.

In recent years, India has emerged as a leading center for the manufacture of small cars. Hyundai,
the biggest exporter from the country, now ships more than 250,000 cars annually from India.
Apart from Maruti Exports' shipments to Suzuki's other markets, Suzuki also manufactures small
cars for Nissan, which sells them in Europe. Nissan will also export small cars from its new
Indian assembly line. Tata Motors exports its passenger vehicles to Asian and African markets,
and is in preparation to launch electric vehicles in Europe in 2010. The firm is also planning to
launch an electric version of its low-cost car the Tata Nano in Europe and in the U.S. Mahindra
& Mahindra is preparing to introduce its pickup trucks and small SUV models in the U.S.
market. Bajaj Auto is designing a low-cost car for Renault Nissan Automotive India, which will
market the product worldwide. Renault Nissan may also join domestic commercial vehicle
manufacturer Ashok Leyland in another small car project.[87] While the possibilities are
impressive, there are challenges that could thwart future growth of the Indian automobile
industry. Since the demand for automobiles in recent years is directly linked to overall economic
expansion and rising personal incomes, industry growth will slow if the economy weakens.

2.4 Largest Automobile companies in India

1 | Tata Motors

Tata Motors is a leader in automobile Industry for last couple of years in the country, it is a
flagship company of prestigious Tata group. It is the largest manufacturer of Truck, buses and
commercial vehicle. Tata is also major player in car manufacturing in India. Its major selling car
models are; Indica, Indigo, Safari and Nano.

2 | Maruti Suzuki

Maruti Suzuki is Indias no. 1 car manufacturer which is dominating ever since it was established
in year 1981. It is a joint venture between Maruti India and Suzuki Japan. It offers multi segment
cars like Alto, Ertiga, Switft, desire etc.

9
3 | Hyundai

Hyundai is a South Korean multinational automobile company and second best car manufacturer
in India. Companys top car selling model includes i10, i20 and verna.

4 | Ashok Leyland

Ashok Leyland has been a leading automotive company in commercial vehicle category
headquartered in Chennai. The company deals in trucks, buses and other MUV which are
supplied to many government organizations like defence, state transports and Industries.

5 | Mahindra & Mahindra

Mahindra & Mahindra is one of the top automobile company in India formed many years back in
1945. They are market leader in tractor manufacturing in India and manufactures many known
car brands like Scorpio, XUV 500 and Quanto.

6 | Hero Moto Corp

Hero Moto corp formerly known as Hero Honda is worlds no. 1 motorcycle maker. It is a well
established name in automobile companies in India which was established in year 1984. They
have total 3 plant facilities to manufacturer two wheelers.

7 | Eicher Motors

Eicher Motors formerly known as Eicher tractor, is in manufacturing of commercial category

vehicle and leading business house in automobile industry. The company was formed long back
in year 1948 and currently they are headquartered in Gurgaon, Haryana.

8 | Force

Force motors is a leading automobile company in India, established in year 1958 formerly known
as Bajaj Tempo. It manufactures three wheeler tempo, commercial vehicle and cars.

9 | General Motors

General Motors is a leading name in Automobile companies in India. It started business in India
in the year 1995 when they set up a manufacturing unit in Halol. The company has 2
manufacturing facilities in Halol and Talegaon in Maharashtra.

10
10 | Ford Motor

Ford India is a subsidiary of Ford Motor headquartered in Michigan, United States. The company
has setup a manufacturing plant in Chennai which produces wide range of cars including Figo,
Endeavour and newly launched EcoSport.

CHAPTER-3

INTRODUCTION TO THE ORGANIZATION

3.1 Company Profile

MD & CEO

Hyundai India Motor Ltd.

Managing Director & CEO

11
Mr. Bo Shin Seo joined Hyundai Motor Company in 1982. He has contributed to the
organization by serving in different departments including the Overseas Engineering
Department and Body Engineering Department.

Mr. Seo has a vast experience of 30 years and has held various positions in the company. Mr.
Seo holds a degree in Mechanical Engineering from the Hanyang University, Korea.

Prior to his becoming the Managing Director of HMIL, he held the position of Executive
Director in HMIL. Born on January 10, 1957, Mr. Seos family includes his wife and two
sons.

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor
Company (HMC). HMIL is the largest passenger car exporter and the second largest car
manufacturer in India. It currently markets nine car models across segments - in the A2
segment it has the Eon, Santro, i10, Grand i10 and the i20, in the A3 segment the Verna, in
the A4 segment the Elantra, in the A5 segment Sonata and in the SUV segment the Santa Fe.

HMIL's fully integrated state-of-the-art manufacturing plant near Chennai boasts of advanced
production, quality and testing capabilities. HMIL forms a critical part of HMC's global
export hub, it touched 1.5 million in exports in March 2012. It currently exports to more than
120 countries across EU, Africa, Middle East, Latin America and the Asia Pacific. HMIL has
been India's number one exporter for seven years in a row. To cater to rising demand the
company commissioned its second plant in February 2008 having an installed capacity of
330,000 units per annum. To support its growth and expansion plans HMIL currently has 346
dealers and around 800 service points across India. In its commitment to provide customers
with cutting-edge global technology, HMIL set up a modern multi-million dollar R&D
facility in Hyderabad. The R&D centre endeavors to be a center of excellence in automobile
engineering.

Hyundai Motor India Ltd., the 2nd largest automobile Manufacturer is looking for business
partner to set up dealership or Authorized service centre. If you have good entrepreneur skill
and appetite for success, contact us to become the part of success of Hyundai Motor India.
We cultivate trust in every endeavor and if you have what it takes it that way, you are the one
we are looking for. Be a part of our network and join us for a profitable venture.

12
 Hyundai Motor India Limited was formed in 6 May 1996 by the Hyundai Motor
Company of South Korea. When Hyundai Motor Company entered the Indian Automobile
Market in 1996 the Hyundai brand was almost unknown throughout India. During the entry
of Hyundai in 1996, there were only five major automobile manufacturers in India,

i.e. Maruti, Hindustan, Premier, Tata and Mahindra. Daewoo had entered the Indian
automobile market with Cielo just three years back while Ford, Opel and Honda had entered
less than a year back.

For more than a decade till Hyundai arrived, Maruti Suzuki had a near monopoly over the
passenger cars segment because TELCO and M&M were solely utility and commercial
vehicle manufacturers, while Hindustan and Premier both built outdated and uncompetitive
products

Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor
Company in India. It is the 2nd largest automobile manufacturer in India.

3.2 Organization Chart:

General Manager

Sales Manager Service Manager H R Manager Finance Manager Spares

Manager

Team Leader Asst. H R Accountant

Sales Consultant

13
 3.3 Hierarchy of sales department:

General Manager

Sales Manager

Team Leader

Sales Consultant

Harish Kundkar Om Kadam Sameer Shaikh Akhtar Abbasi Rickendra Singh

14
3.4 History

2014

August 11, 2014: Elite i20 National Launch at New Delhi.

March 14, 2014: Xcent National Launch at New Delhi.

February 19, 2014: DNA Awards 2013-14 Grand i10 wins Hatchback of the Year.

February 19, 2014: BBC Top Gear Magazine Awards 2013 Grand i10 wins Small car
of the Year.

February 5, 2014: ET Zigwheels Awards 2013 Grand i10 wins the Compact car of the
Year.

February 5, 2014: Grand i10 wins Motor Vikatan Small Car of the Year.

February 5, 2014: Auto Bild India & CarWale - The Golden Steering Wheel Awards
2014 : Grand i10 wins Hatchback of the Year.

February 5, 2014: Santa Fe Launch at Auto expo.

February 4, 2014: Global Media Preview of Xcent in New Delhi.

15
 January 30, 2014: CNBC TV 18 Overdrive Awards 2014: Grand i10 has been awarded
the Small Car of the Year and Grand i10 U2 has been awarded the Engine of the Year.

January 15, 2014: Car India & Bike India Awards 2014: Grand i10 has been awarded
the Hatchback of the Year and HMIL has been awarded the Automobile of the Year.

January 13, 2014: NDTV Car & Bike Awards 2014: Grand i10 has been awarded the
Car of the Year and Entry Hatchback of the Year and HMIL has been awarded the
Car manufacturer of the Year.'.

2013

January 8, 2013: Elantra has been awarded the 'Car of the year', 'Design of the year' and
'Executive car of the year' by Car India and Bike India Awards.

January 9, 2013: Elantra has been awarded the 'Saloon car of the year and Best deign &
styling by Bloomberg UTV Autocar India Awards.

January 11, 2013: Elantra has been awarded the 'Car of the year' and 'Executive Sedan
of the year' by CNBC TV18 Overdrive Awards.

January 24, 2013: Elantra has been awarded the Premium Sedan and Automotive design
of year by ET Zigwheels Awards 2012.

March 05, 2013: Hyundai Introduces Special Edition iTech i10.

March 20, 2013: Elantra won the 'Sedan of the year 2012' by Autobild India and Carwale
Awards - The Golden Steering Wheel Award.

August 12, 2013: Hyundai introduces Santro 'Celebration Edition'.

16
 September 03, 2013: Launch of Hyundai Grand.

October 17, 2013: Hyundai rolls out the 5th Millionth car.

December 18, 2013: Hyundai Grand won the prestigious award 'Indian car of the year
2014'.

December 20, 2013: Auto Car India Awards 2013-14, Grand i10 has been awarded the
'Compact Car of the year'.

2012

January 5, 2012: The All New Sonata Launched at the New Delhi Auto Expo 2012

January 5, 2012: Eon has been awarded the prestigious 'Entry-Level Hatchback Of The
Year' by ET Zigwheels Awards 2011

January 5, 2012: Verna has been awarded the prestigious 'Best Midsize Car 2012' and
'Best Car Manufacturer 2012' by Motor Vikatan'.

January 6, 2012: Verna has been awarded the prestigious 'Sedan Of The Year' and HMIL
has been awarded the 'Automotive Company Of The Year 2011' by Auto Bild Carwale.

January 13, 2012: Verna has been awarded the prestigious 'Best Design and Styling' by
Bloomberg UTV Autocar Awards 2012.

January 24, 2012: Eon has been awarded the prestigious 'Micro Car Of The Year' and
'Reader's Choice Award' by Car India and Bike India Awards 2012.

March 28, 2012: Launch of i-Gen i20.

17
 April 17, 2012: Hyundai Motor India Ltd wins the Auto India Best Brand Awards 2012-
'Best Customer Service' and 'Best Resale Value'.

August 13, 2012:Launch of the neo fluidic Elantra.

December 10, 2012:Elantra has been awarded the prestigious 'Saloon Car Of The Year
2012' by BBC Top Gear Magazine Awards 2012.

2011

December 4, 2011: New Fluidic Verna wins the 'Reader's Choice Mid-size Car of the
Year' at Top Gear Awards 2011.

October 13, 2011: Celebration at the Hyundai EON launch event.

May 11, 2011: New Fluidic Verna launched.

January 4, 2011: Saeinta Fe awarded 'Import SUV of the Year' by CNBC TV18
Overdrive Awards 2011.

January 10, 2011: Santa Fe awarded 'SUV of the Year' by Business Standard Motoring
Awards 2011.

January 13, 2011: Santa Fe awarded 'SUV of the Year' by Car India Awards 2011.

January 19, 2011: Santa Fe awarded 'Full size SUV of the Year' by NDTV Car & Bike
Awards 2011.

18
2010

January 5, 2010: Hyundai i20 wins the 'Viewer's Choice Award' at the Overdrive CNBC
TV 18 Awards 2010.

January 5, 2010: Hyundai Motor India Ltd wins the award for 'Customer Service' at the
Apollo Auto India Best Brand Awards 2010.

January 6, 2010: Hyundai Motor India unveils the i10 electric at the 10th Autoexpo.
Hyundai i10 brand ambassador Shahrukh Khan unveils the car.

January 6, 2010: Hyundai i20 wins the 'Design of the Year' award at the NDTV Profit
Car & Bike Awards 2010.

January 6, 2010: Hyundai i10 brand ambassador Shahrukh Khan wins the 'Brand
Ambassador of the Year' award at NDTV Profit Car & Bike Awards 2010.

February 22, 2010: HMIL touches the milestone of 10 lakh car exports.

June 23, 2010: Launch of Verna Transform.

July 13, 2010: Hyundai i10 wins 'Small Family Favourite Car Award' by CarWale.com.

July 21, 2010: HMIL gets CSR award from Tamil Nadu Deputy Chief Minister Mr. M.
K. Stalin.

August 4, 2010: HMIL touches milestone of 30 Lakh cars production and sales.

September 23, 2010: Launch of All New Next Gen i10.

19
 October 13, 2010: Launch of SUV Santa Fe.

November 10, 2010: Hyundai i20 crosses landmark sales of 2.5 lakh units.

November 30, 2010: HMIL reaches 20 lakh domestic production & sales milestone;
achieves fastest 20 lakh car production in a span of 12 years.

2009

January 7, 2009: Hyundai awarded with the 'Manufacturer of the Year' award the 'Best
Variant' award for it's 'i-10 Kappa' engine at the UTVi Autocar Awards 2009.

January 15, 2009: Hyundai Motor India Ltd. launches the all new Sonata Transform.

January 21, 2009: Hyundai Motor India Ltd. awarded with the Silver Award for 'CSR
Activities' by Reader's Digest.

February, 2009: Hyundai i20 adjudged 'Family Hatch of the Year' by TopGear.

February 9, 2009: Hyundai Motor India Ltd. launches the new Verna. Introduces the
first Diesel Automatic in the segment.

February 11, 2009: Hyundai Motor India Ltd. conferred the Top Exporter of the Year for
2006-07 in the category of 'Large Enterprises' and presented the Gold Trophy at the
Southern Region Annual Award Presentation by the Engineering Export Promotion
Council (EEPC).

20
 February 20, 2009: Hyundai Motor India Ltd. named 'Manufacturer of the Year' at the
NDTV Profit Car & Bike Awards 2009.

March 12, 2009: Hyundai i10 clocks the fastest 3 lakh i10 sales since its launch on 31st
October, 2007.

March 25, 2009: Hyundai Motor India Ltd. honored with 'EXIM Achieved Award' for
the year 2008 by Tamil Chamber of Commerce.

April 6, 2009: Hyundai enters Taxi segment in Mumbai. Hands over its first batch of it's
best selling model the Santro, to the Mumbai Taxi Union.

April 15, 2009: Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-
09.

May 27, 2009: Hyundai i20 awarded the highest 'Five Star Rating' for Safety by
European New Car Assessment Programme (NCAP). The i20 five-door model scored
exceptionally well on all four parameters of the NCAP safety test which assess newly
launched cars on four main criteria of safety - adult occupancy, child protection,
pedestrian protection and safety assist.

May 29, 2009: Hyundai Motor India Ltd. wins 'Reader's Digest Trusted Brands Gold
Award' for the 'Car' category, in India.

July 7, 2009: Hyundai Motor India Ltd. Ltd. launches the 1.4 Litre Diesel and the 1.4
Litre Petrol Automatic variant of its premium hatchback, the i20.

August 29, 2009: Hyundai Motor India Ltd. receives the EEPC 'National Award for
Export Excellence for 2007-08. Hyundai won the Gold Trophy in the 'Large Enterprise'
category.

September 2, 2009: Hyundai Motor India Ltd launched the New Santro with dual tone
beige interiors and sporty exteriors.

21
 CAPTER-4

RESEARCH METHODOLOGY

4.1 TITLE OF THE STUDY

EMPLOYEE SATISFACTION IN MODERN HYUNDAI

4.2 OBJECTIVE OF THE STUDY

The study is conducted with the following objectives:

To know the employee satisfaction level towards the organization regarding the
infrastructure working condition compensation and other facilities.

To understand the relationship within the organization

To know the communication flow within the organization

To know the level of workers participation in decision making.

To find whether there is scope for improvement.

To discover the various expectations that determines the satisfaction level of

employee.

22
 To measure the satisfaction level of the employees, with respect to the company.

To know the key areas leads to dissatisfaction of the employees.

4.3 TYPE OF RESEARCH

A research design is the arrangement of condition for collection and analysis of data in a
manner that aims to combine relevance to the research purpose with economy in procedure.
It is concerned with decision regarding what, were, when, how much, by what means
covering and inquiring for a research study constitutes a research design.

Research design is needed because it facilitates the smooth sailing of research operation,
thereby making research as efficient as possible, yielding and most information with minimal
expenditure of effort, time and money.

The researcher has used descriptive research design which is Descriptive research studies are
those studies which are concerned with delivery the characteristics of a particular individual
group. A descriptive design studies is concerned with specific prediction with narration of
facts and characteristics concerning individuals group or situations.

Research design

On the basis of attributes which have been identified, a questionnaire is prepared. To each
question, there are 5 possible answers out of which one is to be ticked.

Taking the objectives into consideration a questionnaire was prepared to collect the necessary
information from the employees of Modern Hyundai.

Also I had question direct from the HR manger and HR executive of Modern Hyundai.

4.4 SAMPLE SIZE AND METHOD OF SELECTION;

Sampling design

The survey was targeted to know the satisfaction level of Employees in the local branch of
Modern Hyundai, a sample size of 100 was decided to answer the questionnaire. Age group or
experience of employees was not considered, all those who were employees were targeted.

23
The criterion reserved was

The respondents should be strictly employees of Alwar branch of Modern Hyundai.

4.5 DATA COLLECTION METHODS

1.PRIMARY DATA

Primary data was collected from employees through a well structured questionnaire by
interviewing them.

2.SECONDARY DATA

Secondary data was used in the introduction part of the company profile, and was collected
from the website.

4.6 LIMITATIONS OF THE STUDY

Any research study will be restricted in scope by certain inherent limitations that are
participated by the choice of the research design, sampling procedure and employee
selection. This study has the following limitations.

Since the survey was conducted among the certain employees it may not reflect the
real opinion of the entire population.

The samples may behave of give opinions differently at different times because of
their psychological temperament. This will affect the survey.

24
 Though the employees are clear about the answers they may not be in position to
explain in the manner related to this study.

Since the study was restricted to , majority of findings are applicable only to this
company and cannot be generalized.

CHAPTER-5

DATA ANALYSIS AND INTERPRETATIONS

PERCENTAGE ANALYSIS

Table 5.1 Table showing the sex wise classification of employees

Sex Number of employees Percentage of employees

Male 80 80%
Female 20 20%
Total 100 100%
Chart 5.1 Chart showing the sex wise classification of employees

25
Interpretation:

The above table explains that among 100 employees, vast majorities 32% of employees are
belonging to male sex and 68% of the employees are belonging to female sex.

Inference:

Majority of the employees (68%) are female.

Table 5.2 Table showing classification of employees on Age

Age Number of employees Percentage of employees

Below 21 48 48%

21-30 24 24%

Above 30 28 28%
Total 100 100%
Chart 5.2 Chart showing classification of employees on Age

26
Interpretation:

The above table explains that among 100 employees, vast majorities 77% of employees are
married. Only 23% of the employees are belonging to female sex.

Inference:

Majority of the employees (48%) belong to the age group of below 21.

Table 5.3 Table showing classification of employees on educational qualification

Educational qualification Number of employees Percentage of employees

UG 35 35%
PG 65 65%

Total 100 100%

Chart 5.3 Chart showing classification of employees on educational qualification

27
Interpretation:

The above table explains that among 100 employees, vast majorities 65% of employees
have studied PG. Then another 35% of the employees are UG.

Inference:

Majority of the employees 65% are PG

Table 5.4 Table showing the classification of employees on Year of service

Year of service Number of employees Percentage of employees

Below 3 years 56 56%

3-6 years - -

Above 6 years 44 44%

Total 100 100%
Chart 5.4 Chart showing the classification of employees on Year of service

28


Interpretation:

The above table explains that among 100 employees, a majority 56% of employees is
having a work experience of Below 3 years. And 44% of the employees are having a work
experience of more than Above 6 years.

Inference:

Majority of the employees (56%) are belonging to the category of below 3 years of service.

Table 5.5 Table showing the satisfaction about the quality provided in the canteen

Number of Percentage of
SI. No. Responses
respondents responds

1 Highly Satisfied 15 15

2 Satisfied 65 65

3 Neutral 20 20

4 Dissatisfied 00 00

5 Highly Dissatisfied 00 00

29
Total 100 100

Chart 5.5 Chart showing the satisfaction about the quality provided in the canteen

Percentage of respondent

70% 65%

60%

50%

40%
Highly dissatisfied
30%
20%
20% 15%

10%
0%
0%
0%

No. of Respondents
Interpretation:

From the above table we can find that the quality of food is satisfactory. 65% of people are
satisfied, 15% people are highly satisfied and only 20% people have neural opinion.

Table 5.6 Table showing the satisfaction towards Hospital facilities/ Medical facilities
provided by the company

Number of Percentage of
SI. No. Responses
respondents responds

1 Highly Satisfied 15 15

2 Satisfied 75 75

3 Neutral 00 00%

30
4 Dissatisfied 10 10

5 Highly Dissatisfied 00 00%

Total 100 100%

Chart 5.6 Chart showing the satisfaction towards Hospital facilities/ Medical facilities
provided by the company

Percentage of respondent

80% 75%

70%

60%

50%

40% Highly dissatisfied

30%

20% 15%
10%
10%
0%
0%
0%

No. of Respondents

Interpretation:

Majority of the respondents i.e., 75% satisfied and 15% of the respondents are highly
satisfied and only 10% of respondents are dissatisfied.

Table 5.7 Table showing the satisfaction towards education facility provided by the
company

Number of Percentage of
SI. No. Responses
respondents responds

1 Highly Satisfied 40 40%

2 Satisfied 60 60%

31
3 Neutral 00 00%

4 Dissatisfied 00 00%

5 Highly dissatisfied 00 00%

Total 100 100%

Chart 5.7 Chart showing the satisfaction towards education facility provided by the company

Percentage of respondent

40%
60%
Highly stisfied Satisfied Neutral Dissatisfied Highly dissatisfied

Interpretation:

From the above table, we can say that more than half of the respondents told that they are
satisfied and remaining 40% respondents are highly satisfied.

Table 5.8 Table showing the satisfaction towards Transport facility provided by the
company

Number of Percentage of
SI. No. Gender
respondents responds

1 Highly Satisfied 35 35%

2 Satisfied 65 65%

32
3 Neutral 00 00%

4 Dissatisfied 00 00%

5 Highly dissatisfied 00 00%

Total 100 100%

Chart 5.8 Chart showing the satisfaction towards Transport facility provided by the company
Percentage of respondent

35%

Highly stisfied 65%Satisfied Neutral Dissatisfied Highly dissatisfied

Interpretation:

From the above table majority of the employees responded that Transport facility provided is
satisfactory .

Q.9 Overall how satisfied are you working in the company?

a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

33
 SPSS DATA ANALYSIS

Statistics
Overall how satisfied are you working
in the company?
N Valid 28
Missing 0
Mean 3.64
Std. Error of Mean .253
Median 4.00
Mode 5
Std. Deviation 1.339
Variance 1.794
Skewness -.479
Std. Error of Skewness .441
Kurtosis -.988
Std. Error of Kurtosis .858
Range 4
Minimum 1
Maximum 5
Sum 102

34
 Overall how satisfied are you working in the company?
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly 2 7.1 7.1 7.1
Dissatisfied
Dissatisfied 4 14.3 14.3 21.4
Neutral 7 25.0 25.0 46.4
Satisfied 4 14.3 14.3 60.7
Highly Satisfied 11 39.3 39.3 100.0
Total 28 100.0 100.0

NPar Tests

Overall how satisfied are you working in the

company?
Observed N Expected N Residual
Highly 2 5.6 -3.6
Dissatisfied
Dissatisfied 4 5.6 -1.6
Neutral 7 5.6 1.4
Satisfied 4 5.6 -1.6
Highly Satisfied 11 5.6 5.4
Total 28

35
 Test Statistics
Overall how
satisfied are
you working
in the
company?
Chi-Square 8.786a
df 4
Asymp. Sig. .067
a. 0 cells (.0%) have
expected frequencies less
than 5. The minimum
expected cell frequency is
5.6.

T-Test

One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
Overall how satisfied 28 3.64 1.339 .253
are you working in the
company?

One-Sample Test
Test Value = 0
95% Confidence Interval of
Sig. (2- Mean the Difference
T df tailed) Difference Lower Upper
Overall how satisfied 14.393 27 .000 3.643 3.12 4.16
are you working in the
company?

Q.10. Overall how satisfied are you working in your department?

36
a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

SPSS DATA ANALYSIS

Statistics
Overall how satisfied are you working
in your department
N Valid 28
Missing 0
Mean 4.18
Std. Error of Mean .230
Median 5.00
Mode 5
Std. Deviation 1.219
Variance 1.485
Skewness -1.292
Std. Error of Skewness .441
Kurtosis .477
Std. Error of Kurtosis .858
Range 4
Minimum 1
Maximum 5
Sum 117

37
 Overall how satisfied are you working in your department
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly 1 3.6 3.6 3.6
Dissatisfied
Dissatisfied 3 10.7 10.7 14.3
Neutral 3 10.7 10.7 25.0
Satisfied 4 14.3 14.3 39.3
Highly Satisfied 17 60.7 60.7 100.0
Total 28 100.0 100.0

T-Test
Set 2

One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
Overall how satisfied 28 4.18 1.219 .230
are you working in your
department

38
 Chi-Square Test

Overall how satisfied are you working in your

department
Observed N Expected N Residual
Highly 1 5.6 -4.6
Dissatisfied
Dissatisfied 3 5.6 -2.6
Neutral 3 5.6 -2.6
Satisfied 4 5.6 -1.6
Highly Satisfied 17 5.6 11.4
Total 28

Test Statistics
Overall how
satisfied are
you working
in your
department
Chi-Square 29.857a
df 4
Asymp. Sig. .000
a. 0 cells (.0%) have
expected frequencies less
than 5. The minimum
expected cell frequency is
5.6.

39
Q.11 . Overall how satisfied are you working in your salary?

a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

Statistics
. Overall how satisfied are you working in
your salary
N Valid 24
Missing 0
Mean 3.46
Std. Error of Mean .313
Median 3.50
Mode 5
Std. Deviation 1.532
Variance 2.346
Skewness -.310
Std. Error of Skewness .472
Kurtosis -1.496
Std. Error of Kurtosis .918
Range 4
Minimum 1
Maximum 5
Sum 83
Percentiles 25 2.00
50 3.50
75 5.00

40
 . Overall how satisfied are you working in your salary
Cumulative
Frequency Percent Valid Percent Percent
Valid Highly 3 12.5 12.5 12.5
Dissatisfied
Dissatisfied 5 20.8 20.8 33.3
Neutral 4 16.7 16.7 50.0
Satisfied 2 8.3 8.3 58.3
Highly Satisfied 10 41.7 41.7 100.0
Total 24 100.0 100.0

. Overall how satisfied are you working in your

salary
Observed N Expected N Residual
Highly 3 4.8 -1.8
Dissatisfied
Dissatisfied 5 4.8 .2
Neutral 4 4.8 -.8
Satisfied 2 4.8 -2.8
Highly Satisfied 10 4.8 5.2
Total 24

41
 Test Statistics
. Overall
how satisfied
are you
working in
your salary
Chi-Square 8.083a
df 4
Asymp. Sig. .089
a. 5 cells (100.0%) have
expected frequencies less
than 5. The minimum
expected cell frequency is
4.8.

One-Sample Statistics
Std. Std. Error
N Mean Deviation Mean
. Overall how satisfied 24 3.46 1.532 .313
are you working in your
salary

One-Sample Test
Test Value = 0
95% Confidence Interval of
Sig. (2- Mean the Difference
t df tailed) Difference Lower Upper
. Overall how satisfied 11.061 23 .000 3.458 2.81 4.11
are you working in
your salary

42
 CHAPTER-6
FINDINGS
To know the overall satisfaction of the employees, employees are categorized into 4
categories: High satisfied employees, Moderate satisfied employees, less satisfied employees
and not satisfied employees.

The survey was targeted to know the satisfaction level of Employees in the local branch
of Modern Hyundai.

There are 145 employees working in Hyundai motors.

Out of which 100 employee fill their questionnaire.

Among 100 employee 80% of employee are male and 20% are female only.

Majority of the employees (48%) belong to the age group of below 21.

Majority of the employees (56%) are belonging to the category of below 3 years of
service.

Quality of food is satisfactory. 65% of people are satisfied, 15% people are highly
satisfied and only 20% people have neutral opinion.

Education and Training facility are also satisfactory. More than 60% are satisfied.

More than 85% employees are satisfied with Transport facilities provided by the
company.

More than 80% of employees are satisfied working in company.

The staff product purchase scheme and leave facility, transport facility, family health
plan provided by the company are good.
Most of the respondents showed their satisfaction towards safety measures provided
by the company is very good..

43
 CHAPTER-7

CONCLUSION AND SUGGESTIONS

CONCLUSION

Employees are the greatest assess of an organization. Therefore, valuing their issues, thoughts
and opinions can provide significant insights to organizational performance and achieve its goals.
It is an investment which builds a sense of commitment and attachment of the employees with
the organization. Also, a simple and cost-effective of tool of knowing employee opinions can go
a long way in creating satisfied employees leading to satisfied customers and ensuring long term
success of the organization.
Employee surveys help to improve customer satisfaction as well. The correlation between the
employee satisfaction and customer satisfaction is well-known.
Therefore, employee satisfaction surveys and other tools for employee opinions are not just for
improving the employee satisfaction. Customer satisfaction and loyalty is the key to
organizational success. It is on the organization to realize and achieve that as employee
satisfaction is one of the most important key to customer satisfaction. Satisfied employees create
satisfied, loyal, and more profitable customers
I have learnt much from this project, visiting the industry involved people is a great experience
for me, knowing the factors which lead to satisfaction of dissatisfaction of the employees,
importance of employee satisfaction, and many other issues which are hidden between the
employees and the management.
All the statutory and non-statutory measures are provided to employees as per the standard
measures, which improves employees satisfaction and increase productivity. Any organization
success and growth depends on employees.
The company may have rich resources of capital, material, infrastructure, machines and
technology but if the quality of manpower is not good, the organization cannot succeed.

44
Employee welfare plays a vital role in every organization. Anthe quality and productivity of
manpower depends on the welfare measures provided by the organization.
By conducting this study I have acquired and in-depth knowledge regarding employee welfare
and how it contributes towards organizations success. I would like to conduct a further deep
study in employee welfare if I get an opportunity.
SUGESSTIONS

Based on the data collected from the employees the following suggestions are given:

Employees should be convinced to share their complaints with the management or use
complaint box to convey their complaints to the management.

A small number of the employees are not happy with their jobs; due to lack of clear job
standards, the management should revise their job standards. To make them feel they do
important work.

Some of the employees look disappointed, they are not recognized, neither rewarded for their
innovative ideas, the management should consider this.

Some the employees are not happy with the supervision, they should be provided a close and
supportive supervision.

Some employees dont receive timely feedback; the management should consider all the
employees to give them timely feedback.

Employee benefits should be clearly communicated with the employees, as some of the
employees say they are communicated upon benefits.

The company may consider taking necessary steps in improving variety of items in the and
hygiene.

Company can also set up more sports, cultural activities and family get together witch
improve employee satisfaction and productivity.

Provide a chance in open house meeting to employees to express their views.

45
 Extra hours worked can be rewarded with over time.

Proper care should be taken when employee working in dangerous machine.

The facility of washroom must be improved.

BIBILIOGRAPHY

Books referred

SI.No Title Publish Author

1) Human resource and Himalaya Publish House K. Ashwathppa

Personal management

2) Industrial relations Tat McGraw Hill publishing Arun Monappa

Company Ltd

3) Human Problem in India Sindhu Publication Pvt. Ltd. Dr. K.G. Desai

Industries

4) Marketing research Sultan Chan & Sons Dr. D. Sharma

5) Statistics Methods Sultan Chan & Sons S.P. Gupta

Websites

http://www.hr-guide.com/
http://www.hreonline.com/
http://www.managementparadise.com

46
 http://images.google.com/
www.citehr.com
www.quickmba.com
www.scribd.com
www.wikipedia.com

SUMMER TRAINING EVALUATION FORM

Name of Student College Roll No.

Branch Class

Name of

Organization

Address

Place Pin Phone Fax No.

Duration of Training Period from to No. of Working Days

1) How do you rate the overall training programme as an educational experience?

Experience ( ) Very good ( ) Good ( ) Fair ( ) Poor ( )

2) To what extent will it help you in future?

To large extent ( ) To some extent ( ) Negiligible extent ( )

3) Indicate subject/area ti which training was found relevant.

4) Indicate the level of interest taken by the training organization

High ( ) Moderate ( ) Low ( )

5) Any other comments / suggestions

47
Dated: Signature of the Student

48
 FEED BACK FORM
1 Name of the Industry
2 Concerned Group
______
3 Turn Over (In terms of Capital) (in terms of Product)
4 Work Force: Managerial & Management Staff :
______________________________
Supervisory & Technical Staff Labour

a Skilled: b. Semi skilled: c. Un-skilled:

____________
5 Description of Product Range: ______
6 Description of Process:
7 Area of Training:
______
8 Contact details of the person responsible for Summer Training Project:
a Name of contact person :
______
b Designation :
____________
c Communication address :
______
d Phone No. with STD code :
____________
e Mobile No. :
______
f Email Address : ______
Name of Student College Roll No.

Class B.E. Branch

Phone No. Mobile No. Email

____________

Dated:

49
 ANNEXURE

A STUDY ON EMPLOYEE SATISFACTION AT HYUNDAI MOTOR INDIA LIMITED

Dear respondent

I am a student of IET College, Alwar doing my course in M.B.A. it is required of me to do a project

study as partial fulfillment of course. Your organization has permitted me to did a project on A study
on Employee Satisfaction . The questionnaire is designed to find out your views on Workers
Satisfaction towards welfare measures at your unit. Your honest answer will help me analyzing the
subject understudy and complete the project and your answer will be kept confidential.

PERSONAL DATA
1. Name:________________________
2. Gender: Male- Female

3. Age
4. Designation:______________
5. Department:______________

RESEARCH DATA
1. How do you rate the quality of food provided in the canteen?

Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]

2.How do you rate the Hospital facilities/medical facilities provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]

50
 Highly dissatisfied [ ]
3. How do you rate the education facilities provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]
4. How do you rate the Transport facilities provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]

5. How do you rate the Commercial establishment (I,e Telephone booth, post office,flour
mill)provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]
6. How do you rate the community development measures taken by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]

51
7. How do you rate the recreational facilities provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]
8. How do you rate the provident facilities provided by the company?
Highly satisfied [ ]
Satisfied [ ]
Neutral [ ]
Dissatisfied [ ]
Highly dissatisfied [ ]

Q9. Overall how satisfied are you working in the company?

a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

Q10. . Overall how satisfied are you working in your department?

a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

Q11. Overall how satisfied are you with your salary?

a) Extremely dissatisfied b) dissatisfied c) neutral

d )satisfied e) extremely satisfied

52
53