Akshaypatra: Business Structure and Process
Akshaypatra: Business Structure and Process
REPORT
Business Structure and Process
Submitted By- Maanik Goel
2016H149271
Introduction
With a vision to feed the underprivileged children of India Akshaypatra
was founded in 2002 to provide midday meals to such children. Due to
lack of nutrition rich food, the children were suffering from malnutrition
and were dropping out of schools, underperformed in academics and was
deprived of education.
Expansion
Akshaypatra realized the need for the midday meals in other parts of the
country. They expanded their programs by opening a new kitchen in
Vrindavan in 2003.
Growing both in rural and urban areas, Akshaypatra was feeding 567,622
children of 2000 schools by March 2007.
Funding
Akshaypatra knew they cannot achieve their vision of feeding children so
that they dont stay deprived of education without the help of funding
from the Government. So with the increasing growth of Akshaypatra,
government aided to their support with different subsidies and relaxations
in taxes and provided raw materials.
Apart from governments funding, there were corporate and individual
donors who came to fund the great cause. By March 2007, 16000 donors
were private donors who helped funding the cause across country.
Operation Strategy
Initially Akshaypatra started their operations in urban parts of the country
and later spread it to rural parts of the country. In urban parts it was easy
to use a centralized operations model which was more efficient. As they
moved to rural areas they shifted to decentralized model due its own
benefits and requirements of the program in rural India.
Challenges
Overcoming Challenges
Use of extra labour clean the foreign particles from the government
supplied raw materials.
Exchanging the low quality rice with the high quality rice from the
market suppliers.
Using a hub and spoke system for the timely delivery of the meals
to all the schools on time.
Tackling Challenges
Success
Akshaypatra measured its success by the number of children fed by them.
Apart from that they measured their success by number of increased
enrolment of students in school and the improved academic performance
of the students.