The Manual of Linotype Typography
The Manual of Linotype Typography
The Manual of Linotype Typography
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The
MANUAL
OF LINOTYPE
TYPOGRAPHY
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The ^
MANUAL
OF LINOTYPE
TYPOGRAPHY
Prepared to aid Users and Producers
of Printing in securing Greater Unity
and Real Beauty in the Printed Page
EDWARD E. BARTLETT
Director of Linotype Typography
music equal only to the composer's genius and the ability of the artist. The same
is true of the Linotype machine. Mechanically, the Linotype is capable of pro-
ducing the best in typography artistically, it is limited to the ability of the man
who lays out the copy and the skill of the operator.
The staffs of many printing offices lack any one with sufficient technical
knowledge and creative feeling to originate pages beyond the commonplace.
As a result, the output suffers from uninspired monotony, and there is nothing to
attract new business, or to develop old customers into larger users of print.
still must be insistently repeated that, whether the pictures be illustrations for a
The descriptions and comments that accompany the various examples have
been prepared with great care to give accurate and suggestive information to the
printer making use of the models. He can find here the page containing the
greatest number of words the given area will contain, as well as the page required
by the slight manuscript which the publisher desires to extend to the dignity of a
real book. He is shown the proper treatment of his front pages, and why.
He can visualize decoration properly combined with the types best adapted to
go with it. Each design is so indicated that the printer can obtain it from the
Mergenthaler Linotype Company, and in this way produce the identical result.
The type faces shown are the standard series common to most Linotype oiHces,
with particular attention given to harmonious combinations which greatly extend
the versatility without adding to cost of equipment.
In fine, this volume is issued as an additional equipment which shall contribute
to the working force of printing offices ideas that will enable them to utilize the
full efficiency of the Linotype machine. These establishments whose men have
grasped the possibilities and values of Linotype Typography, as tangibly expressed
in this Manual, are in a position to combine beauty with their types, and to make
of it the greatest profit-bringing factor of today.
Page Page
for the determination of spaces and the group- d. Foot (tail or bottom), widest.
ing of type, decorations, illustrations and
white paper so that the result will be har- b b
monious. This end has been achieved when
the completed printed product can be ex-
aja
amined critically without feeling the need to
change any detail: the shape of the page, the
proportion of its margins, the spacing of type
groups, the selection of decorative elements,
the placing and treatment of illustrations, or
the color or tone of any portion of the whole.
The most liberal use of wide margins char-
MARGINS acterizes luxurious and formal work. At the
The most dominant feature of a piece of other extreme, very narrow margins denote
printed matter is its margins. These may be an effort to secure the utmost possible use of
variously composed, but in any one book. the page for type, as in a price-list or the like,
in which luxury has been sacrificed to com- With type alone, the marginal treatment
mercial purposes. established to fit the purpose and size of the
book is followed without the slightest diverg-
1
ence throughout. The introduction of illus-
trations often complicates the problem, but.
1 1
xh
PROPORTION
Uninteresting equal areai of type and space to the sum of the two, which results in the ex-
pression I to V^or I to 1.4 1 8).
width to height
several groups, and always in display pages. dition produced by unequal masses irregularly
SYMMETRY
When a design is so arranged that a
straight line will divide it into halves, which
would superimpose if the one were folded
over on the other, then that design is sym-
metrical with respect to the dividing line.
While most title pages and all similarly
arranged designs are formally balanced on a page by balance of irregular shapes
rtical axis. This page is not
their vertical axis, it is very rare that a page
placed with respect to the axis of the page. also to type itself. A condensed type is not
This scheme of arrangement is often more harmonious on a wide horizontal page, nor an
pleasing than formal balance, and so lends extended type on a narrow vertical page.
itself to pages containing many illustrations
and to displayed advertisements.
In displayed pages the variations of size
of type and their material are important in
quently so planned that the eye is led from of white space plays an equal part.
BASTARD TITLE the three important facts that it has to tell: the title of the
(always a right-hand page) book, the name of the author, and the imprint. In the
Now-a-days this page (often miscalled "Half Title") case of a business volume this means, the merchandise or
is used merely because custom demands the familiar rest- business subject, the name of the business house, and the
ing place for the eye in advance of the Title Page. It address or addresses. The typography must make these
should never be omitted in work of any pretension to style three divisions clear at a glance. There must be as little
and quality, and it should never be made unduly promi- else on the title page as possible. Everything that can be
nent by decoration or other treatment. Conventional left out is an aid to quality. The principle of the page is
dignity is the safe note for this page in the book. that it is an announcement of the book's contents and that
it should not go beyond a very few display lines. It is the
ADVERTISING CARD
door to the house. White space is of the greatest value in
(always a left-hand page)
this part of the book. If decoration is used, it must never
If an Advertising Card or other similar announcement
be made more important than the type lines. The use of
is required, it must be typographically a part of the book,
different faces of type is almost always bad, and success is
no matter what the client's style in his advertising typog-
obtained only occasionally by a genius. So important is
raphy may be. If a customer has a special or unique form
harmony that it is not safe even to combine lines of capi-
of advertising, and insists on its use, the printer should
tals and lower case letters, except after careful planning
inform him that it conflicts with the harmony of the book
and with assured understanding and talent.
to do so.
THE TITLE PAGE COPYRIGHT
(always a right-hand page) (always a left-hand page)
The Title Page gives the reader his sense of the whole The Copyright of the volume should be placed a little
book's quality. It must, therefore, be as nearly perfect as above the center of the page. The best taste calls for caps
may be. Its first essential is that the eye shall read instantly and small caps, or small caps alone. It is customary to use
the bottom of this page for the printer's imprint or the really a Preface, and should be so entitled and placed in
international requirement, "Printed in the United States the book accordingly. The Preface is the author's personal
of America, '
or both, but the size of page must be con- remarks to the reader, and these may be of any character,
sidered. treating of any subject. The Introduction, on the other
DEDICATION hand, should treat specifically of the subject of the book,
(always a right-hand page)
and should contain only statements of direct bearing and
The character and purpose of the Dedication dictates importance.
that its treatment must always be formal. The "monu-
HALF TITLE
mental" stj-le is appropriate and correct. Small caps are
(always a right-hand page)
the best. The Dedication must always be a right-hand
As the Bastard Title always precedes the Title Page,
page. Its reverse must be left blank.
so the Half Title always precedes the first page of the
PREFACE text the page which carries the title of the book at its
(always a right-hand page) top. The Half Title must always be on the right-hand
A Preface that has simply the ordinary character usual page immediately preceding this page, and it should con-
to most prefaces should be set in the same size of type as sist of not more than the title of the volume. Half Titles
the body of the book, and in the same face. For any pref- may run through a book before various divisions.
ace of unusual importance, the page may be double- Those sections of a book which follow the text must
leaded, or set in a type one size larger than the body. If be treated with the same typographic care as the pages
the book has both Preface and Introduction, the Preface which precede the text. These sections are usually as
may be set in italics to mark the distinction. Italics may follows:
also be employed if the Preface has been written by a
APPENDIX
person other than the author. In this case, however, the
(always a right-hand page)
Preface should be placed after the Contents and the List
This should be set in the same face as the text, but in
of Illustrations; not before.
one size smaller type. If the text ends on the left-hand
CONTENTS page, a Half Title should be thrown between the text and
(always a right-hand page) the Appendix.
Preface and Introduction should be limited to the former, the Index is usually 8 point size set in double column.
as stated under "Preface." Authors are not always clear There is so much difference in the way the index entries
in their understanding of the difference between a Pref- read that great care should be exercised to select a model
ace and an Introduction. Their Introduction often is which will fit the particular case in hand (see page 204).
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EFFICIENCY
THERE Is most certainly but one
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MATRICES
slowly discovered the secret of the punch,
matrix, and mold, would show little veneration,
we imagine, for these clumsy relics of their
CRITICAL COMMENT
1 HESE pages show a departure from the standard proportions. To do Style is given the type page as much by its proportions as by the arrange-
this successfully the margins ought to be considered most carefully. ment of the type. The "lines" of a page are as important as those shown
Experiments show that this shape of page requires extra leading, and in a yacht or in the cut of a garment,
is not successful where the subject matter requires condensation. The margins shown here are for 25x38 paper (trimmed).
(8 Point Old Style No. 1, 2 point leaded)
MATRICES
SPECIFICATIONS
OVER-ALL SIZE: 23 x 43 picas. RUNNING HEAD: 14 Point Old Style No. 1 caps.
TYPE: 14 Point Old Style No. 1. FOLIO: 14 Point Old Style No. 1 figures, bracketed.
LEADING: 3 point. INITIAL: 36 Point Caslon (hand).
CHAPTER TITLE: 18 Point Old Style No. 1 caps, DECORATION: Adam Series, 24 point. No. 856.
interspaced. NUMBER OF WORDS TO FULL PAGE: 224.
(6 Point Old Style No. 1, 2 point leaded)
someness.
offices it is the custom (to save much individual time) for one
Times or the Chronicle and recite its entire contents aloud, pro
^ CRITICAL COMMENT
J.HE regular old-style face has stood for years the test of competition from later design, and has outlived them
all At one time type-founders became
in popularity. so fully convinced that old-style type would never again
be used that many of them destroyed their matrices.
For an ordinary book there is no occasion to "dress" the page, as its own caps dominate the lower case, and
produce pages of excellent appearance. If, however, one desires to produce an effect out of the ordinary, an
excellent combination is that which is shown here, using the Bodoni face in connection with the Old Style
No. 1. The first page of the book may be made attractive by a single line of decoration, if desired.
(6 Point Old Style No. 1, 2 point leaded)
Books and Reading
interest, that hurry on for incidents, are for the eye to glide
SPECIFICATIONS
OVER-ALL SIZE: 26x44 picas. FOLIO: 14 Point Bodoni roman figure.
TYPE: 12 Point Old Style No. 1. INITIAL: 60 Point Caslon Old Face (hand).
LEADING: 6 point. DECORATION: Adam Series, 24 point, Nos. 851
TITLE: 36 Point Bodoni caps and lower case. and 852.
RUNNING HEAD: 14 Point Bodoni italic caps. NUMBER OF WORDS TO FULL PAGE: 270.
The margins shown here are for 25 x 38 paper (untrimmed)
(6 Point Old Style No. 1, 2 point leaded)
SPECIFICATIONS
BEGINNINGS OF PRINTING OVER-ALL SIZE: 18 x 30/^ picas.
TYPE: 11 Point Old Style No. 1.
pamphlets. Thus, "by a Satanick irony" of LEADING: 4 point.
TITLE: 14 Point Bodoni roman caps, interspaced.
events, they so aroused appetite for print in CHAPTER TITLE: 6 Point Bodoni roman caps.
RUNNING HEAD: 12 Point Bodoni roman caps.
Boston that the newspaper press was born. And FOLIO: 11 Point Old Style No. 1 roman figures.
DECORATION: Adam Series Headpiece, X-1463.
if it was not born with hoofs and a tail, it was NUMBER OF WORDS TO FULL PAGE: 176.
surely born with teeth. (6 Point Old Style No. 1, 2 point leaded)
2 THE BEGINNINGS OF
PRINTING
IN NEW ENGLAND
In small volumes character is sometimes se- Owing no doubt to the well-known sweetness
cured by using a type for chapter titles, run-
of the Mathers' literary style, the Mathers'
ning head, etc., which dominates the text type.
For this purpose the Bodoni caps are exceed- pamphlets instantly made it impossible for other
ingly effective. Note the strength of the 6 point
earnest Boston gentlemen to eat or sleep until
caps in the chapter head.
The margins shown here are for 30^ x 41 paper they have been answered. The Mather brothers
(trimmed).
hurled the answers back in the form of more
(8 Point Old Style No. 1, 2 point leaded)
1
CONTENTS: Set in 11 Point Caslon
Old Face italic lower case and 14
Point Bodoni caps.
II
III
V
Aldus, the Italian Masters . . 81
VI
of the Elzevirs 103
The Begimiings of
Printing
Reflections of
editors and proprietors that encouragement was, in the TYPE: 10 Point Old Style No. 1.
LEADING: 3 point.
first place, sought. TITLE: 18 Point Caslon Old Face n
lov : italic,
Within a decade the Linotype transformed the Com- CHAPTER TITLE: 12 Point Caslon Old Face roman
posing Rooms of the newspapers of the world, and had RUNNING HEAD: 12 Point Caslon Old Face roman
caps, interspaced.
it done no more than this, had its mission ended there, FOLIO: 10 Point Old Style No. 1 roman figures,
bracketed.
it would still have proved itself one of the most striking
RULE: 2 Point Matrix Slide No. 404.
inventions connected with the Printing Art. INITIAL: Adam Series, X-1453.
84 Point
DECORATION: Adam Series Headpiece, X-1449.
But Mr. Philip T. Dodge and his associates, who now NUMBER OF WORDS TO FULL PAGE: 250.
had its fortunes in charge, had a larger outlook concern-
(6 Point Old Style No. 1, 2 point leaded)
THE EVOLUTION
of
COMPOSITION
BY
WILLIAM B. SHAW
NEW YORK
PRINTERS PUBLISHING CO.
PUBLISHERS
Old Style Number One with Italics and Small Caps
AND 18 Point Old Style No. 1
6 Point Old Style No. 1 Italie and Small Caps
Much has been written regarding the necessity of keeping Linotype machines Much has been written regarding the necessity of keeping Linotype machines
in good order to obtain large output, but little has been said regarding the de- in good order to obtain large output, but little has been said regarding the de-
sirability of keeping the operator in good health. To secure the maximum out- sirability of keeping the operator in good health. To secure the maximum out-
put the operator must be kept in good condition, as well as the machine. Most put the operator must be kept in good condition, as well as the machine. Most
operators do not pay enough attention to the laws of health. Fast and accurate operators do not pay enough attention to the taws of health. Fast and accurate
work at the Linotype keyboard is not simply a matter of knowing how to finger work at the Linotype keyboard is not simply a matter of knowing how to finger
the keys properly, but also, to a certain extent, a question of good physical con- the keys properly, but also, to a certain extent, a question of good physical con-
dition. The amount of muscular effort required to operate a Linotype machine dition. The amount of muscular effort required to operate a Linotype machine
is not very great, but it is an occupation calling for a clear brain and steady is not very great, but it is an occupation calling for a clear brain and
nerves, and anything which promotes these conduces to speed and accuracy. steady nerves, and anything which promotes these conduces to speed
Good health is an asset to any Linotype operator, and the observance of a few and accukacy. good health is an asset to any linotype operator, and
Much has been written regarding the necessity of keeping Linotype Much has been written regarding the necessity of keeping Linotype
machines in good order to obtain large output, but little has been said machines in good order to obtain large output, but little has been said
regarding the desirability of keeping the op.erator in good health. To regarding the desirability of keeping the operator in good health. To
secure the maximum output the operator must be kept in good condi- secure the maximum output the operator must be kept in good condi-
tion, as well as the machine. Most operators do not pay enough atten- tion, as well as the machine. Most operators do not pay enough atten-
tion to the laws of health. Fast and accurate work at the Linotype tion to the laws of health. Fast and accurate work at the Linotype
keyboard is not simply a matter of knowing how to finger the keys KEYBOARD IS NOT SIMPLY A MATTER OF KNOWING HOW TO FINGER THE
properly, but also, to a certain extent, a question of good physical con- KEYS PROPERLY, BUT ALSO, TO A CERTAIN EXTENT, A QUESTION OF GOOD
dition. The amount of muscular effort required to operate a Linotype
Much has been written regarding the necessity of keeping Lino- Much has been written regarding the necessity of Iteeping Lino-
type machines in good order to obtain large output, but httle has type machines in good order to obtain large output, but little has
been said regarding the desirability of keeping the operator in good been said regarding the desirability of keeping the operator in good
health. To secure the maximum output the operator must be kept health. To secure the maximum output the operator must be kept
in good condition, as well as the machine. Most operators do not in good condition, as well as the machine. Most operators do not 1
pay enough attention to the laws of health. Fast and accurate work PAY ENOUGH ATTENTION TO THE LAWS OF HEALTH. FAST AND 1
at the Linotype keyboard is not simply a matter of knowing how to ACCURATE WORK AT THE LINOTYPE KEYBOARD IS NOT SIMPLY A MATTER
finger the keys properly, but also, to a certain extent, a question of OF KNOWING HOW TO FINGER THE KEYS PROPERLY, BUT ALSO, TO A
Most operators do not pay enough attention to the laws of MACHINE. MOST OPERATORS DO NOT PAY ENOUGH ATTENTION
health. Fast and accurate work at the Linotype keyboard is TO THE LAWS OF HEALTH. FAST AND ACCURATE WORK AT THE
obtain large output, but little has been said regard- obtain large output, but little has been said regard-
ing the desirability of keeping the operator in good ING THE DESIRABILITY OF KEEPING THE OPERATOR
health. To secure the maximum output the opera- IN GOOD HEALTH, TO SECURE THE MAXIMUM OUT-
Much has been written regarding the Much has been written regarding the \
Much has been written regarding the necessity of keeping Linotype machines >
in good order to obtain large output, but little has been said regarding the desirability
of keeping the operator in good health. To secure the maximum output the operator
f other trade brings its craftsmen
so naturally into direct touch with
the greatest thoughts of famous
men and women as that of the
printer, and yet out of thousands who daily
perform mechanical processes which go into
the making of books a vast majority fail to
embrace the opportunity to assimilate the
learning which is unrolled before them. The
fault lies more with the master printers than
with the journeymen, for these employers
have a wider horizon than their men; and if
they regard their calling as nothing beyond
that of business it is the natural sequence that
workmen under them should do the same.
A shining example of what this oppor-
a tunity can do is found in Benjamin Franklin's
Autobiography. His father sent him to school
at eight years of age. When ten years old he
was taken home to assist his father in the
tallow-chandler business, in which he worked
for two years. At this point his father feared
that he might run away to sea, such was the
boy's interest in and longing for ships, so he
apprenticed him to an older brother, who
was the proprietor of a printing office.
(24 Point Old Style No. 7, solid)
. ;
SPECIFICATIONS
OVER-ALL SIZE: 24 x 33 picas.
Lines to When every fair one that I saw was fair
TYPE: 10 Point Old Style No. 7.
Fanny Enough to catch me in but half a snare, SIDE NOTE: 10 Point Antique No. 1.
LEADING: 3 point.
Not keep me there: HEADING: 24 Point Old Style No. 7 caps, interspaced.
When, howe'er poor or parti-colour'd things. INITIAL: 24 Point Old Style No. 7.
Above, above
The reach of fluttering Ic
And make him cover low
Shall I gulp wine No, thj
Lines to
WHAT can I do to drive away
Fanny
Remembrance from my eyes? for they have seen.
Ay, an hour ago,my brilliant Queen!
CRITICAL COMMENT Touch has a memory. O say, love, say,
IhE Old Style No. 7 is especially adapted to poetry What can I do to kill it and be free
as its face is a size larger to the given body as com-
In my old liberty?
pared with other old-style faces. This prevents lines
from turning yet keeps the page readable.
The margins shown here are for 33x44 paper (un-
trimmed)
(S Paint Old Style No. 7, 2 point leaded)
12
2 Jean Grolier SPECIFICATIONS
0VER-.\LL SIZE: 18x36 picas.
company of bibliophiles exemplified in their TYPE: 11 Point Old Style No. 7.
LEADING: 2 point.
daily life the apostrophe which the pages of the
HEAD : 18 Point Scotch caps and lower case.
Philobiblon give to books: "They are masters CHAPTER TITLE: 1 1 Point Scotch caps.
INITIAL: 30 Point Scotch.
who instruct us without rod or ferule, without RUNNING HEAD: 14 Point Scotch caps and lower cz
angry words, without clothes or money. FOLIO: 11 Point Old Style No. 7, bracketed.
If you
NUMBER OF WORDS TO FULL PAGE: 248.
come them they are not asleep; if you ask and
to (6 Point Old Style No. 7, 2 point leaded)
manuscript to the minimum number of pages with- any other precious object. Together, this little
out detracting from the legibility or the attractive-
ness of the page. [1]
The margins shown here are for 33x38 paper (un-
trimmed).
(8 Point Old Style No. 7, 2 point leaded)
.
methods of publication had made cheap books of a better running head: 12 Point^oid style no. 7 caps.
be exercised, however, not to interspace unless the and broadside ballads could easily be carried in their
type page is well leaded.
The margins shown here are for 33 x 44 paper (un- 3
trimmed)
(8 Point Old Style No. 7, 2 point leaded)
14
THE FIRST ENGLISH PRINTER SPECIFICATIONS
OVER-ALL SIZE: 21 x 34^ picas.
be supplied. His hand, Caxton writes, grew TYPE: 14 Point Old Style No. 7.
LEADING: 2 point
Colard Mansion, the printer of Bruges, and NUMBER OF WORDS TO FULL PAGE: 168.
that by he
his printing
Classics, which were in
lost to posterity, and b}
THE FIRST ENGLISH PRINTER
the hands of the peopl
to think and act for t I
Compare this 14 Point Old style No. 7 with other and took up the trade of book-making near
same unusually large
old styles in the size. It is
the close of his life because the demand for
practically as large as the Modem series. This per-
mits small manuscripts to be extended, and produces his literary work became greater than could
a page as legible as in the Modem, yet less utili-
tarian in its appearance.
The margins shown are for 33x44 paper (trimmed). [3]
Much has been written regarding the necessity of keeping Linotype Much has been written regarding the necessity of keeping Linotype
machines in good order to obtain large output, but little has been said machines in good order to obtain large output, but little has been said
regarding the desirability of keeping the operator in good health. To se- regarding the desirability of keeping the operator in good health. To se-
cure the maximum output the operator must be kept in good condition, cure the maximum output the operator must be kept in good condition,
as well as the machine. Most operators do not pay enough attention to AS WELL AS THE MACHINE. MOST OPERATORS DO NOT PAY ENOUGH ATTEN-
the laws of health. Fast and accurate work at the Linotype keyboard is TION TO THE LAWS OF HEALTH. EAST AND ACCURATE WORK AT THE
Much has been written regarding the necessity of Much has been written regarding the Jiecessity of
keeping Linotype machines in good order to obtain large keeping Linotype machines in good order to obtain large
output, but little has been said regarding the desirability OUTPUT, BUT LITTLE HAS BEEN SAID REGARDING THE
of keeping the operator in good health. To secure the DESIRABILITY OF KEEPING OPERATORS IN GOOD HEALTH
Much has been written regarding the necessity of Much has been written regarding the necessity oj
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but Httle has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. DESIRABILITY OF KEEPING THE OPERATOR IN GOOD
To secure the maximum output the operator must HEALTH, TO SECURE THE MAXIMUM OUTPUT THE
14 Point Old Style No. 7 Italic and Small Caps
Much has been written regarding the ne- Much has been written regarding the ne-
cessity of keeping Linotype machines in good cessity of keeping Linotype machines in good
order to obtain large output, but little has ORDER TO OBTAIN LARGE OUTPUT, BUT LITTLE
been said regarding the desirability of keep- HAS BEEN SAID REGARDING THE DESIRABILITY
liM^-;^-;^^^l j ^ lg|^^
:
)g(C:swj5S:^v;3S^^S^^C^^S^^^^S^
The Story of the Caxton Types
The Story of the
Amman, which was issued at Frankfort in
1568. The author, in the few lines which Caxton Types
accompany the illustration, omits all refer-
first venture in the typographic art is con- more complete darkness than
tained in the prologue to the Third Boole of the early manufacture of the
"The Recuyell," made himself acquainted types. siderable secrecy no doubt accom-
with the manufacture as well as with the use panied all the operations of the first printers,
of his types there is no evidence to prove. and was maintained down to a comparatively
He simply remarks, "Therefore 1 have late period. Moreover, it was but natural
practysed and lerned at my grete charge and that the results of the new art should hold a
dispense to ordeync this said book in prynte." more prominent place in men's minds than
If he only produced types and presses, and the process by which those results were pro-
the requisite knowledge to control their use, duced, and therefore, although printers and
it no doubt cost him a considerable sum. The printing were often mentioned, wc find
probability is that his first two fonts were nothing concerning the mechanical part of
a strain upon his financial no less than his type-founding anterior to that curious little
physical resources, for until his reputation book of trades, with illustrations by Jost
(8P^ 'eaded)
^.^v^--r^*-^^Ci->n,v^.^fJ^Jrv^.^7fc?v^Ti%^^^
A
typographical
Romance
By
Vaulus Aldus Manutius
Illustrated
N(?w York
was best known to our older authors, some of whom, while TITLE: 18 Point Caslon Old Face caps.
FOLIO: Point Caslon Old Face roman.
1 1
including his name among those of English historians, have HEADPIECE: Caslon Series, X-1275.
INITIAL: Decorative, 90 Point, X-I26S.
overlooked the far more important fact that he was also NUMBER OF WORDS TO FULL PAGE: 350.
(6 Poi, eaded)
England's prototypographer.
All reference to the literary forgery of Atkyns, who,
in the Seventeenth Century, to support his claim to certain
been entirely lost. Of his translation of due meed of praise. The works which
of Ovid," only Book XV has been pres he undertook at the suggestion of his
be certain that Caxton never would hav patrons, as well as those selected
TIC MANAGEMENT . . .
PS WORK 60
ing Engineer, New York
OF THE BIBLIOPHILE CONFERENCES (10 Point Caslon Old Face, 2 point leaded)
the type la
MOVABLE TYPES
suggests facilities for support at top and
CHAPTER II
while only temporary protection was a
ERTAINLY IT WOULD BE
for the sides. At all events the evidence
but reasonable to suppose that the
has been gathered together all goes to pr
first idea of movable type may have
that there was a distinct handicap in the
been suggested to the mind of the
[i8] inventor by a study of the crude
work of a xylographic printer, and
a careful observation of the cumbrous and wearisome
method by which his books were produced. The heavy
toil involved in first painfully tracing the various
characters and figures, reversed, on the wood, then of
engraving them, and, finally, of printing them with
the froterer, would appear, at any rate in the case
of the many small school books for the production of
which this process was so largely resorted to, scarcely
[17]
22
CONTENTS PAGE: Set in 14 Point
Caslon Old Face small cafs and old style
figures, and 12 Point Caslon Old Face
italic cap; Rules, 2 Point Matrix Slide
No. 403 and 4 Point Matrix Slide No.
508; Florets, 10 Point Border No. 223.
24
INTRODUCTION PAGE: Set in Caslon
Old Fsce 12 foint roman and italic lozcer
1026.
INTRODUCTION
TITLE PAGE: Old Face 11
Set in Caslon
foint italic, 9 foint cap and small caps, When Othello 'vcas about to end his troubled-
18 foint roman cafs; Rules, 2 Point career he exhorted those in attendancey
Matrix Slide No. 401 and 4 Point Matrix
Slide No. 508; Florets, 12 Point Border "I pray you, in your letters,
Nos. 1025 and 1026. When you shall these unlucky deeds relate,
Speak of me as I am 3 nothing extenuate,
Nor set down aught in malice."
NEW YORK
(10 Point Caslon Old Face,
PRINTERS PUBLISHING COMPANY
25
SPECIFICATIONS
OVER-ALL SIZE: 22 x n>4 picas.
TYPE: 12 Point Caslon Old Face.
LEADING: 2 point.
OBarlp Ptinting TITLE: 30 Point Priory Text caps and low
(hand).
RUNNING HEAD: 12 Point Caslon Text (
Compared with it, the g book printed from movable type in 1455.
We are to bear in mind that these years were in the
Middle Ages, when mediseval ideas and practices of
monarchy, feudalism and arbitrary rule were in full
force, and when the Church of the Supreme Pontiffs at
Rome, with all of its real or supposed repression, had
unbroken power throughout the then civilized world.
Not only was this period before the New World was
known, and chiefly before it was even dreamed of, but
also before much of the revival of art, at least in paint-
ing and sculpture or any considerable practice of en-
graving, and before the Reformation in religion, and
CRITICAL COMMENT the exercise of free thought had become apparent, or to
(8 Poi, ded)
26
J
CONTENTS PAGE; Set in 14 Point
Caslon Old Face roman caps and small
caps, italic caps and lo^-er case, and
8 point small caps; 12 Point Caslon
Text; Rules, 2 Point Matrix Slide
No. 401 and 6 Point Matrix Slide,
special alignment. No. 505.
Contents
TITLE PAGE: SO Point Priory
Set in
Text caps and louer case (hand),
and 12, 14 and 21 Point Caslon Old
Introduction .
35
43
Homes. 53
K58^ =^)e(
e^^
^ League 59
League 61
Their Significance
73
An Essay by
John Gutenberg, Jr.
Privately Printed
J. EXT letter is so decorative a type
undertook to supply a small font of Great RUNNING HEAD: 14 Point Original Old Style xoman caps
and lower case.
Primer. So M^ell v^as Mr. Whittingham FOLIO: 14 Point Original Old Style.
INITIAL: 28 Point Caslon Old Face (hand).
satisfied with the result of his experiment NUMBER OF WORDS TO FULL PAGE: 165.
display purposes, in that the cap lin X early part of the Eighteenth Century
this, however,
Jacobi records the revival of the use of Old
care should be taken not to combine old-style caps Style type as follows: "In the year 1843
and modern faces. The Scotch face, possessing
charactertistics of each, may be used with both.
Mr. Whittingham, of the Chiswick Press,
Here Original Old Style is used with the Caslon called upon Mr. Caslon to ask his aid in
Old Face text because slightly heavier in line
and produces
it is
a better contrast.
carrying out the then new idea of printing
The margins shown here are for 30J^x41 paper in appropriate type a ^Diary of Lady Wil-
(trimmed).
loughby,' a work of fiction, the period and
(S Point Caslon Old Face, 2 point leaded)
diction of which were supposed to be of the
28
PREFACE PAGE: Set in 12 Point Caslon
Old Face italic ca-ps and lower 2 case,
PREFACE
foint leaded; Title, 14 Point Caslon Old
Face cap; Folio,
Face small cap;
12 Point Caslon Old
Initial, 36 Point Caslon
MOVED by a common interest in the
subjecty the authors in 1915 undertook
Old Face (hand).
jointly to m^ake a careful and com^prehensive
TITLE PAGE: Set in 11, 14 and 24 Point
investigation of the subject of frofit sharing.
Caslon Old Face;
Series, X-119S.
The 'pur-pose of this effort has been to mark out
(10 Poi, n Old Fact, 2 >t UaeUd)
the proper scope of profit sharing, to determine
f,
III [v]
29
TYPE-FOUNDER AND PRINTER 139
become acquainted with Anderton, and possibly
with Samuel Caslon himself j at any rate we see SPECIFICATIONS
OVER-ALL SIZE: 21 x 35 picas.
here a probable explanation of the way in which TYPE: 14 Point Caslon Old Face.
LEADING: 2 point.
the japanner's interest became more than ordi- TITLE: 18 Point Caslon Old Face caps, interspaced.
RUNNING HEAD : 1 2 Point Caslon Old Face italic caps,
them upon paper and them into stone andcut (6 Point Caslon Old Face, It' . haded)
30
CONTENTS PAGE: Set in 12 and 21
Point Caslon Old Face italic with small
cap and old-style figures; foliOy 12 Point
Caslon Old Face small cap; 12 Point
Decorative Border Nos. 1027 and 1028,
Contents
TITLE PAGE: Set in 12, 14 and 21 Point
PAGE
Caslon Old Face italic cafs and lower
case; 36 foint italic cap and lower case A Preacher on a Pole 71
(hand); 12 Point Decorative Border Three Little Travelers 73
Nos. 1027 and 1028.
Sand in the Shoes 75
Why She Didn't Save Herself 77
What a Rofemaker Did for the World ... 79
The Bible and the Cook-Book 81
A Loaf of Bread 83
By
Wallace Dennison Thomas
[Higgins]
SPECIFICATIONS
OVER-ALL SIZE: 32 x 44 picas. MARGINAL NOTES: 12 Point Caslon Old Face roman and
TYPE: 14 Point Caslon Old Face solid.
TITLE PAGE: 12 Point Caslon Old Face lower case for FOLIO: 21 Point Caslon Old Face old style figures.
superior characters, 18 point point caps and DECORATION 12 Point Border Nos. 1024, 1025, 1026,
lower case of both the roman and the talic, 24 point I06IR and 1061; 18 Point Border Nos. 750R, 7501,
751R and 7511.
roman and italic RULES: 2 Point Matrix Slide No. 404 and 8 Point Matrix
caps and lower case, 12 point lower cas used for supe- SUdeNo. 375.
rior letters. NUMBER OF WORDS TO FULL PAGE: 270.
TREASURE ISLAND
CRITICAL COMMENT
XHESE two pages show the versatility of the Linotype in facsimile. Previously this has been supposed to
machine. The superior letters, the combination of require hand composition.
roman and italic, the marginal notes are all character- rhe margins shown on this page are for 27 x 37 paper
istics of old volumes which are frequently reproduced (untrimmed).
33
THE CASLON OLD STYLE FACES
printer, to wear.
of foreign letters.
SPECIFICATIONS
OVER-ALL SIZE: 27 x 44 picas. RUNNING HEAD: 1 1 Point Caslon Old Face caps,
TYPE: 18 Point Caslon Old Face. interspaced.
LEADING: 2 point. DECORATION: 18 Point Border Matrices Nos. 75
TITLE: 24 Point Caslon Old Face ro and italic =""' ''5''-
RULES: 2 Point Matrix Slide No. 404.
FOLIO: 14 Point Caslon Old Face ro =s, INITIAL: 24 Point Caslon Old Face, above.
NUMBER OF WORDS TO FULL PAGE: 240.
(6 Point Caslon Old Fad
34
The Caslon Old Style Faces
Early in the Eighteenth Century William Caslon
was a London apprentice working at his trade as an
engraver. As he grew to manhood he confined him-
self almost entirely to the cutting of letters and orna-
ments for bookbinders' stamps, and so excellent was
his lettering that it attracted the notice of two printers,
[3]
CRITICAL COMMENT
J\S the size of the Caslon Old Face type increases, the beauty of the design on the 24 point size, the extra strength thus given adding very much to its
becomes more and more apparent, particularly in the cut of the italic. For effectiveness and appearance.
volumes of generous size no more dignified nor effective typographical treat- In the title-heading a suggestion is shown of using the roman caps with the
ment can be given to the page than to dress it up in 18 Point Caslon Old italic lower case. This must be used carefully, but in some instances it gives an
Face. TTic weight of the Caslon Old Face italic changes to a marked extent added decoration. Themarginsshownhereare for 38 xSOpaper(untrimmed)^
(S Point Cailon Old Face, 2 point leaded)
3S
SPECIFICATIONS
OVER-ALL SIZE: 22 x 40;^ picas.
TYPE: 18 Point Caslon Old Face.
LEADING: 1 point.
CHAPTER NUMBER: 24 Point Casl n Old Face ron
Remarks about Four-Color Printing 25 FOLIO: 14 Point Caslon Old Face romar
RULES; 2 Point Matrix Slide No. 403 ai
Slide No. 508.
ORNAMENTS: 12 Point Border Nos. 10
INITIAL: 42 Point Caslon Old Face (hs
there are generally three stages of process NUMBER OF WORDS TO FULL PA<
plates. For most processes glasses placed in front of the camera lens.
quired is a very sharp, well Each of these negatives is then used for
ative; but in halftone gre making a halftone block, and the three
required, in order to get th
blocks printed in yellow, red, and blue,
distance of screen, and dev respectively, one above the other produce
sary to represent high and a faithful representation of the original.
The addition of a fourth halftone plate
which is printed in black and acts as a key-
plate, completes the process. The process
was perfected by Frederick Ives of Phila-
delphia, Pennsylvania.
All the ordinary equipment of a photog-
rapher's studio is required.As the exposure
CRITICAL COMMENT
of negatives for process may be long, it is
J\. MODERN application of the early tendency
to occupy the entire area of the type page with advisable to have the camera swung so that
type is shown in these samples. There is no
chapter sinkage, and the decoration is gained
by the boldness of the type combination. The use
36
TITLE PAGE: Set in 9, 10,12 ani 14 Point
Caslon Old Face lu'tth italic and, small caps;
12 Point Caslon Text; 30 and 3 6 Point
Caslon and 3 6 Point Caslon italic (hand)
INTRODUCTION
TREATISE AND HINTS C
FOUR-COLOR PRIN
Preface Some General
about Four-Co
Chap. II.
Condition of 6
Landscapes
The Art of
Chap. III. Proper Prepan
Photography
^
^
FOUR-COLOR
M
Chap. IV.
Chap. V.
Etching
Hand-E ngravi
^
H
^
PRINTING
^
Chap. VI. Proofing ^ By !|)U0l) e^axtoell, Esq.
H
Chap. VII. Inks ^ TREATISE AND HINTS
Including his
Chap. VIII. Affinity betwix
ON FOUR-COLOR PRINTING and
Color Printing THEORY AND PRACTICE OF
MAKING FOUR-COLOR PLATES
Chap. IX. Sources of Plec
Profit in Colot
W
Edited by WILLIAM SMITH, A. M.
Member of the Royal Society of Engravers and Printers
"H
^
LONDON
If the treatment
the tyfe siz.es
is bold on the title
37
Caslon Old Face with Italics and Small Caps
Much has been written regarding the necessity of keeping Linotype Much has been written regarding the necessity of keefing Linotype
machines in good order to obtain large output, but little has been said machines in good order to obtain large output, but little has been said
regarding the desirability of keeping the operator in good health. To regarding the desirabiUty of keeping the operator in good health. To
secure the maximum output the operator must be kept in good condi- secure the maximum output the operator must be kept in good condi-
tion, as well as the machine. Most operators do not pay enough TION, AS WELL AS THE MACHINE. MOST OPERATORS DO NOT PAY
operator in good health. To secure the maximum output oferator in good health. To secure the maximum outfut
the operator must be kept in good condition, as well as the THE OPERATOR MUST BE KEPT IN GOOD CONDITION, AS WELL
12 Point Caslon Old Face Italic and Small Caps
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keefing Linotype machines in good order to obtain
large output, but little has been said regarding the large out-put, but little has been said regarding the
desirability of keeping the operator in good health. DESIRABILITY OF KEEPING THE OPERATOR IN GOOD
lulic and Small Caps
Much has been written regarding the neces- Much has been 'written regarding the neces-
sity of keeping Linotype machines in good order sity of keeping Linotype machines in good order
to obtain large output, but little has been said to obtain large output., but little has been said
regarding the desirability of keeping the oper- REGARDING THE DESIRABILITY OF KEEPING
18 Point Caslon Old Face 18 Point Caslon Old Face Italic
Much has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines necessity of keeping Linotype machines in
in good order to obtain large output, but good order to obtain large output^ but little
Much has been written regard Much has been written regarding
ing the necessity of keeping Lino the necessity of keeping Linotype ma
24 Point Caslon Old Face 24 Point Caslon Old Face ItaUc
1234567890 1234567890
Both old style and modernized figures are made for all sizes; either style may Included with all Caslon Old Face with Italic and Small Cap Fonts from 6 to
he ordered with a font 14 point and in 18, 21 and 24 Point Caslon Old Face Italic Fonts
The 30 and 36 foint sizes of this series ^ in roman^ are in frocess of manufacture 1
THE QUESTION OF MARGINS
39
=1
p
The Grimani Breviary
five hundred ducats to Cardinal Domenico
Grimani, whose name it bears.
World - Famous
When the Breviary was delivered over Books
to the Doge Pasquale, the Republic voted
to entrust the binding to one Alessandro Chapter I
Vittoria, who succeeded in satisfying every
The Grimani Breviary
expectation. The binding itself is of crim-
son velvet, largely hidden by ornaments A ^HE Grimani Breviary is probably
1
of silver gilt. On one cover are the arms
X the most famous and the most valu-
and the medallion of Cardinal Domenico able manuscript volume in the world, and
Grimani, and on the other those of his for many years it has been jealously
father, the Doge Antonio. Both sides con- guarded in the library of St. Mark's, at
tain further decorations and Latin inscrip- Venice. Internal and external evidence
tions, relating in the first case to the gift, places the date of its execution at 1478 to
and in the other to its confirmation. In
1489 ten years being required for its
the small medallions in the border one sees completion. It is believed that the com-
a branch of laurel, the emblem of vigi- mission was given by Pope Sixtus IV.
lance and protection, crossed by a branch The Pontiff, however, died before the vol-
of palm, the symbol of the religious ume was finished, and it was left in the
life. The dove typifies charity and the hands of one of the artists engaged upon
griffin stands for defense. it. Antonello di Messine purchased it
The volume Itself consists of 831 pages from this artist, who is supposed to have
about 10 inches high by 9 inches wide. It been Hans Memling, and brought It to
contains no frontispiece, but starts in at Venice, where he sold it for the sum of
12 11
CRITICAL COMMENT
SPECIFICATIONS
iHESE pages show the effect when lower case
letters are used for display as well as for the OVER-ALL SIZE 15 x 28H picas.
:
The margins shown here are for 25x32 paper (6 Point Original Old Style, 2 point leaded)
(untrimmed).
(S Point Ongtnal Old Style. 2 point leaded)
40
World -Famous Books Contents
Chapter I. How the Bishop of Westchester
A Critical Study Remarked on the Passing from the Ordi-
nary to the Extraordinary - - - 11
tibility
______
Being a Confession of Suscep-
Chapter III. How I Lodge My Visitor,
26
Fiction ______
May Be Real Occurrences Stranger than
43
Chapter V.
Sea -----__
How I am Carried Across the
Solution __--__
of a Mystery, You May Arrive Near its
72
New York
Printers Publishing Company
Publishers
Caslon Old Face caps and lower case; in the front matter.Nothing could be
Floret, X-1194. more simple, yet nothing more beauti-
ful, than the stately lines of these well-
CONTENTS PAGE: Set m 8 Point
designed letters.
Original Old Style caps, small caps
(10 Point Original Old Style, 2 point leaded)
and lower case, and 12 Point Roman
cap and lower case.
(to Point Original Old Style, 2 point leaded)
^
PRINTING IN AMERICA
Mr. Hezekiah Usher, a prominent Boston book- {6 Point Original Old Style. 2 point leaded)
the need
an
Stephen Day at that time proprietor of the
of smaller characters which preserved the exact
form of their larger prototypes,
press was a pressman rather than an all-round
margins shown here are for 30J/2 x 41 paper printer. The book is an odavo and contains 147
(tr led).
(S Point Original Old Style, 2 point leaded) [123]
42
THE WORKS OF
ROBERT BROWNING
WITH INTRODUCTIONS BY
SIR F. G. KENYON, K.C.B., D.Litt.
^ _M ^^^
VOLUME IX PACCHIAROTTO AND
HOW HE WORKED IN DISTEMPER,
WITH OTHER POEMS LA SAISAZ
THE TWO POETS OF CROISIC
DRAMATIC IDYLS
WITH SEVEN ADDITIONAL POEMS
TITLE PAGE : Set in 21 and 24 Point Another example of the overloaded title
Caslon Old Face caps and 14 Point page, relieved in this case by harmoni-
Original Old Style: Floret, X-1194; ous decoration. Compare with page 29.
(to Point Original Old Style, 2 point leaded)
Ornament, X-1196.
(10 Point Original Old Style, 2 point leaded)
43
SPECIFICATIONS
OVER-ALL SIZE 25 x 38J^ picas.:
ready one son (James) of that profession. In FOLIO : 10 Point Original Old Style figures,
bracketed.
1717 my brother James returned from England NUMBER OF WORDS TO FULL PAGE: 264.
with a press and letters to set up his business in (6 Point Original Old Style, 2 point leaded)
Boston. I liked it much better than that of my
father, but still had a hankering for the sea. To
prevent the apprehended effect of such an in-
clination, my father was impatient to have me
bound to my brother. I stood out some time,
but at last was persuaded, and signed the inden-
tures when I was y
was to serve as an a
one years of age o
journeyman's wage
little time I made g
ness, and became a
I now had access to
ance with the appre
me sometimes to bo put me on composing occasional ballads. One
was called "The Lighthouse Tragedy," and con-
was careful to retur
tained an account of the drowining of Captain
sat up in my room
Worthilake with his two daughters. The other
the night, when the
was a sailor's song on the taking of Teach (or
evening and to be r
Blackbeard) the pirate. They were wretched
lest it should be mi
stuff, in the Grub-Street-ballad style ; and when
And after some t
they were printed he sent me about town to
Mr. Matthew Ada
sellthem. The first sold wonderfully, the event
tion of books, and
Early being recent, having made a great noise. This
house, took notice o
Tests for flattered my vanity ; but my father discouraged
library, and very k
Reading me by ridiculing my performances and telling
I chose to read. I
and made some littl
me verse-makers were generally beggars. So I
escaped being a poet, most probably a very bad
ing it might turn to
one. But as prose writing has been of great use
102 to me in the course of my life, and was a princi-
[
pal means of my advancement, I shall tell you
how, in such a situation, I acquired what little
ability I have in that way.
There was another bookish lad in the town,
John Collins by name, with whom I was inti-
mately acquainted. We sometimes disputed,
and very fond we were of argument, and very
Disputatious
desirous of confuting one another, which dispu-
Character
tatious turn, by the way, is apt to become a very
always effective ; and for this kind of page no besides souring and spoiling the conversation,
type ever cut is more appropriate than the is productive of disgusts and perhaps enmities
Original Old Style. where you may have occasion for friendship. I
The balance of the page is better preserved if the
had caught it by reading my father's books of
running head is interspaced, as the space be-
dispute about religion. Persons of good sense,
tween the letters offsets the marginal blank
between the side notes. If the nature of the
running head makes this impossible, the lead- [ 103 ]
44
SPECIFIC.\TIONS
OVER-ALL SIZE Cinside border) : 17 x 30 picas.
TYPE : 14 Point Original Old Style.
LEADING: point. 1
in general.
It was in the y
Aldus founded h
Academy for the
Greek and the p
of the Greek cla
it was probably d
urging of its me
he determined on
ing of a new ty
THE STORY OF
would further t
PRINTING TYPES
tion in a cheap
Latin classics. J It is the fashion nowadays
based his famous to enlarge upon the merit of
Aldus Manutius as a scholar
and publisher somewhat at
the expense of his reputation
as a printer.
Yet surely entitled to a
place among the great ones
is he who printed the "Hyp-
nerotomachia," that most
beautiful of all illustrated
books, and who cut the first
Much has been written regarding the necessity of keeping Lino- Much has been written regardina the necessity of keeping LinO'
type machines in good order to obtain large output, but little has type machines in good order to obtain large output, but little has
been said regarding the desirability of keeping the operator in good been said regarding the desirability of keeping the operator in good
health. To secure the maximum output the operator must be kept in health. To secure the maximum output the operator must be kept in
good condition, as well as the machine. Most operators do not pay good condition, as well as the machine. Most operators do not pay
enough attention to the laws of health. Fast and accurate work at the enough attention to the laws of health. Fast and accurate work at the
Linotype keyboard is not simply a matter of knowing how to finger LINOTYPE KEYBOARD IS NOT SIMPLY A MATTER OF KNOWING HOW TO
the keys properly, but also, to a certain extent, a question of good FINGER THE KEYS PROPERLY, BUT ALSO, TO A CERTAIN EXTENT, A QUESTION
physical condition. The amount of muscular effort required to oper- OF GOOD PHYSICAL CONDITION. THE AMOUNT OF MUSCULAR EFFORT RE-
Much has been written regarding the necessity of keeping Mi ch has been zuritten regarding the necessity of keeping
Linotype machines in good order to obtain large output, but Linotype machines in good order to obtain large output, but
little has been said regarding the desirability of keeping the little has been said regarding the desirability of keeping the
operator in good health. To secure the maximum output the operator in good health. To secure the maximum output the
operator must be kept in good condition, as well as the ma- OPERATOR MUST BE KEPT IN GOOD CONDITION, AS WELL AS THE
chine. Most operators do not pay enough attention to the MACHINE. MOST OPERATORS DO NOT PAY ENOUGH ATTENTION
laws of health. Fast and accurate work at the Linotype key- TO THE LAWS OF HEALTH. FAST AND ACCURATE WORK AT THE
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. DESIRABILITY OF KEEPING THE OPERATOR IN GOOD
To secure maximum output the operator must be HEALTH. TO SECURE THE MAXIMUM OUTPUT THE
kept in good condition, as well as the machine. Most OPERATOR MUST BE KEPT IN GOOD CONDITION, AS
Much has been written regarding the necessity of keeping Linotype machines in good order
to obtain large output^ but little has been said regarding the desirability of keeping the operator
in good health. To secure the maximum output the operator must be kept in good condition, as
WELL AS THE MACHINE. MOST OPERATORS DO NOT PAY ENOUGH ATTENTION TO THE LAWS OF
HEALTH. FAST AND ACCURATE WORK AT THE KEYBOARD IS NOT SIMPLY A MATTER OF KNOWING
HOW TO FINGER THE KEYS PROPERLY, BUT ALSO, TO A CERTAIN EXTENT, A QUESTION OF GOOD
46
THE ELZEVIRS
I
HE period between Plantin of Ant-
werp, and Baskerville of England,
represented a lower standard of
printing throughout the world,
and for this reason the work of
the Elzevirs in Holland stands
out in far greater relief than if it
were to be compared with that of the great Italian and
French master printers. This family first became known
as bookbinders in 1540, their earliest printing press
being set up by Isaac in 1617. For the next twenty
years the production from their press attracted world-
wide admiration, the summit of their excellence being
obtained by Bonaventura and Abraham Elzevir in
the editions of Terence, Caesar, and Pliny, in 1635.
The originality of the Elzevirs consisted princi-
pally in the cut of their types and of the small size of
many of their volurnes. Naturally, innovations met
with certain criticism. The scholar De Put, in writing
to Heinsius in 1629, says: "The Elzevirs certainly are
great typographers. I cannot but think, however, that
their reputation will suffer in connection with these
trifling little volumes with such slender type." In time,
however, the new typographical format established
(24 Point El(evir No. J caps and 18 Point Elfevir No. ) caps and lower case. 3 point leaded)
SPECIFICATIONS
THE WORK OF THE ELZEVIRS 39 OVER-ALL SIZE: 21x36 picas.
TYPE: 12 Point Elzevir No. 3.
LEADING: 2 point.
Switzerland, had come into the market, and this TITLE: 14 Point Bodoni reman caps.
RUNNING HEAD: 12 Point Bodoni italic caps.
inferior,unbleached variety replaced the Italian FOLIO: 12 Point Bodoni roman figures.
HEADPIECE: X-I191.
and French manufacturers which had contributed INITIAL: 36 Point Bodoni.
NUMBER OF WORDS TO FULL PAGE: 250.
no small part to the beauty of the pages printed
(6 Point Elzevir No. ), 2 point leaded)
upon them. Ink-makers had learned how to pro-
duce cheaper and poorer ink, and the types them-
selves, from constant use, had become worn down
to an extent which made real excellence impossible.
The originality of the Elzevirs consisted princi-
pally in the cut of their types a*"^ '" ^'"^ -,^oii c-,--7o
of many of their volumes. Na
vations met with certain critic
De Put, writing to Heinsius, in
Elzevirs are certainly great typ
but think, however, that their
fer in connection with these tr
with such slender type." In t
new typographical format esta
The Elzevir model was copied
printers in France and Italy, a THE WORK OF THE
quartos of the preceding ages
ELZEVIRS
came into favor.
The Elzevirs show
ness organization over any of
a decided
FOR over a century the world was deluged with
a mass of wretched examples of bookmaking,
Freed from the oppressive cen and for this reason the work of the Elzevirs, in
able to issue many volumes, w Holland, stands out in far greater relief than if it
of through connections establi were to be compared with that of the great Italian
pal book centers of Italy, Fran and French master-printers. This family of
Scandinavia, as well as throug printers first became known as bookbinders in
1540, their first printing-press being set up by
Isaac in 1617, For the next twenty-six years the
products from their press attracted world-wide
admiration, the summit of their excellence being
attained by Bonaventura and Abraham Elzevir
in the editions of Terence, Caesar, and Pliny, in
the year 1635.
By the end of the Sixteenth Century, printing
CRITICAL COMMENT for definite reasons had lost much of its art and
IHE Elzevir face has been largely used in the had become a trade. This perhaps is not to be won-
production of limited editions, but its choice dered at, for by this time, as has been seen, the list
has not always been well considered. The type
itself, owing to its "leanness," is useful in vol- of disasters which had overtaken without excep-
umes where it is desirable to get the greatest
number of words upon a given page, but in tion all those printers who had striven for glory
spite of the graceand dignity of its line there
isan ornateness which makes it out of place for
was an ominous one; while, on the other hand,
any volume not possessing in itself a degree of the demand for low-priced books was consider-
distinction.
The combination here of the Bodoni caps for the able. In addition to this, cheaper paper, made in
title and running head is intended to give
strength and virility, by the added weight of
the dominating lines, to a page which other-
wise becomes monotonous through sameness of
color. On a smaller page its own caps could
be used.
The margins shown here are for 33 x 44 paper
(untrimmed).
(8 Point Elzevir No. 3, solid)
48
The Work of the Elzevirs
HALF TITLE: Set in 6 and 12 Point
Elzevir i\o. 3 caps and lou'er case;
Floret, X- 1 197.
TITLE: Set in 6, 10. 12 and 24 Point "The creators of a new typographical format." De Put to Heinsius, 1629
49
^^
ELZEVIR, OR FRENCH OLD STYLE
French T HAS BEEN SAID BY THE LEADING
printer of this country, the late Theodore
Types Low DeVinne, that the French excel, in an
eminent degree, in "the art of making books
attractive." Whether this is due to a feeling
for art, engendered by the study of the beauti-
ful creations of artists and handicraftsmen
of past times or to the strong attachment
which many of the French workmen have for their own trade or
handicraft, whereby the son is taught the trade of the father,
and so the name of a family becomes identified with a certain
trade through generations, and in some measure the individu-
ality of the workman seems imparted to the work itself, the
writer will not attempt to state positively, but it has been well
said that there is always a certain quality and tone about a
French book of the better class which stamps it definitely as
French, even though the title page of the book may not bear the
imprint of a French publisher or printer.
to give the recut face a German effect, the Frenchman will give
it a French effect, and the Englishman will give it the effect of
other types cut in England; just as in lithography the artist who
redraws the subject upon the stone (most of the lithographic
artists are German) frequently imparts a touch, here and there,
which makes the subject distinctly German in treatment.
As
a rule, the French roman types in use today are very
"lean," or compressed in face, so made for the purpose of
18
SPECIFICATIONS
OVER-ALL SIZE; Text 31 x 54 picas, side heads 4 picas w ith I pica between. FOLIO: 14 Point Elzevir No. 3 figures.
TYPE: 14 Point Elzevir No. 3, solid. DECORATION; Louis XV Headband, X-I348.
TITLE: 14 Point Elzevir No. 3 roman caps. INITIALS; 108 Point Louis XV Series, special size, and 73 Point, X-1341
SIDE HEADS: 14 Point Cheltenham Bold caps and lower NUMBER OF WORDS TO FULL PAGE: 440.
[2] [1]
CRITICAL COMMENT
SPECIFICATIONS
OMALL volumes require even more careful
OVER-ALL SIZE: 17x29 picas.
consideration than those of more ample for-
TYPE: 10 Point Elzevir No. 3.
mat, as any blemish becomes magnified. The LEADING: 2 point.
Elzevir face in the smaller sizes is less pro- TITLE: 14 Point Elzevir No. 3.
nounced in its personality, and lends itself CHAPTER TITLE: 10 Point Elzevir No. 3, roman .
it from the chapter head with less formality NUMBER OF WORDS TO FULL PAGE: 200.
than a floret.
(6 Point Elzevir No. i, 2 point leaded)
The margins shown here are for 26x32j/$ paper
(untrimmed).
(8 Point EUevir No. 3, 2 point haded)
Elzevir Number Three with Italics and Small Caps
AND Swash Letters
6 Point Elzevir No. 3 Italic and Small Caps
Much has been writte g the necessity of keeping Linotype machines Much has been written regarding the necessity of keeping Linotype machines
in good order to obtain )Ut, but little has been said regarding the de- 1 good order to obtain large output, but httle has been said regarding the de-
sirabiiity of keeping the 1 good health. To secure the maximum output
. sirability of keeping the operator in good health. To
the operator must be kept in good o 'tion, as well as the machine. Most oper- the operator must be kept in good
ators do not pay enough att--" "-
"
laws of health. Fast and accurate work
: ators do not pay enough attention laws of health. Fast and accurate Wi
at the Linotype keyboard i a matter of knowing how to fmger the at the Linotype keyboard is not i a matter of knowing how to finger
keys properly, but also to a It, a question of good physical condition. keys properly, but alst <l good physical conditi
o operate a Linotype machine is not very cular effort required to operate a Linotype
anything '
1 promotes these conduces t
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. To DESIRABILITY OF KEEPING THE OPERATOR IN GOOD
secure the maximum output the operator must be kept HEALTH. TO SECURE THE MAXIMUM OUTPUT THE OPER-
12 Point Elzevir No. 3 Italic and Small Caps
Much has been written regarding the necessity Much has been written regarding the necessity
of keeping Linotype machines in good order to of keeping Linotype machines in good order to
obtain large output, but little has been said re- obtain large output, but little has been said re^
garding the desirability of keeping the operator in CARDING THE DESIRABILITY OF KEEPING THE OPER-
good health. To secure the maximum output the ATOR IN GOOD HEALTH. TO SECURE THE MAXIMUM
14 Point Elzevir No. 3 Italic and Small Caps
Much has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines in necessity of keeping Linotype machines in
good order to obtain large output, but httle GOOD ORDER TO OBTAIN LARGE OUTPUT, BUT
has been said regarding the desirabiHty of LITTLE HAS BEEN SAID REGARDING THE DE-
Much has been written regarding the necessity of keeping Linotype ma-
chines in good order to obtain large output, but little has been said regard-
ing the desirability of keeping the operator in good health. To secure the
24 Point Elzevir No. 3
Much
has been written regarding the necessity of
keeping Linotype machines in good order to obtain
large output, but little has been said regarding the
Both Old Style and Modernised Figures made for all Swash Characters
si^es; either style may he ordered with a font Included with all Elzevir No. 3 Fonts from 6 to 24 Point
1234567890 1234567890
52
^:^^:i:^%
utilizing in part the design of the Long Primer size which he had cut in
lishers. They found their way into every printing office of importance in
America and abroad, even being adopted by the English, German and
French foundries. The success of the type was due not only to Mr.
Phemister's wonderful knowledge of proportion and his artistic eye for
curves and shading effects, but equally to his rare skill in handling fine
tools. It is said that Mr. Phemister was one of the half dozen best Roman
and Italic punch cutters since Gutenberg.
SPECIFICATIONS: 18 Point Franklin Old Style, S point leaded. Decoration,
Headband nas butlt up with slugs cast from three matrix slides and two 18 point
borders, which are numbered as follows, beginning at the outside: 5 Foint Matrix
Slide No. 506, 4 Point Matrix Slide No. 1708, 6 Point Center Matrix Slide No. -
404, 18 Point Border Nos. 716 and 719. The initial was made up of the same
rule t 2 Point Matrii
SPECIFICATIONS
OVER-ALL SIZE: 24 x 42 picas.
TYPE: 8 and 11 Poinf Franklin Old Style.
LEADING: 1 point.
TITLE: 36 Point Caslon No. 71 (hand).
CHAPTER TITLE: 14 Point Caslon Old
HARVARD 1916 REPORT III Face.
RUNNING HEAD: 12 Point Caslon Old
ELIJAH ADLOW FOLIO: 12 Point Caslon Old Face Bgures.
Son Nathan and Bessie Adlow. PREPARED INITIAL: 28 Point Caslon No. 71 (hand).
Born at Boston, Sept. 3, i89( . of
NUMBER OF WORDS TO FULL PAGE:
at Boston English High. 430.
Years in College: 1913-16. Degrees: A.B.; LL.B.
(6 Poinl Franklin Old Style, 1 point leaded)
War Service: Enlisted July 5, 1918, ' the Navy, Boston.
Unmarried.
Occupation Lawyer. :
MY three years at
to state I was no
With the assistance
at al., I became a seam
cruise on the good ship
decorations, no citatio
enough influenza
Little Bldg. as orderlj
to gi ^^^^^'^^^
First Naval District.
Elected to Mass. leg Harvard 1916
Nov., 1920. Republica
in politics to have a sp RECORDS OF THE CLASS
and other Reformers,
nothing). Tried to ele
tried harder.
I am one of the fewi
EUGENE L. ACH
wood). My clientele i
Born Dayton, Ohio. Son of Ferdinand J. and Carrie K. Ach. PREPARED
at
Exeter Academy.
at Phillips
narrow in pocket book. Years IN College 1912-15. Degree: yi. i?.
:
Member: Harvard War Service: Inducted Camp Sherman, Ohio, Oct. 2, 1917. Commis-
sioned 2nd Lieut., Q.M.C., September, 19 18. Discharged WasAington
Summer Street, Boston respect. After fifteen months of monotonous service in the army,
all on this side of the water, without one single relieving ray of
ON Monday,Guard
National
of CI
excitement, I returned to just as monotonous an existence in
Dayton. Main Street has nothing on me. I'm disgustingly
El Paso, Texas, I speni
settled down. Perhaps I'm too much in love with my wife and
child, and too contented in our home. My greatest joy is to sit
in front of the fire and just loaf. My relaxation is to fix the fur-
nace in winter, and cut the grass in spring. My greatest anxiety
is tokeep the gas bills within reason, and to hope to get on to the
Yale game next year always next year. I feel very much like
Peter in "Beggars Gold," only there has never been a Chinaman
in my life, outside the laundry. My greatest hope for a change
centers in a kid brother, who will be Harvard, '26 the college
CRITICAL COMMENT
board willing and who has an uncanny knack of getting into
hot water. Hope he keeps it up so that I can come to Cambridge
The simplicity of line in the Franklin
Old Style makes it an ideal type for frequently to extricate him.
volumes which possess permanent Member: The Civitan and Harvard Clubs, Dayton, Ohio.
value. The reverse indention sets off
the vital statistics without undue em-
phasis. Note that the figures are
roman while the letters are italic.
The margins shown here are for 25x38
paper (trimmed).
(8 Point Franklin Old Style, 2 point leaded)
54
IMethods of Illustration SPECIFICATIONS
Much has been -written regarding the necessity of keeping Linotype Much has been written regarding the necessity of keeping Linotype
machines in good order to obtain large output, but little has been said machines tn good order to obtain large output, but little has been said
regarding the desirability of keeping the operator in good health. regarding the desirability of keeping the operator in good health.
To secure the maximum output the operator must be kept in good To secure the maximum output the operator must be kept in good
condition, as well as the machine. Most operators do not pay enough condition, as -well as the machine. Most operators do not pay enough
attention to the laws of health. Fast and accurate work at the Linotype ATTENTION TO THE LAWS OF HEALTH. FAST AND ACCURATE WORK AT
keyboard is not simply a matter of knowing how to finger the keys THE LINOTYPE KEYBOARD IS NOT SIMPLY A MATTER OF KNOWING HOW
properly, but also, to a certain extent, a question of good physical TO FINGER THE KEYS PROPERLY, BUT ALSO, TO A CERTAIN EXTENT, A
Much has been written regarding the necessity Much has been written regarding the necessity
of keeping Linotype machines in good order to of keeping Linotype machines in good order to
obtain large output, but little has been said regard- obtain large output, but little has been said regard-
ing the desirability of keeping the operator in good ING THE DESIRABILITY OF KEEPING THE OPERATOR
health. To secure the maximum output the opera- IN GOOD HEALTH. TO SECURE THE MAXIMUM OUT-
14 Point Franklin Old Style Italic and Small Caps
Much has been written regarding Much has been written regarding
the necessity of keeping Linotype ma- the necessity of keefing Linotyfe ma-
chines in good order to obtain large chines in good order to obtain large
output, but httle has been said regard- outfut, but little has been said re-
56
Sb^_
RELATED DECORATIONS
FOR OLD STYLE FACES
^^
l^^M.
MATRIX BORDERS
INITIALS - BORDERS
HEADINGS FLORETS
^^^ and TAILPIECES
-
8
SPECIFICATIONS: 18 Point Caslon Old Face italic caps
and lotcer case, 21 point italic lower case, 18, 21 and 24
point TOman caps; Rules, 2 Point Matrix Slide No. 404
and 3 Point Matrix Slide No. 406.
(8 Point Caslon Old Face, 1 point haded)
HEADBAND: Wood Base, X-1273 j Unmounted, X-1274
96 POINT INITIAL A to Z
One Color . . . Metal Base, X-i:69i Unmounted, X-1270
Second Color . . Metal Base, X-I271 Unmounted, X-1272
j
90 POINT INITIAL A to Z
One Color . . . Metal Base, X-1265 Unmounted, X-1
i
60
~^K
-n- -x~
CAS .ON
-n- -n-
BORDER MATFLICES
fe
USED IN
-n- -n-
^
D$CORATldN
}^*mi>M^Mt^Jf^ . . . .
.t.
.
t : t-
. .
.
<X' 'V '! X 'V '\'
'
> '
V 'V 'V V V
'
'
: t
'
'
'
V V V V 'V 'V i t v
' ' ' -
>
! >
v ! i"
6 Point Border No. 8
@@
8 Point Border Nos. 755/?and755i
|
:#jr=Jr=Jr=Ji=rp
24 Point Border Nos. 816, 816^4 and 816^ 12 Point Border No. 1070
36 Point Border Nos. 1204 >4, 1204 and 1204 J^ 36 Point Border Nos. 1205J4, 1205 and 1205 J4
.^^^^VJ^^^^M^^^^ ^.jtVfAj^^^VJ^j^^^H^^^^^
O0'@'
:o.oi
O'^
:]
@
)
'"*
,^c ^. ^^ ^^ ^o ^. ^C ,^^
y^y^y^y^y^y^y^y^
y^y^y^y^y^y^y^y^
y^y^y^y^y^y^y^y^
y^y^y^y^y^y^y^^y^
^y^y^m^y^l
The built-up border surrounding this page is inof 1 8 Point Border Nos. 75 5 54,7 5 5i and 75 5L
^ ^J^
.
^ ^ ^ ^^ ^ ^ ^ ^ -X- -J^ -J^ -^ ^r -J^ -J^ -5^ -J^ -X- -K- -J^ -Jr -5^ -3^ -5^ -3^ -J^ -K- 4^ -5^ 4^ -^
JCfcC
63
R
m
This book label is made up
of a com-
bination of the following borders: 6
Point No. 47, 12 Point Nos. 1061
and 106U, 18 Point Nos. 750R,
VARIATION
ARRANGEMENT
of
^i
ABOVE
X WI I I II I I I I I I I I I I I I I ! I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I I ISJ
^mm^mmmmmmm^mMmmm^^^^
64
1 HE decorative page panel shown above is X-I461 and is mortised
and mounted en wood base, or X-1462, when ordered unmounted
and unmortised. The 48 point ornament in center of panel
X-1457 on metal base, and X-1458 unmounted. Type, Eke;
No. 3, IS and 24 point roman capitals, 12 and 14 point ita
capitals and lower case.
f.js^^^^iy^^^^^p^'P^^^yr^^^R^^
^^
24 Poini Border Nos. 852 and!
@@@ 606
24 Point Border Nos. 854 and 854 24 Point Border Nos. 856 and 856a
8 Point Matrix Slide No. 736 5 Point iMatrix Slide No. 258
: 6 ^
24 Point Border Nos 851 and 858 24 Point Border Nos 851, 853 and 855
1^ 24 Point Border Nos. 850 and 857 24 Point Border Nos. 850, 852 and 859
t^D
24 Point Border Nos. 853, 855 and 856 24 Point Border Nos. 850 and 859
84 POINT INITIAL
etal Base, Mortised, X-1453
nounted, Unmortised, X-1454
Ihe hordtr enclosing this page was made up of the following material:
The outer hair-hne rule was cast from 2 Point Matrix Slide No. 402;
next, working inward, appears a combination of 24 Point Border Nos.
850, 85}, 855 and 857. The Oxford rule, next in order was cast from
8 Point Matrix Slide No. 7)6 and the dots with parallel hair-line
tmf^'m^o^;^
^wllllllllWllllll^^
HEADBAND: 31 picas long by 3 picas deep. Wood Base, X-1346; Unmounted, X-1347
^9
m
m
'l^-^-h'^4'^t4'^^'^^k^if^hk^^^^4'ii^^^k4^
LOUIS XV SERIES
IMatrix border Combinations
24 Point
Nos. 814. 814d, 8I4e. 814.- and 814/
shown in combination
24 Point
Nos. 814 Jane
814e shown ir
24 Point
Jos. 814. 8I4Jand
814e shown in \ 24 Point
combination Nos. 814<i. 814e. 814i
(
[
and 814/ shown in
)
combination
i
24 Point
24 Point Nos. SMi'and
No. 814 shown 814/ shown in
in combination combination
tive initials did not reach its height until the impetus given to the
then the Chiswick Press began to elaborate their books, but these
Placed in the hands of a master artist like William Morris, the form
of the decoration combines perfectly with the design of the type, and
the fact that the type is overloaded with decoration is forgiven Morris
:mm because of the sumptuous elegance of the printed page. A lesser artist,
the txj)e, and also whether the decoration should not be left out rather
that the printer does not always consider the necessity of having his
clear water, and then the night before publica- TYPE 10 Point No. 1.
:
LEADING 4 point.
tion day it was turned and sprinkled. Now it
:
come about the hour we went to can make sure are not the sort of early
hearsay that we mistake for remem-
brance later in life, concern a country news-
paper, or, rather, a country printing office. The
office was in my childish consciousness some
3'ears before the* paper was. The compositors
rhythmically swaying before their cases of type
the pressman flinging himself back on the bar
that made the impression, with a swirl of his
long hair ; the apprentice rolling the forms, and
the foreman bending over the imposing-stone,
were familiar to me when I could not grasp the
notion of any effect from their labors. In due
CRITICAL COMMENT time I came to know all about it, and to under-
InaSMITCH as the modern face is large for given stand that these activities went to the making
body, it may often be used to secure a more of the Whig newspaper which my father edited
open page than it would be possible with other
11 point faces. The use of the Bodoni face to the confusion of the Locofocos, and in the
in connection with the modern makes a har- especial interest of Henry Clay; I myself sup-
monious combination. The ruled treatment, bled
ported this leader so vigorously for the presi-
off, adds distinction.
74
CONTENTS: Set in 14 Point Bodoni Book
caps, 12 Point Bodoni Book caps and
small caps, and 8 Point Bodoni Book CONTENTS
small caps.
THE COUNTRY
PRINTER
AN ESSAY
by WILLIAM DEAN HOWELLS
NEW YORK AND LONDON Too few words produce a barren appear-
ance; too many make a confused page.
(10 Point BodoJi
75
SPECIFICATIONS
2 THE FEINTED PAGE OVEK-ALL SIZE 19 x : 32 picas.
TYPE 11 Point No. 1.
:
italic.
18 Point Scotch, caps and lower ci
76
COPYEIGHT 8et in Scotch 6 and 8
:
NEW YORK ;
of weight, perfection of proportion,
and, most of all, value of white space.
PRINTERS PUBLISHING COMPANY Point No.
(10 1, 2 point leaded)
PUBLISHERS
77
SPECIFICATIONS
OVER-ALL SIZE 22 x
4 8T0RY OF PRINTING TYPE 12 Point No. 1.
:
: 35 picas.
LEADING 2 point.:
became better understood. These changes very TITLE 14 Point Scotch caps.
:
jDresent a remar
plan of consistent select!
C sure guide of the historian
and the antiquary, is perhaps nowhere
more discernible than in literature, not
merely in the dress of language and expression,
but also in the visible exponents of that dress
2. It was a common pr
writing and printing. Thus, a manuscript of a
when employing paper f
printed book may, by the character of its writing
or printing alone, be ascribed to a determinate
era. In other Avords, a careful investigation of the
mode of construction will, in most cases, enable
us to determine the approximate age of any book,
from the early manuscript to the machine-printed
volume of the present day.
In tracing the early development of printing,
we are able to note those successive deviations
from the form of its parent, Caligraphy, which
CRITICAL COMMENT
were necessitated by the peculiarities of the
When the manuscript is of such a nature
new art. Commencing simply as a substitute
that it is desirable to extend it into a
greater number of pages the modern face for manuscript, it was naturally a close imita-
is extremely useful. Compare this page, tion thereof, and hence the early-day printers
for instance, with page 24 and note that
it contains a fewer number of words,
labored under many inconveniences, Avhich were
although three picas more in width and shaken off as the capabilities of the new art
two picas more in length. The modern
face, however, is so essentially plain that 3
it requires careful treatment when used
for anything except text-books or volumes
of utilitarian purpose.
The margins shown here are for 33 x 44 paper
(untrimmed).
(8 Point No. 1, 2 point leaded)
78
CONTENTS: Set in Scotch 12 point
caps, interspaced, 10 point caps and
small caps, and 8 point level small
caps; Decoration, 12 Point Border
Nos. 1060j, lOeOd, lOeOf, 1060e and
loeoi.
209
230
241
294
327
345
447
79
Number One with Italics and Small Caps
it is an occupation calling for a clear brain and steady n n calling Jor a clear brain and steady n
thing which promotes these conduces to speed and accuracy. Good health
is an asset to any Linotype operator, and the observance of a few com-
mon-sense rules will aid in maintaining it. Much has been written regard VANCE OF A FEW COMMON-SENSE B0LB3 WILL AID IN MAINTAINING IT.
TYP^^PHY
80
J
LINOTYPE TYPOGRAPHY
^HY is one type better for a particular
Much has been written regarding the necessity of keeping Linotype machines in
good order to obtain large output, but little has been said regarding the desir-
ability ofkeeping the operator in good health. To secure the maximum output
the operator must be kept in good condition, as well as the machine. Most opera-
tors do not pay enough attention to the laws of health. Fast and accurate work
Italic and Small Caps
Much has been written regarding the necessity of keeping Linotype machines in
good order to obtain large output, but little has been said regarding the desir-
keeping the operator in good health. To secure the maximum output
ability of
THE OPERATOR MUST BE KEPT IN GOOD CONDITION, AS WELL AS THE MACHINE. MOST
OPERATORS DO NOT PAY ENOUGH ATTENTION TO THE LAWS OF HEALTH. FAST AND ACCUR
82
J
^ E ARE now so unaccustomed to beauty that we are apt to
look upon it as a luxury, and to regard with suspicion
those who talk of art; and indeed, I begin by admitting
i/^^l^ that much that passes by the name is sheer waste and
foolishness. But the art with which we are concerned is nothing
more than an intelligent mastery in work done it is the element of ;
quality in workmanship.
W. R. Lethaby
Walter Crane
Matrix Slide i^o. 1,01, 6 Point Matrix Slide No. 516, 8Point Matrix
Slide No 1371, 10 Point Border No. 201 Vt and2.', Point Border Nos.
851, 853, 855 and 857; Zfy Point Border Nos. 85Z and 859 were used to
make up the free ornaments in body of page.
1
Much has been written regarding the necessity of keep- Much has been written regarding the necessity of keep-
ing Linotype machines in good order to obtain large out- ing Linotype machines in good order to obtain large out-
put, but little has been said regarding the desirability of put, but little has been said regarding the desirability of
keeping the operator in good health. To secure the maxi- keeping the operator in good health. To secure the maxi-
mum output the operator must be kept in good condition, mum output the operator must be kept in good condition,
as well as the machine. Most operators do not pay enough as well as the machine. Most operators do not pay enough
attention to the laws of health. Fast and accurate work at attention to the laws of health. Fast and accurate work at
the Linotype keyboard is not simply a matter of knowing THE LINOTYPE KEYBOARD IS NOT SIMPLY A MATTER OF
how to finger the keys properly, but also, to a certain ex- KNOWING HOW TO FINGER THE KEYS PROPERLY, BUT ALSO,
tent, a question of good physical condition. The amount of TO A CERTAIN EXTENT, A QUESTION OF GOOD PHYSICAL CON-
Muchhas been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the de- large output, but little has been said regarding the de-
sirability of keeping the operator in good health. To sirability of keeping the operator in good health. To
'
secure the maximum output the operator must be kept secure the maximum output the operator must be kept
'
in good condition, as well as the machine. Most oper- in good condition, as well as the machine. Most oper-
ators do not pay enough attention to the laws of ATORS DO NOT PAY ENOUGH ATTENTION TO THE LAWS OF
health. Fast and accurate work at the Linotype key- HEALTH. FAST AND ACCUEATE WORK AT THE LINOTYPE
board is not simply a matter of knowing how to KEYBOARD IS NOT SIMPLY A MATTER OF KNOWING HOW
,
1
84
iM5?
MODERN TYPES
m . wPHE CUTTING OF CASLON
\>.V^^mr^j^?Afffti<irm^':^.\
able,
isy- 1 adequate examples which lasted
well into the Nineteenth Century.
A general improvement
however, with the introduction of the faces of
is notice-
This statement defeats itself. Every race, from OVER-ALL SIZE: 17x31 picas.
TYPE: 10 Point Scotch.
the lowest to the highest, has adopted certain LEADING: 4 point.
TITLE 10 Point Scotch caps,
: interspaced.
greatly typical tastes in all creative lines. If the RUNNING HEAD: 11 Point Scotch small caps,
interspaced.
majority were born helplessly with poor taste, it
FOLIO: 11 Point Scotch roman.
INITIAL: 30 Point Scotch.
would not have been possible for the races to take
NUMBER OF WORDS TO FULL PAGE: 200.
pleasure in the creations of those individuals with (6 Point Scotch, 2 point leaded)
of helpless admiration.
good taste with something
They consider it much in
1 point leading.
The margins shown here are for SOVs x 41 paper
(untrimmed).
(8 Point Scotch, S point leaded)
86
ILLUSTRATIONS: Set in Scotch 13
point caps, 8 point caps, small caps and
lower case, and italic caps and lozcer case.
"The King and the Queen led the assemblage down the
broad walk to the edge of the grand canal."
[ix]
SAMUEL F. JOHNSON
87
WHEN GEORGE WASHINGTON MADE NEWS
SPECIFICATIONS
of modern times may well pine for the good
OVER-ALL SIZE: 17x34 picas.
old days when nobody in Washington knew TYPE: U Point Scotch.
LEADING: 4 point.
what the Nation wanted until sometime after TITLE: 14 Point Bodoni Book roman caps, interspaced.
the Nation had comfortably forgotten it.
CHAPTER TITLE: 7 Point Bodoni Book roman caps.
RUNNING HEAD: 7 Point Bodoni Book roman caps,
interspaced.
Washington, considered as the nerve cen- FOLIO: 11 Point Scotch roman figures, bracketed.
INITIAL: 36 Point Bodoni.
ter of the country (the word "nerve" being DASH: 12 Point Bodoni Brackets Nos. 1065L and
1065R.
used without unworthy, slangy implication as NUMBER OF WORDS TO FULL PAGE: 175.
it at breakfast time
[4]
every morning by merely propping a news-
paper behind his plate. There was no morning
press in Washington then to remind him of
his parental duties.
Perhaps his noted successors in the White
House have envied him sometimes and have
realized with a freshened appreciation that
The size of the 11 Point Scotch face is small Undoubtedly many a White House break-
as compared with other faces cast upon the
fast would have been digested better if there
same body, which frequently makes it desir-
able to use for an open page. There is a had been no morning newspapers to read dur-
peculiar distinction in a page with wide lead-
ing its course. It is, to be sure, a necessary
ing provided the balance is kept harmonious.
Interspacing the letters in the running head, modern convenience to be able to feel the coun-
and slightly increasing the blank between the
try's pulse as soon as one gets out of bed, but
running head and the first line of text, help
and the general appear-
to keep the color light when the pulse is feverish and betrays strange
ance of the page effective. symptoms that baffle diagnosis, a President
Note the effective combination of the Bodoni
Book caps. [3]
The margins shown here are for SOVs x 36 paper
(untrimmed).
(8 Point Scotch, 2 point leaded)
CONTENTS
Page
CONTENTS : Set in Scotch 12 point caps, 10 point
caps and small caps and Foreword xi
italic caps and lozcer
case, and S point caps and small caps. Chapter I
The Birth of a Mystical City 3
TITLE : Set in 6, S, 10 and 2^ Point Bodoni caps.
Chapter II
The Hero Becomes an Explorer . . . , 16
Chapter III
The Hero Contents Himself with Half a
Loaf 30
Chapter IV
An Attempt Is Made to Mix Oil and Water 42
Chapter V
The Heroine Discovers an Ally .... 60
Chapter VI
The Explorer Finds not That for Which He
Seeks 82
Chapter VII
The Hero Meets a Great King 93
Chapter IX
120
-4}^-
89
AN APPRECIATION SPECIFICATIONS
of all the city authorities to restrain them. The CHAPTER TITLE: 10 Point Bodoni Book reman
small caps, interspaced.
Evil May Day, as it was called, in 1517, when RUNNING HEAD: 10 Point Bodoni Book small cap
interspaced.
the apprentices rose up against the foreigners, FOLIO: 11 Point Scotch roman, bracketed.
RULES: 2 Point Matrix Slide No. 403.
especially the French, and, notwithstanding the INITIAL 72 Point Scotch, X-1388 Second Color,
: ;
X-1390.
efforts oftheLordMayor and Aldermen, ravaged
the City, burning houses and killing many per-
(6 Point Scotch, 2 point leaded)
sons, is recorded by the old chroniclers. The
day was one long remembered by the masters
with fear, and by the apprentices with pride
although twelve of the latter ignominiously
perished by the hands of the City's hangman
after the suppression of the riot by vigorous
enforcement of the law by the F
The master's duties to his
to feed him, clothe him and teac
truly his art and craft. Failing
of these duties, the apprentice c
plaint and proof shown before
Aldermen, have his indentures c
turned over to another master,
side, the apprentice made oath
master well and truly, to keep al
to use no traffic on his own acco
all lawful commands.
those days were very exclusive
The Lond
C AXTON
AN APPRECIATION
[18]
11 AXTON tells us, in his prologue
"Charles the Great," that,
previously to his apprentice-
ship, he had been to school, but
I
whether in Kent or London he
II does not say. He only thanks
his parents for their kind foresight in giving
him a good education, by which he was enabled
in after years to earn an honest living. No other
particulars of his early history being known, we
will pass at once to the year 1438, and imagine
90
FOREWORD: Set in Scotch, heading 12
point caps, body 11 point; Leading, 2
point; Rule, 2 Point Matrix Slide No.
403; Scotch Headband, X-1392.
TITLE Set in 18 Point Bodoni Book caps,
:
APPRECIATION
By THOMAS P. ARNOLD
[vii]
NEW YORK THE PRINTERS (10 Point Scotch italic, 2 point leaded)
92
CONTENTS: Set in Scotch, 12 point roman
caps, interspaced, and 8 point caps and
small caps.
THE
HISTORY OF TYPES
AND
OTHER ESSAYS
BY
JOHN F. FRENCH
93
Scotch with Italics and Small Caps
Much
has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines necessity of keeping Linotype machines
in good order to obtain large output, but in good order to obtain large output, but
Httle has been said regarding the desira- LITTLE HAS BEEN SAID REGARDING THE DE
18 Point Scotch 18 Point Scotch Italic
Much
has been written regarding the ne-
cessity of keeping Linotype machines in
94
^%
w
^^.
preme beauty of one or more of its parts, all the other parts sub-
ordinating or even effacing themselves for the sake of this one
of the rest and of the whole, and, growing beautiful beyond all
,^3^ES^
GIAMBATTISTA BODONI GIAMBATTISTA BODONI
He cut with his own hands the his widow in 1818. It was issued by
punches for many of his types. His the Parma Press in the form of two i
care for his books was not limited to quarto volumes and contained 279
the typography and decoration. He pages of specimens which are good
also selected the paper with the great- evidence of his skill and industry.
est care. The impression of the type Among these specimens are alphabets !
somewhat waned and it remained for becoming tired of the old-style letter
America to revive the interest in the which had been used for so many gen-
long-forgotten Bodoni types. erations, was ready for a novelty, and 1
[10] [9]
marring the value of the printed matter by making the RUNNING HEAD: 6 Point Bodoni roman caps.
FOLIO : 8 Point Bodoni, bracketed.
page unpleasant to the eye. The rules used with Bodoni DECORATION: 18 Point Bodoni Border No. 764.
should be of the same weight as the line of the type design. RULES Matrix: Slides, 2 Point No. 401 and 6 Poin t No. 742.
The margins shown here are for 24% x28 paper (trimmed). INITIAL: 18 Point Bodoni, above.
NUMBER OF WORDS TO FULL PAGE: 179.
(8 Point Bodoni Book, 2 point leaded)
(6 Point Bodoni Book, 2 point leaded)
96
BOOKS BY DOTT. CARDUCCI
GIAMBATTISTA
The Bodoni
Carolus IV,
Medal of
Rex Catholicus
Honor
BODONI
Funeral Oration of Ferdinando I
A Master Printer of Parma MASTER PRINTER
Essay on the Bodoni Ornaments
A List of Bodoni Publications
OF PARMA
BY
w GUIDO CARDUCCI
-v*^
NEW YORK
PRINTERS PUBLISHING CO.
PUBLISHERS
ADVERTISING CARD: Set in Bodoni 6 1 HE front matter of the volume offers the
point caps, 8 point lower case italic with best possible opportunity for taking the
roman caps, 3 point leaded; Initial, 18 typography away from the commonplace.
Point Bodoni; Decoration, 36 Point By the same token, it presents the most
Bodoni Border No. 1222; Rules, 2 Point obvious pitfall for those printers who do
Matrix Slide No. 401 and 6 Point Matrix not realize its dangers or recognize its
97
ABOUT NEW TYPE FACES
who dominated the Georgian era with his unequalled poetic satire, once
wrote an "Essay on Man" in which, among other wise things, he said: "Vice
is a monster of so frightful mien as to he hated needs but to be seen; yet
seen too oft, familiar with her face, we first endure, then pity, then embrace."
In these familiar lines is to be found a rational explanation of the apparently
causeless popularity of some eccentric type faces.
Wlien first shown to us the inherent viciousness of these so-called "distinc-
tive" faces gives a shock of disagreeable surprise; later on, maybe owing to
their tentative use by "the other fellows," they become familiar; finally, this
Rather may the point be made clear by an everyday and commonplace simile.
Those of us who have left ebullient youth behind us can remember when,
in the early days of the bicycle, the large pneumatic tire was introduced.
As to the superior efficiency of the new tire when compared with the old
there could be no question, but so strange and unusual was its appearance
that the average bicyclist swore by the Gods of the Wheel that nothing could
induce him to ride so grotesque a contrivance. Yet, in a very short time it was
the old-fashioned narrow solid tire that looked peculiar and out of place.
These, then, are the questions that every printer should ask himself when
he feels inclined to treat himself to a new type face. Is its only claim to
consideration to be found in its novelty and unusualness, or is it designed
with such attention to approved principle that it contains within itself the
elements of lasting popularity? Let us see how the printers of the past
approached this problem.
Now it is altogether a mistake for us to attribute to these men of the
Fifteenth Century an artistic sensibility so unerring as to be almost super-
human. It is quite true that they had the knack of producing pages which
are everything the printed page should be, but when we come to analyze
these, we find that much of their obvious beauty is due to the very artistic
During the latter part of the Fifteenth and well into the Sixteenth Century
every printer was his own type-founder. Not that this meant that there was
a multiplicity of type faces. On the contrary, this is what happened: when
Nicholas Jenson designed a type that was deemed entirely satisfactory,
SPECIFICATIONS
98
THE TRAGEDY OF MACBETH [Act. I.
Thoob.
by King Duncan to arrest the rebels noticed in th
Warb.
by them. The dramatist adapted the episode w Thunder and lightning. Enter three
chronicler's details.
Witches. Cap.
1 What bloody man is that?] The language in this s
crude as to make it unlikely that Shakespeare wa Fi F2 F3 F4
FIRST WITCH. When shaU we three
probably an interpolation by some pedestrian per
The neivest state] The latest condition of affairs.
meet again
3
the sergeant] This is the "bleeding captain" of t
In thunder, lightning, or in rain?
direction. See note, supra. SECOND WITCH. When the hurly-
6 the broil] the battle. Cf. Othello, I, iii, 87: "feats o burly's done. Rowe. Pope,
[6] When the battle's lost and won.
THIRD WITCH. That will be ere the
set of sun. 5
F2
FIRST WITCH. Where the place?
SECOND WITCH. Upon the heath. Cap.
Fi F3 F4
F..
THIRD WITCH. There to meet with
Pope +. Cap.
Macbeth.
Pope +. Theob.
FIRST WITCH. I come, Graymalkin. Warb. Johns.
Ff. Rowe.
ALL. Paddock calls: -anon! 10
Fairis foul, and foul is fair.
notes and variorum references. 3 hurlyburly] turmoil or din (of battle) an onomatopoeic word.;
especially adapted to volumes of this nature. common word for "toad." The spirits who were attendant on witches
The margins shown here are for 3OV2 x 41 paper were usually reckoned to assume forms of cats or toads.
(untrimmed). 11 Fair is foul fair] The witches thus confess to a completely inverted
. . .
moral sense.
(8 Point Bodoni Book, 2 point leaded)
[3]
99
.
veals the culture of the individual and the country FOLIO: 12 Point Bodoni figure, bracketed.
RULES 2 Point .Matrix Slides No. 403 and 5 Poii
more than this. Anon. :
FOURTH
From the great universal storehou
after his kind quarries out his mate
of work and experiment teach him
and give him facility in dealing wit
language which finally forms from it
and language which seems to him bei
and convey to the world what he has
what he has in his mind.
Walter Cran N R
[4] FIRST
Art does not flourish in hidden places, nor under
restraint; nor is it in ignorance of what talent and
genius are accomplishing throughout the world. All
whom we have named or might name, who have
achieved great distinction,who have reflected honor
on their country, and whose work has beautified
some of the waste places of our populous cities, have
made the treasures of the world their own. There
is not one, whose achievements have been notable,
CRITICAL COMMENT who has not sought his inspiration at the fountain
IjrIFT books and books of seasonal importance receive of the ancient masters, and who has not often
much of their value from their typographical appear- refreshed his spirit by communion with his fellow-
ance. No type has more distinction for use in such
workers throughout the world. It has been said
volumes than the Bodoni face.
These pages show careful consideration of the value of that "there no art so divine as that of quickening
is
the decoration and the arrangement of the type in rela-
other minds," and he who, by example or precept,
tion to the margins.
Note the use of roman caps with italic lower case in the is able to inspire and quicken others, makes the
running head. world his debtor. Anon.
The margins shown here are for 30%x41 paper (un-
trimraed) [3]
(8 Point Bodoni Book, 2 point leaded)
100
HALF TITLE: Set in 14 Point Bodoni THE ARTIST PRINTER'S
caps; Decoration, 54 Point Bodoni YEAR-BOOK
Ornament, X-1476.
THE
ARTIST PRINTER'S
YEAR-BOOK
COMPILED BY
JAMES M. CHASE
101
GIAMBATTISTA BODONI
SPECIFICATIONS
OVER-ALL SIZE 19 x 33% picas.
:
The italic, broad and graceful; its long body TYPE: 12 Point Bodoni Book.
LEADING: 5 point.
strokes maintain unvarying parallelism. Especi- TITLE : 14 Point Bodoni italic caps, interspaced.
SECONDARY TITLE 12 Point Bodoni roman 6gures.
:
ally remarkable is the beautiful proportion main- RUNNING HEAD: 8 Point Bodoni roman caps, interspaced.
FOLIO: 10 Point Bodoni Book roman figures, bracketed.
tained in the series of roman capitals. RULES 5 Point Matrix Slide No. 506 above running head, 2 P
:
102
ADVERTISING CARD: Set in 6 and 8
Point Bodoni caps; Rules, 5 Point
Matrix Slide No. 506 and 2 Point
Matrix Slide No. 400.
BOOKS BY
TITLE: Set in 8, 10, 12, 14, 24 and 30
WILLIAM MORRIS
Point Bodoni caps; Rules, 5 Point
Matrix Slide No. 506 and 2 Point LIFEAND DEATH OF JASON
Matrix Slide No. 4G0. THE EARTHLY PARADISE
LOVE IS ENOUGH
HOPES AND FEARS FOR ART
DEFENSE OF GUINEVERE
THE TYPOGRAPHY OF
GIAMBATTISTA
BODONI
AND ITS INFLUENCE UPON
THE CIVIC LIFE OF PARMA
103
! ; ; : ;
^VOUNG GENIUS
'
WALKED OUT BY THE MOUNTAINS AND
STREAMS,
ENTRANCED BY THE POWER OF HIS OWN PLEAS-
ANT DREAMS,
TILL THE SILENT, THE WAYWARD, THE WANDER-
ING THING
FOUND A PLUME THAT HAD FALLEN FROM A
PASSING BIRD'S WING;
EXULTING AND PROUD, LIKE A BOY AT HIS PLAY,
HE BORE THE NEW PRIZE TO HIS DWELLING
AWAY;
HE GAZED FOR A WHILE ON ITS BEAUTIES, AND
THEN
HE CUT IT, AND SHAPED IT, AND CALLED IT A PEN.
But its magical use he discovered not yet.
SPECIFICATIONS
OVERALL SIZE : 27 x 41 picas. FOLIO : U Point Bodoni roman.
TYPE : U Point Bodoni, solid. INITUL Made : special for this page.
FIRST LINE : 36 Point Bodoni roman caps. NUMBER OF LINES TO FULL PAGE : 3t.
104
SPECIFICATIONS
Franklin, Printer of Philadelphia." OVER-ALL SIZE 18 x 31 picas.
:
It is the small book which makes the greatest demand upon men of his generation, he de-
the ingenuity of the printer, to spin out a slight manu-
script to the proportions of a book and yet keep from hav- J ^ scribed himself as "Benjamin
ing the "padding" too obvious.
No better tvnp than the 14 Point Bodoni Book could be used
for thi s purpose, as the weight of its lines and the beauty
of its <lesign make the wide leading a decorative feature. [3]
The treat ment suggested here, of leaving off the running
head a nd using the plain yet very decorative initial letter,
offers an opportunity of producing a book quite out of
the or linary.
The marg ns shown here are for 33x38 paper (trimmed).
(a Point Bodoni Book, 2 point leaded)
105
BoDONi Book with Italic and Small Caps
le law, ol health,
e keys properly, but a matter of knowing I
scular effort requii .ion of good physic
a Linotype
and steady
y. Good he
Much has been written regarding the necessity of keeping Much has been written regarding the necessity of keeping
Linotype machines in good order to obtain large output, but Linotype machines in good order to obtain large output, but
little has been said regarding the desirability of keeping the little has been said regarding the desirability of keeping the
operator in good health. To secure the maximum output the operator in good health. To secure the maximum output the
operator must be kept in good condition, as well as the machine. OPERATOR MUST BE KEPT IN GOOD CONDITION, AS WELL AS THE
Most operators do not pay enough attention to the laws of MACHINE. MOST OPERATORS DO NOT PAY ENOUGH ATTENTION
health. Fast and accurate work at the Linotype keyboard is not TO THE LAWS OF HEALTH. FAST AND ACCURATE WORK AT THE
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the de- large output, but little has been said regarding the de-
sirability of keeping die operator in good health. To sirability of keeping the operator in good health. To
secure the maximum output the operator must be kept SECURE THE MAXIMUM OUTPUT THE OPERATOR MUST
in good condition as well as the machine. Most opera- BE KEPT IN GOOD CONDITION, AS WELL AS THE MA-
Much has been written regarding the necessity Much has been written regarding the necessity
of keeping Linotype machines in good order to of keeping Linotype machines in good order to
obtain large output, but has been said re-
little obtain large output, but little has been said re-
garding the desirability of keeping the operator GARDING THE DESIRABILITY OF KEEPING THE
in good health. To secure the maximum output OPERATOR IN GOOD HEALTH. TO SECURE THE
Much has been written regarding the necessity of keeping Linotype machines in
good order to obtain large output, but Httle has been said regarding the desirabihty of
keeping the operator in good health. To secure the maximum output the operator
must be kept in good condition, as well as the machine. Fast and accurate work at the
21 Point Bodoni Book
106
BoDONi WITH Italics and Small Caps
I written regarding the necessity of 1 Much has been aritten regarding the necessity of keeping Lino
irgeoutpat, but little has been said r le desirabUity of keeping order to obtain large output, but little has been said regarding the
ood health. To secure the maiimun the operator in good health. To secure the maximum output the
. the laws of health. FasI to the iau!s of health. Fast and accurate work at the Linotype ke
'.r of knowing how to finger the keys pi
n of good physical ci of m
Much has been written regarding the necessity of keep- Much has been written regarding the necessity of keep-
ing Linotype machines in good order to obtain large out- ing Linotype machines in good order to obtain large out-
put, but httle has been said regarding the desirabihty of put, but little has been said regarding the desirability of
keeping the operator in good heahh. To secure the maxi- keeping the operator in good health. To secure the maxi-
mum output the operator must be kept in good condition, MUM OUTPUT THE OPERATOR MUST BE KEPT IN GOOD CONDI-
as well as the machine. Most operators do not pay enough TION, AS WELL AS THE MACHINE. MOST OPERATORS DO NOT
attention to the laws of health. Fast and accurate work PAY ENOUGH ATTENTION TO THE LAWS OF HEALTH. FAST
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. desirability of keeping the operator in good health.
To secure the maximum output the operator must be TO SECURE THE MAXIMUM OUTPUT THE OPERATOR
kept in good condition, as well as the machine. Most MUST BE KEPT IN GOOD CONDITION, AS WELL AS THE
14 Point Bodoni Italic and Shall Caps
Much has been written regarding Much has been written re-
the necessity of keeping Linotype
garding the necessity of keep-
machines in good order to obtain
large output, but Httle has been said ing Linotype machines in
'oinl Bodoni
107
BODONI BOLD WITH ITALICS
6 Point Bodoni Bold ttalle
Much has been g lfc neemUy of keeping Linotype maehtnet
e output, but little has been Maid regarding the de-
bilityof keeping the ope
the operator must be kept in goo
rotors do not pay enough atlentio
lotype keyboard is i k at the Linotype keyboard is not
keys properly, but also, to a certa of good physical c.
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. desirability of keeping the operator in good health.
To secure the maximum output the operator must be To secure the maximum output the operator must be
kept in good condition, as well as the machine. Most kept in good condition, as well as the machine. Most
operators do not pay enough attention to the laws of operators do not pay enough attention to the laws of
12 Point Bodoni Bold Italic
Much has been written regarding the neces- Much has been written regarding the neces-
sityof keeping Linotype machines in good order sityof keeping Linotype machines in good order
to obtain large output, but little has been said to obtain large output, but little has been said
regarding the desirability of keeping the oper- regarding the desirability of keeping the oper-
ator in good health. To secure the maximum ator in good health. To secure the maximum
output the operator must be kept in good con- output the operator must be kept in good con-
14 Point Bodoni Bold Italic
Much has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines in necessity of keeping Linotype machines in
good order to obtain large output, but little good order to obtain large output, but little
has been said regarding the desirability of has been said regarding the desirability of
keeping the operator in good health. To keeping the operator in good health. To
15 Point Bodoni Bold Italic
Much has been written regard- Much has been ivritten regard-
ing the necessity of keeping Lino- ing the necessity of keeping the
type machines in good order to Linotype machines in good order
obtain large output, but little has to obtain large output^ but little has
24 Point Bodoni Bold Italic
108
RELATED
DECORATIONS
FOR
.A/
MODERN
FACES
n^
,.^^>v.
BODONI
MODERN
AND
SCOTCH
BORDERS, HEADINGS
iJ.
ORNAMENTS
INITIALS
Linotype Bodoni Ornaments
From exclusive designs, specially created for the Mergenthaler Linotype Company to enhance
the beauty of pages set in faces whose weight of thick and thin lines approximate that of Bodoni
^;s#^-^^
Unmounted, X-1321
Jv^f^i
;%%^^^%tJ^K\lM'^l?.J!-^%.l.>J^J%.O.Z^1.^4^^Q^h.->U-'i%d^lt.
BODONI BORDERS
36 POINT BORDER MATRICES
^ JL^ '^ JL^ ^ jOk,^ ^ jfik,'^ ^ JL^ ^ JL" ->-^y ->-^y ->-^y ->-^Y ->-^t ->-ify
^^|| ^o}^o]^o]l
jpjp:
l^%^^ ^^,^*r l??^'*,'^*! T^<i^T 1^4^*T ^,'^*r ^"^Stai ll'^-iS;^ Tl'^-Strf 1f"^-^rfi
-^
.'^i^^-^'^J^V^^'
BODONI BORDERS (continued)
^^ij' ! W? <ur W; ^!
1 W ^! W;
No. 1210
<u?^! W? ^! >^
.^^a^.>>>^.^^iik^.^^<^^.>jit^.^^
^^Srfl^iifeSirfl^^l^^
i2lM
?^^^^^^'p^^^^^^^,'^^^
a(
^^^^ WWWwwwt
18 POINT BORDER MATRICES
v5#fev^iJ^4i^.2^4i^ t^^^^^i^^^^^c^
''^%'''^^f^^^^'^^n^^'^m'^/'w:'^^''^^^'^fi:^^w^i
BODONI BORDERS (continued)
APPROPRIATE LINOTYPE RULES AND DASHES AVAILABLE FOR USE WITH BODONI
5 Point Matrix Slide No. 5: 6Poi n. Mat -ix Slide No. 742
It NUtrix Slide No. 1708 6Poi tit Mat ix SUde No. 252
4 Point Matrix Slide No. 1302 5% Point Matrix Slide No. 1870
BODONI BRACKETS
10 Point
-4 >-
No. 241i No. 241R No. 1065i No. 1065R
The border surrounding this and the facing page is built up of a combination of 36 Point
Bodoni Borders and two Oxford Rules. The border running across the page is composed of
36 Point Nos. 1211 and 1219 alternated. The upright strips are composed of a combination
of 36 Point Border Nos. 1208b, 121 Ih and 1219h. The outer rule is cast from 8 Point Matrix
Slide Xo. 736 and the inner from 4 Point Matrix Slide No. 508.
EXAMPLES OF 18 AND 36 POINT BODONI MATRIX BORDERS SHOWN
IN VARIOUS COMBINATIONS
w
^mmmmm m^rn^mm '^M'^S^^?*^
mm
mmmmm
(fM/?!)
36 Point Nos. 1206 and 1218 16 Point Nos. 1221 and 1222
eW/*^
i-;i,-??*>.j|i
18 Point Nos. 764 and 76S ^Wr ^ 36 Point Nos. 1212 and 1218
JL ^^ JL ^!^
c^aOtr^ j-^^^ .^arat^
36 Point Nos. 1207 and 1221
7^^^ :^T/S: W^xm^^ It Nos. 1219 and 1220
36 Point
Nos. 12216 and 12226
ew/^
*!**
36 Point Nos. 1210 and 1212 35 Point Nos. 1209 and 1222
^-^rS&|^L^-kmrkv*Si22^
g<g:i^^cs^^(S:^^(S:i^^cs:^^(S:iX^(S:i^^cs:i^^(S:i^^cs:^^(S:^^
i
.>4V>
vA>
36 Point Nos. 1:20 and 1221
nm^lpm
18 Point Nos. 763 and 766
36 Point
Nos. 12126 and 122: No. 12086, 12136
^^^
^
Matrix Slides used: 2 Point No. 402 ^/^i^I^V.
anti 8 Point A'o. 736.
36 Point Nos. 12086, 12096, 12136 and 12146 36 Point Noa. 1210, 1211 and 1217
Unmounted, X-1467
One may be daring, but to be successful one must realize the dangers which
surround him.
3P1
HI
TAILPIECE
5x9 picas
Wood Base, X-1226
Unmonnted, X-1472
COMPLETE PAGE PANEL : Outside, 51 x 69 picas ; Mortise, 40 x 57 picas. Wood Base, Mortised, X-1227 ; Unmounted, Unmortised, X-1473
I I
116
^^^- l^^^ yr'M
^^K r^^9
MM
m^'ww^^^^'
mrn^mmmmmmmmmmmB
12 Point Border No. 1064
>>>->->>>>:>:>:>:>:>:>:>:>:>:>:>:>:>:>:>:>::.
S''^ ^O'"' ^'^^^ix Slide No. 1509
12 Point Border
12 Point Border Nos. 1060j and 1060j Nos. 1060V4, 1060d, 1060/ and 1060g
12 Point Border Nos. 1060%, lOOOVz, 1060d, 1060/, 1060i and 1060j
12 Point Border
Nos. lOGOe, lOOOt
m
12 Point Border
Nos. 1060d, 1060/
^m 12 Point Border
Nos. 1060 f, 1060(7
and 1060 10601 and 1060J 1060< and lOOOj
The border surrounding this page was composed of six strips of Linotype
decorative material. The outer strip consists of a combination of 12 Point
Border Nos. lOGO'A, lOGOVz, IO6OA, 1060t, loeog, lOGOi and 1060}. The
second and fifth strips, double Oxford rule, were cast from 6 Point Matrix
Slide No. 742. The two center strips were cast from U Point Matrix Slide No.
1805. The inside and finishing strip consists of 12 Point Border Nos. 1060
and lOOOf alternated with 12 Point Border Nos. 1060% and 1060yi for
cornerpieces.
^^/^y>^fA
SCOTCH
BORDERS, INITIALS
ORNAMENTS
m
SCOTCH
INITIALS
One Color, Metal Base, X-1382
One Color, Wood Base, X-1383
One Color, Unmounted, X-1384
Second Color, Metal Base, X-1385
Second Color, Wood Base, X-1388
Second Color, Unmounted, X-13S7
^^^iz^^Bf;^\
1V^
m
A^S K
^^n^^s^mi
Ml
uiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^
niiiirMiiriniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiMiMiiiiiiiiiiiiniiiiiiiniiMiiiiMiiiiniiiiiiiiiiiiiiiiiiMiiiii^
The IMPORTANCE of the TITLE PAGE
HE title page of a book,
like the face of a person,
is what we see first and
remember best. It is the
'Mm
.
SPECIFICATIONS
THE POET-PRINTER OF ENGLAND OVER-ALL SIZE: 30 x 39}^ picas.
TYPE: 8 Point Benedictine.
exigencies. There was only one source from which LEADING: 2 point.
to take examples of this perfected Roman type to
TITLE:
RUNNING HEAD:
8 and I 2 Point Benedictine rem
8 Point Benedictine
wit, the works of the great Venetian printers of FOLIO: 8 Point Benedictine.
the Fifteenth Century, of which Nicholas Jenson DECORATION: Benedictine Comph Page Panel. Wood
Base. Mortised, X-1364.
produced the completest and most Roman charac-
NUf^BER OF WORDS TO FULL PAGE: 200.
ters from 1470 to 1476. This type I studied
(6 Point Benedictine Booh, 2 point leaded)
with much care, getting it photographed to a big
scale, and drawing it over many times before I be-
WILLIAM MORRIS
THE POET-PRINTER OF ENGLAND
The name of one printer stands out pre-em-
inently in the Nineteenth Century. The influence
of William Morris upon present-day typography
has been tremendous. His one ambition was to
produce books as did the old master-
as perfect
printers, and he undertook, in order to accomplish
this, to placehimself in the midst of the same con-
ditions. He felt the same love for the book which
the old-time patrons felt, and it was his endeavor
to restore the ancient excellence by having all the
details supervised by one man.
Morris at once set about to cut new faces which
should be in keeping with his standard. His own
description of his aims and efforts is interesting
"By instinct rather than by conscious thinking it
^MALL giftbooks frequently demand un- ning of the which is the essential fault of the
line,
usual treatment, and the Benedictine face, ordinary modern type, and which makes it diffi-
particularly in small sizes,offers many cult to read; and not compressed laterally, as all
possibilities. The pages shown here are a later type has grown to be owing to commercial
124
i r<y^
about 1750, when a copy was found in OVER-ALL SIZE (inside border) : 15 x 27
TYPE : Point Benedictine Book.
1
have been discovered, of which twelve FOLIO : 1 Point Benedictine Book figures, b.
[1]
126
The Ideal very love again itself becoming beautiful because in
Book SPECIFICATIONS
company with the idea.
OVER-ALL SIZE: 24 x 37 picas plus side he;
This is the supreme Book Beautiful or Ideal Book, a TYPE: 2 Point Benedictine Book.
1
LEADING: 2 point.
dream, a symbol of the infinitely beautiful in which all SIDE HEADS: 2 Point Benedictine Book.
1
127
24 The Quest of the Ideal Book 25
France lost claim to preeminence in the
its The counter-reform, born in the Church of
art of printing when Robert Stephens was Rome, after the separation of the dissenting
forced to flee to Geneva, where he and his sect, itself to a moral purifica-
did not limit
son Henry carried on a printing business un- tion, but undertook with great seriousness a
til his death in 1559, and that of his son profound study of the Bible.
a few years later. During this time Henry What more glorious task, then, could a
Stephens produced his ''Thesaurus/' the printer take upon himself than to provide
only important work of that period. correct texts, to translate them with a scru-
The quest of the Ideal Book, therefore, pulous exactitude, and to produce with the
passed out of France, and was taken up by volume upon
greatest perfection the single
another Knight Adventurous in the person which was based the welfare of men and of
of Christophe Plantin, in Belgium. He had empires?
settled near Antwerp
1549 as a book-
in This was the inspiration which came to
binder, but six years later he began printing. Christophe Plantin, and which took form in
The early books from his press showed ac- the Biblia Polyglotta. On the left-hand page
curacy and excellence of workmanship, but should appear the original Hebrew text, and
it was his great undertaking of the Biblia on the same page should be a rendering into
Polyglotta which won him his place among the Vulgate. On the right-hand page the
the great master-printers. Greek version would be printed, and beside
In 1566 the preaching of Luther had at- it a Latin translation. And at the foot of
tracted the attention of the Christian world each page should be a Chaldean paraphrase.
more particularly than ever to the Bible. Plantin at once opened negotiations with
The Protestants considered it the single basis Philip II of Spain, and was finally success-
of their faith, and upon their familiarity ful in securing his promise to subsidize the
with it depended their present and future undertaking
a promise which, unfortu-
welfare. It was natural, therefore, that they nately, was never fully kept. It is probable
should attach the greatest importance to the that the king was influenced toward a favor-
possession of the most authentic edition of able decision by the struggle which occurred
the original text. Among the Catholics the between Frankfort, Heidelberg, and even
eflFect of this movement was equally felt. Paris for the honor of having the great work
CRITICAL COMMENT
In using an unusual type it is sometimes desir-
SPECIFICATIONS
able to add individuality to the format of the
OVER-ALL SIZE: 19x37;^ picas.
volume. The suggestion shown
above, with
TYPE: 2 Point Benedictine.
1
(trimmed), which may be cut down from (6 Point Benedictine Booh, 2 point leaded)
these pages and photographed to exact scale of 14 Point Benedictine and 36 Point Benedic-
required.
tine Book.
The boldness of the large type possesses a decora-
FIRST PAGE: Benedictine 12 point caps and
tive quality, and is in keeping with the novelty lower case and caps and small caps, 2 point
of treatment of text pages. leaded; Decoration, Benedictine Ornament on
(S Point Benedictine Book, 2 point leaded)
Wood Base, X- 13 62.
(8 Point Benedictine Book. 2 point leaded)
129
BENEDICTINE FACE
have been strictly adhered to, and that the original curves and
outlines have been preserved with practically no alteration. In
this way the relation of the printed surface to the white space of
the page has been retained.
Some minor modifications, it is true, have been made, such
as the more even bracketing of the serifs for example, but these
are all in the direction of bringing the letters into a stricter accord
with those forms with which, by long custom, our eyes have
become accustomed. These in no way detract from the beauty of
the original design, but rather perfect what the old-time printer
CRITICAL COMMENT
ir URE classic design characterizes the Benedic- is descended from this source, much of the
tine. Drawn for the Linotype Company by classic quality has been lost in modifications
Mr. Joseph Eliot Hill, under the direction and mechanical renderings.
of Mr. E. E. Bartlett, from the types of The caps of the Benedictine have the full squar-
Plato de Benedictis, it preserves the feeling of ish character of inscribed letter forms. The
the inscriptions which beautify the Roman lower case gets its essential features from the
architecture of classic and Renaissance peri- mediaeval use of the quill pen in writing
ods. While every so-called Roman type face manuscript books.
(3 Point Benedictine Book. 2 point leaded)
130
e^..^..-.^.x.;e
^^^3
^^^^^g
^jl^g/!|^^^HR^
^^t^^^jt^K^^^!
^^^
THE BENEDICTINE FACE
AFTER PLATO DE BENEDICTIS
OF BOLOGNA
SPECIFICATIONS
OVER-ALL SIZE: 32x54^ picas. FOLIO : 1 4 Point Benedictim igures.
132
Benedictine Book with Italics and Small Caps
6 Point Benedictine and SMALL CAPS
Much has been v 7 of keeping Linotype machines
order to obtain Urg said regarding the desirability
Much
has been written regarciing the necessity of keeping Linotype Much has been written regarding the necessity of keeping Linotype
machines in good order to obtain large output, but little has been machines in good order to obtain large output, but little has been
said regarding the desirability of keeping the operator in good health. said regarding the desirability of keeping the operator in good health.
To secure the maximum output the operator must be kept in good TO SECURE THE MAXIMUM OUTPUT THE OPERATOR MUST BE
condition as well as the machine. Most operators do not pay enough KEPT IN GOOD CONDITION, AS WELL AS THE MACHINE. MOST
Much has been written regarding the necessity of keeping Much has been written regarding the necessitij of keeping
Linotype machines in good order to obtain large output, but Linotype machines in good order to obtain large output, but
little has been said regarding the desirability of keeping the little has been said regarding the desirabilittj of keeping the
operator in good health. To secure the maximum output the OPERATOR IN GOOD HEALTH. TO SECURE THE MAXIMUM
operator must be kept in good condition, as well as the machine. OUTPUT THE OPERATOR MUST BE KEPT IN GOOD CONDITION,
10 Point Benedictine Book Italic and SMALL CAPS
Much has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain large keeping Linotype machines in good order to obtain large
output, but little has been said regarding the desirability output, but little has been said regarding the desirability
of keeping the operator in good health. To secure the OF KEEPING THE OPERATOR IN GOOD HEALTH. TO
maximum output the operator must be kept in good SECURE THE MAXIMUM OUTPUT THE OPERATOR MUST
U Point Benedictine Book Italic and SMALL CAPS
Much
has been written regarding the necessity of Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. DESIRABILITY OF KEEPING THE OPERATOR IN GOOD
Muchhas been written regarding the Much has been written regarding the
necessity of keeping Linotype machines in necessity of keeping Linotype machines in
good order to obtain large output, but little GOOD ORDER TO OBTAIN LARGE OUTPUT,
1 8 Point Benedictine Boo
Much has been written regarding the necessity of keeping Linotype ma-
chines in good order to obtain large output, but little has been said regarding
Much
has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines in necessity of keeping Linotype machines in
good order to obtain large output, but little GOOD ORDER TO OBTAIN LARGE OUTPUT,
18 Point Benedictine
Much has been written regarding the necessity of keeping Linotype ma-
chines in good order to obtain large output, but little has been said regarding
24 Point Benedictine
134
RT does not flourish
in hidden places nor
under restraint, nor in
ignorance of what
talent and genius are
accomplishing the
world throughout. All whom we have
named or might name, who have achieved
great distinction, who have reflected honor
on their country, and whose work has
beautified some of the waste places of our
populous cities, have made the treasures of
the world their own. There is not one,
In this catalogue of books which are no off reading altogether, to the great improve-
books biblia a biblia I reckon Court Cal- ment of his originality. At the hazard of
endars, Directories, Pocket Books, Draught losing some credit on this head, I must confess
SPECIFICATIONS
CRITICAL COMMENT OVER-ALL SIZE (including rules) : 18 x 32 picas.
GiFT-BOOKS, slight essays, or short stories may TYPE 10 Point Cheltenham.
:
LEADING: 1 point.
be extended by using the expedient of decoration
TITLE: 10 Point Cheltenham roman caps, in half-
above jmd below the text on each page. Be care-
ful that the weight of the rule corresponds to the QUOTATION 6 Point Classic, 2 point
: leaded.
136
THE FATHER OF THE TYPE-FOUNDERS SPECIFICATIONS
OVER-ALL SIZE: 22"^ x 33 picas; text measure
17x29 picas.
TYPE: 10 Point Cheltenham.
of beauty, diversifying them, when set up, with
LEADING: 4 point.
highly ornamental initials and surrounding them CHAPTER TITLE: 10 Point Cheltenham roman c
proved by the capital letters bei 1 three Swiss printers, Cranz, Gering, and First
Pr'tnling
Friburger, must be accorded the honor of setting
Press
up the first printing press on French soil, and from in France
their shop, in the precincts of the Sorbonne at Paris,
"black letters."
ning of the chapter prevents a break in the first para- while they still preferred the Gothic types, had them
graph which would injure the unity. cast in forms which coincided with their own ideas
The margins shown are for 30J/2 x 41 paper (untrimmed).
137
;! ;
In the office with one machine. RUNNING HEAD: 12 Point Cheltenham small caps.
FOLIO: 8 Point Cheltenham figures, bracketed.
He uses each second of moments that fly. RULES: 6 Point Matrix Slide No. 516, and 2 Point
Matrix Slide No. 403.
His fingers are quicker by far than the eye. INITIALS: 36 and 24 Point Cheltenham.
DECORATION 18 Point Border Matrices Nos. 783,
And he's just about banished the nuisance of "pi" 784 and 775.
:
[17]
\
SPECIFICATIONS
OVER-ALL SIZE: 23 x 34 picas.
TYPE: 12 Point Cheltenham.
4 THE FABLE OF DAME PROFIT LEADING: 2 point.
TITLE: 18 Point Benedictine roman c
Initial in the Seat of the Nice Chair. Then, because NUMBER OF WORDS TO FULL PAGE: 280.
of his Handiwor
New Chair wan
gaze enraptured
Small Boy, instin
takes Precedence
First Illuminated
At that Mome
of a Great Idea,
INCE UPON A TIME in the Days be-
fore the Past a Small Boy was charging
through the Fields likea Young Fawn.
He was Clad White Raiment, but the
in
But though this library consisted RULES: 3 Point Matrix Slide No. 406.
INITIAL Specially made for this page.
:
turies. was
It the discovery of the
best method of using movable types,
not their invention, nor even that of the
printing press, that gave us our present
printer's art.
140
Cheltenham with Italics and Small Caps
8 Point Cheltenham Italic and Small Caps
Much has been written regarding the necessity of keeping Linotype Much has been tvritlen regarding the necessii\f of keeping Linotype
machines in good order to obtain large output, but little has been said regard- machines in good order obtain large output, but little has been said regard-
to
ing the desirability of keeping the operator in good health. To secure the ing the desirability of peeping the operator in good health. To secure the
maximum output the operator must be kept in good condition, as well as maximum output the operator must be k^pt in good condition, as mell as
the machme. Most operators do not pay enough attention to the laws of the machine. Most operators do not pal; enough attention to the laTus of
health. Fast and accurate work at the Linotype keyboard is not simply a THE AMOUNT OF MUSCULAR EFFORT REQUIRED TO OPERATE A LINOTYPE
matter of knowing how to finger the keys properly, but also, to a certain MACHINE IS NOT VERY GREAT, BUT IT IS AN OCCUPATION CALLING FOR A
Much has been written regarding the necessity of keeping Linotype Much has heert regarding the necessity) of keeping Linotype
-written
machines in good order to obtain large output, but little has been said machines in good order obtain large output, but little has been said
to
regarding the desirability of keeping the operator in good health. To regarding the desirabilit}) of peeping the operator in good health. To
secure the maximum output the operator must be kept in good con- secure the maximum output the operator must be kept in good con-
dition, as well as the machine. Most operators do not pay enough HOW TO FINGER THE KEYS PROPERLY, BUT ALSO, TO A CERTAIN
attention to the laws of health. Fast and accurate work at the key- EXTENT, A QUESTION OF GOOD PHYSICAL CONDITION. THE AMOUNT
Much has been written regarding the necessity of Much has been Tvritten regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linot\)pe machines in good order io obtain
large output, but little has been said regarding the large output, but little has been said regarding the
desirability of keeping the operator in good health. To desirability of keeping the operator in good health. To
secure the maximum output the operator must be kept TO SECURE THE MAXIMUM OUTPUT THE OPERATOR
14 Pcint Cheltenham /(a/ic and Small Caps
Much has been written regarding the neces- Much has been Written regarding the neces-
sity of keeping Linotype machines in good order sity of keeping Linotype machines in good order
to obtain large output, but Httle has been said to obtain large output, but little has been said
regarding the desirability of keeping the operator HAS BEEN SAID REGARDING THE DESIRABILITY
20 Point Cheltenham 20 Point Cheltenham Italic
Much has been written regarding the Much has been Written regarding
necessity of keeping Linotype machines the necessity of keeping Linotype ma-
in good order to obtain large output, but chines in good order to obtain large out-
24 Point Cheltenham 24 Point Cheltenham Italic
Much has been written re- Much has been Written re-
garding the necessity of keeping garding the necessity of keep-
30 Point Cheltenham 30 Point Cheltenham Italic
" '"- ator must be kept in good condition, e the outpu the operator must be kept in good condition,
rors do not pay enough attention to as well as the mac >ugh attention to
the laws of health. Fast work at the Linotype keyboard is the laws of health. Fast and accurate work at the Lin^.^^.
not simply a matter of kr ying how to finger the keys properly, but also, not simply a matter of knowing how to finger the keys propei
to a certain extent, a que ion of good physical condition. The amount of to a certain extent, a question of good physical condition. Th
muscular effort requi
. operate a Linotype machine is not very great, muscular effort required to operate a Linotype machine is not
but il occupation ceilling for a clear brain and steady nerves, and but it is an occupation calling for a clear brain and steady
Much has been written regarding the necessity Much has been written regarding the necessity
of keeping Linotype machines in good order to of keeping Linotype machines in good order to
obtain large output, but little has been said regard- obtain large output, but little has been said regard-
ing the desirability of keeping the operator in good ing the desirability of keeping the operator in good
health. To secure the maximum output the operator health. To secure the maximum output the operator
must be kept in good condition, as well as the must be kept in good condition, as well as the
12 Point Cheltenham Bold
Much has been written regarding the neces- Much has been written regarding the neces-
sity of keeping Linotype machines in good sity of keeping Linotype machines in good
order to obtain large output, but little has been order to obtain large output, but little has been
said regarding the desirability of keeping the said regarding the desirability of keeping the
operator in good health. To secure the maxi- operator in good health. To secure the maxi-
14 Point Cheltenham Bold Italic
Much has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines necessity of keeping Linotype machines
in good order to obtain large output, in good order to obtain large output,
but little has been said regarding the but little has been said regarding the
desirability of keeping the operator in desirability of keeping the operator in
18 Point Cheltenham Bold 18 Point Cheltenham Bold Italic
Much has been written regard- Much has been written re-
ing the necessity of keeping Lino- garding the necessity of keep-
t3rpe machines in good order to ing Linotype machines in good
24 Point Cheltenham Bold 24 Point Cheltenham Bold Italic
Much
has been written Much
has been written
regarding the necessity of regarding the necessity of
so Point Cheltenham Bold 30 Point Cheltenham Bold Italic
Much
has been written regarding
the necessity of keeping Linotype
142
;
^^^
ORNAMENTATION
HE IDEA OF ornamenting
books in one way or another
is as old as books themselves
nevertheless, it is generally true
that the earliest writing is the
plainest and freest from acces-
sory decoration* The lines along
which development took place
are natural and simple* First,
certain letters (usually the first letter of a new sentence,
but sometimes the first letter of the line which followed
the beginning of a sentence) were made simply larger
than the rest, and perhaps colored. Next, the ends and
corners of such letters were exaggerated, and ran over
into the margin, until in course of time the whole mar-
gins were filled with offshoots from one or more large
letters* At last the margin was formally separated from
the letters, and received a wholly independent design*
Ornamentation is dangerous from an artistic stand-
point unless used with restraint and intelligence* The
printer should always ask himself why he is putting the
decoration in, rather than why he is leaving it out* If
CRITICAL COMMENT
IHE JcnsoQ face is now rarely used for bookwork,
principally because it requires special treatment in
order to produce a pleasing effect. For small books
and limited editions, however, it is a face which
book-lovers admire. The examples here are in-
tended to show the decorative effect of having the
first page in the book set up entirely in caps and
SPECIFICATIONS
OVER-ALL SIZE: 17 x 24'^ picas.
TYPE: 10 Point Jenson.
LEADING: Solid.
TITLE: 14 Point Jenson roman caps.
FOLIO: 10 Point Jenson roman.
INITIAL: 96 Point Jenson, X-H41.
NUMBER OF WORDS TO FULL PAGE: 195.
Le Rouge, but it lacks the purity of line of its TITLE: 12 Point Jenson caps.
model. The changes introduced make it a more FOLIO 12 Point Jenson roman
: figure, bracketed
"jobby" face. It has its distinct place, however, and centered at top of page.
and when used with appropriate decoration pro- INITIAL: 126 Point Jenson, X-1402.
duces an eETective result. BORDER : Complete Page Panel, Jenson Series, X-1433.
The margins shown are for 33 x 44 paper (untrimmed). NUMBER OF WORDS TO FULL PAGE: 200.
145
SPECIFICATIONS
OVER-ALL SIZE: 21
theworthy Jenson in his form of imprint upon the TYPE: 12 Point Jensoi
Nicholas LEADING: 3 point.
"De Veritate Catholicae Fidei/^ which reads as fol- TITLE: 12 and 14 Poii
Jenson SIDE HEADS: 12 Poi tjer
lows: ^'Moreover, this new edition was furnished lower case.
SIDE HEADS: 4 picas with 6 points between.
us to print in Venice by Nicholas Jenson of France, FOLIO: 12 Point Jenson roman.
INITIAL: 18 Point Benedictine, above.
a true Catholic, kind toward all,beneficient, gener- DECORATION: 12 Point Border No. 505.
HEADPIECE: Jenson Series, X-1437.
ous, truthful and steadfast* In the beauty, dignity TAILPIECE: Jenson Series, X-1439.
NUMBER OF WORDS TO FULL PAGE: 260.
and accuracy of his printing let me (with the indul-
(6 Point Antique No. 1, 2 point leaded)
gence of all) name him the first in the whole world j
first likewise in his marvellous speed. He exists in
this, our time as a special gift from Heaven to men.
June thirteenth, in the y
Farewell.**
146
llt'^t-^t-^^t-^t:fet-fet^^fet^^
The
JENSON SERIES
8 Point Jenson (Scotch with) 10 Point Jenson (Scotch with)
Much has been written regarding the necessity of Much has been written regarding; the neces-
keeping Linotype machines in good order to obtain a Linotype machines in good order
sity of keeping:
large output, but little has been said regarding the
desirability of keeping the operator in good health. To
to obtain large output, but little has been said
secure the maximum output the operator must be kept regarding the desirability of keeping the oper-
in good condition, as well as the machine. Most opera- ator in good health. To secure the maximum
tors do not pay enough attention to the laws of health. output the operator must be kept in good condi-
Fast and accurate work at the Linotype keyboard is
tion, as well as the machine. Most operators do
not simply a matter of knowing how to finger the keys
properly, but also, to a certain extent, a question of not pay enough attention to the laws of health.
good physical condition. The amount of muscular Fast and accurate work at the Linotype key-
effort required to operate a Linotype machine is not board is not simply a matter of knowing how to
very great, but it is an occupation calling for a clear
finger the keys properly, but also, to a certain
brain and steady nerves, and anything which promotes
these conduces to speed and accuracy. Good health is an extent, a question of good physical condition.
asset to any Linotype operator, and the observance of The amount of muscular effort required to oper-
a few common-sense rules will aid in maintaining it.
Much has been written regarding the neces-
Much has been written regarding the necessity of sity ofkeeping Linotype machines in good order
keeping Linotype machines in good order to obtain a
large output, but little has been said regarding the to obtain large output, but little has been said
Much has been written regarding the necessity of keeping Linotype machines in good
order to obtain large output, but little has been said regarding the desirability of keep-
ing the operator in good health. To secure the maximum output the operator must be
kept in good condition, as well as the machine* Most operators do not pay enough
attention to the laws of health. Fast and accurate work at the Linotype keyboard is
not simply a matter of knowing how to finger the keys properly, but also, to a certain
extent, a question of good physical condition. The amount of muscular effort required to
operate a Linotype machine is not very great, but it is an occupation calling for a clear
brain and steaciy nerves, and anything which promotes these conduces to speed and
accuracy. Good health is an asset to any Linotype operator, and the observance of a
Much has been written regarding the necessity of keeping Linotype machines in good
order to obtain large output, but little has been said regarding the desirability of keep-
ing the operator in good health. To secure the maximum output the operator must be
Much has been written regarding: the necessity of keeping Linotype ma-
chines in good order to obtain large output^ but little has been said regarding
the desirability of keeping the operator in good health. To secure the maxi-
mum output the operator must be kept in good condition, as well as the
machine. Most operators do not pay enough attention to the laws of health.
Fast and accurate work at the Linotype keyboard is not simply a matter of
knowing how to finger the keys properly, but also, to a certain extent, a ques-
tion of good physical condition. The amount of muscular effort required to
operate a Linotype machine is not very great, but it is an occupation calling
for a clear brain and steady nerves, and anything which promotes these con-
]Much has been written regarding the necessity of keeping Linotype ma-
chines in good order to obtain large output, but little has been said regarding
the desirability of keeping the operator in good health. To secure the maxi-
147
ANTIQUE NUMBER ONE WITH ITALICS
6 Point Antique No. 1 Italic
Much has been written regarding the necessity of keeping the Linotype Much has been written regarding the necessity of keeping the Linotype
machine in good order to obtain large output, but little has been said machine in good order to obtain large output, but little has been said
regarding the desirability of keeping the operator in good health. To secure regarding the desirability of keeping the operator in good health. To secure
the maximum output the operator must be kept in good condition, as well the maximum output the operator must be kept in good condition, as well
as the machine. Most operators do not pay enough attention to the laws of as the machine. Most operators do not pay enough attention to the laws of
health. Fast and accurate work at the Linotype keyboard is not simply a health. Fast and accurate work at the Linotype keyboard is not simply a
matter of knowing how to finger the keys properly, but also, to a certain matter of knowing how to finger the keys properly, but also, to a certain
e.Ntent, a question of good physical condition. The amount of muscular effort extent, a question of good physical condition. The amount of muscular effort
required to operate a Linotype machine is not very great, but it is an occu- required to operate a Linotype machine is not very great, but it is an occu-
pation calling for a clear brain and steady nerves, and anything which pation calling for a clear brain and steady nerves, and anything which
promotes these conduces to speed and accuracy. Good health is an asset to promotes these conduces to speed and accuracy. Good health is an asset to
any Linotype operator, and the observance of a few common-sense rules any Linotype operator, and the observance of a few common-sense rules
will aid in maintaining it. Much has been written regarding the necessity will aid in maintaining it. Much has been written regarding the necessity
of keeping Linotype machines in good order to obtain large output, but of keeping Linotype machines in good order to obtain large output, but
Much has been written regarding the necessity o Much has been written regarding the necessity of
keeping Linotype machines in good order to obtain keeping Linotype machines in good order to obtain
large output, but little has been said regarding the de- large output, but little has been said regarding the de-
sirability of keeping the operator in good health. To sirability of keeping the operator in good health. To
secure the maximum output the operator must be kept secure the maximum output the operator must be kept
in good condition, as well as the machine. Most op- in good condition, as well as the machine. Most op-
erators do not pay enough attention to the laws of erators do not pay enough attention to the laws of
health. Fast and accurate work at the Linotype key- health. Fast and accurate work at the Linotype key-
board is not simply a matter of knowing how to finger board is not simply a matter of knowing how to finger
the keys properly, but also, to a certain extent, a ques the keys properly, but also, to a certain extent, a ques
Much has been written regarding the neces- Much has been written regarding the neces-
sity of keeping Linotype machines in good sity of keeping Linotype machines in good
order to obtain large output, but little has been order to obtain large output.but little has been
said regarding the desirability of keeping the said regarding the desirability oi keeping the
operator in good health. To secure maximum operator in good health. To secure maximum
output the operator must be kept in good con- output the operator must be kept in good con-
dition, as well as the machine. Most operators dition, as well as the machine. Most operators
do not pay enough attention to the laws of do not pay enough attention to the laws of
14 Point Antique No. 1 Italic
Much has been written regarding the Much has been written regarding the
necessity of keeping Linotype machines necessity of keeping Linotype machines
in good order to obtain large output, but in good order to obtain large output, but
little has been said regarding the desira- little has been said regarding the desira-
bility of keeping the operator in good bility of keeping the operator in good
health. To secure the maximum output health. To secure the maximum output
18 Point Antique No. 1 Italic
Much has been written regard Much has been written regard
ing the necessity of keeping Lino ing the necessity of keeping Lino
type machines in good order to type machines in good order to
obtain large output, but little has obtain large output, but little has
24 Point Antique No. 1
148
mmmimmimiMmimmimmimi.mimi.mmm mmm
hiS^
ScTiiEn-mjcErr.i
tmmumimmmmimmm'im^mimmmMmimmmmi
SPECIFICATIONS
OVER-ALL SIZE (inside border) : 16% x 26'/i
picas.
TYPE: 10 Point Antique No. 1.
LEADING: 2 point.
TITLE 10 Point Antique Ho. 1 roman caps.
:
stones and another for making mirrors, so FOLIO: 10 Point Antique 1 figures, bracketed.
genious inventor, and found no difficulty NUMBER OF WORDS TO FULL PAGE: 200.
150
SPECIFICATIONS
THE STORY OF PRINTING TYPES OVER-ALL SIZE (inside border)
TYPE: 11 Point Antique No. 1.
: 20 x 33 picas.
LEADING: 3 point.
paper, arranged in bundles of neatly folded TITLE: 12 Point Antique No. 1 roman caps.
quires, and, last of all, the simple printing press RUNNING HEAD: 11 Point Antique No. 1
with which they were to bring their work to its FOLIO: 8 Point Antique No. 1 roman figures.
INITIAL: 48 Point Caslon (hand).
conclusion. DECORATION: 18 Point Border Nos. 752Z, and
1S2R; Rules, 8 Point Matrix Slide No. 735 and
They carried all this probably, in some rude
form of cart, either painfully propelledby them- (6 Point Antique No. 1, 2 point leaded)
selves or drawn by a horse or mule. This is how
Conrad Sweynheym and Arnold Pannartz, the
first printers to reach Italy, must have arrived
in the
must have
minds of
the dies for the first fount of Roman many German craftsmen of the Fifteenth
was ever cast. The capitals, as migh Century. "We," they must have reflected, "have
74 the creative brains and the skill of hand the great
;
made."
And so, on foot, they took their toilsome way
across the mountains, and, in many instances,
their dreams came true. Especially so was this
the case with the printers. It was in Germany
that printing was invented, and within a decade
CRITICAL COMMENT of its invention the lowland plains were over-
The Old Style Antique type is so extended as to be run with wandering printers from Mainz and
impracticable for large books, but when properly
considered in its relation to the subject matter of Strasburg and other German cities.
the text and in combination with appropriate bor- These pilgrims of literature carried their
ders, exceedingly decorative effects may be secured.
This page, compared with the 10 point (see page
printing offices with them in the most literal
150), shows a wider lead and the use of running sense of the word. They carried their founts
head, making a more open page. The color scheme is of type, which they themselves had cast, their
consistently carried out, as the border is light. Great
care should always be used to make the weight of
the type page and of the line in the border corre-
spond.
Note the omission of quotation marks before large
initial.
The margins shown here are for 30^4 x 40 paper (un-
trimmed).
{8 Point Antique No. 1, 2 point leaded)
SONNETS FROM THE PORTUGUESE
IRST time he kissed me, he
but only kissed
The fingers of this hand
wherewith I write;
Slow to world-greetings,
m^M
CRITICAL COMMENT SPECIFICATIONS
IHIS page is printed opposite the Morris page OVER-ALL SIZE (inside border) : 22 x 25 picas.
TYPE 12 Point Bodoni.
:
expressed in an original way. As the border TITLE HEADING : 12 Point Bodoni roman caps.
is lighter in weight, the Bodoni face is more INITIAL: 126 Point Bodoni Mortised Initial,
X-11S8; Inserted Character, 36 Point Bodoni.
harmonious. BORDER Decorative, 36 Point Bodoni Border
:
The margins shown here are for 31x50 paper Nos. 12066, 12086, 12096, 12106, 12116. 12126,
12136, 12156 and 12166.
(untrimmed). RULES 4 Point Matrix Slide No. 508, and 8 Point
:
152
;
roman caps.
balance the solid border, and makes an INITIAL: 126 Point Jenson Initial, X-1402.
attractive if not an original page. BORDER: Complete Page Panel, Jenson Seri<
right-hand page, X-1445.
The margins shown here are for 31 x SO
(6 Point Antique No. 1, 2 point leaded)
paper (untrimmed).
(8 Point Antique No. 1, 2 point leaded)
153
The Master Printer SPECIFICATIONS
OVER-ALL SIZE: 19x35 picas.
began working at his new art. It is not RUNNING HEAD: 14 Point Benedictine ital
difficult to picture the wooden building in FOLIO : 12 Point Antique No. 1, bracketed.
the almonry occupied by his sedate but NUMBER OF WORDS TO FULL PAGE: 1
154
ILLUSTRATIONS PAGE: Set in 6, 8 and
10 Point Antique No. 1 ; Rules, 5 Point
Matrix Slide No. 510 and 8 Point Matrix
Slide No. 736.
THE MASTER
PRINTER
BY
BERT FRANCIS BLAKE
!?!?
PRINTING FROM WOOD BLOCKS SPECIFICATIONS
OVER-ALL SIZE: 22 x 35 picas.
TYPE: 12 Point Antique No. 1.
eventually "improved on their instruction." LEADING: 3 point.
TITLE 14 and 36 Point Benedictine roman caps.
And so, early in the Fifteenth Century the
:
But there was another neighboring nation (6 Point Antique No. 1, 2 point leaded)
156
CONTENTS PAGE: Set in 8, 10, and
12 Point Benedictine.
II
Movable Types 19
tunities 57
the photographers
by
IN THE ORIENT
CRITICAL COMMENT
NEW YORK IhE Benedictine capsare harmonious when
combined with Antique and are decorative
THE PRINTERS PUBLISHING COMPANY without being ornate.
(8 Point Benedictine, 2 point leaded)
157
;
[3]
SPECIFICATIONS
OVER-ALL SIZE: 32 x 55'^ picas. HEADPIECE: Benedictine Series, X-1378.
TYPE: Antique No. 1, 1 point leaded.
14 Point INITIAL: 132 Point Benedictine Initial, X-13S1
CHAPTER TITLE: 14 Point Antique No. 1 roman caps. Second Color. X-1354.
FOLIO: 14 Point Antique No. 1 figure, bracketed. NUMBER OF WORDS TO FULL PAGE: 440.
BENEDICTINE
^ ^
K m
^M
^
wt K
gS
&)%
Biai
'^^
^
^^^^^
i^
V^ E^ -^
h ^S^
48 POINT INITIAL A to Z
Metal Base, X-1 356 Second Color . . Metal Base, X-1 358
Unmounted, X-1 35 Second Color . . Unmounted, X-1 359
^^^M
m
HEADBAND: 32 x IO/2 pis. Wood Bast, X-13 78; Unmounted. X-1 3 79
^^^^
^^^
1^^
w^
*^^^\/it*LM^
^w
^^^^ ^^1 asS
1
^/^^^^
j^^ ^ ^^
^
ts%^^^^^
^^ HEADBAND:
^^j^^^^S ^^^^S;
UDi^^i^
^^
^Sjl^^^^p
m
^^M ^
Y^fM
1^
v^^M^ Im
iSfW^
m
^^
s
THE CHELTENHAM SERIES of DECORATIONS
BORDERS, INITIALS, HEADINGS and ORNAMENTS
For Either One or Two Color Printing
36 POINT INITIAL A TO Z
One Color . . Metal Base. X- 144; Unmounted, X- 284
1 1
i1
78 POINT INITIAL
A TO Z
One Color
Metal F - - - M >tal Ba SP X 115
Ur ed X 131
Metal Ba
Unmounted X
X m
131
Tint Bock
156 POINT INITIALA TO Z M tal Ba X 131
Metal BaseWood Base Un Ur ed' X 131
One Color ... X- 11 46 X-1294 ;
ORNAMENT 21/2 inches long by 78 points deep ORNAMENT 21/2 inches long by 78 points deep
One Color. . Wood Base. X- II 48 Unmounted, X- 302
; I ne Color. . Wood Base. X-1 49 Unmounted. X- 305
I ; I
TintBlock . WoodBase, X- 1303; Unmounted. X- 1304 int Block . WoodBase. X- 1306; Unmounted. X- 1307
Fa
9
^
'oM
4
B mmwmmsmmmsmm
18 Point Border No. 773 1 8 Point Border No 780
m\\
18Point Border No. 776 1 8 Point Border No. 784
1 8 Point Border Nos 778 and 784 1 8 Point Border Nos. 775 and 784
8 Point Border Nos 772 and 784 18 Point Border Nos. 770 and 784
J '^ <-J ^o 2S
Ihe following Linotype decorative material 18 Point Border Nos. 770, 770^/^, 776^/^, and
was used in building up the panel surround- 776Yl, in combination, were used in making
ing this page: 18 Point Border Nos. 772, up the free ornament shown opposite. 5J/2
770y4 and 77/R, 6 Point Matrix Slides Nos. Point Matrix Slide Dash No. 994 is used
252, 516. 742 and 1338a.
TYP(^^^^PHY
1 3
f^^
INITIALS AND BORDER FOR JENSON
B*!/^
^\JW
Kij
ri f
^
?
^
/n^^Hd^
pIu b^M 156 POINT INITIAL A to Z
. Metal Base. X- 1408: Wood Base. X-1409: Unmounted. X-HIO
. Metal Base, X- 1 4 1 ; Wood Base, X- 1 4 1 2 Unmounted. X- 4 1
; 1
SPECIFICATIONS
TYPE: 2 Point Jenson.
1
LEADING: 2 J4 point.
TITLE: 14 Point Jenson capi
INITIAL: 9 6 Point Jenson.
TAILPIECE
Wood Base. X-1439
Unmounted, X- 1440
171
i
Appropriate
MATRIX BORDERS AND SLIDES
for use with the Jenson Series
i
"
i"i"i"M-i"M '
i 1 1 1 M-i-i '
Mi 1 111 1 1 1 1 1 111 I ! rr
6 Point No. 133 3
(Also made in Matrix Slide form)
()4H^(0
6 Point No. 13406
i^i^J^J^i^i^:f^tt>i^>i?tt>i^^ |..|. 4n| ..|..I..I..lM|.. | .. |Ml.. |..t.. |nI..I..|..l ..tM|.. InI ..I..|..| ..|M|M|..I..|i. | ..|..I..| I.
..
B: n
The importance of introducing artistic layout in the ordinary
fi!3 H volume is emphasized in the school book. The mind of the child
5:< ,
may be compared to an undeveloped photographic plate, sensitive
to every impression. School books are a part of his every-day life,
;.
and he looks upon them unconsciously as his mentors. If a page is
i? built up with the following Linotype material: The first and fifth units
consist of a combination of 12 Point Border Nos. 1060%, lOdO'/z,
^
'^4
H
rt
1060d and 1060 f; the second and fourth are alike and are cast from 6
Point Matrix Slide No. liilz.; the center unit shows 18 Point Border
Nos. 716 and 756 alternated, and the hair-line rule finishing the design
is 2 Point Matrix Slide No. 401. The initial is made up of slugs cast
from 5 Point Matrix Slide No. 506, 6 Point Matrix Slide No. 1351a.
g^ H and 6 Point Border Nos. 118 and 118%. The body of page was set in
^^ H 14 Point Franklin Old Style, with italic and small caps, with heading in
c^O;*
^
'
18 Point Franklin Old Style roman caps.
m
f
STYLE PAGES
FOR ENGLISH PRIMER
TWO LITTLE RUNAWAYS 5 TITLE PAGE: Set in various sizes
of caps and small caps of the Franklin
They said they did not have Old style Series with title in 24 Point
Bodonicaps.
anything good to eat.
C they
.1 11 y yc 1 TEXT PAGE: Set in 18 Point Frank-
So led a sad hie and were Hn Old style with running head in
cross all day long. 8 Point Roman caps. The sub-head is
T, L .lL set in 14 Point Bodoni Bold caps and
It was quite a treat
i. i.
when they lower case italic with roman figure.
went to sleep. That was the only (loPointoidstyUNo.i.zpointieadei)
AND
find good in anything
WALTER L. HERVEY, Ph. D.
not like the house th MEMBER OF THE BOARD OF EXAMINERS, DEPART.MENT
OF EDUCATION, NEW YORK CITY, FORMERLY
PRESIDENT OF TEACHERS COLLEGE
CRITICAL COMMENT
The title page of a school-book usually
contains more matter than a trade-
book title.
174
Mr. William Allen Chance or Mr. W. A. Chance,
Mrs. John French Brush or Mrs. J. F. Brush
38. Abbreviations
The months are abbreviated in this wj Three times each year, the leaves of the tea plant are
gathered into baskets hung from the necks of the pickers.
January Jan. July
After the leaves have been partly dried in the sun, they
February Feb. August
are heated over beds of charcoal. They are then spread
March Mar. September
out on a table, and rolled over and over in the hands until
April Apr. October
they become the shriveled little twists which we call tea.
May yiav November
June June December 36. Composition
Write two paragraphs about some fruit-bearing
plant or tree which you know about. Let your
first paragraph describe the plant, its leaves, and
used.
37. Initial Letters
The initial letter of any word is its first letter.
The initials of these names are as follows:
Frank Homer F. H.
Ida Bryson I. B.
175
1
Sixth Grade
125, 126
What SPECIFICATIONS
does each of these people do ? Copy, changing each word
to the plural form.
TITLE PAGE: Set in 7, 8, 12 and 14 Point
Old Style No. 1 roman caps, 6 and 8 point
127, 128 small caps and 8 point italic caps. Title in
30 Point Benedictine Book.
der'rick joist bal'co ny dredge TEXT PAGE: Set in 10 and 12 Point Old
plat'form foun da'tion stair'case tim'ber Style No. 1 and 8 Point Antique No. 1
figures.
par ti'tion fres'co ma'son ry hoist
(8 Point Old Style No. 1, 2 point leaded)
129
A
cougar
crocodile
hyena
reindeer
reptile
magpie
hideous
greedy
ferocious
NEW- WORLD
vulture
in list B to
furious
ILLUSTRATED
CRITICAL COMMENT
Old style No. l may safely be selected
for both the and text pages of school
title
176
J
They made blocks of snow and built Eskimo
houses.They rode on sleds over the hard snow.
Some of the boys played that they were Eskimo STYLE PAGES
dogs, and they ran over the snow, barking and FOR INTERMEDIATE READER
pulling the sleds. The girls had great fun riding SPECIFICATIONS
on the sleds. After recess, they read TYPE: 14 Point Old Style No. I.
LEADING: 4 point.
SUBJECT DIVISION: 14 Point Old Style No. 1
177
STYLE PAGES
FOR GENERAL HISTORY
48 PARTY ORGANIZATIONS AND ACTIVITIES
SPECIFICATIONS
subsistence, stationery, the writing and printing and
TYPE: 8 and 10 Point Old Style No. 1.
distribution of letters, circulars, and posters, and tele- LEADING: 2 point.
phone and telegraph services. The early corrupt-prac- CHAPTER NUMBER: 10 Point Old Style No. 1
tices acts in this country proved unavailing because of SUBJECT DIVISIONS: 8 Point Antique No. 1
the lack of publicity attending the contributions and ex- SIDE HEADS: 8 Point Antique No. 1 caps and
penditures of parties. The Act of Congress to which
RUNNING HEAD: 8 Point Old Style No. 1
SUGGESTIONS FOR FU
This chapter covers several subj
CHAPTER III
with regard to which a vast deal ha;
ences are arranged under the severa
Party Machinery: The most avail
FORMATION OF THE UNION
in Ray, pp. 172-191. Ford, H. J.,
During the colonial period there were only scattered Forces for
American Politics, pp. 294-333, is re
efforts to bring together the settlements of the Atlantic
and against
erence should also be made to Wooi union
,
7 r -I-,
ties and Party Problems, 193-204; .
seaboard in any form of common government. The
Parties and Elections, pp. 169-211. great stretches of wilderness which separated the col-
Macy, Jesse, Party Organization c
onies from one another made strongly against the spirit
valuable.
The Machine: Bryce, chs. Ix-lxvi
of union. Local patriotism was much in evidence, and
GORSKi, M., Democracy and the Part their common dependence on Great Britain was an ob-
Ray, p. O., Introduction to Political stacle to the recognition of general interests. Further-
itics, pp. ZZ2>-Z67, will also be found more, the mother country regarded with jealousy the
City the Hope of Democracy, Munr idea of a colonial federation which might unduly arouse
the spirits of her always unruly children. Over against
these influences must be common nationality
set the
of the colonists and their common dangers from the
French and the Indians.
This danger was the occasion for the formation of The New
the firstand most effective of the intercolonial unions,
po { dera-
the New England Conferdation. Its members were the tion
colonies of Massachusetts, Plymouth, Connecticut, and
New Haven. The legislature of each colony elected
two commissioners to its governing body. They met
annually at the capital of each colony in rotation, ex-
cept that it was Boston's turn every other year. The
concurrence of six of the eight commissioners was
CRITICAL COMMENT necessary to any action. The principal business of the
JNIOTE particularly the effectiveness of Old Confederation was defense against the Indians, but
Style No. 1 and Antique No. 1 in combina- the commissioners were given power likewise "to frame
tion. The divisions required to keep the au-
and establish agreements and orders in general cases of
thor's plan clearly before the pupil are
made clear without undue emphasis which a civil nature, wherein all the plantations are interested
would mar the typographical appearance of
the page.
178
STYLE PAGES
GERMAN GOVERNMENT AND POLITICS
FOR GENERAL HISTORY
existing under the rules of international law
SPECIFICATIONS
ambassadors (at present 9), ministers (17), min-
ister residents and charges d'affaires.
TYPE: 8 and 10 Point Original Old Style.
LEADING: 2 point.
The commercial representation of the Empire TITLE: 21 Point Caslon Old Face caps and
lower case roman.
abroad, i. e., the consular service, is completely in CHAPTER NUMBER: 10 Point Original Old Style
the hands of the Empire. All the consuls are roman caps.
CHAPTER TITLE: 10 Point Original Old Style
Imperial civil service officers appointed by the
RUNNING HEAD: 9 Point Caslon Old Face
Kaiser after the consulation of the Bundesrat
(R. v.. Article 56). There are consules electi or SIDE HEADS: 6 Point Title No. 1 caps and
lower case.
honorary consuls and consuls missi or professional INITIAL: 48 Point Caslon (hand).
RULE: 2 Point Matrix Slide No. 405.
consuls. Of the latter category there exists three
FOLIO: 10 Point Original Old Style figures,
classes : consuls-general, consuls, and vice-consuls. bracketed.
The consuls may appoint special consular agents as (6 Point Old Style No. 1, 2 point leaded)
SELECTED BIBLIOGRAPHY
Ye. Books :
170
STYLE PAGES
CHEMISTRY AND ITS USES 307 FOR CHEMISTRY
c. The sodium sulfide is then heated with calcium carbonate, SPECIFICATIONS
when the following reaction takes place: TYPE: 8, 9 and 10 Point No. 21 with italic and
and the only one used SUBHEAD: 6 Point Antique No. roman caps.
2. Solvay process. This newer process,
RUNNING HEAD: 9 Point No. 21
1
roman caps.
in the United States, consists in passing carbon dioxide and FOLIO: 10 Point No. 21 figures.
ammonia into a saturated solution of sodium chloride: MATHEMATICAL SIGNS: 8 and 10 Point No. 1
cial characters.
INFERIOR FIGURES: ind 10 Point No.
a. NH3 + CO2 + NaCl + H2O -^ NaHCOg + NH^Cl special characters.
1
The sodimn hydrogen carbonate is then filtered off and heated: (6 Point Old Style No. 1, 2 point leaded)
180
EFFICIENCY 147
STYLE PAGES FOR PHYSICS
5. Why is sand often placed on a track in starting a heavy train?
In what way is friction an advantage in hfting buildings with a
6. SPECIFICATIONS
jackscrew? In what way is it a disadvantage?
TYPE: 8 and 10 Point No. 21 with italic and small
7. A smooth block is 10 X 8 X 3 in. Compare the distances which it will
slide when given a certain initial velocity on smooth ice if resting first, on LEADING: 2 point.
SUBHEADS: 8 and 10 Point Clarendon No. 1.
a 10 X 8 face second, on a 10 X 3 face third, on an 8 X 3 face.
; ;
RUNNING HEAD: 9 Point No. 21 caps.
8. What is the coefficient of friction of brass on brass if a force of 25 lb. CAPTION: 7 and 8 Point No. 21.
is required to maintain umform motion in a brass block weighing 200 lb. FOLIO: 10 Point No. 21 figures.
when it slides horizontally on a brass bed? (6 Point Old Style No. 1, 2 point leaded)
9. The coelficent of friction between a block and a table is .3. What
force will be required to keep a 500-gram block in umform motion?
Efficiency
177. Efficiencies of some simple macl on iron is about .2; of oak on oak, about .4.
the friction is generally so small as to 1 174. Rolling friction. The chief cause of sliding friction is the inter-
efficiency of such machines is approxin locking of minute projections. When a round solid rolls over a smooth
is generally much less than when it slides;
surface, the frictional resistance
for example, the coefficient of friction of cast-iron wheels rolling on iron
rails may be as low as .002, that is, %oo of the sliding friction of iron on
(I) (2)
181
:
REVIEWS 109
STYLE PAGES
Addition and Subtraction FOR ARITHMETIC
Sight Drills SPECIFICATIONS
may TYPE: and
CD No. and
For daily drills a chart similar to the following be prepared 8, 9 11 Point 1 with italic
small caps.
A B E F G H SUBJECT TITLES: 10 Point Title No. 1.
RUNNING HEAD: 8 Point No. 1 caps.
FOLIO: 10 Point No. 1 figures.
2 13 25 39 48 57 64 76
(6 Point Old Style No. 1, 2 point leaded)
3 15 29 38 47 54 66 72
5 19 28 37 44 56 62 73
9 18 27 34 46 52 63 75
8 17 24 36 42
/. 7 14 26 32 43
SECTION THREE 107
4 16 22 33 45
h. 6 12 23 35 49 Long Division
TEST
104 Quotient Test the result by 130 Quotient
X 83 Divisor adding the remain- X 73 Divisor
der to the prod-
~312 ~390
uct of the quotient
by the divisor. The 910
8632 sum will equal the 9490
dividend if the work
17 Remain.
-I- + 9 Remain.
is correct.
8649 Dividend 9499 Dividend
CRITICAL COMMENT
JNo better selection than the Linotype Mod-
ern No. 1 series could be made for pages
2. Divide :
similar to those shown here. The figures par-
ticularly are well adapted to this class of a. 7,656^25 c. 7,000-^66 e. 2,000-f-19
work as they are full and sturdy, well pro-
portioned and easy to read. Proper display
&. 7,358^35 d. 9,400^77 /. 7,009-^28
is given the titles by the use of Linotype
Title No. 1.
1. Vl-x 3. V _ 12 2 5_ (l+a;)i
2. a x
y/ 4. ^2+x 6. {1 + x + x2)l
Suppose V o + V^ ^ V-c + Vy ;
Since (x !/)-= (x + j/)- 4a: The planes of the angles DOD' and COC intersect in the
== a- b . . froi line OP, perpendicular to the horizontal plane (Wentworth's
Geometry,
.'. X y = \/ a- ~b 556).
From O as a centre describe a sphere, and let its surface
Combining this with ( 1 ) , we find cut the edges of the trihedral angle 0-DCP in M, N, and P.
a-{- \^ a- b
In the spherical triangle MXP, MN = h, MP = 90 m,
and y = =
NP 90 n are kno^\n and P ; =x is required.
By [47], p. 161,
\'(a- b) la fsin(90
/s + ^h - im - ln)sm{90 -ih - im - in)
Va+ , ^
sin (90 -m) sin (90 -?i)
--
Vcos {s h) cos s sec m sec n
SECTION LXV
CRITICAL COMMENT PROBLEM
These pages are Linotype product through-
and were
out, including the horizontal rules, To between two places on the earth's surface
find the distance
made up without the necessity of cutting a (regarded as spherical), given the latitude of the places and the
single slug. difference of their longitudes.
The matter is composed in the following man-
ner and makes use of "overhanging"
the
principle. Taking the first problem on page
181 as an example the first line consists of a
:
oxa'&ficp negav xov noxafiov ndXig oiXElxo fiBydXrj xai RUNNING HEAD: 8 Point Old Style No. 7.
FOLIO: 11 Point Old Style No. 7 figures.
10 Evdaificov bvofia Kaivai, e| fig 01 ^dg^aQOi difjyov inl
(6 Point Old Style No. 1, 2 point leaded)
oxediatg diqr&EQivaig aQxovg, xvQOvg, olvov.
tifXEQag xQEig
iv ds xavxaig vnoiplai fikv fjoav, (pavegd
IS ^ ovdejiiia EcpaivExo Em^ovXr}. edo^ev o^v tw KXsdQXfp 2
20 "ETiBidrj Se ovvfjX^ov, XsyEi 6 KXiagyoi 14. dvaoi'{>|xTiTov makes the whole number of fight-
: Herodotus (vii. 185)
ing men(/xdxiMoi)in the armament of Xerxes 2,641,610; and he estimates
(b Tiooa(pQvr], o'lda fikv Tjfilv oQxovg ye;
the number of camp-followers (vii. 186) as even greater than this. These
ds^idg dsSofiEvag ^irj dbixrjosiv dXXi]Xovi numbers are, of course, immensely exaggerated: see Grote, chap. 38.
vov dh OE x OQcb d)g noXe/Jiovg fjiudg xai 15. xal TOTE, then too (as well as at Marathon), referring to the victories at
inel Se oxoncH Salamis (480 B.C.), and at Plataea and Mycale (479 B.C., on the same
xavxa dvxiqjvXaxxd/nE^a.
xax*
day). 17. eoti oqcLv, we may see{G. 1517; H. 949). XEXfxriQia: appos.
25 ovxE ds aio&EO&ai jieiQWfiEvov tifidg
(G. 916; H. 726). 20. dUu tou; ^eou?, but (only) the Gods. 21. jiqo-
xs oacp(bg olda oxi xj/uElg ys ovds etiivoovjh Yovojv: gen. of source; see note on p. 1, 1.
div, sdo^i fioi slg Xoyovg ooi iX^elv, onto 14. 21. ou n,v 6ri . . . amovq, i.e., I have no idea of telling you that
i^EXoifiev dXXijXcov xijv dmoxiav. xal yd you disgrace them (your ancestors). 23. dcp' ou, since. 24. exeivcov: the
Persians in Xerxes's army.
Page 94.] 15. 1. jtoXu belongs to the two compar. in 2; c/. 21
below. 2. djiEivovag: see iii. i. 22.
17. 9. \iy\bz eI, nor suppose (G. 1346; H. 874) that you are the
. . .
worse for this, that, etc. (G. 1423; H. 926). 10. ol Kvqeioi: the bar-
barian troops of Cyrus. 12. exeivou; refers to ruv r^TTrnxivuiv: running
to them for refuge implied (Xen. means) that the refugees were the
greater cowards. 14. TttTTO^Evoug (G. 1582; H. 982); not indir. disc.
1S4
E-MiEBS
IMPERFECT
3. + buntur mone-buntur They will be Rex et reglna ab omnibus militibus vis-i sunt.
Fllius tuus et soror inea a raagistro bonS doct-I erunt.
[Each of the above Tenses 3. Flumina magna et murl alti regem impedi-ent.
son Singular, viz. Pres. ni<j
:
4. Murus et porta oppidi nostri sunt altl.
bere.]
5. Romam urbem nostram et Romulum regem ama-mus.
6. Verba sapienta iudicum bonorum non audiv-isti.
7. Aves multae puerorum sagittis vulnerat-ae sunt.
8. Onus magnum a servis timidls non mot-um erit.
9. Roma, urbs nostra, a Romulo rege aedificat-a est.
10. Virgines pulchrae carmina dulcia canta-bant.
11. Caius, amicus tuus, et lulia, soror mea, aegri f u-erunt.
12. Libri tui ab omnibus amicis nostris laudat-i erant.
1. The wall and the gate were built by Caius, your friend.
2. The boy and the girl had been taught by the son of
CRITICAL COMMENT the judge. [friend.
i HE selection ofLinotype Modern No. 1 is
3. We have seen Julia, your sister, and Lentulus, our
made for school book pages such as
well
shown on this page.
4. Books and letters were praised by the wise king.
The upper page, showing a mixture in the 5. Heavy stones had been moved by the great river.
same line of roman, italic, and bold face, 6. We shall have been seen by the Gauls, our enemies.
should be composed on a Linotype having 7. You were frightened by the voices of the messengers.
Multiple Distributor. See pages 186, 188,
8. The bold slaves had broken the gates of the city.
189 and 190.
The tabulated matter may be set with either
9. Rome, our city, will be attacked by all the soldiers.
the System and Cross-rule
Lino-tabler 1 0. The girls' sweet song will be praised by the queen.
Broach or be composed in columns with 11. We shall be wounded by the heavy spears of the
type-high rules between. enemy (pi.).
(8 Point Old Style No. 1, 2 point leaded) 12. We were fearing the deep river and the vast sea.
is<:
;
gorical.
allegoriquement (man), adv., allegori-
9 form troops
quare one's
com.) to balanc
ily,joyously,
;
joyfulness. Crii
meat, nutriment, )
Penaion
diet.
Pompe
alimony, maintenance. Riyime
;
feedpump, donkey-en-
alleguer (al-16-gh^), v.a., to allege; to
; ;
quote, to bring in, to cite, to plead, to pro-
duce, to advance, to urge.
alimentation, n.f., alimentation feeding, ;
to furnish; to fuel, to keep up. Le marchS allemand,-e (-man, -mand), oci;'., German.
ne iournit paa de quoi la ville; the Une querelte d' a groundless quarrel,
allemand, n.m., -e, n.f., German,
;
alinea, i . ,
apple. ;
alisier, n.m., service-tree, beam-tree. aller (allant, alle), r.n., to go, to be going
alite, -e, part., bedridden, laid up. to move, to be in motion or movement; tc
aliter, v.a., to confine to ones bed. dei)art, to repair, to riisort to reach, Ic ;
'aliter, v.r., to keep one's bed, to be bed- come, to lead, to end to do to be to go for ; ; ;
1 ;
lane; walk. Une
couverte; a shady walk.
et venir; I will not stay; I shall be back
Faire des a et venuea; to go in and out, again directly. Ma montre ne va pas; my
to and fro. watch does not go. Va vile; go quickly.
allegation (al-le-), n.f., citation, quotation. Allant a; (nav.) bound for. Cela vous va;
that suits you. Allons done; come now;
nonsense! Allez, va; be gone; be off. Ila vont
My.seprome-
; to go for a walk. Allez v
on a Linotype having Multiple Distributor, which makes DeVinne with Antique No. 3.
6 Point
possible the mixing in one line of matrices from two or RUNNING HEAD
8 Point Antique No. 3 lower case. :
more magazines. In this case two complete fonts of 6 FOLIO 8 Point DeVinne figures.:
face combination.
See also the specimens on pages 185, 188, 189 and 190.
186
ACT II. SCENE II
. ZACHARIE
Et du Seigneur I'autel abandonne! STYLE PAGES
JOSABETH FOR FRENCH TEXT
Je tremble. Hatez-vous d'eclaircir votre mere.
SPECIFICATIONS
ZACHARIE TYPE: 10 Point Bodoni Book.
Deja, salon la loi, le grand-pretre mon pere, LEADING: 2 point.
HEADING: 14 Point Bodoni Book caps.
Apres avoir au Dieu qui nourrit les humains SUBHEAD : 12 Point Bodoni Book caps.
De la moisson nouvelle offert les premiers pains, (6 Point Old Style No. 1. 2 point leaded)
Lui presentait encore entre ses mains sanglantes
Des victimes de paix les entrailles fumantes;
Debout a ses cotes, le jeune Eliacin
Comme moi le servait en long habit de lin;
Et cependant du sang de la chair immolee
Les pretres arrosaient I'autel et I'assemblee:
I
JOSABETH
Ciel!
1
'
ZACHARIE
Dans un des parvis aux hommes rese
1
Cette femme superbe entre, le front leve,
Et se preparait mcme a passer les limites
De I'enceinte sacree ouverte aux seuls leviles
'
Le peuple s'epouvante et fuit de toutes parts
ACTE DEUXIEME
Mon pere ... Ah ! quel courroux anima
MoVse a Pharaon parut moins formidable:
" Reine, sors, a-t-il dit, de ce lieu redoutabh SCENE I
JOSABETH
Mes filles, c'est assez; suspendez vos cantiques. |{
SCENE II
JOSABETH
Mais que vois-je? Mon fils, quel sujet vous ramene?
1
Oil courez-vous ainsi tout pale et hors d'haleine? |
CRITICAL COMMENT
ZACHARIE
The similarity between the Bodoni and the
Oma mere
Didot types makes this an appropriate selec-
tion for a French volume. JOSABETH
These pages follow the French style of in- He bien! quoi?
dention, and are characteristic examples of
French typography. ZACHARIE
(8 Point Old Style No. 1, 2 point leaded) Le temple est profane!
JOSABETH
Comment?
1 i
187
:
STYLE PAGES
22 2;og aSJoffer i)c SBergeffeng
FOR GERMAN READER
er arme ^einj jd)Iicf bic ganae D^Jadit ol^ne Srautn,
Bt \i)n hie TloxQenfalte tvedte. a ftanb ober QU(f) alSbalb SPECIFICATIONS
fein gonscS Scib triebcr bor t!^m unb grinfte if)n on tDie Upper Page
eine 2;cufcBIarbe. TYPE: 10 Point German No. 3.
1 5 d)iilcr gu crfennen unb Ipvad) tbcitcr (6 Point Old Style No. 1. 2 point leaded)
1 HE reader pages shown on this page are a luck), at haphazard. 31. unb bomoli ; notice the clever suspense
set in 10 point throughout, while the lower succeed; geltngen is always impersonal. 6. $u6crtu. Cf. 52. i.
page is set in 8 point. gcIo6en, to promise, vow; distinguish from loben, to praise.
In order to compose pages similar to the lower 2Bo(^fer3C, wax-candle for the saint's shrine. frug=fragte,
16.
specimen, a Linotype having Multiple Dis- which is the older form; frug is formed in accordance with such
tributor must be used. This permits the mix- verbs as Iragentruggetragen.- 18. S(i^uljpatron=^ubertu.
ing in the same line of the German light and ig. inctn Cebtog (life-day), my life long. 20. CtnC ttttne ^ttttt
bold face with the English roman, italic (a poor hide), a poor fellow. 21. tlnferetner=ctncr bon un.
and small caps. See also pages 185, 186, 189 31. er feI6er, Hubertus himself.
and 190.
(8 Point Old Style No. 1, 2 point leaded)
4. Translate into Italian: i. What handsome children! Who with Antique No. ]
are they? 2. Those poems are shorter than this one. 3. How LEADING: 2 point.
HEADING: 9 Point Antique No. 1 caps.
much money would he have then? he has what is 4. At last SUBHEAD: 8 Point Antique No. 1 caps.
necessary for the work. 5. These boys are here every morning. RUNNING HEAD: 8 Point Old Style No. 1 cap
EXERCISE 9
speaking, I shall speak, they spoke, speak, let us s the more, troppo, too, too much, very; pur
speak, speaking, they speak, we should speak, he spc tardi, late. unfortunately.
,
189
;
LESSON XV
the root (compr-, com-, viv-), or, in the future and condi-
tional indicative, to the whole infinitive.
STYLE PAGES
Infin. Pres. Ind. Pret. Gerund. P. Part. FOR SPANISH GRAMMAR
il{ comprar compro compre comprando comprado
SPECIFICATIONS
FuT. Impf. Ind. Impf. Subj.
comprare compraba comprase
190
(J JLJ\ jJua Cj^^
STYLE PAGES
FOR ARABIC COMPOSITION
SPECIFICATIONS
v1>>Ij'
J/>
Aj jl>-_j ^jJ"^ ^ *-^**^. -Jy-^ o-UfrJ o^ ^
^)^)_J\^^\ 4^. J*U jlT \^ ^ J_5 <_^ :aJ Jli iJL..^^ olr\ \i\ ^Ldl jlSCs ^U^. jlTj -ol^
JJlJ\
l^Urt^- ^J j\3 -o^V WJ ^-^^^-^' ^^ ^ C I
CRITICAL COMMENT
Arabic is the living tongue of seventy-five
millions of those that live in the wide zone
of Islam that stretches from Morocco to
the East Indies ; and is the literary medium
of Mohammedans throughout the entire
world. It is the native language of Syria, ^ \XtJ\ ^ 1 4. :..'
J 4....^"..a IrLo 1 jjij 4j'U-Jj
J 4j*LJb>- /^
Arabia, Egypt, and Palestine:
ters compose Turkish, Persian, and Hindu-
stani, which differ from Arabic much as
its charac-
^>=r cr?'-5 *..;:". ^ <^ W^3 ^"^^ c^ W^3
Portuguese or French differ from English. ^_ ^ UU 4J ^^3 ^\-3 ^j Aj3 ^ "^j^ ^J-H
The adaptation of the Linotype to Arabic
is eloquent tribute to the versatility of the
^\ sZ.^XJ>\ ^\ Jli_5 4jLJl>J\ ^\ *U-_5 4.J_; ^ 4:^
191
STYLE PAGES
FOR RUSSIAN COMPOSITION
Ha-b coHMHeniH H. B. ForojiH. SPECIFICAXIONS
Paye 53
XYPE: 10 Point Russian No. 3 Light.
HHM-b, yKasbiBan BcfeM-b Ha rp-femHHKa; caivia jiopora, LEADING: 2 point.
RUNNING HEAD: 12 Point Russian No. 3 Light.
My^Hjiocb, ivmajiacb no cji'bAaM'b ero. CHAPXER HEAD: 10 Point Russian No. 11 Italic.
OxqaHHHblH KOJIAyH-b JieTtjI-b B-b KiCB-b K-b CBH- FOLIO: 10 Point Russian No. 3 Light figures.
TblM-b M-fecxaM-b.
CBoeft nemep-fe; y>Ke CA'tJiajiii ceS-fe h AomaxbiH rpofiij (6 Point Old Style No. 1. 1 point leaded)
H xaKoro mcjioi
OTCxynH.Ji'b, yBHA'bB'b
maJITs OH-b, KaK-b OCHHOBblH JIHCJ-b; JXW
OMH H CXpaiUHblH OFOHb nyrJIHBO CMI
ApoiKb HaBOAHJio Ha AyiHy ypOAJIHB(
OxeU-b, MOJIHCb, MOJIHCb! 3aK ^S HHKHT^ ^M
MaHHHo:
MOJIHCb o norHGmeft Aym
i
Ha seMJiK).
CbHXOH CXHMHHK-b nepCKpCCXHJK
ry, pasBcpnyji-b ee h, B-b y^Kacb, oxcx
BbipoHHji-b KHHry: "H-fex-b, necjibixaH B-b cxapue roAbi nposiBHJicfi HeeAajiekt or-b KieBa
H-fex-b xe6-b noMHJiOBaHifl! Btrn ox CTpauiHbiH SM-fefi. Mnoro napoAy noiacKaji-b OH-b HS-b
MOJiHXbCH o xeS-fe!"
Kieea cbok) 6epjiory, noiacKaji-b h not;i-b.
H-fex-b? 3aKpHMaji-b, KaK-b 6'
e-b
KpOBbK)... Eme HHKOFAa B-b Mip-fe HC jiacb 3a uapeBHOH H3-b AOMy MajicHbKaH co5aMeHKa.
rp-feuiHHKa! KaK-b yjiexHT-b SM-fefl na npoMwceji-b, uapeBHa nann-
Oxeu-b! xbi cM-feembCH HaAO ^
uiei-bsanHCOMKy K-b oruy, K-b MarepH, npHB{]>KeT-b
53 sanHCOMKy K-b co6aMK-b na uieK) h nouijieT-b ee aomoh.
Co6a4Ka sanncoMKy OTHecex-b h OTB-bx-b npHHecex-b.
BoT-b pa3T> uapb h uapnua nHUiyx-b kt> uapeBHt:
**y3HaH-Ae ox-b Sm^ji, kxo ero CHJibHtfi?" Cxajia ua-
peBHa ox-b 3MtH AonwxbiBaxbCJi h AonbiTajiacb:"EcTb
roBopHT-b 3M-bH B-b KieBt HHKHxa-KoKeMHKa
TOT-b MeHH'CHJibHtH." KaK-b yiueji-b SM-fefi Ha npoMW-
ceji-b, uapeBHa h Hanucajia K-b OTuy, K-b Maxepn: "ecxb-
Ae B-b KieB-fe HHKHra-KoKeMHKa; OH-b OAHH-b CHJibH-fee
3M-bfl: nouijiHxe HuKHxy Menn H3-b 3jioh HeBOJiH bu-
pyMHTb."
CbiCKaji-b uapb HHKHxy h caM-b c-b uapHueu no-
CRITICAL COMMENT uie;i-b ero npocHXb: Bbipynuxb HX-b AOMKy H3-b T$i>KKoft
JtRINTING in the Russian language appears HeBOJiH. B-b xy nopy M5iji-b HuKuxa pasoM-b ABtnaA-
strange to eyes accustomed to the roman
uaxb BOJiOBbHx-b K0>K-b. KaK-b yBHAaji-b HuKuxa uapfl
characters, by reason of the apparent inter-
mingling of small caps and lower case. Yet HcnyrajiCH: pyKH y Hukhtm saApoHOJiH h pa-
these type forms permit the development
sopsaji-b OH-b pa30M-b Bct AB-fenaAuaxb KOK-b. Pascep-
of beautiful pages, pleasing to the eye.
Heavy-face type is considerably used, especi-
[7]
ally in books, having wide circulation.
192
>w\
EMgMSMgMMMMBIMffl^MgMgMgMgMBlgMglBMgjgMgMBJBMMBf^^
! !
\_Faust bends his head, sinking into a daze of thought. RUNNING HEAD: 11 Point Scotch caps and
small caps.
Brander douhtfully approaches him, and at last FOLIO: 11 Point Scotch.
RULE: 2 Point Matrix Slide No. 401.
touches his shoulder. 1^
Lower Page
BRANDER OVER-ALL SIZE: 19 x 33 picas.
TYPE: 11 Point Caslon Old Face.
I have been heavy-hearted ; but that thus LEADING: 2 point.
RUNNING HEAD: 14 Point Caslon Old Face
I find you, overwhelms me. . . .
BRANDER
I cannot utter what is in my heart.
It is as though I had with my own hand
MRS. GREENWOOD
John Henry, pray! I cannot. Pray that God give
me strength.
As her husband comforts her, Barrow begins fray-
ing. Distantly a bell strikes ten.
MRS. greenwood
Only seven hours to daybreak! Only seven.
She clings to Greenwood, sobbing hysterically. To
CRITICAL COMMENT
the sound of Barrow's half audible fraying^ the lights
Composition of dramatic manuscripts
close in.
requires careful advance consideration in
order to keep the dialogue and the stage SCENE III
directions so clearly distinct that the reader The Opposition Afril, 1603
has no difficulty in following the text. The
page above accomplishes this by reverse
The Royal March in this scene was composed by
indention of text; the lower page empha- Edward Burlingame Hill
sizes the characters by using caps and small
The lights com,e uf quickly and full. There is a rush
caps for the names and centering names of
speakers.
and flurry of children and young people across the way
194
! ! ! )
1 ATHANASIUS
STYLE PAGES
V Alexander. Dost thou indeed so greatly love the Saviour FOR DRAMATIC COMPOSITION
of the World, Athanasius?
SPECIFICATIONS
Athanasms. Beyond all words I love Him. I wish that Utper Page
OVER-ALL SIZE: 24 x 36 picas.
like the martyrs I could seal my love and die TYPE: 12 Point Franklin Old Style.
LEADING: 4 point.
for Him. RUNNING head! 11 Point Franklin Old Style
caps, interspaced.
Lower Page
Old Style.
Alexander (to himself in reverie). This pure stream of (6 Point Old Style No. 1, 1 point leaded)
1
faith and love should not be left to chance
guidance.
Vision {who has drawn near, and now speaks behind him, ||
37
Margaret. Why, what is it?
issue:
20
20 Elisha Strawbridge (Elisha^ Samuel* Sam-
uel^ John" George^) was born at Norwich, Vt.,
Aug. 2, 1778. He settled at Palmyra, N. Y., and
ated genealogies which are frequently issued for 21 (Capt.) Alden Strawbridge (Samuel^ Sam-
family use. Here no attempt made at condensa-
is
uel* SamueP John- George^) was born in Nor-
tion, and everything Is worked out with the idea of
clarity and ease in reading. The pages offer an wich, Vt., Jan. 12, 1785, and died there, Jan. 16,
interesting comparison.
(8 p. 'eaded)
196
:
480
CAPT. JOSEPH LEWIS' FARWELL (Joseph/ Thaddeus,"
Eliezer,* Eliezer,* Eliezer," John'). Born in Plymouth, Aug. i,
1805. He was a sailor, and died at sea, Aug. 18, 1842, on board tlie brig
II. Louisa Le Baron,* b. June 22, 183?; m. Benjamin F. Dyer, Feb. 22, 1854.
481
SAMUEL' FARWELL (Samuel,* Samuel,^ Josiah,* Eliezer,^
Eliezer," John'). Born in Plymouth, August 31, 1802. Married,
Jan. I, 1827, Rachel Capen, who was born July 25, 1804.
Ch,ldren:
I. Elizabeth Capen,* b. Sept. 2, 1827; d. June 27, 1847.
II. Sarah Frances,* b. April 29, 1829; m. Henry B. Crane, Dec. 12, 1S48.
III. Martha Ann,* b. March 10, 1831; m. Massena Ballou, Nov. 4, 1849.
IV. Laura Acrelia,* b. March 18, 1833; m. Charles Upham, Nov. 12, 1852.
V. Infant, not named, died soon.
VL Ellen Co\^NGT0N,* b. May, 19, 1837; m. George P. Reynolds, April iS, 1868.
VII. Samvel Henry,* d. in infanc)-.
VIII. Mary El.mira,* b. Dec. 24, 1842; m. Alfred Upham, Dec. 2,-, 1861.
IX. Alice Isabel,* b. Jan. 26, 1846; m. Nathaniel F. Foster, Jan. 25, 1865.
482
EZRA' FARWELL (Samuel,'^ Samuel,'^ Josiah,* Eliezer,'
Eliezer," John'). Born in Plymouth, March 10, 1805. He died April
17, 1850. Married, June 29, 1830, Mehitable Porter, who was
born in Stoughton, Dec. 3, 1808, and died Dec. 28, 1863.
ChiUren:
I. Mary Eliza,* b. Oct. 11, 1S32; d. Sept. 28, 1853; unmarried.
n. Frederick,* b. Jan. 5, 1839; d. unmarried (lost at sea), 1860/61.
III. Catherine Porter,* b. Oct. 21, 1843; '^- O^'- 29> 1845.
951 IV. Ezra Rhodes,* b. April 4, 1847, at North BrlHgewatcr; m. Ella Jane Thayer,
April 2, 1870; b. March 4, 1850.
is of vital importance, also the use of caps, small caps, roman and italic lower and 8 point on 9 point body.
case, antique figures, and indentation each plays its part in making the BOLD FIGURES: 10 and 12 Point Antique No. 1.
subject matter clear to the reader. As condensation is usually essential in RUNNING HEAD: 11 Point Caslon Old Face roman caps.
publications of this kind, the Caslon face is a fortunate selection. FOLIO: 11 Point Caslon Old Face modernized figures.
(8 Point Cation Old Face, 2 foint leaded) (S Point Caslon Old Face, 2 foint leaded)
197
LIMIT NOTICES
DEDICATIONS
M. M.
"MAKERS OF SONG" SOCERO DILECTO
THIS BOOK IS GRATEFULLY DEDICATED CONSILII LUCULENTI MEMOR
ET GRATISSIMUS
(Set in 11 Point Scotch caps and small caps and 10 point italic)
M. C.
(Set in 14 Point Caslon Old Face caps and small caps)
198
;,
(1910).
(1902), 514-544.
Waltz, Re.ve, Vie de Scncque. Paris, 1909 (with bibliog-
raphy). (Sho, and roman, full measure. Compare withh "Bibliography"
"Bibi
Those interested in the Tragedies of Seneca, which this T^' '.alic
Set in 8 Point Old Style No. 1 on 9 point slug)
and body
85. i
in
rare upon the ancient stage. Cf., besides Cunliffe, op. cit.,
Lucas, F. L., Seneca and Elicabethan Tragedy. Cambridge
Seneca, cf. Ep. 24. 18; 65. 24; Polyb., 5. Ad i and 9. 2,
(statement of the problem). Ep. 54. 4, 71. 15, 82. 15 ff., and
University Press, 1922; Thorndike, A. H., Tragedy. Bos-
Frag. 28. (negation). Ep. 36. 9 ff., 75. 17 ff., 63. 16, 92.
ton,1908; pp. 33-75; and Schelling, F. E., Elizabethan
30 ff., 102. I and 22 ff. and Helv. 11. 6 ff., (approval of
Drama. Boston, 1908; I. 87 ff., II. 2 ff.
immortality).
11. Quid de Deo Seneca Senserit, Paris, 1884; E.
[145] Westerburg, Der Ursprung dcr Sage dass Seneca Christ
gewesen sei, Berlin, 1881. Min. Fel., Octav., ^Z- i Tertul., ;
an caps, 't^U
itaitc ana quotations, unth rev
De Anima, 20; Lact., Inst., i. 5 Sen., Ep. 8. 7, 41. 2, 92. 30.
;
Set in 8 Point Old Style No. 1 on 9 poi
12. For the modern tendencies discussed in the pre-
ceding pages, the author has made frequent use of his
"Modern Note in Seneca's Letters," in Classical Philology,
X. 139-150 (1915). For a beginning of the studies to which
the rest of this book is devoted, see Proceedings of the
BIBLIOGRAPHY American Philological Association, XLII. 38-40 (1911),
The Making and XLIII. 26-29 (1912). W. C. Summers, Selected Let-
Dudley, C. B. : of Specifications, Proc. of Am. Soc. for Test-
ters of Seneca, London, 1910; Introduction, Section C,
ing Materials, 1903. Also in Iron Age, July 9, 1903, pp. 29-32.
contains much valuable material.
Dudley, C. B.: The Enforcement Specifications, Proc. of Am. Soc. for
13. Ad Paul, de Brev. Vit., 14 f.
Testing Materials, 1907. 14. Cf. J. E. B. Mayor, "Seneca in Alain of Lille," in
Pearce, H. C: The Supply Department, N. Y., 1911. Journal of Philology, XX. 1-6 (1892.) A. de I., trans, by
Clapp, H. L. A Manufacturer's Economic Purchasing System, Sept., 1904,
: D. M. Moffat, New York, 1908 (Holt), esp. pp. 34, 58, 67,
pp. 227-230. 72,, 91-
Parkhurst, F. A.: Applied Methods of Scientific Management, N. Y., 1912. V. of B., Bk. 4, ch. 70; Bk. 6., ch. 38. Girald., Every-
15.
109
STYLE PAGES FOR CAPTIONS
MANY books otherwise well composed lose the advantage of their typographical page
through poor taste or workmanship shown in setting the title-captions for the illustra-
tions. It is just as important that these should be in keeping with the general typography of
the book as that the title page should be considered from the standpoint of the whole. The
following examples will prove useful, and the notations made in the Critical Comment is
intended to be suggestive.
Set in 8 Point Bodoni Book level small caps and italic. Where plate is small, caption r
UT A PART OF LIFE, ONLY Set in 9 Point Caslon Old Face level small caps ivith 24 Point Caslon Old Face
NEW PLACE Set in 10 Point Bodoni Book caps, caps and small caps and. italic-.
Rule, 3 Point Matrix Slide No. 406. With ample margins, the caption
(3) Residence of Mr. W. H. Crocker may be spread out to add its typographic treatment to the page. This
arrangement is also suggested for tissue titles.
added.
200
IRISH CHAIN
Set in 10 Point Caslon Old Face caps and italic caps and lower case. A
caption with a secondary lin
(2) DOCTOR PARMA is often spoiled by not keeping the relation between the two proportionate. Compare this wit
By Titian numbers 3, 5, 7 and 8 on this page.
THE C.\BSON' CniLDREX Set in S Point No. 1 level small caps and iial - , all interspaced.
(3) The use of interspacing should be limited to mose books
dooks where
wnere the leaamg of
tne leading v
or type
A Picture Taken for Stevenson An
page is open. interspaced caption facing a solid page of text is not pleasing
THE OLD IRISH WOMAN AND THE Set in b PointNo. 1 caps, interspaced. This style of caption is intended
for small plates where the caption can assist the typographic balance
(4) YOUNG WIFE WERE HASTENING by adding to the length of the page, making it correspond nearer to the
DOWN THE STREET length of the facing type page.
FISH ALLEY 5'^/in 12 Point Caslon Old Face small caps, interspaced, and 9
(5) Point Caslon Old Face small caps.
THAT HORROR TO THE NOSE,
'
r PERFUME TO THE EYE"
effective.
titles are
is
"Far aicay, through these forests and across these cataracts, I No. 402. Where quotations from the text are
(7)
believe with you there lies a little Kingdom of Content, combined with the captions, a treatment like
this will add to the typographical beauty of
where you and I will one day reign." [p. 86]
the page.
201
CHAPTER II
(Set in 8 Point No. 21; Heading in 10 Point No. 21) TOPICAL ANALYSES
CHAPTER XXI
THE VOICE THAT YET SPEAKS
TESTIMONY TO THE ENDUHINO INFLUENCE OF DR. KLOPSCIl's GOOD WORKS A
SOLDIER OF HUMANITY MUTUAL CONFIDENCE IN THE "CHRISTIAN HERALD"
FAMILY PUBLIC MEMORIAL MEETING RABBI MICHELSON's PRAISE BISHOP
Darlington's address dr. marsden's analysis a word from irving
BACHELLER DR. HILL's TALK JUDGE
(Set in 8 P
202
.
CONTEXTS xxi
Page
The ambitions of Charles of .\njou 353
STYLE PAGES
The papal counter projects 354
The "Sicilian \'espers" and the explusion of the French 355 FOR TOPICAL ANALYSES
The field opened for diplomacy 356
The internal conditions of the city-states 356 SPECIFICATIONS
Expedients for external security 357 Upper Page
Diplomac}- becomes a system 359 OVER-ALL SIZE: 22 x 36 picas.
The equilibrium of Italy 361 TYPE: 8 and 9 Point Old Style No. 7.
LEADING: 2 point.
The birth of maritime law 362 RUNNING HEAD: 8 Point Old Style No. 7
Authorities 363
FOLIO: 8 Point Old Style No. 7.
Lower Page
CHAPTER \III THE RISE OF NATIONAL MONARCHIES OVERALL SIZE: 24 x 37^4 picas.
TYPE: 8 Point Franklin Old Style.
The mediaeval kingdoms 365 LEADING: 1 point.
RUNNING HEAD: 9 Point Franklin Old Style
I. The General Causes of Political Centralization FOLIO: 9 Point Franklin Old Style.
The character of the feudal monarchies 366 (6 Point Old Style No. 1, 1 point leaded)
B. England,, 1775-
The entente between England and France . .
Husbandry
The fall of the Angevin power in France . .
EXCHANGE
I. Commodity Money
A. Commodity Money in North Carolina, 1749. By Gov. Johnston
B. Tobacco Notes in Virginia, 1781. By the Marquis de Chastellux
CRITICAL COMMENT II. Credit Money
In those volumes where the Contents serves A. A
Defence of Paper Money by a Colonial Governor, 17 24. By
as a topical analysis, great care is required Governor W
Burnet
.
B. The Land Bank and the Extension of the Bubble Act to the
in the selection and arrangement of the tj-pe
Colonies, 1741. By Governor Thomas Hutchinson
to bring out exactly the idea which the
C. The Necessity of Paper Money in the Colonies, 1764. By Thomas
author has in mind. These two examples Powruill
w^ill ser^-e as models. In the lower page,
note particularly the effectiveness of the
indention.
1748. By Peter Kalm .
203
; ;
ary and moral habits, 23G, Netschajeff, a., 175. makes the subjects stand out clearly
Neurone, 57-58, 60.
Locke, 45.
J., New Haven, 41. but if the index is long the arrange-
Lockstep, 23. New York, 41.
ment is not desirable. The reverse
Love, 76, 126. Niemeyer, a., 206.
I
:o4
Courts martial, 395. Delegates, 4. Set in 8 Point No. 1, 1 point leaded
appeal to President, 369, 4. to county conventions, 256.
necessity for, 405. number determined, 261.
Initials in 24 Point Bodoni
Courts of Appeal (U.S.), 411. definition and authority, 262.
Courts, powers of, alternates and proxies, 263.
assent to formation of cor- territorial, 304. Note the style for making the alpha-
porations, 7S. Democracy,
dissolves partnerships, 147. definition, 20.
hetical division. Compare this leading
dissolves corporations, 148, 3. in N.E. townships, 80. with that of Nos. 1 and 2.
protect absolute rights, 158. Democratic party, 254.
appoint inferior officers Departmental business, 379. (10 Point Old Style No. 1, 2 point leaded)
(U.S.), 389. Departments,
Courts (U.S.), 408-413. three, 21.
Credentials, interdependent, 406.
to conventions, 260. Deposit,
referred to committee, 264. definition, 151.
Credit agencies, 153. certificate of, 151.
Crime. See capital crimes. interest on, 151.
religion not a cloak, 9. Despotism,
definition, 10, 163. definition -^n
imprisonment for, 179. Friends, Society of, 227 Old Testament, 16 ff. Christ's
Docket, ff. ;
Debt,
justic Froude, J. A., 176. Revelation of, 34 ff.; on Pen-
imprisonment for, 179.
judgn Future, The, 310 ff. tecost, 43 ff.; in St. Paul's
of county, 252.
descr; Epistles, 03 ff. Holiness of,
Declaration of Independence, ;
Dower,-
222.
wido\
GALILEO, 181, 212. 71 in the Synoptic Gospels,
;
Deed, natur
Giorgione, 172. the Fourth Gospel, 92 ff. in ;
definition, 133.
conve
Draft, a
Giotto, 172. Early Christian Theology, 113
as mortgage, 134. 282.
Gladden, W., 207. ff. in the Mediaeval Church,
for state lands, 327. Due for
;
Defendant, of Ian Glory of the life of the historic 156 ff. in the last three cen-
;
definition, 178. Duties,- Jesus, 99 Cf. turies, 204 ff. the summary
;
as witness, 182. politic Gnosticism, 93. of the doctrine of, 252 ff. the ;
in civil case, 206. social Good Friday, 38, 39. 134. direct dependence upon, 254
Deficiency judgment, 135. Duties Gore, C, 223. ff.; the double test of the
Definition, selection of, 1. Duty, Gothic Architecture an expres- authority of, 258 f. the om- ;
[4]
205
1 ;
strained relations with 151; criminal military law of each alphabetical division. These
Russia, 243 ; aids Germany of, 32; special privileges divisions are set off with headings
in Morocco crisis, 249; of, 42, 43, 65, 128-130 ,
instead of simply spaces. Names of
153, 173, 205 n; repre-
books are shown in italic; proper
Herzegovina by, 250; the sentation of, in Reichstag,
Great War, 256 48; in Bundesrat, 64-68; names in caps and small caps.
Austrian Code, 183 limitations of, on mili- (10 Point Old Style No. 1. 2 point leaded)
tary power, 77; union of,
Baden, area of, 3 joins ;
with Prussia advocated by
North German Federation, Hohenlohe, 104; military
22; special privileges of, budget of 145-149; Civil
42, 123, 130 n; reserved Code in, 183; Oberstes
privileges of, 43 ; repre- Landesgeri
sentation in Reichstag, 48, Bavarian Fa
in Bundesrat, 64; Civil in Reichsti
[6]
206
858
49, 53, 70-72, 74, 70-78, 80; on Market, retail, 105 colonies a, for
;
[7]
201
; .
468 INDEX
[9]
208
COMMERCIAL
SPECIMENS
Showing the Use Linotype Typography
of
of any dimension^
PREPARED BY THE
DEPARTMENT OF LINOTYPE TYPOGRAPHY
^^m^m^m^^m^^
^^^^M
Luncheon
to the
at the
LAWYERS' Club
I I 5 BROADWAY
O^e'w York Qtty
APRIL NINTH
The strength and dignity of Caslon Old Face give it a special shown here in a cover design for such a programme, the formal
appropriateness for the programme or menu of formal character effect being carried out by the use of rules and of the Linotype
where a type treatment rather than hand lettering is desired. It is series of Caslon decoration.
(10 Point Caslon Old Face, solid)
210
THOSE PRESENT
Speakers'' Table
Quests
R. D. Adams B. G. Bain
F. L. Allen David Bandler
G. L. Allin J.L. Barger
Horace Anderson T. H. Baskerville
G. F. Atherton K. C. Bates
R. G. Babbage A. H. Bauer
One of the body pages of the programme, the cover of which appears width of the type matter, consistently maintaining the formal
opposite,is shown above. The rule treatment of the cover has here effect. Note the relative weight of type and rules on both pages
been carried over in the form of parallel and single rules cut to the and the careful balancing of type and decoration.
(10 Point Caslon Old Fac,
211
SPECIFICATIONS
COVER PAGE: 9, 11, 14- and 21 Point
Caslon Old Face caps; 11 and 14 point
small caps, interspaced; the center de-
A CATALOGUE
sign composed of 12 Point Caslon OF
Border Nos. 1027 and 1028, and 8 Point
Border No. 423.
BODY PAGE: 11 Point Caslon Old Face
OLD > RARE BOOKS
italic with swash caps, cast on 12 point RECENTLY ACQUIRED
body; Headings point small caps,
in 11
BOCCACCIO
Rime di IMesser Qiovanni 'Boccaccio, 'Printed with 'Bo-
doni type. 8vo, cf. Livorno, 1802. 5.00
BURTON, ROBERT
The cAnatofny of 3^ elancholy What . it isy with all its
ENGRAVING
The History and <Art of Engraving, extracted from Bal-
dinucci, Florent le C^'^^te, Faithorne, the Jlbeccdario
Pittorico, and other Jluthors. Somewhat time-stained.
Illus. Svo, contemporary calf. London, IJ47. 7.50
FOLK LORE
Rites of Funeral, ,Ancient and iSldodern, in use through
the known world. Written originally in French by the
ingenious 34onsieur i5\4uret. To which is added Jl Vin-
CRITICAL COMMENT
dication of Christianity against Paganism. i2mo, con-
temporary calf. London, 168 2. 10.00 r OR the italic page at the left we have adopted
a style which was used by Mr. D. B. Updike
FROISSART
of The Merrymount Press in folders adver-
Chronicles of England, France, Spain and the tAdjoining tising "The Humanists' Library." Note the
Countries, from the latter part of the reign of Edward II gracefulness of the Caslon italic with its
to the coronation of Henry IV. Trans, by Thos. Johnes. swash caps and long descenders, and the effect
With a Life of the ^Author, an Essay on his works and a of the roman price figures.
criticism, on his History. The best translation. 2 vols. The cover page is set entirely in caps and small
Illus.,8vo,hf.m,or. London, 18^4. 10.00 caps, with a typographic ornament. Both
pages, while designed for commercial pur-
poses, are distinctly bookish rather than com-
mercial in their flavor.
(10 Point Caslon Old Face, 2 point leaded)
212
SPECIFICATIONS
THE SOCIETY OF ARTS AND CRAFTS LEFT: 9 Point Caslon Old Face caps, inter-
213
FEBRUARY 8
THE LECTURERS ^ "WHAT IS A GOOD BOOK"
SPECIFICATIONS
FOLDER: Set in Caslon Old Face, the body
point leaded, with 24 point
in 9 point, 1
as evident in the
elaborate catalogue or brochure.
small job
We
in
show
the
L
(S Point Caslon Old Face, 2 point leaded)
214
9
The Q Officers
ADAMS CABOT LOWELL
PARK STREET President
CABOT ADAMS
NATIONAL Vice-President
LOWELL CABOT
BANK A. C. L.
Secretary
SALTONSTALL
Treasurer and Cashier
'& n &,
;> Member of i!V i
9
Federal Reserve System Directors
% FANEUIL H. ADAMS
5?
I
a Condensed Statement of Condition as of January First
RESOURCES LIABILITIES
Loans and Discounts . .
$116,953,425.07 Capital $ 10,500,000.00
United States Bonds . 1 1,489,590.40 Surplus and Undivided Profits .
9,969,644.62 5X.
(market value)
Other Bonds ....
Unearned Discount .... 553,277.28
Reserve for Taxes, etc. . . . 425,494.20
(market value)
Circulation 5,421,517.50
Federal Reserve Bank Stock 525,000.00
Other Stocks .... 993,55503
.Acceptances
tomers
executed for Cus-
(market value) 1,460,626.98
Customers' Liability Account of (After deducting $13,040.80
Acceptances 1,407,068.88 held by bank)
Loans held for Customers . 4,279,000.00 Loans held for Customers . . . 4,279,000.00
Cash and Exchanges ....
36,928.937.14 Deposits 149,879,369.33
$182,488,929.91
Foreign Department
I
t^ COLLECTIONS IN DOLLARS AND FOREIGN CURRENCY COLLECTED AND CREDITED AT BEST RATES
'f',
'^.
FOREIGN EXCHANGE BOUGHT AND SOLD
DOMESTIC AND FOREIGN LETTERS OF CREDIT AND TRAVELERS* CHECKS ISSUED
^
Q,
iv MONEY TRANSFERRED BY CABLE TO ALL PRINCIPAL CITIES OF THE WORLD Tt
ft- a
The four-page bank statement Is almost a standardized product, its cont SPECIFICATIONS: Set throughout in Caslon Old Face as follows;
being of the same nature in practically all cases. The individuality of any Upper Left: 21 point caps and italic; II point italic.
sutement, therefore, will depend chiefly upon the typographic treatment of the Upper Right: 14 point; 9 point caps, interspaced; 9 point italic.
material. The setting above is designed for a bank of conservative character, Center: 18 point caps and italic; 9 point caps; 10 and 18 point; 10 point
and is appropriately worked out in Caslon Old Face. It presents the necessary small caps; Rules, 4 Point Matrix Slide No. 351.
facts in thoroughly readable fashion, relieved by a simple decorative border, Border: 4 Point Matrix Slide No. 508; 12 Point Caslon Border Nos. 1024,
and by dividing rules in the center page spread. 1027 and 1028.
215
A RESIDENTIAL GROUP
A UNIQUE
and 125 on the side streets. The garden of
RESIDENTIAL GROUP
the St. Francis Home, to the east, insures
216
:
APPLICANT:
ADDRESS
BUSINESS:
PROPOSED BY:
This IS a Sani'^le of
Dues $15.00 per year, payable in advance, from January first i
Price
WE CORDLALLY INVITE
From the
INSPECTION OF OUR FABRICS
BARCLAY-SIMONS CO.
FOR SPRING TAILORING Pa^er and Cardboard
19 ARCHER STREET, ALBANY
'm
OUR LINE
among many weaves and
and
the
is comprehensive,
col-
756 IMendane Tarkzcay shows a paper dealer's sample card such as would
ordinarily involve the making of a drawing and en-
graving; the third is a small announcement, with a
rather bookish setting in Caslon Old Face. All arc
simple, appropriate, and distinguished in their effect.
While admiring its remarkable beauty, buy that particular design, they bought
most buyers thought it too unusual to other rugs in the store where it was dis-
any quantity, and only bought a
sell in played.
limited number at first.
Wherever the Chinese Renaissance from the ordinary, that they form a cen-
Rug was displayed it drew crowds. A ter of interest in his store and quicken
two hundred in his department the day Oriental designs into all their lines, the
Write for details about this season's feature rugs: The Barbizon Landscape Rug
(which has more colors than any other Wilton) and the Assyrian Temple Rug
T. & S. Kachadoorian
Fifth tAvenue, [N^ew York
SAN FRANCISCO BOSTON PHILADELPHIA DETROIT
5\/2//j at Weymouth, R. I.
Elzevir, bv reason of its large, opei of body, is particularly SPECIFICATIONS: : Elzevir No. 3, 24 point caps,
cap interspaced: 14 point Italic,
: it n poini,
adapted to the circular or advertisenn Q larop !.mr.iint r.f rnnv 4 miint IppHpH with Pnint Louis
78 Point
7,9 I VV Initial
nlik XV Ini X-1341; 10 point, 2 point leaded,
*-''-
in limited space and still maint.iin an tials: 8 point italic: 18 point, 8 and 12 point italic, '''
14 point
poi small caps;
about 300 words, yet it is leaded I Matrix Slide No. 516: 18 Point Benedictine Border N( M- 719J4 and
smaller matter. int Matri.-; Slide No. 403.
218
GIOVANNI BATTISTA TIEPOLO
<^ "Biographical USCote
^^^^^y^^iLz::^^ Y\^ last great name in the illustrious roll of Venetian
painters was Giovanni Battista Tiepolo, born in
Venice, April 6th, 1696, in the parish San Pietro a
T Castello. He was the fifth child of a well-to-do captain
^ (naval) and merchant of marine goods, Domenico
._.VJ . Giovanni Tiepolo, and his wife Orsola Jugali. The
father died when Giovanni was one year old, and a considerable fortune
was divided between his children In 1721, Giovanni married Cecilia,
CO Guardia. Cecilia bore him
in a fine house in the parish of
SPECIFICATIONS
COVER PAGE: 6, 10, 12 an. 1 Point Elzevir No. 3,
with 9 and 12 point itali Decoration, 24 Point
At the Louis XV Ornament No. 8 4 Point Matrix Slide
No. 508.
PEMBROKE GALLERIES FOLDER PACE: 12 Point zcvir No. 3, 2 point
STREET leaded: Initial, 24 point: iding, 18 point; Sub-
ARLINGTON AVENUE, AT 60th
head, 14 point italic, Dec< ion, Louis XV Head-
NEW YORK CITY band X-1346; Initial, 78 int X-1215; 2 Point
Matrix Slide No. 400.
CRITICAL COMMENT
These pages, employing the Elzevir face with i
219
CRITICAL COMMENT
rOR the commercial printer Elzevir will
find its most frequent use in that class
of job work where a light, dainty,
"feminine" effect is desired. The tea
room menu is Here
a typical specimen.
again the text complemented by the
is
6 Red Cockleshells
Chiswick, L. I.
SPECIAL LUNCHEON
|L25
'^'iJ^
Luncheon, 12 to 3
Tables may
220
SPECIFICATIONS
Set in ElzevirNo. 3; Heading in 18 point
caps, interspaced, and 10 point italic:
Body in 8 and 10 point with italic and
small caps; Numerals, 10 point small
caps; Louis XV Headpiece, X-1191:
Dashes, 3 Point Matrix Slide No. 920.
SPECIAL PROGRAMME
for the Benefit of The Associated Charities
II
III
KLAVIERSTUCKE.Op. 5, No. I
Mr. Simpson
CRITICAL CO.MMENT
DY the use of caps and small caps
a variety of emphasis is secured EL PELELE {Goyescas)
in this programme which gives
Mr. Simpson
to each detail proper impor-
its
221
The Stearns-Evans Building, Inc.
469 Eighth Avenue, Detroit
Dear Sir:
Secretary
Typewriter type, while it has litt -ncnd t from a typogr aphic point
widely used in fac-simile letters that is given a sho King he re. It is available on the Linotyp
in 8, 10, and 12 point, and in thre different styles Remir gton, Ur derwood, a nd Stenogra
SCHOOL ADVERTISING The Vacific and Atkinson's
IN THE NATIONAL MAGAZINE
Dealing direct
DEALING directly with us means gain for the
CLOSING DATES subscriber and yourself. The delay and risk of
error that you avoid means a subscriber pleased by
Copy for approval or correction must be received prompt arrival of his magazines. Your direct orders
one zveek in advance of closing dates. may qualify you for the liberal bonus above com-
mission that we will explain on request.
June published 20th of
issue, May
Short term subscriptions
closes A.Y)r\\ lOth
SUBSCRIPTIONS for less than one year will be
July published 20th of June
issue, taken for convenience to subscribers, at propor-
closes May lOth tionate rates
except At kinson's new subscriptions
at the special rate.
August issue, published 2 1 st of July
closes ]\xn& lOth
Short paid orders
September issue, published 20th of
SHORTAGES of less than $2.00 will not delay
entry of your orders, but only one bill will reach
closes J uly I Oth [ August you. After reasonable time for collection, the short
paid subscriptions will be cut down.
SPACE
The smallest space acceptable is half an
Improper subscriptions
inch (7 lines). NoTheON'E may order, by subscription, copies of
Facific or Atkinson's intended for news-
SIZES stand sale, nor may copies ordered on subscription
be resold at retail in any way, nor may any sub-
Full page
7 X 103/4 inches or 429 lines scription worker forward, without our consent,
orders not obtained from the subscribers by his own
Column 2 X 1034 inches or 143 lines
direct effort.
RATE
No ONE should .sell The Pacific Magazine or
Atkinson's at any other terms than those stated
in this schedule of rates. Any Pacific or Atkinson's
The school rate in The National Maga- subscription sold directly or indirectly in violation
of our terms will be cancelled.
zine is $1.00 a line; the rate to other
advertisers is $1.50 a line. E. F. Atkinson Co.
West 18th Street, New York
#
The new york office of
i HE
critical comment
two pages above are adapted
from layouts by the late Benjamin
SPECIFICATIONS
LEFT: Set in Caslon Old Face; Heading in
this Company has been Sherbow, and show an extremely
effective use of Caslon and of Scotch
11 point caps; Subheads,
caps, interspaced; Body,
12 point small
9 point italic, II
moved to 478 Columbus in the folder of envelope size. Note
point,12 point with italic and small caps; the deft way in which the text of
12 Point Border No. 514. Avenue (the new Union each is accented in the Caslon page
RIGHT: Set in Scotch; the body in 8 point,
solid, with IS point initials and 12 point Central Building) and the by the use of small caps and italic,
heads; Running Head, 12 point with italic; and in the Scotch by the initials. It
Signature, 14 point and 11 point italic;
Rules, 4 point Matrix Slide No. 508 and 2
telephone number is now would be hard to surpass either as a
BOSTON
1
Carried in Stock by
NIPPON PAPER COMPANY
Importers of High-Grade Papers from
INTRODl !
Tj^EiVCH Japan j \
t:
X take the place of i
224
;
^pmn 327
Bptif CUfSOn in B flat Hyde
=^pmn 335
PoStlUDe: "L'Envoi"
(Arranged for violin, harp and organ)
CRITICAL COMMENT
Of these two specimens, the one above
follows the traditional black-letter
setting of the church programme,
with horizontal rules and crosses in
red. It is a representative specimen
of this class of work such as is most
generally used.
The one at the right has a modern, con-
temporary feeling, due to its being set
entirely in roman. Note the fine, dig-
nified effect of the Elzevir caps.
225
SPECIFICATIONS
TITLE PAGE: Franklin Old
1
and 11 point caps, 6 a
O lO
SSS^?^ ss^
t^ :2 ^^ ^^qsHS^HM
?H <>4 r^ to Tl- u^ VO 1^ a.
a^o oo
tS^ s ^^ ^^^^^^ "S-^^
-. cs. csi
xn a> t^ yn
^
to ^r o
xn
,o^
o"P*^
ip^ s ^^ , "12 ''R*:^
_ CM (N CO CO
i
e^ ^ -^^ ^s*s^; ;;e,^,^^
1
^^
CM CS) <N CO
1
VO^^OO
^^^ 0)
^ 2
H2 '-|2r+.tt,=H^ H2^:eH,::S
^^.o.^.^oo vof.
^^^..^^^ ^O.
r i
^s*^s* ^..^^^
0^ ^ 1-
....... oS
!i iSr- Lamson Machine Company}
Glutei
5s
Pullej
per
Feed
Feeds
1 CRITICAL COMMENT
1
1
Positions
Driving
Showing
The
Revolutions
Minute)
Gear
Machine)
four pages shown here and opposite
give a complete typographic dress for a
of 1^"
Lever Turning
(For
6x9 machine catalogue, worked out in
Diagrams
800 Q the Franklin Old Style Series, with
(Speed
Caslon Decorative material and with
Caslon No. 3 as a bold face. The tabular
page (left) was set with the Lino-tabler
System and Cross-rule Broach. The four
pages have purposely been made as varied
as possible and include almost every style
of composition which would be encoun-
tered in a catalogue of this sort.
226
SPECIFICATIONS
DETAIL PAGE (Ufl): Franklin Old
Style, 8 and 11 point caps; 10 point, 2
EQUIPMENT FOR 2x24 LATHE point leaded, with 10 Point Caslon No.
3 italic; S point, solid.
BODY PAGE (Mcu') Headband, Franklin
DETAILS OF OUTFIT OF TOOLS FOR BAR WORK Old Style, IS point caps
:
The Machine One 2^4 x 24-inch Flat Turret Lathe, cross-feed 4 Point Xo. 503 and 2 Point No. 401;
Body in 12 point, 2 point leaded; Folio
head, single drive, four tool holders, three stock, supports, oil pump in 8 point old style figrures.
and piping, friction countershaft, cast-iron table for holding tools, (6 Point FrarMin OU Style, 2 point haded)
with
Screw Thread
1 5 sets
combination tool plates wi are not in the kit of every machinist, an inch nut or any
and when the plates begii weight on the end of a string thrown over the shaft may
inside and outside tumin be made to serve the same purpose.
tj-pe. Two square cutter t
The countershaft should line up perfectly with the
cutter. One extension dr.
shaft from which the power is received, and it should be
taper shanks.
perfectly level. It should be well oiled before starting
All the above may be brieflj
with chucking outfit (outfit C and examined after it has run fifteen minutes to see if any
For chuck work requiring
of the bearings are warm.
added to chucking outfit. It s
for each pitch. After the machine has been set parallel with the counter,
the lag screws should be put through the legs into the floor,
but should not be screwed down until after the machine
is leveled. As the bed rests on three points and is flexibly
connected to one pair of legs, the leveling is not done in
{.Courtesy of Jones &" Lamson Machine Company'\ the usual way. When the level is placed across the V's of
the lathe bed and is found to be a little high on one side,
drive the wedges under the edge of the leg at head end.
CRITICAL COMMENT
IHE Franklin face has a practical,
Do not try to change it by wedging up under the back
workmanlike quality which particularly leg, for it is not connected to the bed by the usual means,
adapts it to catalogue use. As a text let-
ter it fives an evenly textured and very but only serves as a pivotal support. Wedging under
readable page. When accent is desired,
it may be appropriately combined with this leg will only raise or lower this end of the machine.
Caslon No. 3, as in page above. Although
e delic imbles Caslot
in its general characteristics and harmo-
nizes with the Caslon Series of decora-
tion. For lighter effects, the Louis XV
227
TO ORDER
SPECIFICATIONS
BELOW: Benedictine Book. 12 point caps, IC
Bermuda potatoes 20
Potatoes saute 25
Blueberry tart 25
French pastry 1 5
COMPILED BY
ALGERNON STANHOPE
m
BOSTON
PRIVATELY PRINTED
marily upon the type face used. Type and orna- has ever sustained a loss. There are many in-
ment are keyed to a single note, the rules and initial vestments which hold out the promise of a
being run in a second color to harmonize.
Compare these pages with the Scotch booklet pages [3]
(page 216) observing the similarity of treatment
,
230
m
m
IS
m Bore and Stroke
IS . .
IS
m Chassis Frame Pressed chrome nickel steel, heat treated, 6" drop
m Storage Battery
Motor Lubrication
6 volt,
Low
1 20 ampere-hour storage battery
pressure circulation, self-contained system with gear pump
m Chassis Lubrication
Cooling System
Grease cups or housings at
Honeycomb radiator.
all points of friction
m Clutch
Trans.mission
. . Multiple dry disc
m Propeller Shaft Heavy, chrome nickel steel. Universal joints, each one encased
Front Axle Alexander, "I" beam section forging, heat treated
m Rear Axle Alexander full floating type. Spiral bevel driving gears
Springs Finest steel, heat treated. Front, semi-elliptic; rear, 1" elliptic
DECORATION:
caps, interspaced.
Slide No. 510 and 2 Point No. 403; Dash, Matrix Slide Dash
m No. 910.
critical comment
IS
m iHIS specifications page, taken from an automobile catalogue,
AN
ANNOUNCEMENT
BY THE
Announcement
HE TIOGA ENGINEERING
CORPORATION has been
organized to design and install
232
THE MID-WESTERN MONTHLY
mmmmmmmmmMmmmmmmmmmmmfmmmmmmmmm^m\
The Cheltenham Company Announces
WESTERN SKIES
Henry Loring Hooper
A story of present-day America so fine, so sincere, so compelling that
every reader must fall beneath its spell as it marches to its magnificent
climax. "A story with a remarkable' crescendo of interest. The heroine
is unlike any other girl I know of in fiction." William S. Edrvards. $2.00
PORTRAITS: OUT OF
NEW SERIES NEW BEDFORD
James M. Fox John R. Slocum
Here is a book of
Illuminating sketches of Sid- genuine enjoyment This story of experiences
ney Lanier, Mark Twain, in which the Tired on a whaler out of New Bed-
Cleveland, Blaine, Whistler, Business Man dis- ford in the seventies gives a
Henry Adams, Henry James, courses freely and picture of old-time whaling
and Joseph Jefferson. fully on the women that will become a classic.
Illustrated $3.50 he has met. $1.50 Illustrated $2.50
WAR'S AFTERMATH
Sir Vincent Ellersby
"An inventory and appraisal of present day conditions the world over
such as no other book of the year affords. American readers will find
special interest in the chapters written in this country." Times-Union.
"His records shed illumination on current history. They furnish data
of the highest usefulness to those whose duty it is to attempt to restore
the balance of a disordered civilization." Nen> York Gazelle. $5.00
MMlWlMlVMVWMMMMViiaMVMaVMU^^^^^^
[Courtesy of Houghton Mifflin Comfany]
ition of Cheltenham Bold. Cheltenham, and Antique No. 1 in this SPECIFICATIONS: Cheltenham Bold, 18 point italic, 12, 14. 18 and 24 point
^ertisement makes it possible to give due accent to the titles and caps; Cheltenham, 10, II, 12 and 14 point, with 8 and 10 point italic; Antique
Es and at the same time preserve good "color" in the body matter. No. 1, 8 and 10 point; 12 Point Matrix Slide No. 1482a with 2 Point Matrix
s purposely made heavy to print on magazine stock. Slide No. 404; Running Head and Folio, 10 Point Caslon Old Face.
(6 Point Antique No. 1, 1 point leaded)
233
Locking A LOCK on the dash board operated by a Yale key is an exclusive fea-
SysTEM ture. When the key is turned to "off" position, the motor cannot be started,
the lights switched on, nor the electric signal horn be sounded. Another twist
of the key and everything is released for operation. Still another twist and
the signal lights at front and rear are turned on and locked on, everything
else is inert. The same key locks the tires, bormet, and tool compartments.
Motor oIX Cylinder Fitzmorris "T" head type, bore 41/4 inches, stroke 5
inches. Enclosed valves. High tension dual ignition. Low pressure oiling
system of the self-contained type, with gear pump. Oil capacity, 61/4 quarts.
Steering L/EFT Drive and Center Control. The steering wheel is located at the
leftof the car so that the owner can enter the front seat without having to
walk around the front of the car in the mud. The gear shifting lever is
located at the operator's right hand, the safe and natural position.
Top i HIS is of the Slat-Iron type, very light, and attractive in appear-
ance. The metal parts are all machined and nickel plated, and the bows are
finished in mahogany. The top is covered with imported English Burbank
of a delicate gray shade. The top design permits of easy entrance into the
body when the top is raised. The top folds into small compass and is pro-
vided with a slip-case.
Transmission JjRONZE Transmission Case bolted to the chassis frame and providing
four speeds and reverse. Dry disc clutch. Propeller shaft drive with two
universal joints. Torsion rod, spring supported at front end. Fitzmorris
special forged steel distance rods remove from rear axle all torsional stress.
~<{ 14 >=-
SPECIFICATIONS
These two facing pages show an automobile catalogue set in Bodoni Book in the style that has been so successfully employed by Mr. T. M.
Cleland. Note the side heads and "high" initials in the page above. Compare this treatment with the one in Benedictine Book on page 231.
(a Point Bodoni Booh, 1 point leaded)
234
FITZMORRIS
SPECIAL FOUR-PASSENGER CAR
Type Spo r ti f
T.
LHIS new model has been designed for the fine car user
carrying four passengers, has been popular for years. It has the
able coach work and easy riding qualities of the more conven-
tional open touring vehicle.
SPECIFICATIONS
HEADBio: J2 Point Border \o. 540, with. 4 Point Matrix
Slide fio. SOS.
Body : 12 Point Bodoni Book, 6 point leaded, with 36 Point
iJODONI, with its straight serifs and lean, square body, is the most "modern" of all type faces, and, more than any other, demands openness
of setting. It must be leaded if it is to attain its full degree of legibility.These two catalogue pages show a characterisic commercial use.
(8 Point Bodoni Book, 1 point leaded)
23 S
SPECIFICATIONS
LEFT: 30 Point Bodoni caps, interspaced; 8
and 12 Point Bodoni Book caps, interspaced;
COMPLIMENTARY 10 Point Bodoni Book caps and italic; 24
Point Adam Border No. 852; Outer Rule,
MANUFACTURING
COMPANY
to the
DEPARTMENT HEADS
of the
BROOKLYN
WORKS
MENU
ENGINEERS' CLU
JUNE TENTH Cherry-stone Clams I
Potato Croquettes
CRITICAL COMMENT
1 HE use of thick and thin i-ules with the Fancy Ice Cream in Cases
Bodoni face dates back to the specimen
sheets of Bodoni himself, and, in fact, to
Demi Tasse
the origin of the modern letter. Its appro-
priateness is obvious, the thick and thin Clgors
parts of the rules balancing the stems and Cigarettes
CALUMETTE PLAYS
[containing three one-act dramas]
The "thirk and thin" feeling of Bodoni has here been carried out even SPECIFICATIONS: Bodoni ;
to the paragraph marks. Note again the leaded setting. The page is *
Po'hli 'Malrfx sude^ ivt-'s" )inl Border No. 504; F
designed to be used as either a circular or a magazine advertisement. No. 407, 8 Point No. 543: ks. 14 Point No. 323a.
237
ELECTRICAL AND MECHANICAL ENGINEERING AND CONTRACTING
By a judicious use of rules this letterhead is SET in Bodoni Bock, 8 point caps (interspaced),
amount of copy while avoiding entirely the caps, 12 point caps and small caps, 6 point;
cluttered effect which so often results in such Ornament, 12 Point Border No. 539; Rules,
cases. The setting is essentially workmanlike 4 Point Matrix Slide No. 303 and 2 Point
and readable. Note the interspaced caps. Matrix Slide No. 401.
238
CABLE ADDRESS "EVELL ERIE- CODE WESTERN UNION
STATEMENT
i
THE EVANS-ELLIOTT TUBE Manalaci
CO.
of
SHIPPED TO
In the page above the Bodoni Book face has been used in com- SPECIFICATIONS: Set in the Bodoni Book Series, as follows:
New York,
e
HODGES & NORCROSS
Interior Decorators
639 WATER STREET
NEW YORK
HODGES Se NORCROSS
Interior Decorators
639 WATER STREET
NEW YORK
mmmmmmmmmmmmmmhmmmmmmmmmm
for 858.
CRITICAL COMMENT
iHE idea of a consistent series of
HODGES & NORCROSS stationery, as shown on the preceding
240
HILARY P. THORNTON
'W Bridge Street and Lexington Avenue
New Haven, Conn.
Shipped to
OFFICE MEMORANDUM
Date
To Mr...
From Mr...
Subject:
Telephone Message
Rec'd.. Time
CRITICAL COMMENT
For Mr. The four specimens on this page are
typical office forms, set In appropriate
241
SPECIFICATIONS
SPRAGUE-LATHAM CONTRACTING COMPANY TOP: Century Bold, 6, 9, 10 and
14 point caps: Rules, Matrix
TACOMA, WASHINGTON Slides, 2 Point Nos. 403 and 405:
4 Point No. 351.
MIDDLE Elzevir No. 3, 6 and 10
:
THE
FLORIST
SHOP
CRITICAL COiMMENT
These three billheads show three different treat-
ments of type and rules, each appropriate to the
firm for which it is designed. All are representa-
tive specimens of this class of work, such as come
to every job printer. Note, in the bottom speci-
men, the use of thick and thin upright rules to
match the lines of the Oxford rule in weight.
242
THE FEDERAL EQUIPMENT COMPANY, Inc.
Set in 18, 21 and 24 Point Caslon Old Face Italic, capsi 24 Point Adam Border No. 856.
VERTISING ECONOMY Manufacture Royale, established in
can be effected with French the Sixteenth Century, may be had
hand-made papers. Beauty beautiful papers in great variety. A
and dignity added to your card will bring many samples.
message will make a lesser quantity
of printed pieces produce the same or Lavoisier ^ Birotteau
better results. In the end your adver- graphic arts building
tising will have cost less than if you
New York
had used ordinary paper and yet your
customers will be better convinced
that your message is one that should
receive more than
This folder is ai
can be done in a
It was set most
Linotype machir
DYEN AGE
French hand-mad
themselves to fine
New York sellin
THE MONTH OF AUGUST
s M T
-
w T ^ s
1
Bulk 3 inches to Ream
Four Deckle edges
1 2 3 4 5
6 7 8 9 10 11 12 1
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
On the Economy
of French Hand-made
Papers
SPECIFICATIONS
Calendar Page 12 Point Benedictine Book caps, small CRITICAL COMMENT
and italic, with 1 8 Point Benedictine Border
caps, figures iHIS one of a series of envelope enclos-
folder, designed as
Nos. 719 and 720, and Matrix Slides 2 Point No. 403 ures to be sent out monthly, is an excellent example of
and 4 Point No. 505. The cross-rule work set by the what can be accomplished for advertisers with the facili-
Lino-tabler System. ties afforded by Linotype Typography and its system of
Body Pages in 8, 10 and 12 Point Benedictine Book, 2 related decorative material. Both text and decoration are
point leaded: Initial, 48 Point Benedictine, X-1356, of the Benedictine Series, and except the initial were sim-
and 2 Point Matrix Slide No. 403. ply and inexpensively composed on the machine.
(S Point Benedictine Book. 2 point leaded) (8 Point Benedictine Book. 2 point leaded)
244
J
trained people from its staff to serve, wait on table and
perform other duties that go so make such affairs
far to
successful. The hotel kitchens may be drawn on at any-
time for the entire dinner or for any part of it, and for
245
SPECIFICATIONS
LEFT: Set in Benedictine, 8. 9. 12
and 14 point, the caps interspaced:
24 Point Adam Border Nos. 862,
856, 856a, 859, 860 and 857
in combination, with 4 Point
Matrix Slide No. 508; 66 Point
Adam Ornament, X-1459.
BELOW: Set in Benedictine, 8
point italic, 10 point with italic
and small caps, 12 point caps; 3
Point Matrix Slide Braces Nos.
1103 and 1107; 10 point small
cap numerals; Border as above.
FRIDAY EVENING
JUNE TWENTY-SEVEN
EIGHT O'CLOCK NOVELETTE, No. 2, D Major
Schumann
Finale, Fantasie, op. 17.
II
Prelude, F Major . . .
POLONAISE,A Major . . .
Chopin
Mazurka, A Minor . . .
CRITICAL COMMENT
Toccata, G Major
Sonata, No. XIII
Bach
Scarlatti
m
lUJ
IHIS programme
with the one
should be compared
in Elzevir on page 221.
Undine .... Ravel
It is designed for a private as distin- El Albaicin . . Albeniz
guished from a public and is
recital, ;gi
therefore more intimate in feeling and
more sophisticated in treatment. Note
the contrasting use of small caps, Magic Fire, Die Walkiire . )
lower case and italic in the page at Finale, Tristan and Isolde . ;
the right.
%M^i
246
Cation OU Face, 18 fift caf,, 11 ft
small caft and figurts, inttrtfaced ; 6 P.
Matrix SUdi So. 3$4.
Return in 5 days to
247
SPECIFICATIONS
COVER PAGE (right) : Set in Scotch,
12 point caps, small caps, italic caps, l1 <S:^<s::^(Sr^<s:^<^^(Si^(S::^^S>^!S)^S>^S>^S>'^:^^S> ll
interspaced; IJ, point, 18 point italic
and 30 point; 12 Point Bodoni Border
Nos. IOCS and 10C3M with 8 Point
Matrix Slide No. 735; B Point Matrix
Slide Dash No. 91,1.
EDITORIAL PAGE (below): Set in
Scotch, the body in 12 point, U point
leaded, with It, point Heading and 72
MANUFACTURING
Point Initial X-1388 (second color,
X-1390). In box, 10 and 12 point italic,
12 and 30 point; Rule, C Point Matrix
A JOURNAL OF FACTORY MANAGEMENT
Slide No. 616.
Contents
MANUF I
99
A JOURNAL
OF The Genoa Conference
PuhlU January Production Shows Increase
manufacture:
784 Rati
The Need For Knowing Costs
Is Industry Over-Departmentalized
248
SPECIFICATIONS
MANUFACTURING BODY PAGE (left) : Set in Scotch, the
body in 10 point, 2 point leaded, with
iU Point Initial; Heading in 12 point
caps and 10 point italic; Running
THE NEED FOR KNOWING COSTS Head, 10 point caps, interspaced, with
A Point Matrix Slide No. SOS.
BACK COVER ADVERTISEMENT
From an Address Delivered Before the Marketing Forum of New York (below) : Set in Scotch, lU point, U
point leaded, Ih point italic, tu point
By George J. Hurst 12 Point Bodoni Border No. lOesVt
(corner pieces) with 8 Point Matrix
Slide No. 736.
LORD BEACONSFIELD once said amounting to $53,493,000,000. It is a
(6 Point Scotch, 1 point leaded)
i that, powerful as were the tradi- startling arraignment of the much-
tions and valuable the political continuity flauntedYankee ingenuity. Yet only by
we must live in the present
of the State, such exhibitions can we learn to remove
and prepare for the future. the mote from our business eye.
At present we know that prices are out The trend of wages over a long period
of line ; that the world's gold production of years, unlike prices, shows a steady
is away below demand; that the world's advance. As mechanical processes have
productive power is disorganized, be- enabled us to turn out a growing volume
cause of the enormous losses of lives and of products, the man power necessary
property during the war; and that the for each unit of production has lessened.
stronger nations will make every
to stabilize their depreciated currencies.
effort The theory
thing is
that the machine
a fallacy. It
is the whole
has been demon-
r Full Use
We are the only country with an over- strated that no matter how perfect the
abundance of gold to which the world machine may be it is more effective when nation?
can turn for relief. It will try to secure its attendant is its master than when he
gold from us by the exchange of com- is but a human adjunct. This advance in
modities. Every time this happens on any production enabled each worker to pro-
own prices will go down.
are not familiar
large scale our duce more each day, and since his pro-
As practically every old-world country duction Mas greater his wages increased derful scope of
is overwhelmed with the debt, the work- and his desire to maintain a better
ing out of this problem of stabilization standard of living was satisfied.
ork. There are
must take years in its accomplishment. Standard Depends on Output IS, the solution of
For these reasons it seems probable that In considering the future wage levels,
Dur Association
we are entering a long period of falling production must be the governing factor.
prices,and we certainly should consider If improvements in methods and the and experienced
every method that will enable us to meet elimination of waste increase the output
these conditions. per worker, then wages will not have to
Sixty-five per cent of the business decline horizontally with prices. If, how- Q be of its fullest
failures in this country are caused by ever, output does not come up, then
ignorance. Either ignorance of business neither can wages permanently maintain
lerally make use
methods or of capital functions. the advance they have made. Consider d knowledge,
When the 1892 census was taken, present-day standards of living when
wage
rd Guide is the
there were 1,172,705 business concerns trying to contrast scales with those
in the United States. In 1920 there of former years. By comparison the two ting, and typifies
were 1,821,109, or 018,704. more than in are illuminating. How many of us would
1892. Also in the same length of years care to go back to the old discomforts
h every question
377,010 concerns failed with liabilities of a generation ago even at the old costs ? r is investigated,
plant operation,
d on special sub-
r the asking.
249
SPECIFICATIONS
RIGHT: 6 and 8 Point Old Style No.
EXTRA STRONG TINTED ENAMEL
7,with 8 point italic, the body rmtter High Glossy Finish Coated Two Sides
2 point leaded; 8 and 14 Point
Caslon No. 3.
BELOW: 12 Point Old Style No. 7, 2 WHITE
10, 14
point leaded, with italic; 8, Ream Case Ton 5000 Lbs. Carload
and 30 Point Caslon No. 3; 5 Point
$17.75 $16.75 $16.00 $15.25 $14.50
Matrix Slide Dash No. 941.
Per 100 lbs. Per 100 lbs. Per 100 lbs. Per 100 lbs. Per 100 lbs.
(6 Point Old Style No. 7, 2 point leaded)
Less than ream lots $22.25 per 100 lbs.
TINTS
Ream Case Ton 5000 Lbs. Carload
$18.75 $17.75 $17.00 $16.25 $15.25
Per 100 lbs. Per 100 lbs. Per 100 lbs. Per 100 lbs. Per 100 lbs.
IN STOCK
At At Telegraphic
Color Cincinnati Columbus Cleveland TOTAL Code word
26x40 100 White SS Rms. 17 Rms. 13 Rms. 85 Rms. Kersey-White
26x40 160 White . 13 Rms. 22 Rms. 10 Rms. 45 Rms. Kittel-White
26x40 100 India
Monthl 26x40 160 India
26x40 100 India
.
.
97
38
97
Rms.
Rms.
Rms.
25 Rms.
11
25
Rms.
Rms.
27
11
27
Rms.
Rms.
Rms.
149 Rms.
60 Rms.
149 Rms.
Kersey -India
KiUel-India
Kersey-Buff
26x40 160 Buff . 30 Rms. 7 Rms. 6 Rms. 43 Rms. Kittel-Buff
26x40 100 Seafoam 81 Rms. 6 Rms. 24 Rms. Ill Rms. Kersey-Seafoam
26x40 160 Seafoam 86 Rms. 4 Rms. 4 Rms. 94 Rms. Kittel-Seajoam
HIGH-GRA 25x40 95 Primrose None None 3 Rms. 3 Rms. Knight-Primrose
most varied as
both coated an TRANSLUCENT WHITE
where in the c PASTED TWO PLY
High Glossy Finish Coated Two Sides
venience of ou
Per 100 sheets
As we make Size 2i X 29
It is underst
200 23x29 140 124 Rms. 17 Rms. 4 Rms. 145 Rms. Vacuna
228 23x29160 35 Rms. 11 Rms. 1 Rm. 47 Rms. Vagabond
Companies, co 256 23 X 29 180 92 Rms. 8 Rms. 8 Rms. 108 Rms. Vagaries
All prices
Cincinnati Warehouse Columbus Office Cleveland Warehouse and the other in a modern setting, are
73 Warren St. 404 Tribune Building 198 Lake St. shown on this and the opposite page. The
use of light and bold face in combination,
Chicago Office: 1317 Chamber of Commerce Building while it is not to be recommended on
typographic grounds, is frequently needed
to give accent to headings and figures
and the combination above will be found
very satisfactory for this purpose.
Industrial Chemicals
page (above). The body page is set MAGNESIA, Powdered, Technical lb.
tage, particularly when caps are 20, 6 lb. bottles lb, .08
used as in the present setting. C. P., 6 lb. bottles lb.
(6 Point Xo. 16, 2 point leaded)
NICKEL SALTS, DOUBLE, 25 lb. cans lb.
[5]
251
SPECIFICATIONS
SET with the Lino-tabter System
THE CUBA RAILROAD and Cross-rule Broach, using the
jollowing laces and Matrix Slides:
S Point Old Style No. 5 with
Antique No. 6, 8 Point Old Style
PASSENGER RATES TO AND FROM PRINCIPAL POINTS No. 7 with italic and small caps,
12 Point Cheltenham Bold, 6
Point No. 11; Border, 5 Point
Matrix Slide No. 654; Rules, 2
Point Matrix Slide No. 403 and
Santa Cama- San-
Havana Clara giiey
Antilla
tiago
3 Point No. 406.
To
Antilla $23.24 $15.49 $ 8.53 $ 4 20
Alto Cedro 21.88 14.13 7.17 $'i;82 2.84
Baire
Ciego de Avila
II ^1
Cabaiguan
Camagiiey THE CUBA RAILROAD
Cristo
Dumois
Entronque San Luis .
MUes Miles
Guayos
Holguin
Jatibonico
r
vana
Eastbound
Trains
STATIONS Descriptive Notes
Westbound
Trains
from
San-
Jiguani Lv Lv Lv Lv
Las Tunas PM AM PM AM
La Maya 256 Trilladeras Are important shipping 284
Manzanillo 264 7.26 9.25 Majagua points for cattle, cedar. 7.25 9.25 276
Marti 269 7.40 9.35 Guayacanes mahogany and other 7.00 9.15 271
Placetas del Sur 273 7.50 9.45 Caguasal woods. This, also, is a 6.44 9.05 267
Palma Soriano good cane country.
Santa Clara The hardwoods of Cuba, of which
San Luis there are many kinds, are very val-
Santiago de Cuba . .
uable. Some of them are the best
Sancti Spiritus cabinet woods known. Very beau-
Tuinucu tiful furniture is made of Majagua,
Zaza del Medio an exquisite greenish wood which I:
'
280 8.05 10.00 Ciego de AvUa (Population of 5,000.) 6.30 8.55 260
It is at this point that the famous
military road (trocha) built by the
,
Havana to Camagiiey . .
country, and there are two valuable
Havana to Santiago de C forests near by. Two sawmills have
been established here. They are
turning out mahogany boards and
cedar cigar boxes.
^!
BITUMINOUS COAL, CAR LOADS, MINIMUM WEIGHT AS PER NOTE 1.
Rates in Cents Per Net Ton of 2000 Pounds.
f er Co. "
{
21 Hume
Via Indianapolis, Ind., "
Vandalia R. R.. and 22 Buckland ....
"
I
E. St. Louis, III.
23 *Glynwood ....
2 Louis Mo. "
St. 24 St. Marys
"
KLS&C Kalamazoo, Lake Shore 25 New Bremen. "
125
26 Minster
& Chicago Ry. 27 Celina
"
110
Via Toledo, Ohio, and C. H. R. R., "
28 Coldwater ...
"
P. M. R. R. 29 Ft. Recovery . 130
30 *Brice Ind.
Kalamazoo "
31 Portland
2 *Oshtemo .... Via Red Key, Ind.
3 Mattawan . . .
7, Lawrence . . .
34 1 Albany ,
3 *Whitmore . . .
Scircleville .
4 Vickery Hillisburg .
5i
*Erlin Boyleston .. 150
6. Fremont .... Frankfort ..
?! *Havens *Deniston . .
8 Burgoon . .
Dayton . . .
LaFayette .
For explanation of reference marks, abbreviations and notes see pages XLVI to L.
L HE table on this page makes use of the vertical rule matrix supplied with 359, cast vertically on the slug along with regular type-matter ar.d form-
no special matrices or attachments being required. The Braces
all fonts, ing the complete braces when brought together. The faces used are 6, 8
are composed of 10 Point Piece Braces Nos. 351, 352, 353, 354, 358 and and 10 Point Century Expanded with 6, 8, 10 and 12 Point Century Bold.
253
THE COATESVILLE NATIONAL BANK
COATESVILLE. NEBRASKA
STATEMENT OF CONDITION AS OF MAY 3RD
RESOURCES LIABILITIES
BONDS AND MORTGAGES $ 566.032.27
- - CAPITAL $ 500.000.00
STOCKS AND BONDS - -4.062.989.65
- SURPLUS 500,000.00
LOANS AND BILLS PURCHASED 1.845,797.48 UNDIVIDED PROFITS - - - 24,847.93
CASH ON HAND AND IN BANK 781,335.72 DEPOSITS 6,432.246.90
BANKING HOUSE ... 87,000.00
- OTHER LIABILITIES .... 62,620.62
OTHER ASSETS 176,557.33
$7,519,715.45 $7,519,715.45
SPECIFICATIONS
2 Point Matrix Slides No!. 401 and 404. CHECK: 6 Point Bold Face No. 9 and 12 Point
DEPOSIT SLIP: 6 Point Bold Face Nos. 9, 9a and No. Pa; Border, t Point Matrix Slide No. 13133
9h; 12 and 18 Point No. ?a; Rules, 2 Point on the outside with 2 Point Matrix Slide No. 403
COATESVILLE. NEB._
A SONG RECITAL
By Pupils of Walter S. Harrington
unity hall
FRIDAY EVENING. JUNE 9th. AT 8:15
HE SINGERS
MISS ALICE BARBOUR KENT MRS. RUDOLPH KENT
MRS. EDWARD W. CHARLES MISS FRANCES SMITHERS ABOVE: 6 Point Gclhu ,Vo. JO jfij /-' Poh,t No. 30c.
MISS EDNA GARRETT MRS. HELEN ARNOLD BELOW: 6 Point GothU Nos. J2 and i-'a, ;.' Point 1\
CLEARVIEW. N. J..
M..
AN INVITATION
Huntington, Vermont
CRITICAL COMMENT
The Bodoni eet ing and very w de
lead ng of this specimen give i a
mar ied distincti n and freshness of
flavo ge
uncement y,
3'
^ ll^la M
~ i?^ y m
J^^J
m' i