Ritika Bhel Report
Ritika Bhel Report
Project Report
on
Market Research
BHEL
Bhopal
Submitted
Submitted by:
Miss. Ritika Sapra
906
Acknowledgement
A summer project is a golden opportunity for learning and self development. I consider
myself very lucky and honored to have so many wonderful people lead me through in
completion of this project.
My grateful thanks to Mr. S.K. Das, Sr. DGM (IMS) BHEL, Bhopal who in
spite of being extraordinarily busy with his duties, took time out to hear, guide and keep
me on the correct path. I do not know where I would have been without him. A humble
‘Thank you’ Sir.
Prof. Tarun Ghosh whose patience I have probably tested to the limit. He
was always so involved in the entire process, shared his knowledge, and encouraged me
to think. Thank you, Dear Sir.
In the end, I would like to thank BHEL Bhopal again for giving me an
environment and an opportunity to pursue my project work, because of which I was able
to successfully complete my projects. It has really enhanced my knowledge and
empowered me to appreciate management learning in a more fruitful manner.
Ritika Sapra
Executive summary……………………………………………………………………….. 5
1 Company profile……………………………………………………………………………7
2 Product profile…………………………………………………………………………….8
2.1 Industrial Electrical Machines…………………………………………………..8
2.2 Vertical A.C. Motors……………………………………………………………..9
2.3 High voltage slipring induction motors………………………………………...10
2.4 AC Motors & Alternators………………………………………………………..10
2.5 Thermal Power Plant……………………………………………………………11
2.6 Gas Based Power Plants………………………………………………………11
2.7 Hydro Power Plants…………………………………………………………….12
2.8 DG Power Plants……………………………………………………………….12
2.9 Industrial Sets…………………………………………………………………..12
2.10 Boilers……………………………………………………………………………12
2.10.1Boiler Auxiliaries………………………………………………………...13
2.10.2 Fan……………………………………………………………………….13
2.10.3 Air-Pre-heaters…………………………………………………………13
2.10.4 Gravimetric Feeders…………………………………………………..13
2.10.5 Pulverizes………………………………………………………………13
2.10.6 Pulse Jet and Reverse Air Type Fabric Filters (Bag Filters)………13
2.10.7 Electrostatic Precipitators…………………………………………….13
2.10.8 Mechanical Separators………………………………………………..14
2.10.9 Soot Blowers……………………………………………………………14
2.10.10 Valves…………………………………………………………..14
2.12 Pumps…………………………………………………………………………..14
2.14 Switchgears…………………………………………………………………….14
2.16 Transformers…………………………………………………………………..15
2.17 Insulators……………………………………………………………………….15
2.18 Capacitors………………………………………………………………………15
Executive Summary
The objective of the study is to analyze the actual market research in BHEL and to
evaluate how far this process confirms to the purposes underlying the operational
aspects of the industry. How far the process is accepted by it? The study on research
highlights the need of market in BHEL. Human resource is a most valuable asset in the
Organization. Profitability of the Organization depends on its utilization. If their utilization
is done properly Organization will make profit otherwise it will make loss.
To do a good research in a proper market BHEL needs right man at right place in right
time. This information is obtained through a proper research. BHEL procure manpower in
a very scientific manner.
BHEL covers a wide area of business through which research is done in a wide area.
These areas are mentioned below.
Power:
Provide a gamut of equipment for Thermal, Hydro and Nuclear Power Plants.
Range includes products and systems for the power generation, transmission and
utilization.
Transmission:
BHEL is manufacturing transmission equipments for all voltage rating including the
400 KV class transformers switch gears, control and relay panel, insulators, capacitors
and other substation equipments.
Industry:
Offers a comprehensive range of electrical, electronic and mechanical equipment for a
host of industries fertilizers, petrochemicals, refineries, paper, sugar, rubber, cement,
coal, steel, aluminum and mining.
Transportation:
BHEL offers a variety of transportation equipment to meet the growing needs of country.
65% of Indian Railways are equipped with BHEL manufactured traction equipment.
Underground metro also runs on drives and control supplied by BHEL.BHEL has taken
up the manufacturing of locomotive to provide a pollution free transportation. BHEL also
offers a battery operated passenger van to Delhi Government.
Non Conventional:
BHEL is playing a vital role in helping to harness the vest renewable sources of solar,
wind and biogas energy. BHEL has supplied several water heating system, windmills
generators and photo voltaic system.
Tele Communication:
BHEL has entered the field of telecom with electronics PABX system based on
indigenous technology from C-DOT.
Manufacturing Technologies:
BHEL has 14 manufacturing plants, which are spread different parts of the country
having unique manufacturing and testing facilities, CNC machines, turbine blade shape
system, system bener, 8000-ton hydraulic press, heavy-duty lathe mailing machines and
many more are available.
BHEL is the largest engineering and manufacturing enterprise in India in the energy-
related/infrastructure sector, today. BHEL was established more than 40 years ago,
ushering in the indigenous Heavy Electrical Equipment industry in India - a dream that
has been more than realized with a well-recognized track record of performance. The
company has been earning profits continuously since 1971-72 and paying dividends
since 1976-77. BHEL manufactures over 180 products under 30 major product groups
and caters to core sectors of the Indian Economy viz., Power Generation &
Transmission, Industry, Transportation, Renewable Energy, etc. BHEL has acquired
certifications to Quality Management Systems (ISO 9001), Environmental Management
Systems (ISO 14001) and Occupational Health & Safety Management Systems (OHSAS
18001) and is also well on its journey towards Total Quality Management.
Heavy Electrical Plant, Bhopal is the mother plant of Bharat Heavy Electricals Limited,
the largest engineering and manufacturing enterprise in India in the energy-related and
infrastructure sector, today. BHEL, Bhopal with state-of-the-art facilities, manufactures
wide range of electrical equipments. Its product range includes Hydro, Steam, Marine &
Nuclear Turbines, Heat Exchangers, Hydro & Turbo Generators, Transformers,
Switchgears, Control gears, Transportation Equipment, Capacitors, Bushings, Electrical
Motors, Rectifiers, Oil Drilling Rig Equipments and Diesel Generating sets.
Vision
A world class engineering enterprise committed to enhancing to stakeholder value.
Mission
Values
i. Zeal to excel and zest for change.
ii. Integrity and fairness in all matters.
iii. Respect for dignity and potential of individuals.
iv. Strict adherence to commitments.
v. Ensure speed of response.
vi. Foster learning, creativity and team work.
vii. Loyalty and pride in the company.
BUSINESS OBJECTIVES
GROWTH:
To ensure a steady growth by enhancing the competitive edge of BHEL defence,
telecommunication and electronics in existing business, new areas and international
operations so as to fulfill national expectations from BHEL.
PROFITABILITY:
To provide a reasonable and adequate return on capital employed, primarily through
improvements in operational efficiency, capacity utilization, productivity and generate
adequate internal resources to finance the company's growth.
CUSTOMER FOCUS:
To build a high degree of customer confidence by providing increased value for his
money through international standards of product quality, performance and superior
services.
PEOPLE- ORIENTATION:
To enable each employee to achieve his potential, improve his capabilities, perceive his
role and responsibilities and participate and contribute positively to the growth and
success of the company and to invest in human resources continuously and be alive to
their needs.
TECHNOLOGY:
Achieve technological excellence in operations by development of indigenous
technologies and efficient absorption and adaptations of imported technologies to suit
business need and priorities and provide the competitive advantage to the company.
IMAGE:
To fulfill the expectations which stakeholders like government as owner, employees,
customers and the country at large have from BHEL.
DC Machines
Mill Duty 3.5 to 186 kW
Medium/Large 100 to 12000 kW
Industrial Alternators
Steam turbine, gas turbine and diesel engine driven from
2000 kVA to 60,000 kVA...
Voltage & Enclosure
Voltage AC - 415 V to 13800 V
Enclosure SPDP, CACW, CACA
Synchronous speed : 3000, 1500, 1000, 750, 600, 500, 428, 375, 300,
250RPM
(Corresponding to 50HZ. frequency)
Features
i. Robut construction and vibrostable frames.
ii. Shaft height and mounting dimensions to IEC and IS standards.
iii. Dust protected long life bearings.
iv. Dynamically balanced rotors.
v. Magnetic shipped completely assembled for quick and easy installation.
vi. Low noise levels with means for further reduction.
BHEL has supplied slipring induction motors for various applications in cement plants,
rubber plants, paper plants, material handling projects, rolling mills, irrigation projects,
pumping projects, etc. BHEL motors are designed making use of latest computer aided
techniques which ensure optimum design parameters. Need based variations in design
are done to meet specific requirement of the customer.
Features
BHEL is a leading AC Machines manufacturer and in the last four decades have
supplied more than 20000 HT & LT A.C. Machines for various applications to Indian as
well as Export market. The applications include Power Plants, Nuclear Energy,
Petrochemicals, Fertilizers, Refineries, Cement & Steel Industries, Irrigation Projects,
Pipelines, etc. the manufacturing plant in Bhopal was established in technical
collaboration with AEI UK. Commercial production of A.C. Machines commenced in the
year 1963. Technology was upgraded by collaborating with Siemens AG, Germany
from 1980-1990 and subsequently from 1996-2006. High performance is achieved
through optimum utilization of the active materials and components .
Features
Steam turbines and generators of up to 500MW capacity for utility and combined-cycle
applications; capability to manufacture steam turbines with super critical steam cycle
parameters and matching generator up to 1000 MW unit size.
Gas turbines of up to 260MW (ISO) rating. Gas turbine based co-generation and
combined-cycle systems for industry and utility applications.
Custom-built conventional hydro turbines of Kaplan, Francis and Pelton types with
matching generators, pump turbines with matching motor-generators. Mini/micro hydro
sets. Spherical, butterfly and rotary valves and auxiliaries for hydro station.
HSD, LDO, FO, LSHS, natural-gas/biogas based diesel power plants, unit rating up to
20MW and voltage up to 11kV, for emergency, peaking as well as base load
operations on turnkey basis.
1.3.10 Boilers
Steam generators for utilities, ranging from 30 to 500MW capacity, using coal, lignite,
oil, natural gas or a combination of these fuels: capability to manufacture boilers with
super critical parameters up to 1000 MW unit size. Steam generators for industrial
applications, ranging from 40 to 450t/hour capacity using coal, natural gas, industrial
gases, biomass, lignite, oil, bagasse or a combination of these fuels.
1.3.10.2 Fan
Axial reaction fans of single stage and double stage for clean air application, with
capacity ranging from 25 to 800m3/s and pressure ranging from 120 to 1,480 m of gas
column. Axial impulse fans for both clean air and flue gas applications, with capacity
ranging from 7 to 600m3/s and pressure up to 700 m of gas column.
1.3.10.3 Air-Pre-heaters
Ljungstrom rotary regenerative air-pre-heaters for boiler and process furnaces. Large
regenerative air-preheaters for utilities of capacity up to 1000 MW.
1.3.10.5 Pulverizes
Bowl mills of slow and medium speed of capacity up to 100 t/hour. Tube mills for
pulverizing low-grade coal with high-ash content.
1.3.10.6 Pulse Jet and Reverse Air Type Fabric Filters (Bag Filters)
Electrostatic precipitators of any capacity with efficiency up to 99.9% for utility and
industrial applications.
Long retractable soot blowers (travel up to 12.2m), wall deslaggers, rotary blowers and
temperature probes and related control panels operating on pneumatic, electric or
manual mode. Swivel arm type soot blowers for regenerative air-preheaters.
1.3.10.10 Valves
High-pressure and low-pressure bypass valves for utilities. High and medium-pressure
valves cast and forged steel valves of gate, globe, and non-return (swing-check and
piston lift-check) types for steam, and oil and gas duties up to 600 mm diameter, 250
kg /cm2 pressure and 540oC temperature.
CS/AS/SS/Nonferrous shell and tube heat exchangers and pressure vessels. Air-cooled
heat exchangers. Surface condensers.
1.3.12 Pumps
Pumps for various applications to suit utilities up to a capacity of 660 MW. Boiler feed
pumps (motor or steam turbine driven).
1.3.14 Switchgears
Switchgear of the various types for indoor and outdoor applications and voltage ratings
up to 400 kV. Minimum oil circuit breakers (66K – 132kV). SF6 circuit breakers (132 kV –
400 kV).
1.3.16 Transformers
Power transformers for voltage up to 400 kV. HVDC transformers and reactors up to +
500 kV rating. Series and shunt reactors of up to 400 kV rating.
1.3.17 Insulators
1.3.18 Capacitors
Power capacitors for industrial and power systems of up to 250 kVAr rating for
application up to 400 kV. Coupling/CVT capacitors for voltages up to 400 kV.
1.3.19 Compressor
Silicon power rectifiers with matching transformers for industrial applications like
aluminum/copper/zinc smelting, for electrolysis in chemical industry and AC/DC traction
application.
Submission of eng. Drawing Work order numbering and Internal order from industry
(OGA), QAP data sheet to preparation of WO part I sector having technical
customer on receipt for eng (technical) specifications, terms and
dept. conditions.
PartII (financial).
Approval of eng. Drawing (OGA), Submission of doc to AME and it Internal testing (routine test) of
data sheet and QAP from gives clearance for manufacturing of machine on test bbd on
customer. machine in IMM/LEM shop. completion of manufacturing.
2 Competitors:
Last Price Market Cap. Sales Net Profit Total Assets
(Rs. cr.) Turnover
3 Recent Investment
II. BHEL bagged a mega contract for setting up 2 units of 500 MW each at Anpara D
Thermal Power Station (TPS) in Uttar Pradesh. The order is valued at Rs 33,900 million.
The units, ordered by Uttar Pradesh Rajya Vidyut Utpadan Nigam (UPRVUNL), are
scheduled for commissioning in 2011-12.
III. BHEL has maintained its growth momentum into the third quarter of 2009‐10 also.
The orders booked up to the third quarter have been Rs.36, 425 crores aggregating to
about 14,990 megawatts. In fact, we have booked around Rs.16, 000 crores worth of
orders in the third quarter alone. In power sector up to third quarter, we have booked
total orders worth Rs.28425 crores equivalent to 12479 megawatts.
4 FUTURE PLANS
I. As a part of forward integration strategy the company plans to enter into the
power distribution business. The company already manufactures product required by the
distribution systems like transformers, switchgears etc.
II. BHEL has announced that it will launch a B2B portal, keeping in mind its core
competency-power systems. As per the company announcement it could take them four
23 to six month to announce the location of its new business. The company is planning
towards becoming an application service provider. The company will continue to focus
on project management reducing cycle time and cost control.
III. BHEL would also put additional emphasis on spares and service business for
hydro and thermal plants.
IV. BHEL is introducing a number of new products like 3-phase traction electric and
advance class gas turbines in the Indian market.
VI. The company will continue to focus on product development in order to foster its
growth
VII. strategy. New products are expected to contribute 46% of its total turnover. The
VIII. electronics division has frayed into traction business and received a large order
from Dot
IX. for switching equipment for 0.25mm lines.
X. The Industrial System Group has bagged orders from BWSSB for water
pumping stations (Cauvery Stage IV), funded by Japan Bank for international
cooperation. The electro porcelains division is now manufacturing HVDC disk insulator
and its catalytic converter has also passed the entire test.
Further, a stretch Turnover target of Rs. 395,000 Millions has been fixed under
'Excellent' rating.
Source: business-standard.com
40,000
35,000
30,000
20,000
15,000
10,000
5,000
0
FY 08 FY 09 FY 10E FY 11E
5000
4000
Net Profit of BHEL
3000
2000
1000
0
FY 08 FY 09 FY 10E FY 11E
Executive Director M.K. Dube told media persons that the unit also earned an amount of
Rs.602 crore as profit before tax, which is 21 percent more than the previous year’s profit
of Rs.498 crore.
DEVELOPMEMT
To remain competitive and to meet customer's expectations, BHEL lays great emphasis
on the continuous up gradation of the products and related technologies, and
development of new products. The company has upgraded its products to contemporary
levels through continuous in – house efforts as well as through acquisition of new
technologies from leading engineering organization of the world.
BHEL'S investment in R & D is amongst the largest in the corporate sector in India.
Products developed in - house during the last five years contributed over 7% to the
revenues in 2004 - 05. BHEL has introduced , in the recent past , several state - of – the
– art products ; low - NOx oil / gas burners , large capacity atmospheric fluidized bed
combustion boilers , high - efficiency pelton hydro turbines , petroleum deport automation
systems , 36 KV gas - insulated sub – station , controlled shunt reactors ( CSR ) and
performance analysis , diagnostics and optimization ( PADO ) package for power plants ,
etc. The company has also transferred a few technologies developed in - house to other
Indian companies for commercialization.
Increase in
demand by 54%
in every 5-year
Plan
Source: IEP, Table 2.5
Nuclear
Hydro
Thermal
In a company BHEL, there usually a staff unit attached with personnel or an industrial relations
department designated as employment or recruitment office. This specialization of recruitment
enables staff personnel to become highly skilled in recruitment techniques and their evaluation.
However, recruitment remains the line responsibility as far as the personnel requisition forms are
originated by the personnel, who has the final words in the acceptance or rejection of a particular
applicant. Despite this the staff personnel have adequate freedom in respect of sources of
manpower to be tapped and the procedure to be followed for this purpose.
IMPORTANCE
Without focusing the pattern of management, organization philosophy highlights on
achieving a surely where all citizens (employees) can lead a richer and fuller life. Every
organization, therefore, strikes for greater productivity, elimination of wastes, lower costs
and higher wages, so the industry needs a stable and energetic labors force that can
boast of production by increased productivity. To achieve these objectives a good
recruitment & selection process is essential. By which industry strikes right number of
persons and right kind of persons at the right time and at right places through and the
planning period without hampering productivity.
DATA COLLECTION
A sample size of 20 employees is studied for this purpose. Employees of different unit
where randomly administrated the questionnaire.
DATA ANNAYSIS
The analysis of data was done on the basis of unit, age and number of years of
experience and factors. Analysis was done using the simple average method so that,
finding of the survey was easily comprehensible by all.
PRIMARY SECONDARY
1. Interview schedule 1. Diary
2. Questionnaire 2. Books
3. Opinion Survey 3. Magazines
4. Other records
I have used structural interview schedule, questionnaire and opinion survey for collection
of data from primary source. Interview schedules were used for workers clerical,
category and questionnaires were used for supervisory and executive cadre and opinion
survey was used to know the technology, perceptions, thoughts and reactions of the
executives, employees/workers and trade union members of the organization.
I have used the secondary source like diary, books, magazines and other relevant
records for collection of data to know about the industry as well as the respondent.
DATA TYPE
Primary as well as secondary data was collected.
RESEARCH APPROACH
Conducting a field survey did a subjective assessment of the qualitative data. The
research method used was that of questionnaire & interview for primary data & an
extensive literature survey for secondary data.
RESEARCH INSTRUMENT
The questionnaire was used as the primary instrument for the collection of primary data
which contained open-ended questions to chance response. In addition the personal
interview method was employed to draw out answers to subjective questions, which
could not be adequately answered through the use of questionnaire.
INTERVIEW
Interviews lead to a better insight to subjective & open questions almost all interviewees
responded.
SAMPLE UNIT
The sample unit consisted of all the departments of BHEL.
SAMPLE FRAME
Consisted of a comprehensive list of all the employees of BHEL.
SAMPLE SIZE
Sample size=20 out of universe of 500.
SAMPLE DESIGN
Care was taken to choose the sample based on considerations like age, sex & work
experience of respondents thus enabling better representations of the heterogeneous
population. However, the sample design was that of “convenience sampling” or
“haphazard sampling” only. The time consideration & size of population were major
factors in determining choice of sample design.
TRAINING METHODOLOGY
Training methodology is a way to systematically solve the research problem. In it, we study
various steps that are adopted by a researcher. Why a research study has been undertaken, how the
research problem has been defined, in what way and why the hypothesis has been formulated,
what data have been collected and what particular method has been adopted, why particular
technique of analyzing data has been used and a host of similar other questions are usually
answered when we talk of training methodology concerning a study.
TRAINING DESIGN
The type of research plan I have used for my research work is descriptive research.
Descriptive research design is also known as explanatory design. Descriptive research
may focus on individual subjects and go into great depth and detail in describing them.
This is the one that simply describes something about the company. Descriptive study
can be considered more rigid and formal. A descriptive study requires a specification of
aspects of the research. It requires formulation of more specific hypothesis and testing
these through statistical techniques.