Professional Documents
Culture Documents
Clif Bar PPT Slides
Clif Bar PPT Slides
Stevano Adranacus
Andre Mangkuningrat
Jackson Smith
Kevin Wijaya
Shirley Yu
Overview
Founded in 1992 by Gary Erickson
Current product: Organic food and drinks
Current target market: General & Niche markets
Sales: $406.9 million (Clif brand)
Industry:
Snack food industry
Health food industry
SWOT
Market Driver
Millennials & younger, snackers Weaknesses Unequal promotion for each product,
sometimes more expensive
chocolates, not a lot of research and
Leader of candy bar market development.
West CCoast
Promotion
Normal route of advertising, doctor promotion