Business Plan
Business Plan
BALALA, SHAIRINE
GRAIDA, MIKHAELLA
POGIO, MARICEL
TULAY, JERICKSON
I. EXECUTIVE SUMMARY
Introduction
VIC expects to catch the interest of a regular loyal customer base with its variety of
products. The company plans to build a strong market position in the town, due to the
mild competitive climate in the area and to particularly help those students to gain
VIC aims to offer its products at a competitive price to meet the demand of the
lower-to middle-income local market area residents and tourists. Has a vision of
meeting the needs of all students, at all times, and in all circumstances.
superior-quality, all natural food for the local consumer. To drive sustainable growth
through the power of our people and brands by better serving the needs of our
VIC offers variety of sweets and refreshing products, all from high quality freshly
picked from the market ingredients. VIC caters to all of its customers by providing
each the sweet, refreshing and indulgent products made to suit the customer, down to
The company provides freshly prepared products at all times during product
manufacturing. Two to three moderate batches of products are prepared during the
PRODUCT LINE
Viridi Innovations Company offers the variety of specialty and named brand
lemon grass water based juices and flavored filled espasol. A listing of all our
products list is provided to give the reader an idea of the quality and scope of our
products.
Pineapple Flavor
Lemon Flavor
Calamansi Flavor
Orange Flavor
Flavored Filled Espasol
The benefits of having variety of flavors is to suffice and cater the ever changing
THE MARKET
The retail business industry in the Philippines specifically in Don Fabian St.,
Commonwealth, Quezon City has recently experienced rapid growth. Filipinos being a
VIC wants to establish a large regular customer base, and will therefore
concentrate its business and marketing on local residents (including PUP students as well
as the students of nearby schools and residents of Brgy. Don Fabian), which will be the
dominant target market. this will establish a healthy, consistent revenue base to ensure
I. EXECUTIVE SUMMARY
INTRODUCTION
BUSINESS AND COMPANY OVERVIEW
PRODUCTS
PRODUCT LINE
THE MARKET
MISSION
VISION
VALUES STATEMENT
GOALS AND OBJECTIVES
TARGET MARKET
PRICING
STRATEGIC RISKS
X. APPENDIX
MISSION STATEMENT
VIRIDI, is a quaint students owned company dedicated to recognizing our
customers needs by producing healthy, superior-quality, all natural food for the local
consumer. To drive sustainable growth through the power of our people and brands by
better serving the needs of our consumers, customers and communities. We are a
VISION STATEMENT
Meeting the needs of all students, at all times, and in all circumstances.
VALUES STATEMENT
To make our product (YEMANANAS ESPASOL and TWIST) and our Company
Campus).
To be competitive in the target market place (PUP QC Campus) and to export our
TARGET MARKET
The major area of marketing is to know your customers, so VIC is aware about its
target consumers and market. Basically the target customers for this business are the
students of PUP Quezon City branch, students of nearby schools and the residents of Don
PRICING
Its an important factor for any company to select per unit price which overcome
its cost and some profit margin. Very important thing is that consumers can easily afford
it. So our pricing strategy will be according to the market and customer affordability.
As our product is new for people and has many unique characteristics so it is
possible that our price can be higher than other products in the market. But it will not be
too high. The reason of little highness is our uniqueness and extra services like quality,
From an operational standpoint, VICs goal is to transform the current business approach
in the product by
contributions with staff performance reviews, and teach them sales skills and how
Developing new product lines by surveying our customers about new products.
Finding new customers by doing so this can help grow the business
Customer service - improve your customer service and develop a staff training
program
Increase your prices - check if you have priced your goods and services correctly
We will give extra care for providing quality products to our clients. Both
students and regular citizens would be treated with equal importance and their
preferences would be considered with proper attention for the benefit of our
business.
Although we are very new in this industry with very few competitors, we will
focus on attracting more and more customers. All these products would be
provided at competitive rate to meet the income level of the population of our
society.
We will regularly interact with our clients for their kind suggestion and
recommendation as well as for any complaint regarding our services. This will
help us to know the market demand and customer desires and we would be able to
products, and after meeting the demand of our area we would expand our business
in other area within the city in near future and it will depend upon the success of
our business.
Customer would be treated as boss throughout the business operation with proper
The following is the financial plan for expansion of VIC product line and
As with any new startup, VIC faces several strategic, operational, and financial
risks that will challenge the organization during its launch and growth. Below is an
assessment of some of these risks and the steps the company will take to minimize them.
Strategic Risks
The primary strategic risks that VIC faces are from entrenched competitors, and
ADAMAT, MAYPRILYN
the one who will make sure that the company operations
Marketing Manager
marketing activities.
TULAY, JERICKSON
Production Manager
services.
GRAIDA, MIKHAELLA
Operations Manager
POGIO, MARICEL
Accountant
Manager
BALALA, SHAIRINE
Office Manager
Supervisor
John Leo is experienced in supervising people in
employees.
CONTRIBUTION, REMARKS)
SAMPLE FINAL PACKAGING
Increase productivity of your staff - recognise and reward staff contributions with staff
performance reviews, and teach them sales skills and how to upsell products so customers
make multiple purchases at one time
Develop new product lines - survey your customers about new products
Find new customers - new customers can help grow your business
Find new markets - use market research to determine if you could expand your business
into new areas
Customer service - improve your customer service and develop a staff training program
Increase your prices - check if you have priced your goods and services correctly and if
you could increase prices without reducing sales
Price discounts - consider price discounts and promotions to increase your customer base
(e.g. 2-for-1 deals or happy hour)
Retail displays - use effective retail displays to increase your sales
ADAMAT, MAYPRILYN
BALALA, SHAIRINE
CASEAS, RONALD
ALLEN
DUMANDAN, JOHN
LEO
GRAIDA, MIKHAELLA
POGIO, MARICEL