Business Strategy Assignment 4: Submitted To: DR - Abrar Ali Saiyed Submitted By: Group 14
Business Strategy Assignment 4: Submitted To: DR - Abrar Ali Saiyed Submitted By: Group 14
ASSIGNMENT 4
IT INDUSTRY
Infosys
SUBMITTED TO:
DR.ABRAR ALI SAIYED
SUBMITTED BY:
GROUP 14
Porters Five Force Analysis:
1. Rivalry among Competitors:
The score for rivalry among competitor is 2.4 which say attractive is moderate.
IT industry is known for its rapid growth, effectiveness & competition. Competition is
from both domestic players & international players. Domestic players are TCS, Wipro,
Tech Mahindra, Mindtree, HCL technologies & so on. And International players are
IBM, Cognizant & so forth. There are several firms offering similar services and so it is a
bit difficult to differentiate based on service offering.
2. Barriers to entry:
Conclusion:
Thus, we can coclude that IT industry has potential growth and seeing this infosys has a
sustainable market in present or in future.
In term of competitive rivalry within the industry, as early as in 1981 long before software
development industry became mature and attractive enough for any Indian firms to enter into the
industry, Murthy had recognize the trend that the US based IT service industry will transferred to
India because of the Indians large pool of English analytically strong technical talents. Then
early this century, when the US Technology market came with a period of slump, Murthy had
more than ever determined about the within industry competitive rivalry that the competition
form sinking IT service industry will be reduced because of its high cost and on the other hand
the competitive intensity from the developing countries will show up in the coming years, and
thats why in one of his letter to shareholders, he predicted that Indian is all set to consolidate its
position as a major force on the global IT service map to persuade the shareholders in supporting
his strategy to expand the business in term of difficulties.
And in term of bargaining power of customers, because of the increasing low cost IT service in
the developing countries such as Indonesia, it is at a trend of growing which can be seen from the
growing of the high end customized IT service such as the consulting service and package
implementation as stated in the chart below. And in recognition of the growing bargaining power
from the customers, Infosys have put more and more effort on the customized and integrated
service.
.