Submitted in Partial Fulfillment of The Requirements For Master of Business Administration (MBA)
Submitted in Partial Fulfillment of The Requirements For Master of Business Administration (MBA)
Submitted in Partial Fulfillment of The Requirements For Master of Business Administration (MBA)
ON
By
Arvind Kumar
Roll No. of the Student
Batch of 2014-16
I am deeply indebted to all the faculty members of my institute for their valuable
contribution during the academic session. Also I want to acknowledge the support of
the staff of the company for providing with various books and study material relevant
in the preparation of the project report.
Last but not the least, I would like to thank everyone I was associated with, whose
names have remained unmentioned here, but who have contributed by giving me a
sharp and gratifying imminent approach and insight during the course of my project.
Regards,
CERTIFICATE OF ORIGINALITY
(To be filled in by the student in his / her handwriting)
(Student's Signature)
Date:
Date:
EXECUTIVE SUMMARY
This report is aimed to investigate the effect of brand on consumer buying behavior. How
much consumers are prepared to pay for branded products, how important they consider
price, brand or other factors during their purchasing decisions. The Report aimed at
critical analysis of branding, brand perceptions, price sensitivity and willingness to pay.
It tells branding is neither to create stylish logos, elaborate Web sites, nor high-gloss
brochures, but rather integrated planning, design, and communication. Real estate
branding gives all participants involved a clear idea of the direction in which the living
space will develop over the long term. But real estate branding requires consistency and
perseverance, both of which take courage in these ephemeral times. In the long run,
though, it pays off in the form of higher returns for investors, and in the form of
comprehensive planning and the subsequent upward valuation of living spaces for
administrative bodies and future tenants.
Customers to safeguard their investment always willing to go with the branded and big
developers. Customers also shifting from big cities to smaller cities because of future
potential there. And big players also working on expansion plans. After successfully
executing projects in the metros, they are eyeing other areas. Take the example of NCR.
After Gurgaon, Noida and Greater Noida, developers have moved to Ghaziabad,
Faridabad, and other places..
TABLE OF CONTENTS
Acknowledgement
Executive Summary
1. Objective
2 Introduction
Methodology
Results
Discussion of Results
Reference
Bibliography