Scribd Logo
Upload

Welcome to Scribd!

  • 26 views

    Marketing Mix in The United States: Product

    Uploaded by

    Ariadna Pamela Cabrera Dumit
    Frito Lay markets a wide variety of snack foods in the United States, including corn chips, potato chips, salsas, and nuts under brands like Lay's, Fritos, Doritos, and Cheetos. They sell products at affordable prices everywhere from gas stations to grocery stores. Frito Lay promotes their brands heavily through sports sponsorships and advertisements targeting families and children. In India, Frito Lay sells many of the same snack brands and flavors along with Indian-specific products through a large distribution network of over 40 centers serving over 1 million retail stores. They promote their Indian products through store displays, educational campaigns, and consumer competitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    Marketing Mix in The United States: Product

    Uploaded by

    Ariadna Pamela Cabrera Dumit
    26 views4 pages
    Frito Lay markets a wide variety of snack foods in the United States, including corn chips, potato chips, salsas, and nuts under brands like Lay's, Fritos, Doritos, and Cheetos. They sell products at affordable prices everywhere from gas stations to grocery stores. Frito Lay promotes their brands heavily through sports sponsorships and advertisements targeting families and children. In India, Frito Lay sells many of the same snack brands and flavors along with Indian-specific products through a large distribution network of over 40 centers serving over 1 million retail stores. They promote their Indian products through store displays, educational campaigns, and consumer competitions.

    Original Description:

    lsm sdgs

    Original Title

    Ingles

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Frito Lay markets a wide variety of snack foods in the United States, including corn chips, potato chips, salsas, and nuts under brands like Lay's, Fritos, Doritos, and Cheetos. They sell products at affordable prices everywhere from gas stations to grocery stores. Frito Lay promotes their brands heavily through sports sponsorships and advertisements targeting families and children. In India, Frito Lay sells many of the same snack brands and flavors along with Indian-specific products through a large distribution network of over 40 centers serving over 1 million retail stores. They promote their Indian products through store displays, educational campaigns, and consumer competitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    26 views4 pages

    Marketing Mix in The United States: Product

    Uploaded by

    Ariadna Pamela Cabrera Dumit
    Frito Lay markets a wide variety of snack foods in the United States, including corn chips, potato chips, salsas, and nuts under brands like Lay's, Fritos, Doritos, and Cheetos. They sell products at affordable prices everywhere from gas stations to grocery stores. Frito Lay promotes their brands heavily through sports sponsorships and advertisements targeting families and children. In India, Frito Lay sells many of the same snack brands and flavors along with Indian-specific products through a large distribution network of over 40 centers serving over 1 million retail stores. They promote their Indian products through store displays, educational campaigns, and consumer competitions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 4

    Marketing Mix in the United States

    Product

    Aside from selling a wide variety of corn chips, potato chips and snack foods, Frito Lay also
    markets and sells several varieties of salsas, dips, crackers, nuts and seeds. These are
    generally under the food on the go category which could be also considered as convenience
    foods. Most famous brands include Lays, Fritos, Doritos, Cheetos, Tostitos and Ruffles.

    And also Frito Lay;s adapt their products. Companies must be flexible to suit the changing
    targets of their consumers. Frito-Lay introduced its Baked line of potato chips to
    accommodate consumers desiring healthier alternatives to fried snack foods.

    Price

    Prices of these products are comparable to competitions and are generally inexpensive. Frito
    Lays also devotes in R&D to innovating wide range of chips to meet every budget. The goal is
    to consider the variety-seeking behavior of the target markets hence providing good quality
    snack at fair prices. Frito Lay utilizes some time and promotional pricing m ethnologies.

    Different prices for different regions


    The price depends on the demand of the product
    Physiological pricing strategy
    International pricing strategy Frito Lays products are cheaper than their competitors.

    Place

    Frito Lay products are basically sold and everywhere including subway stations, gas stations,
    universities, groceries, supermarkets, convenience stores, amusement parks, and movie
    theaters.
    There are more than 1,800 distribution centers in North America.

    Promotion

    Through its integrated messages, Frito Lay is promoted to target snack-loving people.
    Sporting events are the primary promotional tactic for Frito Lay including the Super Bowl and
    NBA. Frito-Lay attracts consumers through extensive advertising the targets specific groups.
    The company gains extensive recognition through advertising its snack foods to families with
    children, offering products in vending machines and using brand mascots such as Chester
    Cheetos to appeal to its youthful demographic.

    Marketing Mix in India

    Product

    Frito Lays offers a number of flavor variations, in addition to the products of the
    Occidental Region. Favorite ones include: Masala, salted, Barbeque, French cheese,
    ect.
    Small, Medium, large and economy packs size
    Most of the products are for the vegetarian market.

    Price

    The product will be marketed under the strategy of one price, this means that it will be the
    same for all consumers, regardless of variables such as location, type of commercial property,
    among others. And obviously, size of the product influence price.
    For example, in India, lays come in many price variants. It has packets of Rs 5, Rs 10, Rs 20
    and Rs 25. This shows that Lays offers different packet sizes. Lays also started giving 20% extra
    on few of its packets.

    Place

    The company functions over 40 distribution centers, serving more than 2,500 stockiest,
    reaching approximately 1 million retail stores that makes the product available on a mass
    scale and is easily available. And now they have plans to extend more the existing distribution
    network to reach out to 3 tiers towns and villages in India.

    Promotion

    Showing in the stores


    Campaigns: educate and inform consumers about quality excellences
    Door-to-door selling
    Supply packages
    Competitions and games
    Its various promotional strategy like Chala Change Ka Chakkar, Fight for your
    Flavor and Campaign Dillogical: are all consumer interaction driven. All its
    campaigns are supported by mega 360-degree communication medium on TV, radio,
    print, viral, outdoor and cinema
    SWOT ANALYSIS

    Strength

    Well established brand


    innovate- continuing introduce new flavors
    good distribution network
    Frito Lay has strong strong-door-delivery sales force
    Frito Lays brand name reputation and its strong presence in consumer food business
    strong portfolio with wide variety of brand flavors

    Weakness

    facing the enormous competitors prevailing in the market


    many of Frito Lays brands, including Doritos, is perceived to be unhealthy.
    Significant rate of product recalls
    Limited target market scope for volume sales, as major focus is on chips

    Opportunities

    Increasing demand for healthy food


    Significant room for growth in global market
    Increasing significance of internet as channel of communications

    Threats

    Increasing number of competitors


    Increasing food safety regulations
    Learning of snack preference from tasty to unhealthy
    Increasing cost due to rise in wages and input cost

    You might also like