Resume Roberto Rossi

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CURRICULUM VITAE

PERSONAL

Name and surname Roberto Rossi


Addres Via Veneto 11, Peschiera Borromeo, Milano, Italy
Phone +39.347.0795317
Email [email protected]
Nationality Italian
Place and date of birth Milan, May 30th 1981

OPERATING FIELD

Marketing, communication, web marketing, social media strategy, blogs, advertising, public
relations, events

PROFESSIONAL EXPERIENCE

Date April 2010 – July 2010


Company Gruppo FMA
Charge Operation Manager
Charge and competences
• Management of promotional in-store b2c activities and corporate events
• Management of hr, logistics supplies and reporting documents
• Development contacts, customers and b2c relationship with suppliers and furnishers
• Marketing web 2.0 strategy consulting

Date January 2010 – December 2010


Executive master Social Media Marketing & Web Communication
University IULM, Milano

Date July 2009 – December 2009


Company ONE TO ONE ITALIA
Charge Team Leader Jack Daniel’s Tour
Charge and competences
• Management of materials, teams, locations and promotional activities in JD events in
clubs and pubs all around Italy.
• Checking team e hostess working activities, reports e back office
Date November 2008 – July 2009
company VIRGIN ACTIVE
Charge CONSULTING senior
Charge and competences
• Sales and consulting
• Selling services ad products to Virgin Active’s customers
• Planning and developing promotional activities

Date February 2007 – July 2008


Company COGITANZ SRL
Charge PROJECT MANAGER, IN CHARGE OF VIRAL ,GUERRILLA MARKETING AND EVENTS
DIVISION
Charge and competences
• Advertising, marketing, communication
• Creation and management Viral, Guerrilla and events division
• Account and Customer care
• Strategies and creativities settlement
• Human resources management
• Planning, organizing and managing of Viral and Guerrilla marketing activities
• Events B2B and B2C planning
• Photo/video report making
• Introductions and web site overview realizations
• Sector and creativities studies(Coca Cola, Louis Vuitton, Illy, Chicco, Binda Group,
Campari)
• Customers and campaigns:
1. 55DSL-Junior Lucky Bastard 2007
2. Diesel-Beachwear
3. Diesel/Luxottica-Sister Yes Sunglasses
4. Diesel/L’Oréal-Fuel For Life canvas event
5. Diesel/L'Oreal- corporate video
6. Diesel/L'Oreal-@ CosmoProf, corporate event
7. Diesel/Fossil-One precious night event at Jesolo
8. Diesel-Very Happy Everything
9. Lorenzo Audisio-Viral campaign
10. Scuola Holden-Video and Viral campaign
11. Overview and debug realizations for D&G, Dolce&Gabbana and D&G Junior
websites
VIDEO http://www.4shared.com/file/62324215/19c93de2/diesel.html
Date February 2006 – November 2008
Company NEW DEAL
Charge CHARTER AND PROJECT MANAGER
Charge and competences
• Advertising, marketing, communication
• Founder of the firm NEW DEAL and establisher of network with experts in advertising and
new media.
• Guerrilla marketing campaign
• Viral marketing campaign
• Events
• Creation of new media for important partners and customers (Sony, Disney, Nestle)
• Customers and campaigns:
1. 55dsl-Junior Lucky Bastard 2006
2. BCC Audiovisivi-Da Bomb magazine
3. EastPak-Clothes
4. FirstClassMusic-Album promotions
5. Emi Music Italy-Album promotions
6. Comune di Milano-the White Night Marzo 2007 e Giugno 2007
7. Lavonline.it-Viral Campaign

Date December 2005 – February 2006


Company INSIDE FASHION ITALIA
Charge ACCOUNT MANAGER and CASTING
Charge and competences
• In charge of casting models and image
• Contacts with customer management
• Account
• Supervisor of various projects

Date February 2005 – July 2005


Company FIERA MILANO-EXPOPAGE
Charge ACCOUNT MANAGER
Charge and competences
• Consulting
• Creation of offers and management of the official catalogue for exhibitors
• Contacts and management of online visibility requirements of Italian and foreign
customers.
• Banner sale, research and services of the online catalogue.
• Timing and kind of media selection in agreement with customer needs
• Public relations
SOCIAL MEDIA PROFILES

Facebook: Roberto Red Rossi


Linkedin: Roberto_Rossi
Twitter: Red_Milano
ASmallWorld: roberto_rossi
Skype: Red_Milano
FriendFeed: Red_milano

EDUCATION AND STUDIES

Date January 2010 – December 2010


Executive master Social Media Marketing & Web Communication
University IULM, Milano

Date 25.03. 2004


Educational qualification Bachelor of Science and technologies of communication
University IULM, Milano

Date July 2000


Educational qualification Scientific Liceo - Leaving certificate
High school Liceo Scientifico “N. Macchiavelli”, Milano

Mother tongue Italian

Other languages

COMPREHENSION TALKING WRITING


ENGLISH UPP.INTERMEDIATE GOOD GOOD
SPANISH INTERMEDIATE INTERMEDIATE BASIC

ABILITIES-COMPETENCES

Communication skills, outgoing, team player, problem solver attitude.


Goal oriented and able to work in a multicultural and international atmosphere
Open minded and creative

IT SKILLS

Windows and Linux, Office, Outlook, Internet Browser, Social Network, Photoshop basic

I authorize my data processing in accordance to Law n. 675 of 2006, "Tutela delle persone e di altri
soggetti rispetto al trattamento dei dati personali".

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