Professional Documents
Culture Documents
Assessment of Performance of Adjara TV and Radio of Public Broadcaster
Assessment of Performance of Adjara TV and Radio of Public Broadcaster
Transparency International Georgia has been monitoring the Public Broadcaster for years and has
been studying to what extent are the principles of transparency and good governance followed, and
to what extent the Public Broadcaster fulfills its important role, as defined by law.
The goal of the following report is to present results of a study of the Adjara Television and Radio Public
Broadcaster, to evaluate its performance and to present existing institutional problems, as well as, to
provide recommendations for their effective solution.
An interim report about Adjara TV and Radio Public Broadcaster was published in March 2017 and it
reviewed the situation under the former management. The following report contains an analysis of
situation under the current management and the current challenges.
The report is made possible by the support of the American people through the United States Agency for
International Development (USAID). The content of this report is the sole responsibility of Transparency
International Georgia and does not necessarily reflect the views of USAID or the United States Government.
ADJARA TV AND RADIO PUBLIC BROADCASTER 1
Key findings:
• Development of an organizational structure remains a challenge at the Adjara TV and Radio Public
Broadcaster. A new structure document, a strategy document and a 5-year plan of technical de-
velopment need to be approved;
• Approval of the organizational structure of the Adjara TV and Radio Public Broadcaster is directly
connected to the creation of appropriate position descriptions and contract signings, as well as,
with the development of a fair compensation system;
• The issue of buildings of the Adjara TV and Radio Public Broadcaster remains a challenge;
• The Council of Advisors of the Adjara TV and Radio Public Broadcaster continues to work without
the fifth member.
Coverage of the Adjara TV reaches the whole Georgia and its aim is to cover not only regional issues,
but all current events of the country.
Financing of the Adjara TV and Radio is defined as no less than 15% of the total budget of the Public
Broadcaster. Budgets from the last three years are displayed below:
8 000 000
7 500 000
7 000 000
6 500 000
6 000 000
2015 2016 2017
ADJARA TV AND RADIO PUBLIC BROADCASTER 2
Despite the financial resources, the Adjara TV is still not regarded as a significant player on the media
market. Criticism regarding the broadcaster’s affiliation with the ruling political party has been widespread.
Under the new management, strategy and structure documents of the broadcaster have been developed.
Based on the structure document, the positions of deputy directors have been eliminated, which are
usually considered as extra barriers and the resources have been redistributed in the following manner:
Oversight
Director
Internal Audit HR
Archive/ Logistics
Pre-airing
Golden Fund janitorial
control
services
TV news
Autopark
According to the 5-year technical development plan, technical recalibration of the broadcaster requires
a high amount of resources, therefore, according to this plan, the process will be implemented step
by step.
The document has been sent for approval to the Council of Advisors in July 2017, however, discussions
have dragged out. Consultations are continuing to this moment, including with non-governmental
organizations.
Various development processes of the broadcaster are connected to the approval of these documents,
especially that of the structure document. Until the approval of the structure document, position de-
scriptions for the employees cannot be established and therefore, redistribution of human resources
and functionalities, as well as, review of labor contracts are delayed.
Transparency International Georgia believes that acceleration of this process is important, to ensure
that the broadcaster can plan a flexible working system, employees have fair compensation, and
for the organization to find and distribute financial resources for implementation of the reforms.
Other noteworthy programs such as the projects of Radio Liberty (programs by Salome Asatiani and
Gogi Gvakharia), which have been canceled on the First Channel, will be aired on Adjara TV, with the
support of donors. Program of Gogi Gvakharia, “Anareklebi” is already on air. Another program that
covers the issues of European and Euro-Atlantic integration and which has been canceled by the First
Channel, will also be aired on Adjara TV.
Despite the aforementioned news, ratings remain a significant challenge to Adjara TV. The ratings of
the channel are measured by Tri Media Intelligence, according to its data, the rating of the channel de-
clined significantly in May 2017. If in May 2016, the channel had a rating of 0.8 and was ranked number
8 among the broadcasters, in May 2017 the rating fell to 0.16 and the channel moved down to the 16th
position1. One of the reasons for this trend could be a decrease in the number of mechanical products
(e.g. films and TV Series), as the ratings show, these were the most popular products on the channel.
The mechanical products made up 70% of the channel’s programs and often violated licensing rights,
which has been mentioned in the documents of the monitoring service of the Adjara TV and Radio
Public Broadcaster.
After the fall in the ratings, the management hired TVMR Georgia to study the audience of the channel.
The study presents data on who watches the channel, what type of programs are popular and con-
cludes that a “gold mine for the future programming is family TV watching model”. One of the reasons
for the low ratings also could have been the instability of the channels program grid, as times and days
of programs varied significantly and remains a significant issue to this day.
The broadcaster also held an internal idea contest, in which every employee could take part. The goal
of the contest was to improve TV, radio and internet platforms based on new ideas. The employees
presented 53 ideas for radio and TV. 6 radio programs have been selected and 2 have been renewed.
The functions of the Council of Advisors are defined by law2. It approves the staff of the Adjara TV
and Radio Public Broadcaster, proposed by the director, and their salaries, salary fund, defines main
provisions of labor contracts for employees of Adjara TV and Radio and etc. It is responsible for the
development of program priorities of the channel and its oversight.
Fullflment of the priorities of the broadcaster remains a problem. For instance, the channel doesn’t air
any programs for children. According to the Law on Broadcasting, a broadcaster has an obligation to
outsource 25% of its products to external studios. Currently, no programs of Adjara TV are produced
outside of the broadcaster. According to the management, they plan to take this issue into account
in the next year’s budget, however, initially only 8-10% of the production will be done outside of the
broadcaster, and an action plan will be defined based on this experience.
According to Nata Imedaishvili, “personal experience, experience of others, studies and functionalities
of the public broadcaster” were taken into account when designing the new priorities, however, the
priorities are defined very broadly and criteria for their achievement is also not clearly defined.
Additionally, the program priority document defines which type of programs get a specific share of
the whole grid (for instance, news programs 30%, educational programs 40% and etc.). Therefore,
priority achievements can be evaluated based on times allocated to the various types of programs. It
is recommended that additional criteria be used for the improvement of the products.
In the process of defining priorities, it is crucial to take into account resources of the channel and
opinions of the management, as well as, their full engagement in the process to achieve the priorities
effectively.
Lack of motivation and indifferent attitude towards work remain significant issues for the broad-
caster. It is important that an appropriate mechanism is created in a timely manner and that it de-
fines which employee has what responsibilities and appropriate measures be taken towards the
employees that do not fulfill their contractual obligations.
Labor disputes
While the process of recruitment at the Adjara TV has become more transparent, enabled by the ap-
proval of the new recruitment rule document, several people have been fired under the new manage-
ment. The first public dispute case happened in March 2017 between the director Natia Kapanadze
and a member of the Council of Advisors Irakli Baramidze. The reason for the redundancy of one of
the operators was a utilization of a video camera with the Adjara TV logo for a filming of a wedding.
The person was given a permission to take the camera by Baramidze, despite the fact that he was not
authorized to give such a permission. The case in currently in court.
Another case concerned firing of an anchorwoman of TV program “Hashtag”, Nino Gorjelidze. She
published a video address, where she mentioned several issues in regards to the employment con-
tract that caused a conflict with the director - Gorjelidze was asking for a clause about editorial inde-
pendence to be included in the contract, as well as, an increase in number of her team members, an
increase in the salary by GEL 300, 8 hour work day and holidays. Gorjelidze left the station and was
given 2-month salary as a severance package. Gorjelidze brought the dispute to Public Defender’s
Office, arguing that she was discriminated against, however, the case was suspended due to lack of
any signs of discrimination.
The head of legal affairs at that time, Malkhaz Bolkvadze also made a complaint against the director
in the Prosecutor’s Office, arguing that he was discriminated against. According to Bolkvadze, the
ground for discrimination was giving him a task that wasn’t part of his job, as well as, a rejection of
his vacation time request and a demand from the director to attend work even when he was sick.
According to Kapanadze, Bolkvadze wasn’t fulfilling tasks given to him, causing dissatisfaction. The
Public Defender’s Office was tasked with studying possible signs of discrimination. Natia Kapanadze
suspected that Bolkvadze brought the complaint to the Prosecutor’s Office at the orders of someone
that didn’t wish for editorial independence at the channel. Bolkvadze was also fired from his position
later for not fulfilling his obligations and he is also suing in court.
Procurement
Procurements conducted by the broadcaster also remain a problematic issue. According to the audit
report of 2015-2016 several issues have been found at the organization. Including instances when
procurement category and service provided were not properly aligned, change to contract provisions
with a service provider without providing any reasons and award of contracts to companies that have
not presented all required documents and etc.
Questions regarding procurements were also raised in the March 2017 report of Transparency Inter-
national Georgia, showing that the issue remains problematic this year as well.
For instance, in May 2017 Adjara TV and Radio announced a tender with an ID SPA170007185 for an
acquisition of renovation services. Later, the contract was amended and the budget was increased
without providing any grounds for such increase.
Almost none of the tenders announced by the broadcaster in 2017 include a requirement of a previous
experience documentation.
ADJARA TV AND RADIO PUBLIC BROADCASTER 6
The situation is further complicated by the fact that this building or any other property acquired by
the broadcaster before 2014, including several land slots and buildings on those lands, are on the
balance of the government of the Autonomous Republic, therefore the broadcaster has no authority
disposing them.
According to the third quarter report of 2017 of the broadcaster, a temporary solution has been found
by a renovation of the third floor of the building. At this moment part of the television is situated here,
however, water is leaking and there are no appropriate working conditions.
Transparency International Georgia believes that negotiations with the government of Adjara should
be accelerated, and the Supreme Council of Adjara should be actively engaged in this process, so
that they can take appropriate decisions regarding the property and the issue that has plagued the
broadcaster for years can be finally solved, especially taking into account the fact that it concerns such
important topics as safety and dignified working conditions of journalists.
Radio
Changes have affected the radio platform of the public broadcaster, as well. The issue of airing new
programs has been agreed upon. However, the issues of wide coverage of government activities,
not covering problematic issues and presenting the ruling party in a particularly positive light remains
problematic.
Another problem that concerns Radio platform is the fact that its signal doesn’t reach Tbilisi, which
according to the director, requires legislative amendments.
Website
Content for the website is created separately and the number of visitors has increased. If the number
of daily visitors in March 2017 was 1000-1500 users, today the number is 4000-5000. Activity on Face-
book page has also increased.
ADJARA TV AND RADIO PUBLIC BROADCASTER 7
Recommendations
• The documents of strategy, structure and 5-year development plan of the organization must be
approved in a short period of time. Thus, descriptions of employee positions must be created, labor
contracts must be reviewed and a fair system of salaries must be established;
• An effective system for oversight of employee attendance and their effectiveness at work must
be established;
• The Government of Adjara must solve the issue of the building of Adjara TV and Radio in a timely
manner through a negotiation with the management of the broadcaster, and the Supreme Council
of Adjara must be actively involved in this process;
• The Supreme Council of Adjara must fulfill obligations defined in the law and must select the fifth
member of the Council of Advisors;
• The relationship between the Council of Advisors and the management should be more active, as
this will increase the effectiveness of the results;
• The priorities of the Adjara TV and Radio defined by the Council of Advisors must be more clear
and mechanisms for their achievement must be improved.