Acknowledgement
Acknowledgement
Acknowledgement
3. VISION.
4. GROUP COMPANIES.
12. MARKETING.
16. OBJECTIVE.
LOCATION : CHOTANAGPUR(JHARKHAND)
PLANT AREA : 112 ACRES
COVERED AREA : 16 ACRES
NEAREST TOWN : RANCHI (13 Kms)
NEAREST RAILWAY STN: TATISILWAI (1 Km )
NEAREST ROAD : SITUATED IN NH-33
NEAREST AIRPORT : RANCHI (17 Kms )
NEAREST PORT : HALDIA (412 Kms )
POWER : CONTRACTED DEMAND 10
MVA
SOURCE : JSEB
WATER REQUIREMENT: 2400 -3200 Cu M / DAY
SOURCE : SWARNAREKHA RIVER
PLANT CAPACITY : 77500 MT Per Annum
PRODUCT : STEEL WIRE, WIRE ROPE etc.
EMPLOYEE : 1568
OFFICERS : 297
STAFFS : 72
WORKERS : 1212
USHA MARTIN WIRE & WIRE ROPE AS PER NATIONAL &
INTERNATIONAL STANDARDS & SPECIFICATION SUCH AS:
1) Indian specification
2) ISO specification
7) Lloyd’s specification
8) Federal specification
9) ASTM specification
Approved by:
1) ISI
4) American of shipping
BANKERS OF ORGANISATION
1) Canara bank
2) Allahabad Bank
8) Bank of India
9) Banpue de Paris
BACKGROUND
OF
THE COMPANY
----- Its product include - alloy steel, Wire Ropes, Wires, Jelly
filled telecommunication cables, Special purpose machines,
Ropeways, Material handling systems equipment accessories
industrial Telecom services and software development.
-----The group turnover is around 1266 corers and for the Usha
Martin Limited (Wire & Wire Rope Division) are around 330
corers.
Steel Division
Machinery Division
INTERNATIONAL COMPETITOR
FEDGER.SWIZERLAND
Al STR1ADRAUGHT, AUSTRIA
Vision
KGVK Activities
• AUGMENTING WATER RESOURCES THROUGH WATERSHED
MANAGEMENT
KGVK Projects
Information Technology
Distribution Centers
Services
• Usha Breco Limited
Raw Materials
Given that the ISCM macro process aims to fulfill demand that is
generated by the CRM macro processes. When forecasting
demand, interaction with CRM is essential as the CRM
applications are touching the customer & have the most data &
insight on customer behavior. Similarly, the ISCM processes
should have a strong integration with the SRM macro process.
Supply planning, fulfillment, & field service are all dependent on
supplier & therefore the SRM macro processes.
. CORPORATION LEVELS
. DIVISION LEVEL
. BUSINESS UNIT
. PRODUCT LEVEL
STRATEGIC
TACTICAL
TARGET MARKETS
VALUE PROPOSITION
The above mentioned are offered based on an analysis of the
best market analysis of the best market opportunity.
MARKETING TACTIC
PRODUCT FEATURE
PROMOTION
MERCHANDISING
PRICING
SALES CHANNEL
SERVICES
CORPORATE RESULT
PRODUCT CORRECTIVENESS
PLANNING IMPLEMENTING
CONTROLING
SOURCES OF INFORMATION
1) Product
2) Price
3) Promotion
4) Place
5) Packaging
PRODUCT
1) Size
2) Construction
3) Loading
4) Lay direction
5) Lubrication
6) Core
7) Length
8) Standard
1) Size: It is denoted by the nominal diameter by the rope is
required to be manufactured .Usha Martin offers a wide range of
production of rope, wire and standard of different diameter.
ITEM DIAMETER RANGE
(In mm) Rope 2 to
116mm
Wire .22to 28.00
Standard M.20to 15.00
b) Bit UML lubrication - these are used for products meant for
fishing excavator and anchor mooring purpose.
a) Quality
b) New product
c) Guarantee
PRODUCT PORTFOLIO
WIRES
BALL BEARING : BEARING
INDUSTRY
NEEDLE WIRE : NEEDLE
INDUSTRY
SREEL SPRING USE : SPERING
CYCLE SPOKE WIRE ; CYCLE
INDUSTRY
MOTOR SPOKE WIRE : MOTER
INDUSTRY
HIGH CARBON WIRE : VARIOUS
USES
STEEPLE PIN WIRE : STAPLE WIRE
ROPE & WIRE
GUIDE ROPE AERIAL
LOCKED WIRE MINES
AERIAL ROPE AERIAL
ROPERY
OIL DRILLING ROPE OIL
EXPLORATION ROPE
ELEVETOR ROPE HOUSING,
BRIDGE
FISHING ROPE FISHING
EXCAVATOR ROPE : MINES
CARGO LIFTING : DOCKYARD
PRICING
PROMOTION
PLACE
NORTHEN REGION
. Hindustan Electro Graphite Ltd,Mandideep
. Akasdeep rajasamand,Rajasthan
. BHEL,panipath
^ Vee Vee sales corp.,Kathgodam
. Roshan Jain and Co.Ltd.,Udaipur
. HCL
. Maruti Udyog Ltd.
. NCL
EASTERN REGION
Indian Ropeway and company Ltd., Kolkata
Ferro Scrap Nigam Ltd.,Dhanbad
TIL,Kolkota
Key Pu Enterprices
Eastern coalfield
MCL,Talcher
Unimetch lifting equipment ,Howrah
Otis India Ltd
Philips India Ltd.
Steel India Ltd
Indian Iron and steel Co.Ltd,Burnpur
HEC,RANCHI
Tata Iron And Steel Ltd.Jamsedpur
Oil India Ltd.,Dulijan
Southern Region
United Martine Madres,Kollam
Kec international Ltd.Atamakur
Larsen & Turbo Ltd.
Johnson lifts pvt.Ltd
Marine Trade Link ,Kottayam
K.V. Ratanam,Karnataka
PACKAGING
It is one of the important elements of marketing mix strategy
.Packaging can not for designing covering of the product not only
give it an appealing touch but also to make it free from any kind
of damage of outside. A well designed package can create
convenience and promotional values.
Usha Martin is also trying to improve its packaging to give its
product an aesthetic look. Earlier it was using colorless wheel for
its product but now it is using blue colored wheel to symbolize
cool and serene. At present UML provide its product three
different packages:
1) Iron simple coil of wire/wire ropes with jute covering or plastic
covering on it.
2) Wire /Wire rope coiled around a wooden reel covered either
plastic or jute. Wooden cover is also provided for specific product
of customers.
3) Wire/Wire rope coiled around an iron reel plastic or jute
covering on it.
ADVERTISEMENT
PRODUCT DISTRIBUTION TARGET
SERVICES PUBLIC RELATION CHANNEL CUSTOMER
PRICE
DIRECT MAIL TELE
MARKETING
INTERNET
WIRE RODE
TRANSFER PATENTING
DRAWING
TRANSFER TRANSFER
WIRE ROD
PATENTING PICKLING
GALVINISING PERTAINING
DRAWING
DRAWING
TRANSFER
PATENTING
GALVANISING DRAWING
DRAWING STRANDING
STRANDING
CLOSING
TRANSFER
LOGISTIC CONSTRANTS
OBJECTIVE
The broad objective of the study is to find out the reasons of the
sales volume .The reason would be related to market logistic,
which contain the study of distribution network.
The study would reveal:
a) Whether the logistic function are properly followed by UML or
not.
b) If not, then where the improvement are required.
c) Is the existing distribution channels sufficient with some
modifications improvement or does it needs to be changed to do
products well in the market and to increase the share volume.
d) Is ERP system (BaaN software) is suited the logistic system.
Specific objective
MARKET LOGISTICS
COMMUNICATION
The main task of the UML that trade of Rope and Rope wire
products. Figure shows the -- -iary logistic diagram of the
business process. As we can see by the diagram of figure. •Jie
flow of goods goes from the warehouses to the stores, and then
from the stores to the customers. This part of the process
increases very much the handling and transportation cost. The
diagram helped us to identify a basic weakness of the business
process: the -nnecessary transshipment of the goods. Certainly,
it would be better to send the orders to the transportation
department, and then it should distribute the goods direct to the
customers.
Functional Requirements
Technical Requirements
Kolkatta Markt
Ranchi
UML
Customer
Code Entered In JSR Import
Computer
Order no
Works
Packing Loading
ready
H.O/Branch
In the content of marketing, logistic may be defined as the
activities involved in the flow of goods as they move from
producer to consumer or business users. Marketing logistics
involve planning the infrastructure to meet the demand, then
implementing and controlling the physical distribution flows of
materials and final good from points of origin to points of use, to
meet customer requirement at a profit. UML adopt the market
logistics to lead the cost is given below: —
M=T+F W + VW + S, Where
• Order Processing
• Ware Housing
• Inventory
• Transportation
• Information Monitoring
• Distribution System
Merchandise
source
Merchandise
Reseller/Dealer
2) INFORMATION MOMTAT4NG: In the UML the distribution
managers continually need up-to-date information about
inventory, transportation and warehousing. For example, In
respect of inventory, information about present stock position in
each location future commitment and replenishment capabilities
are continuously required, Similarly before choosing a carrier,
information about the arability of various modes of transport,
their cost, service and suitability for the particular product etc.is
required .About warehousing .information with respect to space
utilization work schedules .unit load performance. In order to
receive all the information stated above, an efficient
management information system would be of immense use in
controlling costs, improving service and determining the overall
effectiveness of distribution. In UML all the things are attached
by ERP system (BAAN software) make the coordination in the
whole department.
Quality assurance
department
EPR SYSTEM
Warehous Purchase
e
Distribution System
GLOBLE COMPETIVENESS
3000
2500
2000
1500
1000
500
-500
April Jun August Oct Dec Feb
3000
2500
2000
1500
1000
500
-500
April Jun August Oct Dec Feb
2500
2000
1500
1000
500
0
April May Jun July Aug Sept Oct Nov Dec Jan Feb March
3500
3000
2500
2000
1500
1000
500
0
April May Jun July Aug Sept Oct Nov Dec Jan Feb March
SWOT ANALYSIS
STRENTH
> UML ranked under No2 in world and in India No.l Company in
manufacturing of the wire rope.
> UML has become brand equity in this field, customer first
choice by UML.
> The company acquired BRUNT SHAW LTD.A leading U.K wire
rope manufactures, to source logically advanced rope and access
the European market.
WEAKNESS
Opportunity
> UMI can increase its profit if it gives more emphasis on direct
marketing with the customer.
> Now present condition RELIANCE has found crud oil reserve in
Krishana Godavari basin in south. New opportunities present for
the UMI to produce rope.
> Low price of the rival's product are a great threat for the UML.
Government always changes its policy, which bring the great
threat the organization.
European country imposed an antidumping duty in the company
wire rope production.
PRODUCT RELATED
• Nearly all the major orders are placed with UML due to
product performance & record.
PRICE RELATED
PLACE RELATED
• UML is located in the eastern region of the country which
has become the point of concern for its domestic customer
although it has five ware houses covering all zones, the
timely delivery is crucial.
• All the branches & dealers of UML in India are connected
with internet.
PROMOTION RELATED
PACKAGING RELATED
• The iron reds are used mostly these days. They are well
painted to give it a nice aesthetic look.
• Bar coded tags are used for the identification for the
different products.
C) THE PACKAGING:
D) DELIVERY DEADLINE:
E) THE COMPETITORS;
: USHA NEWS
TIMES OF INDIA