W O RL d ’ s l a rge st

d ig it a l s p or ts

c o mm un it y

5 0 MN +

1
 W H OW H O WW EE A R EA R e
FAV O U R I T E D E S T I N AT I O N F O R FA N S WHO WOR S HIP

AL L T H I N G S C RI CK ET

26
MILLION
1
MILLION
180 THOUSAND
FACEBOOK INSTAGRAM TWITTER

%
20
MILLION
90
TRAFFIC
50+
INDIAN
WEBSITE VIA MOBILE CRICKETER’S
PAGE VIEWS DIGITAL RIGHTS
PER MONTH

2
ou r c l i en ts i n c l u d e

3
 ou r C EL EBR I T IE S
PLAYERS

MS DHONI UMESH YADAV MOHD. SHAMI VIRENDER SEHWAG AXAR PATEL HARBHAJAN SINGH

MANOJ TIWARY MOHIT SHARMA SHREYAS IYER KULDEEP YADAV HARMANPREET SUSHMA VERMA
KAUR

VEDA KRISHNAMURTHY SMRITI MANDHANA VANITHA VR

EXPERTS

LALCHAND ATUL WASAN MURALI KARTIK

RAJPUT

4
 content that puts
us ahead of the curve

personal video
stories match creative content
updates solutions
articles

5
 ou r a u d i enc e

W E G E T C R I C K E T A F I C I O N A D O S F R O M AC R O S S T H E W O R L D T O O U R W E B S I T E

HIGHEST TRAFFIC COMES FROM

I N D I A , U S A , B A N G L A D E S H , PA K I S TA N & U A E

1 8 - 2 4 yrs
25 - 34 yrs
52%
32%
NEW DELHI

KOLKATA

1 3 - 1 7 yrs
10%

MUMBAI PUNE
BANGALORE 35 + yrs
6%

AGE GRAPH

6
 OU R A U D I ENC E

CIRCLE OF CRICKET H A S H I G H LY E N G A G E D A U D I E N C E

A C R O S S S O C I A L M E D I A P L AT F O R M S A N D W E B S I T E

%
1 MILLION 20 MILLION +
90TRAFFIC
AVERAGE PAGE VIEWS VIA
REACH PER POST PER MONTH MOBILE

%
10 MILLION
80 20K
TRAFFIC AVERAGE
VIDEO VIEWS VIA ENGAGEMENT
PER MONTH SOCIAL PER POST

7
 W H Y PA RT N E R W I T H U S

TOTAL

F A CEB O O K

PAGE

LIK ES

18.8 M 8.6 M 7.3 M 7.0 M 6.6 M 5.5 M

[

25 M [
8
 OUR OFFERINGS

W E C U R AT E C A M PA I G N S F O R B R A N D S B Y I N T E G R AT I N G
VA R I O U S A S P E C T S O F B R A N D I N G A N D M A R K E T I N G

CA M P AI G N INF LU E NCE R CE LE BRI TY WEBSI TE

C U RAT I O N MARKE TING MANAG E M ENT D I SPLAY SOLUTI ONS

We cu ra te A 5 0 M i l l i o n+ Our C e l e b r i ty roster 20 Million+ pa ge

i ntegra te d c o m m uni t y t h at i nc l ude s Vi rend er v iews a m onth.
campaign s f o r he l p s us p o s i t i o n S e h w ag, M S D honi, Id ea l p la tform to
brand s. b r ands t h r o ug h H ar b h aj an S i n gh, Kings host content for
t ar g e t e d X I Punj ab an d D elhi optim a l rea ch a nd
am p l i f i c at i o n D ar e de v i l s etc. v ira lity

9
 CAM PAIG N
CU R ATION

O U R S T R E N G T H L I E S I N B E I N G A B L E T O A S C E R TA I N W H AT C O N T E N T
W O R K S B E S T F O R YO U R B R A N D O N O U R C O M M U N I T Y.
WE CAN THEREFORE P R O V I D E C R E AT I V E CONTENT SOLUTIONS FOR
B R A N D S T O C O N N E C T W I T H T H E I R T G M O R E M E A N I N G F U L LY

10
C LIE N T
CAM PAIGN
CU R ATIO N
O B JE C T I V E

LE VERAG E T HE P OP ULARI TY O F CHAM PIONS

W E C U R AT E TA R G E T E D
T RO P H Y F O R P EP SI ON OUR D IGITAL CR ICKET C A M PA I G N S F O R B R A N D
CO M MUN I T Y CI RCLE OF CRI C KET IN D IA TO E N G AG E T H E AU D I E N C E
M E A N I N G F U L LY
C A M PAI GN NAME

# ROA D2C H AMP I ONS

MECHANISM

A SP E C I A L CONTEST WAS RUN O N

FACE B O O K TO I NVI TE ENTRI ES

FRO M C RI C KET FANS BY USI N G

T HIS H AS H TAG

R E SULT

3M+
S O C I AL V I E WS I N JUST

3 DAYS

11
C LI E N T
CAM PAIG N
CU R ATION
O BJ E C T I V E

TO P RO M OT E THE NEW DI RECT FLIGHTS

W E C U R AT E TA R G E T E D
(I N D I A TO MELB OURNE) DURI N G THE C A M PA I G N S F O R B R A N D
ICC WO RL D CUP 20 15 TO E N G AG E T H E AU D I E N C E
M E A N I N G F U L LY
C A M PA I G N N AME

#C HE E RF O RCHAMP I ONS

RE S U LT

5M
SO C I AL V I E WS

2K
LIVE H A N G OUT VI EW S

100 K
I N T E R AC T I O NS

THOUSANDS
O F CO N T E S T ENTRI ES

12
W E AT T S D ARE OBVI OUSLY M AD ABOU T CR ICKET
CAM PAIG N
AND WE L E AV E NO STONE UNTU R N ED TO PR OVE THAT! CU R ATION

W E S E E D C R E AT I V E
W E C H A N N E L I SED OUR LOVE FO R VIR AT KOHLI
CO- BRANDED
I N A V I DE O CREATED FOR THE PR O M OTIO N OF
CONTENT TO GAIN VIRALITY
TH E MOV I E ‘ FAN’
O N D I G I TA L M E D I A

TH E V I D E O GARNERED HUG E

R E SP O N S E N OT JUST ONLI NE

BUT BY MAN Y TV CHANNELS

AS WE L L !

RE SU LT

1M+
S O C I A L V I E W S I N JUST

12 HOURS

13
C LI E N T
INFLU ENCER
M AR K ETING
O BJ E C T I V E

TO AMP L I F Y THE EX I DE LI FE I N SU R AN CE TVC O N

A M P L I F I C AT I O N O F
O U R C RI C K E T COMMUNI TI ES SIN CE M S D HO N I
CO N T E N T P R O D U C E D BY T H E
WA S A B RAND AMBASSADOR FOR EXID E
B R A N D O N O U R P L AT F O R M S

WE POSITION BRANDS IN
PLAT F O RMS
A N E X C I T I N G WAY
C IR C L E O F CRI CKET I NDI A

R E AC H

OV E R 2 MN P EOP LE REACHED

IN JUS T 2 DAYS!

VID E O V I E WS

635K+

14
C LIE N T
INFLU ENCER
M AR K ETING
O BJ E C T I V E

TO A M P L I F Y THE G ULF OI L I ND IA TVC O N OU R

A M P L I F I C AT I O N O F
C R I C K E T CO MMUNI TI ES DURI NG THE
CO N T E N T P R O D U C E D BY T H E
IPL 201 7 F R E NZ Y
B R A N D O N O U R P L AT F O R M S

WE POSITION BRANDS IN
PLAT F O RMS
A N E X C I T I N G WAY
C IR C L E O F CRI CKET I NDI A

R E AC H

OV E R 4 . 2 MN P EOP LE REACHED

IN JUS T 2 DAYS!

VID E O V I E W S

720K +

15
THE PLAYERS WE HAVE MANAGED INCLUDE THE LIKES OF :
DIG ITAL IDENTITY
M ANAGEM ENT

W E M A N AG E OV E R
70 S P O R T S P E R S O N A L I T I E S
MS DHONI VIRENDER SEHWAG
AC R O S S D I S C I P L I N E S A N D
ALSO HELP BRANDS
L E V E R AG E T H E P O P U L A R I T Y
O F T H E S E P L AY E R S O N
D I G I TA L M E D I A
UMESH YADAV MOHD. SHAMI

KEYWO RDS
AXAR PATEL KULDEEP YADAV
BRANDFIT
AMPL IFIED REACH
MEANINGFUL ENGAGEMENT

SMRITI MANDHANA HARMANPREET

KAUR
16
WE MAN AGE D END TO END DI GITAL M ED IA FOR D D IN 2016-2017 DIG ITAL IDENTITY
M ANAGEM ENT
D E SI GN E D C R EATI VE SOLUTI ONS, STR ATEGY, CAM PAIGNS,
V I DE O S , S T I L LS, G I FS ETC. AND M AN AGED THEIR SO CIAL
W E A R E T H E O N LY
P R O P E R T I E S FACEB OOK, TW I TTER , YOU TU BE, GOO GLE+
& I N S TAGRAM
D I G I TA L A G E N C Y I N T H E
C O U N T R Y T H AT
B RO U GH T DA REDEVI LS TO THE 4TH POSITION H A S M A N AG E D T WO I P L
F R O M T H E B OTTOM P LACE I N T ER M S O F T E A M S D E L H I DA R E D E V I L S &
D I G ITA L R E ACH KINGS XI PUNJAB TOGETHER

NOTA B L E C A M PAI G NS :
# D I L D I L L I & #DI LFI E

17
WE MAN AGE D END TO END DI GITAL M ED IA FO R KXIP IN 2014 -201 7 DIGITAL IDENTITY
M ANAG EM ENT
DE SI GN E D C R EATI VE SOLUTI O N S, STR ATEGY, C AM PAIGN S,
V I DE O S , S T I L LS, G I FS ETC. AND M ANAGED THEIR
W E A R E T H E O N LY
SO C I A L P R O PERTI ES FACEB OOK, TWITTER , YOU TU BE,
G O O GL E + & INSTAG RAM
D I G I TA L A G E N C Y I N T H E
C O U N T R Y T H AT
H A S M A N AG E D T WO I P L
MA N AG E D K XI P ’S OFFI CI AL W EBSITE :
WW W. K X I P. I N – CONTENT, BACKEN D & FR O N T END T E A M S D E L H I DA R E D E V I L S &
KINGS XI PUNJAB TOGETHER
N OTA B L E C AMPAI G NS :
#LI V E P UN JABI P LAYP UNJAB I ,
#K X I P F R O N T ROW

18
 W EB SITE DISPLAY
SOLU TIO NS

PROMINENT VISIBILITY WITH OVER

2 0 M N + PA G E V I E W S P E R M O N T H

19
 W EB SITE DISPLAY
SOLU TIO NS

PROMINENT VISIBILITY WITH

O V E R 2 0 M N + PA G E V I E W S
PER MONTH

HEADER ADS

20
 W EB SITE DISPLAY
SO LU TIO NS

PROMINENT VISIBILITY WITH

O V E R 2 0 M N + PA G E V I E W S
PER MONTH

IN ARTICLE ADS

21
 W EB SITE DISPLAY
SO LU TIO NS

PROMINENT VISIBILITY WITH

O V E R 2 0 M N + PA G E V I E W S
PER MONTH

F U L L PA G E A D S F O R
MOBILE & DESKTOP

22
 partners with the
digital giants

We ha ve been Working directly with C ir cl e of C r icke t is

p a r t ne rs w i th Googl e Twitter to ensure an of f icial Face b ook
f o r v ari ou s Sports hig her eng ag ement M e dia S ol u tion s
c a m pa i gn s an d are o n the p latfo rm as Par tn e r, with b e ta
d es i gn a ted as Media Partners. acce s s to
G o o gl e pl u s m en tors u n iq u e Face b ook
an d its
pr odu cts /s e r v ice s

23
We create to
make it Viral

24
 We create to
make it Viral

5.8M 100K

100K

1.2M 442K

25
 thank you

Umesh Lakhmani
Lead - Strategic Alliances & Partnerships
+91 9900412683
[email protected]