CSR Project Godrej
CSR Project Godrej
COMPANY PROFILE
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ABOUT GODREJ GROUP
Established in 1897, the Godrej group has grown in India from the days of the
charkha to nights at the call centres. Its founder, Ardeshir Godrej, lawyer-turned-
locksmith, was a persistent inventor and a strong visionary who could see the spark in the
future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation
of today’s Godrej Empire. One of India’s most trusted brand, Godrej enjoys the
patronage and trust of around 500 million Indians every single day.
With 7 major companies with interests in real estate, FMCG, industrial engineering,
appliances, furniture, security and agri care – to name a few – its turnover crosses 4.1
billion dollars. About 26% of its business is done overseas. Its presence in more than 60
countries ensures that its customers are at home with Godrej no matter where they go.
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SUBSIDIARIES
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company based in
Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents.
Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps,
'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent.
GCPL currently operates several manufacturing facilities in India spread over seven locations
and grouped into 4 Operating Clusters at Malanpur (Madhya Pradesh), Guwahati (Assam),
Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai
and Sikkim.
GCPL operates in the domestic and international markets in the 'Personal and Household Care'
segment. Some of the categories are soaps, hair colourants, toiletries and liquid detergents.
Recently, it made an entry into fast-growing air freshner category by launching a new
fragrance product "aer" in the market.
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Godrej Industries Ltd
Godrej Industries is an Indian manufacturer of oleo chemicals for use in over various
industries. It also manufactures edible oils, vanaspati and bakery fats. In addition, it operates
real estate. Godrej Industries (Chemicals Division) has its headquarters in Mumbai, India,
and bases in 40 countries; it exports to more than 60 countries.
Godrej Properties Limited is a real estate company in India and is a part of the Godrej
Industries Ltd. The company was started in 1990 by Adi Godrej.
Established in 1990, they are one of the major real estate development companies in India
and are based in Mumbai, Maharashtra. They have real estate development projects in 12
cities across India. Currently, their business focuses on residential, commercial and township
developments. They undertake their projects through in- house team and by partnering with
companies with domestic and international operations.
Godrej Properties Ltd. (GPL) is listed on the Bombay Stock Exchange (BSE) and The
National Stock Exchange (NSE)
Their parent company, Godrej Industries Limited, is the listed flagship company of the
Godrej group of companies. The Godrej group of companies includes Godrej & Boyce
Manufacturing Company Limited and is one of the major conglomerates in India.
Godrej Properties Limited is the first real estate company in India to have ISO certification.
Godrej One and Godrej Eternia have received the Leadership in Energy and Environmental
Design (LEED) Platinum pre-certification.
Godrej Agrovet
Godrej Agrovet Limited (GAVL) is a company engaged in agro based and poultry based
products. It belongs to the Godrej Group.
The Animal Feed business is India’s one of the largest, producing over 10,57,000 tons
annually of feed and nutrition products for dairy cattle, poultry & aquaculture. Its turnover
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was around 3100 Cr in 2012-13. In 2013 Godrej Agrovet has come up with the biggest
manufacturing Plant of poultry feed in India with a capacity of around 30,000 MT/month, this
plant is catering the demand of the poultry feed market in North India, this automated plant
has been installed in Khanna (Ludhiana) by Neotech and Buhler–. 4 new automated plants
are also being commissioned with more than 15000 Ton/month capacity each in Kharagpur,
Baramati, Bangalore & Erode to cater the demand of up growing market of animal feed in all
over India. GAVL has also entered Bangladesh through a JV with the ACI Group, where it is
rapidly becoming a key player in animal feed and poultry breeding.
Godrej Efacec
The Company provides warehousing, automated storage and retrieval system solutions.
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BACKGROUND
The Godrej Group was founded in 1897, and has since evolved into one of the largest and
the oldest conglomerates based in Mumbai, India, with a presence in varied industries,
including appliances, precision equipment, machine tools, furniture, healthcare, interior
solutions, office equipment, food-processing, security, materials handling and industrial
storage solutions, construction and information technology. The Group is headed by Adi
Godrej and his brother in law and cousin, Nadir Godrej and Jamshyd Godrej.
The Godrej group also owns vast land in Vikhroli, occupying 3500 acres (14km2) of land
on both sides of the Vikhroli section of the LBS marg.
ACHIEVEMENTS
In 1897, Godrej introduced the first lock with lever technology in India.
In 1902, Godrej made the first Indian safe.
In 1920, Godrej made soap using vegetable oil, which was a huge hit with the
vegetarian community in India
In 1955, Godrej produced India's first indigenous typewriter
In 1989, Godrej became the first company to introduce PUF ( Polyurethane Foam)
Introduced India's first and only 100% CFC, HCFC, HFC free refrigerators
(Claim to be validated)
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OPERATIONS
The major companies, subsidiaries and affiliates are
• Chemical & commodities
• Godrej Industries
• Chemicals
• Veg Oils
• FMCG
• Godrej Consumer Products
• Keyline Brands UK
• Rapidol South Africa
• Godrej Global Mideast FZE
• Godrej SCA Hygiene Limited
• Godrej Hershey Foods & Beverages Limited
• Nutrine
• Godrej Sara Lee
• AGRI
• Godrej Agrovet
• Animal Feeds
• Goldmohur Foods and Feeds
• Golden Feed Products
• Higashimaru Feed Products
• Oil Palm
• Agri Inputs
• Godrej Aadhaar
• Nature's Basket
• Integrated Poultry Business
• Plant Biotech
• Services
• Godrej HiCare (Pest Management Services)
• Godrej Global Solutions (ITES)
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TIMELINE
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2010 - Godrej launched GoJiyo a free, browser based 3D virtual world.
2011 - Godrej & Boyce shuts down its typewriter manufacturing plant, the last in the
world.
2014 - Godrej kick-starts Masterbrand 2.0 – bigger & brighter; Launches FreeG; India’s
first non-web based mobile browsing experience, 18 November 2014
Passion.
Respect for people.
Integrity.
Dedication.
Extraordinary Creativity.
Vision
The vision statement includes striving for excellence by nourishing, developing and
empowering our employees and suppliers
Mission
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SWOT
Strengths
Presence across Countries Weakness
Strong R& D and Increasing
Distribution management and
Trust Union issues
Strong in Ethics Lack of innovation
Opportunities Threats
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Chapter II.
LITERATURE
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THE CONCEPT AND EVOLUTION OF CSR
The evolution of corporate social responsibility in India refers to changes over time in India of
the cultural norms of corporations' engagement of corporate social responsibility (CSR), with
CSR referring to way that businesses are managed to bring about an overall positive impact on
the communities, cultures, societies and environments in which they operate. The fundamentals
of CSR rest on the fact that not only public policy but even corporates should be responsible
enough to address social issues. Thus companies should deal with the challenges and issues
looked after to a certain extent by the states.
Among other countries India has one of the oldest traditions of CSR but CSR practices are
regularly not practiced or done only in namesake especially by MNCs with no cultural and
emotional attachments to India. Much has been done in recent years to make Indian
Entrepreneurs aware of social responsibility as an important segment of their business activity
but CSR in India has yet to receive widespread recognition. If this goal has to be realised
then the CSR approach of corporates has to be in line with their attitudes towards
mainstream business- companies setting clear objectives, undertaking potential investments,
measuring and reporting performance publicly.
Activities
- promotion of education
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- social business projects
- contribution to the Prime Minister's National Relief Fund or any other fund set up by
the Central Government or the State Governments for socio-economic development and
relief and funds for the welfare of the Scheduled Castes, the Scheduled Tribes, other
backward classes, minorities and women; and - such other matters as may be prescribed.
The history of CSR in India has its four phases which run parallel to India's historical
development and has resulted in different approaches towards CSR. However the phases are not
static and the features of each phase may overlap other phases.
In the first phase charity and philanthropy were the main drivers of CSR. Culture, religion,
family values and tradition and industrialization had an influential effect on CSR. In the pre-
industrialization period, which lasted till 1850, wealthy merchants shared a part of their wealth
with the wider society by way of setting up temples for a religious cause. Moreover, these
merchants helped the society in getting over phases of famine and epidemics by providing food
from their go downs and money and thus securing an integral position in the society. With the
arrival of colonial rule in India from the 1850s onwards, the approach towards CSR changed.
The industrial families of the 19th century such as Tata, Godrej, Bajaj, Modi, Birla, Singhania
were strongly inclined towards economic as well as social considerations. However it has been
observed that their efforts towards social as well as industrial development were not only driven by
selfless and religious motives but also influenced by caste groups and political objectives.
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The Second Phase
In the second phase, during the independence movement, there was increased stress on Indian
Industrialists to demonstrate their dedication towards the progress of the society. This was when
Mahatma Gandhi introduced the notion of "trusteeship", according to which the industry leaders
had to manage their wealth so as to benefit the common man. "I desire to end capitalism almost,
if not quite, as much as the most advanced socialist. But our methods differ. My theory of
trusteeship is no make-shift, certainly no camouflage. I am confident that it will survive all other
theories." This was Gandhi's words which highlights his argument towards his concept of
"trusteeship". Gandhi's influence put pressure on various Industrialists to act towards building the
nation and its socio-economic development. According to Gandhi, Indian companies were
supposed to be the "temples of modern India". Under his influence businesses established trusts
for schools and colleges and also helped in setting up training and scientific institutions. The
operations of the trusts were largely in line with Gandhi' reforms which sought to abolish
untouchability, encourage empowerment of women and rural development.
The third phase of CSR (1960–80) had its relation to the element of "mixed economy",
emergence of Public Sector Undertakings (PSUs) and laws relating labour and environmental
standards. During this period the private sector was forced to take a backseat.The public sector
was seen as the prime mover of development.Because of the stringent legal rules and
regulations surrounding the activities of the private sector, the period was described as an "era of
command and control". The policy of industrial licensing, high taxes and restrictions on the
private sector led to corporate malpractices. This led to enactment of legislation regarding
corporate governance, labour and environmental issues. PSUs were set up by the state to ensure
suitable distribution of resources (wealth, food etc.) to the needy. However the public sector
was effective only to a certain limited extent. This led to shift of expectation from the public to
the private sector and their active involvement in the socio-economic development of the
country became absolutely necessary. In 1965 Indian academicians, politicians and
businessmen set up a national workshop on CSR aimed at reconciliation. They emphasized
upon transparency, social accountability and regular stakeholder dialogues. In spite of such
attempts the CSR failed to catch steam.
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The Fourth Phase
In the fourth phase (1980 until the present) Indian companies started abandoning their
traditional engagement with CSR and integrated it into a sustainable business strategy. In the
1990s the first initiation towards globalization and economic liberalization were undertaken.
Controls and licensing system were partly done away with which gave a boost to the economy the
signs of which are very evident today. Increased growth momentum of the economy helped Indian
companies grow rapidly and this made them more willing {Gajare, R.S. (2014). A
conceptual study of CSR development in India . In D.B. Patil & D.D. Bhakkad, Redefining
Management Practices and Marketing in Modern Age Dhule, India: Atharva Publications (p.
152-154).} and able to contribute towards social cause. Globalization has transformed India into
an important destination in terms of production and manufacturing bases of TNCs are
concerned.As Western markets are becoming more and more concerned about labour and
environmental standards in the developing countries, Indian companies which export and
produce goods for the developed world need to pay a close attention to compliance with the
international standards.
As discussed above, CSR is not a new concept in India. Ever since their inception, corporates
like the Tata Group, the Group, and Indian Oil Corporation, to name a few, have been involved
in serving the community. Through donations and charity events, many other organizations
have been doing their part for the society. The basic objective of CSR in these days is to
maximize the company's overall impact on the society and stakeholders. CSR policies,
practices and programs are being comprehensively integrated by an increasing number of
companies throughout their business operations and processes. A growing number of
corporates feel that CSR is not just another form of indirect expense but is important for
protecting the goodwill and reputation, defending attacks and increasing business
competitiveness.
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Companies have specialized CSR teams that formulate policies, strategies and goals for their
CSR programs and set aside budgets to fund them. These programs are often determined by
social philosophy which have clear objectives and are well defined and are aligned with the
mainstream business. The programs are put into practice by the employees who are crucial to
this process. CSR programs ranges from community development to development in education,
environment and healthcare etc.
Also, corporates increasingly join hands with non-governmental organizations (NGOs) and use
their expertise in devising programs which address wider social problems.
CSR has gone through many phases in India. The ability to make a significant difference in the
society and improve the overall quality of life has clearly been proven by the corporates. Not
one but all corporates should try and bring about a change in the current social situation in India
in order to have an effective and lasting solution to the social works . Partnerships between
companies, NGOs and the government should be facilitated so that a combination of their skills
such as expertise, strategic thinking, manpower and money to initiate extensive social change
will put the socio-economic development of India on a fast track.
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IMPORTANCE OF CSR
Corporate social responsibility (CSR) plays a major role in developing the economy of a
country. It can be defined as the way in which a company manages various business entities to
produce an impact on the society. Companies with high CSR standards are able to
demonstrate their responsibilities to the stock holders, employees, customers, and the general
public.
Business organizations that have high corporate social responsibility standards can attract
staff thereby reducing employee turnover and cost of recruitment. What is the importance of
corporate social responsibility? Anyone can give a clear answer to this question. Companies
voluntarily contribute a large sum of money to make a better society and a clean environment.
Corporate social responsibility is a process in which all companies come together as one and
take part in the welfare of the society. Many organizations conduct campaigns to create
awareness among corporate, civic bodies, and government bodies about the importance of
corporate social responsibility.
Many national and multinational firms are booming in various developing countries. But at
the same time, these countries suffer social challenges such as poverty, corruption, population
growth, etc. Therefore, it is important for all companies to strive together and adapt corporate
social responsibility standards to make the society better than before. An organization can
exhibit a better image in the society if it cares for its employees and involve them in social
activities. The responsibilities of an organization may range from providing small donations
to executing bigger projects for the welfare of the society. Many business houses around the
world show their commitment to corporate social responsibility.
What is the importance of corporate social responsibility? The answer lies in two things:
2) awareness among business houses, corporate bodies, and the people. Versatile, profitable,
and dynamic businesses are the driving forces that build the economy of the country. We
must remember that the growth of a country purely depends on the growth of the society and
the people in the society.
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Law
Under the Companies Act, 2013, any company having a net worth of rupees 500 crore or more or
a turnover of rupees 1,000 crore or more or a net profit of rupees 5 crore or more should
mandatorily spend at least 2% of last 3 years average net profits on CSR activities as specified in
Schedule VII of the Companies Act, 2013 and as amended from time to time. The rules came into
effect from 1 April 2014.
SEBI, as per its notification on August 13, 2012, has mentioned that enterprises are accountable to
the larger society and "adoption of responsible business practices in the interest of the social set-
up and the environment are as vital as their financial and operational performance". SEBI has
mandated the inclusion of Business Responsibility Reports as part of the annual reports of the
Top 100 listed entities based on market capitalisation at BSE and NSE. These reports has to
made available in the websites of the companies. For companies that do not belong to Top 100,
inclusion of Business Responsibility Reports is not mandatory, though SEBI encourages its
inclusion in the annual report and website.
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Chapter III.
CSR ACTIVITIES
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How CSR Activities Started at GODREJ?
In 1920, founder Ardeshir Godrej gave a donation of Rs. 3 laths to the Tilak Swaraj Fund –
For upliftment of the downtrodden.
Giving back turned into our way of saying thank you to the 400 million Indians who are
Godrej loyalists.
25% of the shares of the Godrej Group‟s holding company Godrej & Boyce are held in a
trust that invests back in the environment, healthcare and education.
Owns one-third shares of the holding company, Godrej & Boyce Mfg. Co. Ltd.
The income from dividends is utilized for promoting the objectives of the Trust:
1.Medical relief to the poor and critically ill.
2.Educational aid to students.
3.Relief funds in case of natural disasters.
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Significant contribution have been made to:
The trust maintains large tracts of protected land for two separate projects –
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Overall CSR Policy’s
CSR Policy’s:
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Pass It Forward
CSR Area:
Environment
Health Care
Education
Community Development
Sustainability
Environment
Mangroves
Green Business Centre
World Wide Fund for Nature(WWF)
Trees and Afforestation
Mangroves
The Western bank of the Thane Creek is the single largest mangrove belt in Mumbai.
This is the first such mangrove area in India to formally adopt ISO14001 standards for
Environment Management Systems.
206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of
prawns and 20 species of fish have been identified so far in the area.
Mammals like jackals and mongoose also were sited many a times
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Sonabai Pirojsha Godrej:Marine Ecology Centre
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7.Biodiversity Conservation
10.Butterflies around us
13.Medicinal plants
The Green Business Center was conceived by Godrej and CII in partnership with
the Andhra Pradesh Government.
First building in the world to receive the Platinum LEED award.
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World Wide Fund for Nature (WWF)
Godrej has been associated with India’s largest conservation NGO, WWF-India.
WWF-India began as a modest, wild-life conservation organization
It was started with the late Mr. S. P. Godrej, who was its Founder
Trustee and President to Mr. Jamshyd Godrej who
is currently the President of WWF-India and the
Vice President of WWF-International.
Godrej has also has been associated with
TRAFFIC-India (Trade Record Analysis of Flora
and Fauna in Commerce), a division of WWF-
India.
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Godrej name has always associated with Trees
It has been their endeavor to protect the forests and propagate greenery.
Tree Bank is maintained at Pirojshanagar and saplings are generously distributed, free of cost
to voluntary organization’s engaged in afforestation work.
Health Care
Features
1. Free Emergency (Cardiac / Accident ) Ambulance service within the suburb
2. Casualty services-Round the clock
3. No advance deposits ( for Admission)
4. Home Health Service
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5. Free surgeries for (BPL families) children born with deformities of the mouth and
lips( Cleft lip and palate).
6. Free Anti Retro-viral Treatment (ART) Center for people living with HIV and AIDS.
7. Multiplace Hyperbaric Oxygen Treatment Center.
Aids Awareness
Godrej supports „The Heroes Project‟ in trying to end misconceptions and in
spreading awareness about HIV and AIDS.
The project had its beginning in a fund raising event for pediatric AIDS organized by
Mrs. Parmeshwar Godrej called „A Time for Heroes, India‟.
Blood Donation
A blood donation camp is organized every year on the death anniversaries of its
founders Naval Godrej and Burjorji Godrej.
Employees support this noble cause in big numbers and save precious lives of fellow
humans.
Leading hospitals, the Red Cross Society and Indian Medical Association provide
help in conducting these camps
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Smile Train
Children with defects like Cleft Lip and Palate are treated at Godrej
Memorial Hospital (GMH) along with a US based NGO „Smile Train‟
Over 300 surgeries have been successfully conducted at GMH till date.
Features
Primary consultation and screening is followed by expert plastic surgery.
Patients are offered follow up speech therapy and other support services.
Surgery and hospitalization to the patient and one attendant are provided completely
free of cost.
Travel costs are reimbursed by the hospital for deserving cases.
Education
Udayachal Schools
Teach for India
Udayachal Schools: Providing Quality Care and Education
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Teach For India
Teach for India (TFI) is a nationwide movement that aims to narrow the education
gap in India.
Godrej group has pledged to
sponsor employees for the TFI
Programme, as a contribution
towards educational
opportunity for all Indians.
Godrejite Veena Verma was
one of the recent 94 selected
out of thousands of applicants.
Every TFI Fellow has two main responsibilities:
1. classroom instructional leadership
2. community transformation project.
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Community Development
Preserving Heritage
Community development
Community Development
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OTHER INITIATIVES
Naval Godrej’s sponsored the very first electric crematorium at the Bai Sakarbai
Dinshaw Petit Hospital for animals at Parel, the first non-polluting crematorium of its
kind in Asia.
Marathon:
Godrej supported the Standard Chartered Mumbai Marathon (SCMM) on Jan 17,
2010 to support ALERT India and Vatsalya Trust
A team of 30 Godrejites ran for the cause of leprosy, supporting ALERT India.
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ALERT India:
Vatsalya Trust
Family Planning
Godrej has been connected with the Family Planning Foundation, which is a
voluntary organization devoted to promote Family Planning as a basic human right.
Features :
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Godrej pledged to collect funds that would be utilized to provide school children mid-day
meals.
3. The contribution from the “healthy meals” menu was matched by Godrej and
effectively combined corporate and employee participation. .
o With a sizeable fund that is geared to feeding close to 780 school children and
providing for 1,56,000 meals annually.
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Day’s Celebration and Initiatives
Awards
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Conclusion:
The philanthropic activities by the chairman Mr. ADI GODREJ and other family members
even before the word CSR was known has made the Godrej group one of the most trusted
business house in India.
The CSR activities continue from generation to generation.
The CSR activities of Godrej are spread across all fields.
They believe in action, than words.
Equal Participation from Employees and Managements.
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