E-Tailing: Challenges and Oppurtunities: A Self-Study Paper Submitted To Department of Management
E-Tailing: Challenges and Oppurtunities: A Self-Study Paper Submitted To Department of Management
OPPURTUNITIES
A SELF- STUDY PAPER
SUBMITTED TO
DEPARTMENT OF MANAGEMENT
Countersigned by
DEPARTMENT OF MANAGEMENT
CH. BANSI LAL UNIVERSITY, BHIWANI
May, 2018
CERTIFICATE-1
This is to certify that the material embodied in the Self-Study Paper entitled
“e- tailing: challenges and oppurtunities” based on my original work. My
indebtedness to other work has been duly acknowledged at the relevant places.
Reena Sharma
16000102004
CERTIFICATE-2
This is to certify that the Self-Study Paper entitled, “e-tailing: challenges and
oppurtunities” submitted by Reena Sharma, Roll No. 16000102004 has been
supervised and checked by me and I find it fit for submission.
(Supervisor)
Assistant Professor of
Department of Management
The increase in penetration of internet and information and communication technology (ICT)
along with change in consumer lifestyle and growing population of internet savvy consumers
presents an encouraging platform for e-retailers in emerging markets. Education, technology
and growing demand from middle class consumers are further driving the growth vehicle of
e-tailing in these nations. There is adequate literature available for electronic business in the
context of developed nations but applying that knowledge without any consideration of the
unique business environment prevalent in emerging markets may spell danger for online
traders. Therefore, the proposed chapter focuses on the growth of e-tailing in emerging
economies. It talks about the driving forces for success of e-tailing in various developing
economies. The opportunities, challenges and unique issues associated with e-tailing in
emerging markets are also discussed. The chapter ends with a discussion on the future of e-
tailing in emerging nations
KEY WORDS
MEANING
Electronic retailing is the sale of goods and services through the internet. Electronic retailing,
or e-tailing, can include business-to-business (B2B) and business-to-consumer (B2C) sales of
products and services, through subscriptions to website content, or through advertising. E-
tailing requires businesses to tailor traditional business models to the internet and its users.
OBJECTIVES
INTRODUCTION
Retail scenario has been wearing new approach rapidly due to the revolution in field of
information technology. IT enabled world has been changing market scenario by introducing
new hi-tech technology rapidly by internet, maximizing uses of smart phones, tablet and new
electronic equipment covered with new application and software. The fact is not denying that
in IT enabled world a huge number of customers are consuming internet facilities and it
become as a necessary need of life. Today is the era of globalization and customer is aware in
respect to variety of products and bound within a particular pace to access products available
anywhere in the world. Now he can go beyond the boundaries of any market area where he
lives to access the things of his interest.
At kearney’s 2013, global retail e-commerce index stated that India has unharnessed online
retail potential. India has become a attractive destination for e-commerce due to a huge size
of peoples are using internet and mobile internet facilities so growth prospect of online retail
are high as well as growth opportunities there are threat which need to be considered.
There are certain essential components for an e-Retaling business to be successful. Before
setting up an electronic storefront, one must consider these components well in advance.
The important essentials of eretailing are as
1. E-Catalog
2. Search Engine
3.Shopping CarT
TYPES OF E-TAILERS
1. PURE PLAY : It is the one in which the retailer uses internet as the primary means.
2. BRICK AND MORTAR: It is the one under which retailer uses both internet stores
and brick stores to sell its product
STEPS IN E-TAILING
CONSUMER VISIT
CHOICE OF PRODUCT
PAYMENT ONLINE
PRODUCT DELIVERY
ACCEPTANCE OR
RETURN
FEEDBACK
ADVANTAGES
DISADVANTAGES
• Anyone can start an online business,which sometimes leads to scam and phishing
sites.
1. Increase in the number of Internet users and online buyers: According to Google,
India now have around 200 million internet users which is expected to reach 500
million by 2018. Every year there is an estimated increase of 5 million
2. Smart phone revolution and Mobile Internet: India is one of the markets which is
witnessing growth in smart phone customers. In 2013, there were 51 million smart
phone users in India which is expected to reached by 104 million in 2014. Access to
4G mobile data networks and availability of cheap smart phones can enhance the
customer transaction using mobiles.
3. Increase in transaction by Debit cards, Credit cards, Net and mobile banking: Credit,
Debit cards and Net banking can facilitate quick and convenient transaction for
customers which can augment the growth of e-retailing in India. With the emergence
of secure transaction methods like two factor authentication, One Time
Passwords(OTP) and payment gateways, consumer’s preference to shop and do
financial transactions online has increased. This can enhance online retailing because
of enhanced security and easiness in doing the transaction.
4. . Convenience Factor: Online retailers are moving towards enhancing the convenience
factor and thus attracting the shoppers to use this channel. Moreover the growth of the
mobile communication has led to the growth of the online retailing as people are more
accessible to internet 24 x 7.
5. Payment Mode: As compare to the earlier days where we have to make the payment
in advance and wait for our order for weeks, now we make the order first and make
the payment when the goods are delivered to us but now it has made convenient as the
goods deliver before the payment is made.
6. Product Comparison: without having to move from one shop to other for comparing
the benefits of the product, the shopper gets the benefit of comparing the features and
cost analysis one place. Most of the sites are providing this facility wherein shopper
can choose the product which exactly suits him.
7. Cost and Time Saving: a shopper saves a good amount of time and money by
shopping online. In the metros and even in the smaller towns which are growing fast,
the life of an average person has become very fast. He has very little time after his
normal routine office schedule to go to the market and purchase even the daily need
items.
CHALLENGES
CONCLUSION
E- tailing besides having few challenges it has vast oppurtunities to grow and flourish at
global level. New trends in e-tailing adds value to the existing market. It has open ways for
many retailers who don’t have brick and mortal . it has given wide varieties available to the
consumer at reasonable prices.
REFRENCES
1 .https://businessjargons.com/electronic-retailing.html
2 https://tutorialspoint.com
3 https://etail.net
4.https://wikipedia.com