Gdpindonesiadigitaltrend 180307070444 PDF
Gdpindonesiadigitaltrend 180307070444 PDF
Gdpindonesiadigitaltrend 180307070444 PDF
Digital
Landscape
2018
4%
17%
Penetration
Group Age Penetration % to total
group age
30%
>54 y.o. 4% 15,72%
© 2018 GDP Venture. All Rights Reserved. Source: Survey APJII 2017 Penetrasi & Perilaku Pengguna Internet Indonesia
90 %
Indonesia’s internet user
are on smartphones
© 2018 GDP Venture. All Rights Reserved. Source: Google Temasec e-Conomy 2017 report
88 Indonesian spent on Apps
% on daily basis
© 2018 GDP Venture. All Rights Reserved. Source: 2017 AppAnnie Retrospective Report
Monthly Average Apps
Used & Installed
Indonesia
40 app used
80 app installed
App include:
• OS
• Google services
• Play store
• Clock app
• Calendar app
• Other operational
support app
© 2018 GDP Venture. All Rights Reserved. Source: 2017 AppAnnie retrospective Report
91 %
Indonesia’s smartphone users
are running on Android OS
240
minutes / day
© 2018 GDP Venture. All Rights Reserved. Source: 2017 AppAnnie Retrospective Report
Top 3 activities
• Chatting
• Social networking
• Watching movie & listening to music
© 2018 GDP Venture. All Rights Reserved. Source: 2017 AppAnnie Retrospective Report
Dominate
all segments
© 2018 GDP Venture. All Rights Reserved. *to communicate with their lecture and university staff
Search
Engage Facebook
Engage main activities
Search
© 2018 GDP Venture. All Rights Reserved. Source: Hootsuite, Social Media Trend 2018 Report
Mobile-First
Social Video
© 2018 GDP Venture. All Rights Reserved. Source: Hootsuite, Social Media Trend 2018 Report
of video content is
the equivalent of
1.8 million words
James McQuivey
• Better
connection
• Shorter attention
spans
80%
Growth of internet user
have watched a video
on Instagram in 2017
4x
Growth of internet user
upload video on
Instagram in 2017
© 2018 GDP Venture. All Rights Reserved. Source: eMarketer and https://infokomputer.grid.id
Globally viewing video
through Chat & Social
Media platform is growing
56%
of internet user have watched
a video on FB in the last month*
33%
of internet user are using social
media to find entertaining content**
© 2018 GDP Venture. All Rights Reserved. * GlobalW ebIndex, GW I, Social Q3 2017 ** GlobalW ebIndex, GW I, Social Motivation Q3 2017
Retail and
E-Commerce
3.3
2.7
2.2
© 2018 GDP Venture. All Rights Reserved. Source: eMarketer, AC Nielsen, Internal resources
3.1 %
2017 Indonesia E-Commerce sales
compare to retail sales
© 2018 GDP Venture. All Rights Reserved. Source: eMarketers, *Telkomsel Indonesia e-Commerce 2017 in numbers report
50
DAU increased
during Harbolnas
%
© 2018 GDP Venture. All Rights Reserved. *Telkomsel Indonesia e-Commerce 2017 in numbers report
Payment
Preferences Cash on
Delivery
ATM
65.3%
Indonesian still prefer COD
Credit Card
35.3%
Fashion category sales
40
35
30
25
20
10.6%
Digital buyer compare to
15
10
0
total population Fashion Electronic & Food & Furiture & Toys, Hobby
Media Personal Care Appliance & DIY
• Payment options
• Deals
• Free home delivery
© 2018 GDP Venture. All Rights Reserved. Source: AppAnnie, Retailers:W hy Data Should Drive Your Mobile Strategy Report 2017
Online
Travel
Online Travel
Travelloka leading the OTA market with Agoda and Tiket.com following in numbers
of download.
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Highlights
In Ride Sharing category, UBER is declining, without additional service (sent, food
services, etc) and massive marketing campaign will make it more difficult for UBER
to compete in the market.
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Highlights
Q4 2017 Indonesia Top 5 Travel & Ride Sharing Services
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
E-Sport and
Gaming Industry
Online Travel
© 2018 GDP Venture. All Rights Reserved. Source: Global entertainment and media outlook 2017 -2021
#1
Mobile gaming
revenue in SEA
© 2018 GDP Venture. All Rights Reserved. Source: https:// www.pwc.com /gx/en/industries/entertainment -media/outlook/segment -insights/e-sports.html
Highlights
SEA is big E-Sport market
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Game category lead in 2017
Dominated by China Game Publisher
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Fintech
Online Travel
© 2018 GDP Venture. All Rights Reserved. Source: AppAnnie Financial App Report
Top 3 Usage of
Electronic Money
Ownership
• Mobile credit top up
• Food delivery in on
demand payment
service
• Transportation
(exc highway / tol
payment)
© 2018 GDP Venture. All Rights Reserved. Jakpat cashless payment report, based on 2.384respondents
2017
Top Finance Apps in Indonesia
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Highlights
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
Highlights
In Indonesia, the growth of small start up and need of quick financial solution
also drive the phenomena
© 2018 GDP Venture. All Rights Reserved. Source: App Annie Retrospective Report 2017
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