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Case Study - Johnson & Johnson
Case Study - Johnson & Johnson
taking Tylenol capsules that had been laced with cyanide (A chemical
compound that is extremely toxic.). After two days, four additional deaths
from the same cause were reported. The poisoners had not been caught.
Many business analysts concluded that no product could survive this and
that Tylenol dead as a product line but the company acted quickly. J&J
Johnson,
“In recent days, you have lived up the very highest idea
incidents like this, it is vital not to prolong the silence and explain
immediately or else the public or media will conclude it for you, even
if rumors are made up with lies, it will be very hard to extinguish it.
solutions to lessen the damage that may come to the and public