Declaration: This Is To Certify That I Have Completed The Project Titled
Declaration: This Is To Certify That I Have Completed The Project Titled
This is to certify that I have completed the Project titled “Customer Preferences towards Different
Brands of Soyabean Oil” under the guidance of “Ms. Pooja Arora” in the partial fulfillment of the
requirement for the award of the degree of “Masters in Business Administration” from “M.R.S.
Punjab Technical University”
Daler Singh
MBA 2nd Sem
CERTIFICATE
This is to certify that research project titled “Customer Preferences towards Different Brands
of Soyabean Oil” carried out by Ms. Pooja Arora under my guidance and supervision is an
original research work. It is based upon both the primary data as well as secondary data and
references are from published sources hence it proves authenticity of the research project.
The research on “Customer Preferences towards Different Brands of Soyabean Oil”, was
assigned to me as my major project.
I have tried my best to present this information as clearly as possible using basic terms that I
hope will comprehended by the widest spectrum of researchers, analysts and students for further
studies.
I am thankful to Ms. Pooja Arora for his guidance and support. Mere acknowledgement may
not redeem the debt I owe to my parents for their direct/indirect support during the entire course
of the project.
CONTENTS
1 Executive Summary 1
9 Research Methodology 40
12 Bibliography 61