SAUDIFIFA 2017

Our Partners
Sponsorship Proposal

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SAUDIFIFA 2017

About Us
Sponsorship Proposal

The Saudi Youth Innovators was established in 2007 and expanded widely with its investments in
different fields and countries. The head office is located in Jeddah, KSA . The company focuses on
innovation, invention and continuous development ; helping them build an excellent reputation with their
customers. The company grows through strategic partnerships with both medium and large corporations,
locally and internationally. The company is part of a group of companies; all of which work as individual
strategic units whilst sharing common services within the group.

Our Vision
• To be the first choice for providing innovative solutions in the field of Strategic, administrative , marketing,
legal consultations, business development and study of new trade projects.
• To manage, plan, organize, and create events for festivals & conferences;
• To Invest in the field of digital entertainment, holding digital conferences, championships and exhibitions
• To manage and execute corporate social responsibility.
SAUDIFIFA 2017

eSports Saudi Arabia Stats

Sponsorship Proposal

350%
Revenue
Growth within 2 eSports Data Analysis
years
• One of the highest gaming
2014 2016 revenue ratio compared to
relatively smaller population
• One the fastest growing eSports
175% industry in the world
Growth in
Ranking
Revenue Revenue
$ 143,522,000 $ 503,545,000
(SAR 538,207,500) (SAR 1,888,293,750)
World Ranking : 35 World Ranking : 20 Source Website : NewZoo

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SAUDIFIFA 2017

Gamers Age Demographics Male

83%
Sponsorship Proposal

Age 35-44
Age 25-34
23%
42% Single

41%
Age 13-24

23% Married

Age 45-55+
57%
12% Source Website : GFK

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SAUDIFIFA 2017

Nielsen Game Rank

Sponsorship Proposal

FIFA 17

98%
2nd Most Anticipated
Video game for
PlayStation 4 in 2016.

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SAUDIFIFA 2017

SAUDIFIFA Objectives
Sponsorship Proposal

Vision
Build a proper eSports Structure and organization
operating large eSports tournaments around the
Kingdom of Saudi Arabia

Huge monthly Social Reach 20k+ SaudiFifa Players

20 weeks of competition 20k+ Matches Played

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SAUDIFIFA 2017

Target Audience
Sponsorship Proposal

Males. Console owners / Videogames fans

Age 13-45. Passion for Competition

Football/Sports fans. Interested in Socialization

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SAUDIFIFA 2017

Events Timeline
Sponsorship Proposal

Press Conference
27/03/2017
Saudi society for culture
and arts conference
center at Jeddah
Corniche
Inauguration Ceremony
31/03/2017
Beginning of Competition at 10
Different Locations

Weekly Prizes
Each location will have 3
weekly winners and will
be distributed exciting
prizes.
Qualifying rounds
Each participant can take part
several times during the
duration of 12 weeks
 Semi Finals
Knockout stages to have
100 finalists in the 13th
and 14th week.

Final Event
The grand finale will
take place over 3 days at
the Red Sea Mall

Post Event Press Conference

TBA

The End
SAUDIFIFA 2017

CSR Initiative
Sponsorship Proposal

Development of Morality Sports Enlightenment

showing good sports conduct No to intolerance, no to drugs ,
during the championship yes to the cooperative gamers in
which aims to establish addition to enlightenment of
harmony among the different digital entertainment
age groups advantages and disadvantages

Development of Ability Social Gathering

Developing and improving A good source for the
the mental ability. professionals and
Developing the thinking skills amateurs to meet up
and solving the problems and socialize
.

Handicap Accessibility Realization of Vision 2030

Giving equal Realizing the vision 2030 by
opportunity to improving the ethics and morals of
handicapped different age groups in the
participants by community. This aims to realize the
accepting entry without vision with our best possible efforts
fees
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SAUDIFIFA 2017

Marketing Strategy
Sponsorship Proposal

Communication In-Store On-Ground Brand

Activation Presence
1. Radio : MIXFM 1. Gaming Stores 1. Red Sea Mall 1. In game Venue Branding

2. Social Media : Saudi Fifa, 2. Electronics Stores 2. 10+ Gaming Centers in 2. Activation permission on
MIXFM , Virgin and Jeddah and Makkah all gaming Venues
UTURN 3. Ticketing Stores
3. Schools 3. Branding Across all
3. Outdoor : 2.5 M Flyer participation stores
distribution , 10+ LED 4. LED Panels on all main
Displays around Jeddah intersections of Jeddah 4. Branded Display and
Equipment
4. Influencers : 50+
Influencers

5. In- Store Branding

6. Magazines : Destination

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 SAUDIFIFA 2017

Expected ROI
Sponsorship Proposal
Marketing Expenditure
• Platinum Sponsorship investment SAR 500,000

Sample ROI
• Media & Brand Exposure: 20 Million SAR Inclusive (TV, Radio, Social Media, Outdoor
activation)
• On- Site Exposure & On location activation: 1 Million SAR Inclusive (Red Sea Mall branding

4400%
and Booth Space + 14 weeks of activation space in 10+ Entertainment in Jeddah & Makkah)
• Influencer Marketing: 1 Million SAR Inclusive (200+ Influencers, gamers and Saudi Sports
star)

60 55

Direct and indirect media

53

50 45

40
39 communication benefits are
SAR 22 Million SAR
35
31

30 25

20
20

9
10 8

0
One Two Three Four Five Six Seven Eight Nine Ten 14
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SAUDIFIFA 2017

Legendary Sponsor (Platinum SAR 500,000)

Sponsorship Proposal
Features
1.Hosting the sponsor to speak in the press conference before the event launch
2.Praise the sponsor support in the inauguration ceremony
3.The sponsor speech slot in the inauguration and final ceremonies
4.VIP chairs in the first row in inauguration and final ceremonies
5.VIP entering tickets in the inauguration and final ceremonies
6.A special booth for the sponsor in an inauguration and final ceremonies
7.Putting the sponsor logo in the inauguration ceremony in many places including entrance, hall, background, meting and
displays (one day) and in the final ceremony (three days)
8.Distribution of printing materials, gifts and samples of the sponsor in the inauguration and knockout stages in the 10
appointed halls
9.Putting the sponsor logo in the official site SAUDIFIFA.COM
10.Putting the sponsor logo on the social media (20 weeks)
11. Putting the sponsor logo on the general publications (20 weeks)
12.Putting the sponsor logo in the (10) entertainment sport halls appointed to the dead in Jeddah and Makkah
13. Putting the sponsor logo on the organizers and players T-shirts (20 weeks)
14.The appearance of the sponsor logo in the promotion video of the event
(paid advertisement in different social media sites throughout the Gulf) (20 weeks)
15.The appearance of the sponsor logo and mentioning his name in the media coverage (radio, TV, newspapers, magazines)
16.The appearance of the sponsor logo among the promotion video in the stands (Uturn)
17.Hosting the sponsor in the radio, newspapers and magazines
18.Playstation and 4 control hand under special version (saudififa) together with fifa17, with the sponsor logo on it (the
logo is on the device and the control hand
19.Origianl Football FIFA 2017 signed by stars and famous one on which the sponsor logo is attached
20.Participation in the crowning of the champions in the final ceremony
21.A medal from the ceremony sponsor in the final ceremony (red sea mall) 15
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SAUDIFIFA 2017

Professional Sponsor (Golden SAR 350,000)

Sponsorship Proposal
Features
1.Hosting the sponsor to speak in the press conference (before the launch event).
2.VIP chairs in the first row in the inauguration and final ceremony
3.VIP tickets for the inauguration and final ceremony
4.Dedicated booth for the sponsor in the inauguration and final ceremony.
5. sponsor logo will be displayed in the inauguration ceremony - entrance, hall, background , meetings and displays
(one day) and in the final ceremony (three days)
6.Distributing the publications, gifts and samples in the inauguration ceremony in the designated 10 halls.
7. The sponsor logo to be featured in the promotion video of the event’ the paid advertisement in different social media
throughout the gulf (20 weeks)
8. The sponsor logo will feature in the official site: saudififa.com
9. The sponsor logo will feature in the social media site (20 weeks)
10.The sponsor logo will feature in the general publications (20 weeks)
11.The sponsor logo will feature in the 10 entertainment sport halls dedicated for the finalists in Jeddah and Makkah.
12.The sponsor logo will feature in the organizers’ and player’s T-shirts for the complete 20 weeks.
13.The sponsor logo will get all the media coverage in Radio, TV, newspapers and magazines for 20 weeks
The logo will feature in the promotion videos and posters on the stands.
15.Distributing the publications, gifts and samples in the finalists of the 10 halls dedicated in Jeddah and Makkah (15 weeks)
16.Playstation devices with 4 control hand-related to Saudi Fifa will feature the sponsor logo on the device and the control
hands)
17.A distinguished medal shall be awarded in the final ceremony.

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SAUDIFIFA 2017

Supporter Sponsor (Silver SAR 200,000)

Sponsorship Proposal
Features
1.VIP entry tickets in the inauguration and final ceremony
2.Dedicating a both to the sponsor in the inauguration and final ceremony
3.Putting the sponsor logo in the inauguration in many sites
(entrance, hall, background , meetings, displays (one day) and in the final ceremony (three days)
4.The appearance of the sponsor logo in the promotional video of the event (paid advertisements in different social media
throughout the Event Duration (20 weeks)
5.Putting the sponsor logo in the official site of saudififa.com
6.Putting the sponsor logo in the social media (20 weeks)
7.Putting the sponsor logo on the general publications (20 weeks)
8.Putting the sponsor logo in the 10 entertainment sport dedicated halls that are specified for the matches in Jeddah and
Makkah
9. Putting the sponsor logo on the organizers and players T-shirts (20 weeks)
10.The appearance of the sponsor logo and mentioning his name in the media coverage
(radio, TV, newspapers, magazines …..) (20 weeks)
11.The appearance of the sponsor logo among the promotional video and posters on the stands of (u turn) promotion
12. A distinguished medal shall be awarded in the final ceremony.

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SAUDIFIFA 2017

Red Sea Mall Final Event Floor Public Elevator Stage Sitting Area
Sponsorship Proposal

Platinum Booth Golden Booth

Silver Booth Entrance

Exit 8xEmergency Exit

Exhibitor Booths VIP Elevator

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SAUDIFIFA 2017

Contact Us
Sponsorship Proposal

Address
Jeddah

Phone & Email

[email protected]
+966 590090002
Http://www.saudififa.com

Social Media
Facebook.com/TheSaudiFifa
Twitter.com/TheSaudiFifa
Instagram.com/TheSaudiFifa

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© 2017 Saudi Youth Innovators . All Rights Reserved.