Chapter 3 - Methodology Revised (Partial - Data Gathering)
Chapter 3 - Methodology Revised (Partial - Data Gathering)
METHODOLOGY
This chapter presents the design of the study, particularly the research methods
and techniques to be used, how inquiries and data generation will be made, how the
subjects are chosen, how the sample size is determined, the instrument to be used to
gather data and the statistical tools that will be used for treatment and analysis of data
Method of Research
The descriptive research method is used in gathering the data needed in this
and Mendel). This method is used for the study because it will enable the researchers to
seek understanding for naturally occurring phenomena in their naturally occurring state.
Since data for the research already exist, the researchers only need to process these
Specifically, the researchers utilized the survey method to gather data from the
respondents and to effectively transform this to information that is relevant for the study.
was formerly known as and is still commonly referred to as Montalban. According to the
2015 census, it has a population of 369,222 people. The sample size was evaluated
n = Sample Size
N = Population
e = Margin of Error
n = 369,222/ 1 + [(369,222)(0.052)]
n = 369,222/924.055
n = 399.56 or 400
Stratified random sampling technique was used in this study. Stratified random
sampling technique was used in this study because it ensures an equal representation
of each identified strata. The total population is divided into strata. Individuals to be
included in the sample are then selected from these strata. They are grouped according
Balite 9,983 11
Burgos 44,100 48
Geronimo 5,554 6
Macabud 9,707 11
Manggahan 13,913 15
Mascap 4,699 5
Puray 3,921 4
Rosario 7,244 8
Description of Respondents
Stores from 11 barangays in Rodriguez, Rizal. The respondents were the sources of
data gathering based on their profiles in terms of age, sex, highest educational
Research Instrument
The questionnaire was the main source of information for the assessment of the
Rodriguez, Rizal”. The self-prepared questionnaire is divided into two parts. Part 1
presented the profile of the respondents such as age, sex, frequency of going, intention,
Technical manuals and hand-outs, online books and other related materials
Data-Gathering Procedure
The primary data that will be used in the research are from the Customers of
The researchers also used secondary data from the National Statistics Office of
the Philippines to identify the population of residence that will be use to identify the
sample size for the study. The survey was conducted on the month of August 2018.
In order for the researcher to conduct survey, the researcher first asked the
The data collected in this study were organized and classified based on the
research design and problems formulated. The data were coded, tallied and tabulated
to facilitate the presentation and interpretation of the results using the following:
item is computed by dividing it with the simple total number of respondents who
participated in the survey. The formula used in the application of this technique
is:
% = (f/n) x 100
Where
% = percentage
f = frequency
2. Weighted Mean
weighted mean. It was used to determine the average responses of the different
options provided in the parts of the questionnaire used. The method will be used
x=Σfx/n
Where:
x = weighted mean
Σfx = the sum of all the products of f and x, f being the frequency of each
weight and x as the weight of each operation
n = total number of the respondents
3. ANOVA (One -Way Analysis of Variance)
This provides a statistical test whether there is a significant difference
Formula:
𝑴𝑺𝑻
F=
𝑴𝑺𝑬
Where:
F = ANOVA Coefficient
MST = Mean sum of squares to treatment
MSE = Mean sum of squares due to error
Where:
SST = Sum of squares due to treatment
p = Total number of populations
n = Total number of samples in a population
Formula for MSE:
𝑺𝑺𝑬
MSE =
𝑵−𝒑
SSE = Σ(n-1)S2
Where:
SSE = sum of squares due to error
S = Standard deviation of the samples
N = Total number of observations
4. Likert Scale
most widely used scale in survey research. When responding to a Likert questionnaire
item, respondents specify their level of agreement to a statement. The responses were