Resume Arpan Saxena

ARPAN SAXENA
MALE, 26
[email protected]
+91 97111 48487
WORK EXPEREINCE
Jagran Solutions, New Delhi April 2010 – Till

Date
Associate Account Planner
Summary of Experience:
• Planning activations and consumer engagements for brands
• Understanding consumer and develop customised innovative activations for brands
• IRS based market orientation research for better activations design
Development Alternatives, New Delhi Mar 2007 –

Aug 2008
Executive – Communications
• Project coordinator UNESCO Project to establish Radio Bundelkhand 90.4 FM at Orchha, Madhya
Pradesh
• Produced documentary films, produces & coordinated radio programmes, organized film festivals
and workshops
• Designed and implemented branding strategies and studies demographic implementations at
grassroots level
• Conducted audience measurements and baseline communications need assessment in Bundelkhand
region
• Worked on Television Trust for Environment’s film projects, DFID project and UNITAR project
Deepshikha, New Delhi Aug 2006 – Feb

2007
Communications Coordinator
• Designing promotion material for projects on AIDS awareness
• Coordinating Events and Workshops
• Conducting training on tools of communications
• Maintining media relations and writing press releases for various events
Competitive Exam a monthly publication on general knowledge, Delhi Jul 2005 –

Aug 2006
Summary of Work: Written monthly environmental news capsules covering national and international
developments
Aashay, an NGO working for Sanitation in Madhya Pradesh, Bhopal Oct 2004 –
Jun 2005
Summary of Work: Worked with communities at grassroots level in villages on sanitation and health
awareness projects
INTERNSHIP(s)
Organization – Afaqs! Noida Jan – Aug

2009
Project Summary – Worked towards creating a new business opportunity on Pay TV with focus on DTH and
Satellite TV industry in India. Gathered insights through comprehensive primary market research, carried
response analysis and presented an extensive report on various aspects of the industry. Developed case
study of Ahmedabad as an offsite assignment through primary field research taking Ahmedabad as a non
CAS city for Pay TV in India
Organisation - NOMAD India Networks, Dhanu May-

June 2009
Project Summary – Conducted a baseline communication need assessment for an upcoming community
radio station in
Uttrakhand and also studied the possibilities of establishing 2.4 GHz network for internet connectivity in
rural India
Organisation – OneWorld South Asia, New Delhi

December 2005
Project Summary - Produced 6 short films and a series of radio programmes for awareness on Millennium
Development Goals set by United Nations
EDUCATION
Mudra Institute of Communications, Ahmedabad Aug 2008 –

Dec 2009
Post Graduate Diploma in Management, Communications & Entrepreneurship
[CGPA 3.3/4.00]
• Class Ranking: Secures 5th rank in a batch of 69 students as per the CGPA in PGDM (C&E)
• Dissertation: Conducting a research based dissertation project on “Mall Activations as an Emerging
BTL tool”
• CubeRoot Media: Co-founded a not-for-profit society to transform grassroots communication
• Academic Projects:
 Research based analysis of the Marketing and Promotion campaigns of Airtel MTV Connected
 Market analysis of Airtel as a leader brand in Indian telecommunications industry
 Devised an Integrated Marketing Communication strategy for Money Spot, third party ATM
services
 A Study and presentation on Sales Promotions as an effective marketing and branding tool
 Devised a Rural Marketing strategy for Vodafone, Hero Honda Splendor and Colgate in
Gujarat
 Developed Visual Communication based Advertising Campaign on Climate Change
AJK Mass Communications Research Centre, Jamia Millia Islamia, New Delhi Aug 2005 –
July 2006
Post Graduate Diploma in Communication [64% - Ist
class]
• Photo feature: Awarded the best photo feature, “Man and Nature” on the importance of
environment
• Radio Drama: Produced an unique audio drama on issue of “Water Trade” in Indian market
• Radio Features: Produced 30 minutes radio features on Hockey, our national sports; women in
sports; alcoholism
• Documentary Project: Produced a challenging documentary film, “ Serenity Falls” on Illegal
Mining
• Social Advertising Campaigns: On issues of AIDS, safe Drinking water and Save Water
Institute for Excellence in Higher Education, Bhopal July 2001 –

May 2004
Bachelor of Economics (Hons) [68% -Ist class with
Merit]
• College Ranking: Obtained overall third position in the class out of a batch 60 with a merit in
statistics
• NAC: Presented a project report on Banking and Financial Systems in India to National Accreditation
Council
Other Programmes Attended
• Certificate in Gender and Participation, 2008

• Certificate in Computer Applications-Effective Usage in Advocacy and Communication, Nehru YK
Sanghatan, 2006
• Certificate Programme in Grassroots Communication Specialist, 2005
ACHIEVEMENTS
• Awarded as the Most Promising New Staff Member at Development Alternatives, 2007
• Won a theme photography contest on “Our Nature” in July 2008
• Short-listed for the prestigious Common Wealth Scholarship, UK 2005
• Assistant editor of DevWatch, a development magazine published by AJK MCRC, 2005
• Captained the volley-ball team for district level tournaments in Madhya Pradesh, 2001, 1999
• Sports captain in the student’s council of School, 2001
EXTRA-CURRICULAR ACTIVITIES
• Member of CII-YI, the youth network of CII, 2008; Member of Raah – an initiative to educate street
children, 2008
• Member of Community Radio Forum, an organization supporting Community Radios in India, since
2006
• Active member of NSS at Institute for Excellence in Higher Education, in 2001-03
• Participated in various workshops (Research Realities, Media Matters, Abolish IPC 377 etc.)
• Annually volunteered at “Yamuna Shramdaan” and “Paryavaran Haat” organized by PRABHAT
• Professionally participated in volleyball and swimming tournaments
OTHER INTERESTS
• Photography in general and issue based photojournalism in particular
• Making short films and audio-visuals
• Watching and participating in theatre and plays
• Travelling to new locations
• Making jingles and parodies
LANGUAGES PROFICIENCY
• Fluent in English and Hindi

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ARPAN SAXENA

Jagran Solutions, New Delhi April 2010 – Till

Development Alternatives, New Delhi Mar 2007 –

Deepshikha, New Delhi Aug 2006 – Feb

Competitive Exam a monthly publication on general knowledge, Delhi Jul 2005 –

Organization – Afaqs! Noida Jan – Aug

Organisation - NOMAD India Networks, Dhanu May-

Organisation – OneWorld South Asia, New Delhi

Mudra Institute of Communications, Ahmedabad Aug 2008 –

Institute for Excellence in Higher Education, Bhopal July 2001 –

Other Programmes Attended

• Certificate in Gender and Participation, 2008

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