Polytechnic University of The Philippines
Polytechnic University of The Philippines
Polytechnic University of The Philippines
Chapter 5
This chapter presents the highlights of the significant findings of the study,
Summary of Findings
After the data have been tabulated and interpreted, the significant findings of the
study were; as to the respondents’ profile, most of the respondents were 20 years old and
below and the least of the respondents were 51 years old and above. Most of them were
female and followed by male. Most of them were college undergraduate and the least of the
below P10,000 and the least of the them had an income/allowance of P50,000 and above.
Most of them went to convenience store weekly and the least of them went to convenience
store daily. Most of them bought foods in the convenience store and the least of them
convenience store to buy foods and beverages and the least of them went to convenience
store to use Wi-fi. Most of them spent P100 to P200 and the least of them spent P400 to
P500.
the convenience stores provide access to their basic needs such as food and water having
the highest weighted mean of 4.37 and the convenience store’s products were modern
having the lowest weighted mean of 3.79. In convenience, the convenience store provides
them a variety of options on products and services having the highest weighted mean of
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 87
4.25 and the lowest weighted mean of 3.85 provides that the convenience stores’ crew
accommodates them right away. Lastly, in satisfaction, most of the respondents were
satisfied when there were options available having the highest weighted mean of 4.31 and
the respondents found that the crew were approachable and accommodating having the
The analysis of variances of the profiles of the respondents in assessing the benefits
According to age, there was no significant difference for the respondents’ assessment
when they were grouped to their age. According to sex, there was no significant difference
for the respondents’ assessment among female and male respondents. According to
educational attainment, there was also no significant difference for the respondents’
assessment when they were group to their educational level. According to monthly
there were significant differences for the accessibility and convenience categories among
participant with different visiting patterns. In accessibility category, it can be said that those
who visits the store tends to have lower score than those who tend to visit monthly and in
convenience category, it can be said that those who daily visits the store tends to have
lower score than those who tend to visit monthly. According to amount spent, there was also
a significant difference for the convenience category among participant with different
spending group and also in accessibility category, it can be said that those who spent below
P100 tends to have a lower score than those who spent from P300 to P400.
POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 88
Conclusions
Majority of the respondents were 20 years old and below. Most of them were male and
college undergraduate. Their monthly income/allowance falls below 10,000. Majority of them
went to convenience store weekly. Since food was the basic needs of people, the primary
purpose of them when going to a convenience store was to buy meals and beverages. Most
respondents said that they moderately agree that they were benefited in terms of
satisfaction according to their age, sex, highest educational attainment and monthly
Recommendations
1. In the current route, the government should prepare a proper plan in establishing
commercial areas
2. In order to reach out new consumers outside Metro Manila, the franchisor’s company
4. Consumers have a basic need for security; the convenience stores owners should
improve their security measures such as installing CCTV cameras and hiring security
guard.
5. In the fast paced development of products, the convenience store owners should
6. In order to avoid getting out of stock of products, the managers should implement
7. For the convenience of the consumers, the convenience store owners should manage
the store layout and product placement and also train their employees.
8. In order to retain the customers, the convenience store owners should improve their
9. The educators should share their knowledge about the benefits of establishing of
convenience store.
10. The management should give focus on non-financial aspect for decision making.
11. The future researchers should conducting similar study to a different set of respondents
using different profiling system and conduct extensive or focus study on one aspect or